Adlane

What Adlane does

Adlane LTD is a privately held, self-service advertising network headquartered in Burgas, Bulgaria (registration number 204945250), connecting publishers with a global base of advertisers across every country and niche, excluding Russia and Belarus. The platform serves four publisher personas: website owners, agencies and webmasters, affiliates, and performance marketers, predominantly SMB and mid-market, who integrate ad tags directly into their sites to monetize traffic. Adlane generates revenue on an advertising take-rate model, paying publishers via CPM-based and revenue-share arrangements with a NET 2 weekly payout cycle and a $50 minimum.

The product surface is a six-format monetization stack — In-Page Push, Browser Push, Popunder, Video, Display, and Native ads — delivered through a unified self-serve platform with simplified ad creation, real-time reporting, and plug-and-play integration. An optional Premium Ad-Inventory module is gated to sites with 500,000+ monthly sessions and unlocks higher-CPM display demand and Video spot capabilities. Ad optimization is described as AI-powered and oriented toward maximizing publisher revenue per impression across mobile and desktop, though no proprietary model, training pipeline, or benchmark evidence is disclosed.

Distribution is fully self-serve with no sales touch, supported by a referral program that pays publishers for recruiting new supply. Publisher payouts are processed through Payoneer, Skrill, Webmoney, and Wire/SWIFT (the latter requiring a countersigned agreement), with marketing driven by a content-heavy website, help center, and interactive demo pages per ad format. The company has not disclosed revenue, funding, headcount, or leadership, and operates as a lean, independent entity.

Name

Adlane

Legal name

Adlane LTD

Website

https://adlane.info

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Adlane is a self-service advertising network that connects website owners, agencies, affiliates, and performance marketers with global advertisers via a six-format monetization platform (push, popunder, video, display, native), monetizing publisher traffic through CPM and revenue-share payouts.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgas

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Publisher Monetization Services: Adlane operates as an advertising network connecting publishers (website owners) with advertisers globally. Publishers monetize their website traffic through various ad formats. Revenue is generated from advertising services provided to publishers, with payments to publishers based on impressions, clicks, and revenue share models. The company offers CPM (cost per thousand impressions) based payments for premium inventory and various ad formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adlane is a self-service advertising network platform that enables website publishers to monetize their traffic through multiple ad formats including In-Page Push, Browser Push, Popunder, Video, Display, and Native Ads. The platform connects publishers with global advertisers via AI-powered ad optimization and provides unified tools for ad creation, zone management, and real-time performance reporting on a revenue-share basis.

Product overview

Adlane is a self-service advertising network providing comprehensive website monetization technologies. The platform offers six core ad format products: In-Page Push Notifications, Browser Push Notifications, Popunder Ads, Video Ads, Display Ads, and Native Ads. These products work together as an integrated monetization ecosystem where publishers can create and manage multiple ad spot types through a unified self-serve platform. The platform also offers an optional Premium Ad-Inventory add-on for high-traffic sites (500,000+ monthly sessions) that unlocks higher-paying CPM ads and video advertising capabilities. All products are powered by AI-driven ad optimization technology designed to maximize publisher revenues.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Page Push Notifications Ads Native banner notifications displayed on websites that look similar to classic push notifications but without requiring user subscription. Monetizes all types of traffic including iOS and Mac OS.
• Browser Push Notifications Ads Traditional browser push notifications sent to subscribers who agreed to receive push notifications from a website. Requires valid SSL certificate and HTTPS connection. Not supported in Apple Safari.
• Popunder Ads On-click or popunder ads that appear in a new browser tab as full-tab ads. User-initiated monetization engine that allows monetization of every visitor. Includes Popunder, Popup, Tabunder, and Tabup options.
• Video Ads VAST tag template for running in-video ads. Integrated into video players to earn revenue from ads shown in videos. Available only for sites with premium ad inventory approval. Ads perform as Outstream or Instream according to player settings.
• Display Ads Banner and native advertisement format available in various sizes (300x250 Medium Rectangle, 728x90 Leaderboard, 320x50 Mobile Leaderboard, 160x600 Wide Skyscraper). Includes guaranteed fill rate and guaranteed CPM options.
• Native Ads Ads that integrate directly into website content to ensure maximum visibility. Native banners have a CTR that is 8 times higher than regular formats, delivered as fully customizable images and short texts.
• Premium Ad-Inventory Premium advertising option for sites meeting requirements (500,000+ monthly sessions/pageviews, legal content). Includes classic Display with CPM payments, branded and quality ads with higher profitability. Unlocks Video spot capability for approved sites.

Quantifiable outcome

• Native ads have a CTR 8 times higher than regular formats

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ezoic: An AI-driven ad optimization platform for publishers that uses machine learning to test ad placements and maximize revenue. Comparable to Adlane in the AI-optimization value proposition, though more focused on display/video layout optimization.

Direct peers

• HilltopAds: An ad network specializing in Popunder, In-Page Push, Video, and Display formats for SMB publishers and affiliates. Operates a self-serve platform with a comparable format portfolio and publisher focus to Adlane.
• Adsterra: A self-serve ad network offering Popunder, In-Page Push, Social Bar, Display, and Native ad formats for publishers globally. Closely comparable to Adlane in format mix, target SMB publishers, and self-serve PLG onboarding.
• Bidvertiser: A self-serve ad network offering display, native, and popunder formats for publishers with a similar PLG onboarding flow to Adlane. Direct competitor at the SMB publisher segment.
• PopAds: A popunder-focused ad network serving publishers and advertisers globally with CPM-based monetization. Highly comparable to Adlane in format specialization and SMB publisher base, though more concentrated on popunders.
• PropellerAds: A multi-format ad network offering Push Notifications, Popunder, Interstitial, and Display ads to publishers and affiliates worldwide. Direct competitor to Adlane across push/popunder formats with similar audience and PLG onboarding.

Broad incumbents

• Media.net: A large contextual ad network (Yahoo/Bing-backed) offering display and native ad formats to publishers. Comparable to Adlane as a publisher monetization network with multi-format offerings, but with much larger demand and institutional backing.
• Outbrain: A leading native advertising platform for publishers and advertisers, providing content-discovery widgets. Comparable to Adlane's native ad product but operating at enterprise scale with premium publisher relationships.
• Google AdSense: The dominant publisher monetization network from Google. Directly comparable to Adlane as a self-serve ad network enabling website owners to monetize inventory across display, native, and video formats — though at vastly greater scale and demand depth.
• Taboola: A native advertising/content-recommendation platform serving publishers with native ad units. Comparable to Adlane's native ad offering but operating at much greater scale across premium publisher inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adkaarch
• LinkedInlinkedin.com/company/adlane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adlane