Western Access Systems Association

What Western Access Systems Association does

Western Access Systems Association (WASA) is a non-profit trade association founded in 1983 (originally as the California Operator & Door Association, CODA) that serves the door, operator, and access systems industry across four western U.S. states: California, Arizona, Nevada, and Utah. The association connects dealers, contractors, manufacturers, and suppliers through six tiered membership products (Basic/Professional/Premier for both Dealers at $129-$259 and Suppliers at $299-$429), an annual Western Regional Door & Gate Show held at Peppermill Reno, NV, scholarship funding, IDEA certification support, and a public-facing dealer locator tool that channels homeowner demand to licensed member contractors.

WASA's underlying technology is a relatively light digital footprint: a website powered by Legit5 Garage Door Marketing serves as the primary platform for membership management, event registration, scholarship applications, and the dealer locator, while the JoinIt third-party platform handles membership signup and renewal. The 2026 trade show (October 21-23, 2026) is being promoted as the association's 40th anniversary event and represents the flagship commercial activity, featuring exhibitor booths, educational seminars, IDEA certification training, keynote sessions, and a paid networking event.

WASA's revenue model is a mix of subscription recurring revenue (annual membership dues), transaction-based revenue (trade show exhibitor booths, attendee registration, networking event tickets at $35/person), and voluntary donations (scholarship funding at $250-$1,000 tiers). Day-to-day operations are administered by C&R Management, an external association management company based in Riverside, CA, with strategic direction set by a volunteer Board of Directors drawn from member manufacturers, suppliers, and dealers. The organization describes itself as the largest regional trade association of its kind in the western United States.

Name

Western Access Systems Association

Legal name

Western Access Systems Association

Website

https://wasaonline.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Western Access Systems Association (WASA) is a 40-year-old non-profit trade association serving door, gate, and access systems dealers, contractors, manufacturers, and suppliers across California, Arizona, Nevada, and Utah through tiered memberships, an annual regional trade show, scholarships, and a dealer locator tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from dealer and supplier/manufacturer tiers. Dealer memberships range from $129-$259 annually; Supplier memberships range from $299-$429 annually. All memberships include welcome swag box, website access, scholarship eligibility, quarterly newsletter, and use of WASA logo.
2. Trade Show Revenue: Revenue generated from exhibitor booth fees, attendee registration, networking event tickets ($35 per person), and booth sponsorships at the annual Western Regional Door & Gate Show held in October at Peppermill Reno, NV.
3. Scholarship Donations: Voluntary donations from members and supporters to fund scholarships for students pursuing education in college, vocational, technical, and trade school programs. Donation tiers include $250 (Tier One), $500 (Tier Two), and $1,000 (Tier Three).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WASA is a non-profit regional trade association serving the door, gate, and access systems industry in the western United States. It sells tiered annual memberships for dealers ($129-$259) and suppliers ($299-$429), produces the annual Western Regional Door & Gate Show, operates a scholarship program, runs a dealer locator directory, and supports IDEA certification for industry professionals across California, Arizona, Nevada, and Utah.

Product overview

WASA is a non-profit trade association serving the door, operator, and gate industry across the western United States. Rather than offering a single software product, WASA provides a portfolio of membership tiers (Basic/Professional/Premier for Dealers at $129/$199/$259, and Basic/Professional/Premier for Suppliers at $299/$349/$429), an annual regional trade show, a scholarship program, a dealer locator service, and educational resources including IDEA certification support. The membership tiers provide escalating benefits including tradeshow access, networking events, keynote speaker access, dealer locators placement, and supplier discounts. The 2026 Annual Regional Trade Show is scheduled for October 21-23 at Peppermill Resort in Reno, NV, marking WASA's 40th anniversary.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Dealer Membership Entry-level annual dealer membership at $129/year including 1 Access Badge to the Tradeshow Floor ($40 value), 2 complimentary drink tickets, welcome swag box, WASA website access, scholarship eligibility, WASA quarterly newsletter, and access to networking events. Targets licensed garage door and gate dealers and contractors seeking industry credibility and a community connection.
• Professional Dealer Membership Mid-tier annual dealer membership at $199/year with 2 Access Badges to Tradeshow Floor, networking event pass, keynote speaker access, dealer locator publishing for suppliers and homeowners, WASA logo usage rights, Digital Dealer Member Badge - Pro Plus, Facebook group access, member-only resource library, and virtual networking events.
• Premier Dealer Membership Top-tier annual dealer membership at $259/year with 4 Access Badges, 8 drink tickets, 3 networking event passes, 10% discount on networking event tickets, 4 keynote speaker seats, supplier and industry discounts, IDEA certification discounts, and a dealer website backlink.
• Basic Supplier Membership Entry-level annual supplier/manufacturer membership at $299/year providing annual WASA membership, welcome swag box, membership website access, scholarship eligibility, quarterly newsletter, and WASA logo usage.
• Professional Supplier Membership Mid-tier annual supplier membership at $349/year with all Basic tier benefits plus Gold Digital Supplier Member Badge, upgraded website logo placement, dealer member directory listing, and a 5% trade show booth discount.
• Premier Supplier Membership Top-tier annual supplier membership at $429/year with Platinum Digital Supplier Member Badge, premium website logo placement, WASA-supplier website backlink, and a 10% trade show booth discount.
• WASA Scholarship Program Annual scholarship program awarding two $1,000 scholarships to WASA members, their families, and children pursuing college, vocational, technical, or trade school programs. Application deadline June 30, 2026.
• WASA Annual Regional Trade Show Largest door, operator, and gate industry event in the western states, held annually at Peppermill Reno, NV. The 2026 show runs October 21-23 and features exhibitor booths, educational seminars, IDEA certification training, keynote sessions, and networking events including a ticketed Thursday evening networking event at $35 per person.
• Dealer Locator Online searchable directory for homeowners to find licensed door or gate dealers and contractors in their area. Generates organic search leads for member contractors and is published in both the public-facing 'Find A Dealer' tool and in the supplier-facing dealer locators.
• IDEA Certification Support WASA hosts IDEA (International Door Association) certification training and testing during the annual trade show at the Sorrento Ballroom. Select WASA membership tiers include IDEA certification discounts.

