Econoparts
Econoparts is El Salvador's largest self-described distributor and retailer of automotive parts, lubricants, batteries, and diagnostic tools, operating 24 branches nationwide plus a wholesale division serving SMB workshops and individual consumers with a 4-hour response SLA and an online mayoreo platform.
- Company typePrivate
- Founded1974
- HeadquartersSan Salvador, El Salvador
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Econoparts does
Econoparts (legal entity: Alpina, Limitada de capital variable) is a Salvadoran distributor and retailer of automotive parts, lubricants, batteries, additives, and diagnostic equipment, founded in approximately 1974 and headquartered in San Salvador, El Salvador. The company operates 24 physical retail branches distributed across the Central, Occidente, and Oriente regions of El Salvador, supplemented by a technologically enabled distribution center at km 9 1/2 Carretera La Libertad–Santa Tecla and a dedicated wholesale division (Mayoreo). Its product portfolio is organized into four categories — automotive spare parts (across roughly 19 sub-categories including engine, brakes, suspension, transmission, electrical, cooling, and exhaust), chemicals/additives, equipment and diagnostic tools, and greases/lubricants — and it distributes more than 40 global brands including Valvoline, AtlasBX, KYB, Senfineco, Launch, Gates, Bosch, NGK, NPR, Walker, GSP, Fram, Exedy, and Kashima. The business sells both to individual consumers through its branch network, Contact Center (tel: 2505-8000), WhatsApp channel, and live chat, and to wholesale/business customers through a separate wholesale department with its own pricing, inventory, logistics infrastructure, and online wholesale platform at mayoreo.econoparts.com, supported by a self-claimed 4-hour maximum response SLA.
The revenue model is transactional unit-pricing across retail and wholesale channels, with no public pricing disclosed; orders are taken via sales representatives, Contact Center phone/email, WhatsApp (wa.me/+50325058000), or the online wholesale platform. Go-to-market is a hybrid of physical retail (24 storefronts), enterprise field sales (dedicated wholesale department with trained advisory staff), inside sales (Telemercadeo telemarketing unit), and e-commerce (mayoreo.econoparts.com). Marketing channels include organic social (Instagram, Facebook, Twitter, YouTube, LinkedIn), WhatsApp-based quoting, email ([email protected]), live chat, and SEO. The company is privately held with no disclosed funding rounds, no M&A activity, no patents, and a stated headcount of 501-1,000 employees plus a customer-service/sales team of 150+.
Econoparts firmographics
Firmographics- Name
- Econoparts
- Legal name
- Alpina, Limitada de capital variable
- Website
- https://econoparts.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Econoparts is El Salvador's largest self-described distributor and retailer of automotive parts, lubricants, batteries, and diagnostic tools, operating 24 branches nationwide plus a wholesale division serving SMB workshops and individual consumers with a 4-hour response SLA and an online mayoreo platform.
- Ownership category
- akta.pro rank
Where Econoparts is headquartered
LocationHeadquarters
- HQ city
- San Salvador
- HQ country
- El Salvador
- HQ region
- Latin America
Offices25 records
Markets served
Econoparts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Parts and Lubricants Sales: Sale of automotive parts and lubricants through 24 physical branches nationwide to retail customers
- Wholesale Distribution: Wholesale sales to business customers with dedicated pricing, inventory and logistics support for bulk purchases
- Mayoreo Online Platform: Online wholesale purchasing platform allowing customers to buy from home or business
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual customers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for business customers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Econoparts product offering
Product offeringCore offering
Econoparts is a Salvadoran distributor and retailer of automotive spare parts, lubricants, additives, batteries, and diagnostic equipment. It operates 24 retail branches nationwide and a dedicated wholesale (mayoreo) division supplying more than 40 world-class brands such as Valvoline, Bosch, KYB, Gates, AtlasBX, Senfineco, and Launch to mechanics, workshops, and consumers. The company supports its sales with an advanced distribution center in La Libertad, an online wholesale ordering platform, and a Contact Center that promises 4-hour maximum response time for wholesale customers.
