Arros QD
Arros QD is a single-location theatrical Spanish restaurant in London's Fitzrovia serving wood-fire Valencian paella and refined Spanish cuisine. It serves affluent diners via an 11-course tasting menu and private events, operating as In Paella Ltd.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Arros QD does
Arros QD is a single-location theatrical restaurant in London's Fitzrovia district, operated by In Paella Ltd (England, Reg No. 10194767). Founded in 2018, the concept centres on a six-metre wood-fire stove used to prepare Valencian paella and refined Spanish cuisine, with the cooking process itself positioned as part of the guest experience. Culinary direction is led by chef Quique Dacosta, with Executive Chef Eduardo Idrobo managing kitchen operations; the two-floor space was designed by Lázaro Rosa-Violán. The 51–100 employee venue runs regular lunch and dinner service seven days a week and serves affluent diners seeking premium Spanish dining experiences.
The core product is the dine-in restaurant experience, layered with an 11-course tasting menu ('Elemental', from £125 per person), a semi-private cocktail lounge ('Fuego Bar') for aperitivo and late-evening trade, and an event-planning service for private and corporate hire. A cultural community programme ('Arriba') extends the proposition beyond dining to engage Spanish and Hispanic culture enthusiasts through art, music and wine programming. Revenue is generated primarily from dine-in food and beverage sales, supplemented by private events, gift vouchers purchased online or in person, and ancillary beverage sales.
The go-to-market is direct-to-consumer and geographically constrained to one London address at 64 Eastcastle Street. Discovery and bookings flow through the company website (with an OpenTable reservation widget), supported by organic social on Instagram and Facebook and a newsletter run via Airship. Payment processing is handled through Stripe and Toggle under PCI-DSS-compliant arrangements. There is no disclosed revenue, funding, or expansion beyond the flagship site, and the business carries no AI/ML capability, patents, or third-party enterprise customer logos in the available data.
Arros QD firmographics
Firmographics- Name
- Arros QD
- Legal name
- In Paella Ltd
- Website
- https://arrosqd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arros QD is a single-location theatrical Spanish restaurant in London's Fitzrovia serving wood-fire Valencian paella and refined Spanish cuisine. It serves affluent diners via an 11-course tasting menu and private events, operating as In Paella Ltd.
- Ownership category
- akta.pro rank
Arros QD industry classification
Industry- Product category
- Spanish Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Arros QD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Arros QD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Food & Beverage Sales: Revenue from food and beverage service directly to dine-in customers, including à la carte menus, tasting menus, and drinks. Covers the core Elemental 11-course tasting menu (£125 per person) and standard menu offerings.
- Private Events & Catering: Revenue from hosting private events, celebrations, and corporate functions in dedicated event spaces. The restaurant features 'The Spaces' including the Fuego Bar cocktail lounge for semi-private events.
- Gift Vouchers: Sale of gift vouchers both in-person and online as mentioned in privacy policy, providing prepaid revenue for future dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elemental: The Chef's Tasting Menu - 11-course immersive culinary journey |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Arros QD product offering
Product offeringCore offering
Arros QD is a single-location Spanish wood-fire restaurant in London's Fitzrovia district, centred on a striking six-metre wood-fire stove. It serves refined Valencian paella and Spanish cuisine across two floors designed by Lázaro Rosa-Violán, complemented by an 11-course premium tasting menu (Elemental), a semi-private cocktail lounge (Fuego Bar), and dedicated private event hosting.
Product overview
Arros QD is a single-location Spanish wood-fire restaurant and Valencian paella venue in London's Fitzrovia, operated by In Paella Ltd. The core product is the main restaurant experience built around a six-metre wood-fire stove, complemented by an 11-course tasting menu (Elemental), a cocktail lounge (Fuego Bar), and a cultural programme (Arriba). The offering is a unified restaurant experience rather than a platform architecture; all components are offered at one physical venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Arros QD Main Restaurant Single-location Spanish wood-fire restaurant in Fitzrovia, London, centred on a six-metre wood-fire stove and serving refined Valencian paella and Spanish cuisine across two floors designed by Lázaro Rosa-Violán. Operates dine-in service seven days a week.
- Elemental: The Chef's Tasting Menu An 11-course immersive culinary journey designed by Quique Dacosta and Executive Chef Eduardo Idrobo, priced from £125 per person, offering the most intimate way to experience the wood-fire cooking.
- Event Planning & Private Dining Restaurant hire and event planning services for private dining experiences, corporate events, celebrations and exclusive gatherings, with access to dedicated event spaces including the Fuego Bar cocktail lounge.
