Amateur Music Network

What Amateur Music Network does

Amateur Music Network (AMN) is a 501(c)(3) nonprofit organization founded in 2016 in San Francisco that serves amateur musicians through a community-driven platform combining an online listings marketplace with mentor-led workshop programming. The web-based platform organizes listings across six categories — Ensembles, Classes, Teachers, Events, Services, and Connect — and includes a self-assessment tool to help users find compatible music partners. The technology stack is straightforward: a WordPress-based website with user account management, Braintree Payments (a PayPal company) for subscription and donation processing, Mailchimp for newsletter distribution, and a video gallery hosted on A440.live for workshop recordings. AMN has no mobile app, no disclosed AI capabilities, and no public API.

The organization runs in-person and virtual workshops across genres including choral, chamber music, early music, jazz, and instrumental master classes, with named programs such as the Juneteenth Choral Celebration (now in its 6th year), Song Circle, Family Sing, Music Mondays, and Sarah Cahill's Backstage Pass. Workshop mentors include credentialed musicians such as pianist Sarah Cahill, California Symphony Music Director Donato Cabrera, and conductor Candace Johnson. AMN derives revenue from a three-tier subscription model (Connect free, Engage single-listing paid, Inspire multi-listing paid), annual sponsorships at $1,000 (AMN Sponsor) and $5,000 (Community Partner) levels, individual workshop fees with pay-what-you-can options, and tax-deductible donations under its 501(c)(3) status. The organization is supported by grants from foundations including the Bill Graham Supporting Foundation and InterMusic SF's Musical Grant Program.

AMN's go-to-market is community-led, built around in-person workshops at Bay Area venues (Drew School, San Francisco Conservatory of Music, Mission Dolores Basilica) and virtual programming via Zoom. Distribution is concentrated in the SF Bay Area, with national reach through online workshops and a social media presence (Facebook, Twitter/X, Instagram, YouTube). The organization maintains a small team (1–10 employees), single headquarters, and partnerships with major Bay Area music institutions including San Francisco Symphony, California Symphony, SFCM, SF Chamber Orchestra, SF Girls Chorus, SF Early Music Society, and Blue Bear School of Music.

Name

Amateur Music Network

Legal name

Amateur Music Network

Website

https://amateurmusic.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amateur Music Network is a 501(c)(3) nonprofit that connects amateur musicians through a community listings marketplace and mentor-led workshops, serving individuals, teachers, ensembles, and music service providers primarily in the SF Bay Area.

Ownership category

akta.pro rank

Product category

Music Community Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

akta.pro secondary industries

Online / Virtual Music Instruction & Platforms (EDAMANAI), Private Music Lessons (Instrumental) (EDAMANAA)

Keywords

• Amateur music community
• Music workshop programs
• Online music listings
• Music education nonprofit
• Choral chamber ensembles

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Plans: Three-tier subscription model: Connect (free), Engage, and Inspire plans billed annually. Free users can browse listings and create one Connect listing. Paid plans required for other listing types and additional features.
2. Sponsorships: AMN Sponsors pay $1,000 per year for premium plan subscription, logo placement on homepage, and newsletter inclusion. Community Partners provide value at $5,000 level for active collaboration on ongoing projects.
3. Donations: AMN is a 501(c)(3) nonprofit organization accepting tax-deductible donations from individuals and organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amateur Music Network operates an online community listings marketplace and a year-round program of mentor-led music workshops for amateur musicians. The web platform enables users to create profiles and listings across six categories (Ensembles, Classes, Teachers, Events, Services, and Connect), while workshops cover choral, chamber, early music, jazz, and instrumental formats delivered both in-person in the SF Bay Area and virtually online.

Product overview

Amateur Music Network is a community-focused 501(c)(3) non-profit platform that connects amateur musicians through a combination of online marketplace listings and in-person/virtual workshop programming. The platform offers tiered subscription plans (Connect free, Engage, and Inspire paid) for musicians to create listings seeking ensemble members, teachers, classes, or services. Core offerings include workshops led by professional mentors (covering choral, chamber music, early music, jazz, Song Circle sing-alongs, and the annual Juneteenth Choral Celebration), a video gallery of past workshops (AMN Encore), and community blog content. The platform facilitates connections between musicians seeking partners, lessons, and performance opportunities throughout the San Francisco Bay Area.