Quantifiable outcome

• Two $1,000 scholarships awarded annually to support students pursuing college, vocational, technical, and trade school programs

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• IDEA (International Door Association)coreStrategic or Co-development PartnerWASA supports IDEA (the education and credentialing resource for the professional door and access systems industry). IDEA certification is offered through WASA membership tiers with certification discounts available. WASA hosts IDEA Certification Training during the annual trade show at Sorrento Ballroom.
• GeniecoreGTM or Marketing PartnerGenie is a Gold Sponsor for the 2026 WASA Regional Trade Show and serves as an industry supporter helping advance WASA's mission.
• Peppermill RenocoreOthersAnnual trade show venue host offering discounted hotel rates of $180 per night (Wednesday-Friday) plus $25 resort fee for WASA attendees. Free parking on location. The venue hosts the Decorator Setup, Exhibitor Setup, Educational Seminars, Exhibits, Networking Event at Edge, and Member Meeting & Breakfast.
• Legit5 Garage Door MarketingminorGTM or Marketing PartnerWebsite developer for WASA (website powered by Legit5). Members receive exclusive 5% discount on Legit5 Garage Door Marketing services.
• C&R ManagementcoreOthersKaity Van Amersfort of C&R Management serves as WASA Management, handling association administration from the Riverside, CA office.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• International Door Association (IDEA): National trade association for the door and access systems industry that provides the IDEA certification WASA promotes. It is the most directly comparable association, operating at the national level versus WASA's western US regional focus.
• Door & Access Systems Manufacturers Association (DASMA): Trade association representing manufacturers of garage doors, commercial doors, gates, and access control systems. Highly comparable to WASA given overlapping industry focus and manufacturer-member base, though operating at the national level.
• Garage Door Manufacturers Association: Association representing garage door manufacturers, with overlapping industry focus and a similar member base (manufacturers, suppliers). Highly comparable to WASA's manufacturer/supplier tier membership.

Broad incumbents

• National Association of Home Builders (NAHB): Large national trade association for the residential construction industry. Comparable operating model (membership tiers, trade shows, certification, advocacy) but at a much larger scale and broader industry scope than WASA.
• Building Owners and Managers Association (BOMA): International trade association for commercial real estate with regional chapters, membership tiers, and annual events. Operates a similar association model to WASA but at much larger scale and broader industry scope.
• American Fence Association: National trade association for the fence and gate industry offering similar membership, certification, and regional show models. Comparable in structure and audience (contractors, manufacturers, suppliers) though the product category is broader.
• National Association of the Remodeling Industry (NARI): Trade association for remodeling professionals with membership tiers, regional chapters, and certification programs. Operates a similar association model to WASA but serves a broader residential services industry.
• National Automatic Merchandising Association (NAMA): Trade association serving the automated retail and convenience services industry. Comparable in structure (membership tiers, annual trade show, certification) though operating in a different vertical.
• International Security Management Association: Professional association for security management leaders offering membership, events, and credentialing. Comparable to WASA's membership/certification model though focused on corporate security rather than physical access systems.
• Security Industry Association (SIA): Trade association for security product manufacturers and service providers. Comparable to WASA in structure and adjacent to access systems, though broader in scope and operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WASAorg
• Facebookfacebook.com/WesternAccessSystemsAssociation
• LinkedInlinkedin.com/company/join-wasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Access Systems Association