Companies that use Arros QD
Customer profileSegments3 records
Ideal customer profiles3 records
Arros QD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Arros QD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Stripe Payments Europe LtdcorePayment processing services provider enabling secure credit card transactions for dine-in payments, online bookings, and gift voucher purchases. PCI compliant third-party payment provider handling payment card details securely.
- TogglesupportingPayment processing service provider facilitating transaction processing through the restaurant's point of sale system. Part of the payment infrastructure alongside Stripe.
- OpenTablesupportingThird-party reservation widget provider enabling customers to make table reservations. Customers using third-party reservation tools on the website have their booking information shared with the restaurant.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Arros QD competitors and assessment
Company assessmentDirect peers
- Dinner by Heston Blumenthal: Chef-anchored theatrical fine dining at Mandarin Oriental Hyde Park, London. Comparable to Arros QD on the cooking-as-theatre concept and chef-driven London premium positioning.
- Core by Clare Smyth: Chef-driven tasting menu restaurant in Notting Hill, London, from Clare Smyth. Comparable as a London fine-dining tasting menu venue anchored by a single acclaimed chef at premium price points.
- Brat: Single-site London tasting-menu restaurant from chef Tomos Parry built around an open-flame/wood-fire kitchen in Shoreditch. Closely mirrors Arros QD's theatrical wood-fire cooking and chef-led tasting menu model.
- Sabor: London Spanish restaurant from Nieves Barragán Mohacho offering authentic regional Spanish cooking. Comparable to Arros QD on cuisine category, chef-led positioning, and premium London Spanish-dining target customer.
- Barrafina: Chef-driven Spanish restaurant group in London founded by Nieves Barragán Mohacho and the Hart brothers. Directly comparable to Arros QD as a Spanish, premium, chef-anchored concept targeting affluent London diners seeking authentic Iberian cooking.
- Hide: Theatrical multi-floor fine-dining restaurant in Mayfair by Ollie Dabbous. Comparable to Arros QD on the theatrical, design-led dining experience and premium London positioning.
- Sketch (Lecture Room & Library): Design-led, theatrical fine-dining concept in Mayfair, London, with multiple themed dining rooms. Comparable on theatrical dining format and premium London positioning, though cuisine is French-influenced.
Regional players
- El Celler de Can Roca: Three-Michelin-star Spanish tasting menu restaurant in Girona, Spain, run by the Roca brothers. Comparable to Arros QD as a benchmark Spanish chef-driven tasting menu concept, but operates in Spain rather than the UK.
Emerging players
- Tickets Bar (Albert Adrià): Playful, theatrical Spanish fine-dining concept by Albert Adrià in Barcelona. Comparable to Arros QD on theatrical Iberian dining and chef-led positioning, but in a different geography and at a more experimental price point.
Broad incumbents
- Caprice Holdings (The Wolseley, Scott's): Established London premium restaurant group operating The Wolseley, Scott's, J Sheekey and others. Comparable to Arros QD as a broader London premium-dining operator targeting similar affluent clientele, but as a multi-brand incumbent rather than a single chef-anchored venue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arros QD social profiles
Digital presenceArros QD compliance and trust
Trust signalCompliance1 record
Arros QD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arros QD leadership team
Management profileNumber of profiles
Profiles2 records
Arros QD funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arros QD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arros QD
What does Arros QD do?
Arros QD is a single-location Spanish wood-fire restaurant in London's Fitzrovia district, centred on a striking six-metre wood-fire stove. It serves refined Valencian paella and Spanish cuisine across two floors designed by Lázaro Rosa-Violán, complemented by an 11-course premium tasting menu (Elemental), a semi-private cocktail lounge (Fuego Bar), and dedicated private event hosting.
Is Arros QD a public or private company?
Arros QD is a private company. It is classified as unknown and is currently operating.
When was Arros QD founded?
Arros QD was founded in 2018. It employs 51 to 100 people.
Where is Arros QD based?
Arros QD is headquartered in London, United Kingdom, in the Europe region.
How does Arros QD make money?
Three revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are private Events & Catering and gift Vouchers.
Who are Arros QD's main competitors?
Direct peers on record are Dinner by Heston Blumenthal, Core by Clare Smyth, Brat, Sabor, Barrafina, Hide and Sketch (Lecture Room & Library). El Celler de Can Roca is listed as a regional player. Tickets Bar (Albert Adrià) is listed as an emerging player. Caprice Holdings (The Wolseley, Scott's) is listed as a broad incumbent.
Does Arros QD have an API?
No public API is recorded for Arros QD.
What industry is Arros QD in?
Arros QD's product category is Spanish Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511.