Differentiator

Problem solved

Functional benefit

Products and services

• AMN Workshops Music workshops and master classes led by professional musician mentors, covering choral, chamber music, early music, jazz, and instrumental genres and skill levels. Designed for amateur musicians who want to broaden their musical horizons and develop new skills under professional guidance.
• Community Listings Platform Marketplace-style web platform where musicians create profiles and listings across six categories (Ensembles, Classes, Teachers, Events, Services, and Connect) to find musical partners, advertise instruction, recruit ensemble members, or offer music services. Supports free Connect listings and paid Engage and Inspire listing plans.
• Song Circle Monthly virtual or in-person sing-along sessions led by mentor Cary Sheldon, featuring folk songs, American standards, and community singing. Free initiative supported by donations and open to amateur musicians and music lovers.
• Juneteenth Choral Celebration Annual workshop strengthening alliances and connection across race and culture through singing together, led by Candace Johnson and collaborators. Open to amateur musicians and community members who want to participate in a choral celebration of Juneteenth.
• Chamber Music Workshop Afternoon workshop where chamber ensembles are coached by professional mentors and perform for an audience of observers and friends. Designed for amateur chamber musicians seeking guided coaching and performance experience.
• Family Sing Holiday choral sing-along workshops designed for the whole family, often co-presented with partner organizations such as the San Francisco Girls Chorus.
• Music Mondays Evening workshop series covering various musical genres including bossa nova, jazz, and other styles, taught by specialized mentors and designed for amateur musicians seeking genre-specific learning.
• Sarah Cahill's Backstage Pass Intimate conversation series hosted by pianist Sarah Cahill with great musicians, offering amateur music community members insight into professional musicians' practice, repertoire, and creative process.
• Audience Chorus Participation Program that enables amateur singers to participate as an audience chorus in concerts with professional ensembles such as Nebula Consort and the San Francisco Symphony. Includes sing-alongs at venues such as Mission Dolores Basilica.
• AMN Encore Video Gallery Video gallery of past AMN workshops hosted on the A440.live platform, allowing members to revisit recordings of choral, chamber, cello, piano, and other workshop programming on demand.

Quantifiable outcome

• 6th Annual Juneteenth Choral Celebration in 2026
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• California SymphonycoreStrategic or Co-development Partner · 12 September 2024Ongoing collaboration including season opener partnership, Beethoven's Ninth pop-up community event, and Ravel's Bolero play-along workshop. California Symphony Artistic and Music Director Donato Cabrera leads workshops for AMN members.
• San Francisco SymphonycoreStrategic or Co-development PartnerAMN grew from the San Francisco Symphony's Community of Music Makers workshops. Ongoing collaborations include audience chorus participation in Symphony performances, including Saint John Passion chorales.
• San Francisco Conservatory of Music (SFCM)coreStrategic or Co-development PartnerPartnership for Orchestra Fantasy Camp and hosting of workshops including Mads Tolling jazz workshop at SFCM's Bowes Center. SFCM Continuing Education co-presents workshops.
• Drew SchoolminorStrategic or Co-development PartnerHost venue for chamber music workshops and other AMN events in San Francisco. Provides facility for workshops at 2901 California Street location.
• San Francisco Early Music Society (SFEMS)minorStrategic or Co-development PartnerCo-presenting partner for Boston Camerata workshop series and other early music programming. Enables AMN members to participate in SFEMS concerts.
• San Francisco Girls ChorusminorStrategic or Co-development PartnerCollaboration on Family Sing holiday choral events and workshops, including joint programming at SFGC's facilities.
• InterMusic SFminorStrategic or Co-development PartnerAdministers Musical Grant Program that supports AMN's Chamber Music Workshop, funded by Clarence E. Heller Charitable Foundation and Hewlett Foundation.
• Associated Chamber Music Players (ACMP)minorStrategic or Co-development PartnerSupports AMN's chamber music programming. ACMP's mission is to expand chamber music playing for pleasure among musicians worldwide.
• Blue Bear School of MusicminorGTM or Marketing PartnerListed as partner and sponsor aligned with AMN's values. Financial and in-kind support for AMN operations.
• Crowden Music CenterminorGTM or Marketing PartnerListed as partner and sponsor aligned with AMN's values. Financial and in-kind support for AMN operations.
• Nebula ConsortminorStrategic or Co-development PartnerSan Francisco's premier early-career choral ensemble. Co-presenting audience chorus sing-along events at Mission Dolores Basilica.
• Walnut Creek DowntownminorGTM or Marketing PartnerSupports pop-up play-along events in Walnut Creek including venue sponsorship for California Symphony collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ArtistWorks: ArtistWorks is an online music school offering video-based lessons with teacher interaction across multiple instruments. It overlaps with AMN's online instruction and teacher-mentor value proposition, but operates as a for-profit subscription service rather than a nonprofit community.
• Soundfly: Soundfly is an online music education platform offering guided courses, mentorship, and community features for self-directed musicians. Its subscription courses and mentor community overlap with AMN's online workshop and mentor-led programming model, though Soundfly is digital-first and globally distributed.

Direct peers

• TakeLessons: TakeLessons operates an online marketplace connecting students with music teachers and instructors. AMN's teacher listings, paid subscription tiers, and Braintree-backed payment processing compete for the same private-lesson marketplace demand, even though AMN is community-focused while TakeLessons is broader and commercial.
• Associated Chamber Music Players (ACMP): ACMP is an international community of amateur chamber musicians that operates a player directory and supports chamber music playing worldwide. AMN explicitly partners with ACMP for chamber music programming, and ACMP's directory/membership model for amateur chamber players is the closest functional analogue to AMN's listings platform.

Broad incumbents

• MasterClass: MasterClass is a premium online education platform featuring celebrity instructors across music and other disciplines. While MasterClass offers high-production music courses rather than community workshops, it competes for the same discretionary learning dollars from amateur musicians interested in deepening their craft.

Regional players

• San Francisco Early Music Society (SFEMS): SFEMS presents early music concerts and workshops in the Bay Area. AMN co-presents Boston Camerata workshops with SFEMS and shares audience for early music programming in the region, though SFEMS is genre-focused on early music while AMN is broader in repertoire.
• San Francisco Conservatory of Music Continuing Education: SFCM Continuing Education offers workshops, chamber music, and adult learner programs in San Francisco. AMN is a direct co-presentation partner with SFCM, and the two compete for the same adult amateur musicians seeking workshop and ensemble experiences in the SF Bay Area.
• Blue Bear School of Music: Blue Bear is a San Francisco-based community music school offering group classes, workshops, and ensemble programs. AMN lists Blue Bear as a partner/sponsor, and the two compete for the same amateur musician demographic in San Francisco with overlapping workshop and ensemble offerings.
• Crowden Music Center: Crowden is a Bay Area community music school offering chamber music and ensemble programming for students of all ages. AMN lists Crowden as a partner/sponsor, and the two share overlapping audiences for amateur chamber music in the SF Bay Area, but Crowden operates its own school facility rather than a marketplace.

Others

• InterMusic SF: InterMusic SF administers grant programs (including Musical Grant Program funded by Heller and Hewlett foundations) that support AMN's chamber music programming. It is a funding intermediary rather than a direct competitor, but operates in the same Bay Area chamber music ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amateurmusicnet
• YouTubeyoutube.com/channel/UCKKOpJXX4vMn-O6GeeZ2NNg
• Facebookfacebook.com/amateurmusicnetwork
• Instagraminstagram.com/amateurmusicnetwork
• LinkedInlinkedin.com/company/amateur-music-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amateur Music Network