Product overview
Econoparts is El Salvador's leading automotive parts and lubricants distributor, operating 22-25 retail branches nationwide with a dedicated wholesale division. The company offers a comprehensive portfolio of products organized into four main categories: (1) Automotive Spare Parts covering A/C, bearings, batteries, spark plugs, timing/distribution, electrical, clutch, engine gaskets, cooling, exhaust, belts/pulleys/tensioners, filters, hydraulic brake, brakes, bushings, lighting, engine, suspension/steering, and transmission; (2) Chemical Products including additives, brake fluid, adhesives/silicones, chemicals, and coolants; (3) Equipment and Tools featuring diagnostic scanners and hand tools; and (4) Greases and Lubricants including hydraulic fluid, greases, and motor/transmission oils. Econoparts distributes world-class brands such as Valvoline, Atlas, KYB, Senfineco, and Launch. The wholesale division operates from a distribution center in La Libertad with advanced inventory technology and a modern order management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Repuestos (Automotive Spare Parts) Comprehensive category of automotive spare parts covering A/C and heating, bearings, spark plugs, timing/distribution, electrical, clutch, engine gaskets, cooling, exhaust and emissions, belts/pulleys/tensioners, filters, hydraulic brake, brakes, bushings, lighting, engine, suspension and steering, transmission and propulsion, and wiper blades. Sold to retail customers across 24 branches and wholesale to workshops nationwide.
- Aditivos y Químicos (Additives and Chemicals) Automotive additives, brake fluids, adhesives, silicones, chemicals, and coolants for vehicle maintenance, distributed to both retail and wholesale customers.
- Equipos y Herramientas (Diagnostic Equipment and Tools) Automotive diagnostic scanners (e.g., Launch brand) and hand tools for vehicle troubleshooting and repair, sold to both retail mechanics and wholesale workshops.
- Grasas y Lubricantes (Greases and Lubricants) Hydraulic fluids, greases, and motor and transmission lubricants (including Valvoline and Senfineco brands) for vehicle care and maintenance, distributed through retail branches and wholesale channels.
- Mayoreo (Wholesale Distribution Service) Dedicated wholesale distribution service providing bulk purchasing, dedicated sales support, specialized advisory, and a 4-hour maximum response time for major wholesale customers across El Salvador. Operates via the mayoreo.econoparts.com online platform, a specialized wholesale phone line, and the La Libertad distribution center.
- Baterías (Automotive Batteries) Automotive batteries from the AtlasBX brand providing vehicle electrical power solutions, distributed to retail and wholesale customers through Econoparts' branch and mayoreo networks.
Companies that use Econoparts
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Econoparts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Econoparts partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ValvolinecoreGlobal lubricant and automotive fluids brand offered through Econoparts retail and wholesale channels. Featured brand on homepage slider and products section.
- KYBcoreLeading global manufacturer of shock absorbers and suspension components. Featured brand on homepage slider and products section with 5-year warranty as of March 2025.
- AtlasBXcoreBattery manufacturer featured on homepage slider as key partner for automotive batteries product category.
- SenfinecocoreLubricant and automotive fluids brand featured on homepage slider and mentioned in products section under Aceites, aditivos y lubricantes category.
- LaunchcoreDiagnostic equipment manufacturer featured on homepage slider and products section under Equipos de diagnóstico category.
- GatescoreGlobal manufacturer of automotive belts, hoses, and related components distributed through Econoparts network.
- BoschcoreGlobal automotive technology and parts manufacturer whose products are distributed through Econoparts.
- NPRcoreJapanese engine parts manufacturer specializing in pistons and engine components distributed through Econoparts.
- GSPcoreAutomotive components manufacturer specializing in drive shaft and CV joint products distributed through Econoparts.
- WalkercoreEmissions and exhaust systems manufacturer whose products are distributed through Econoparts.
- FramcoreGlobal automotive filter manufacturer whose products are distributed through Econoparts.
- NGKcoreLeading spark plug and sensor manufacturer whose products are distributed through Econoparts.
- ExedycoreClutch and transmission components manufacturer distributed through Econoparts.
- KashimacoreJapanese manufacturer of automotive sealants and gaskets distributed through Econoparts.
- ESAC (Escuela de Capacitación)minorTraining school partnership mentioned in company description, providing training and capacity building services for automotive professionals in El Salvador.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Econoparts competitors and assessment
Company assessmentOthers
- Tracsa (Caterpillar dealer Central America): Heavy equipment and machinery distributor with Central American presence; adjacent rather than directly comparable, but shares the regional multi-branch industrial distribution footprint relevant to benchmarking El Salvador's distribution ecosystem.
Direct peers
- AutoZone: The largest US-based specialty retailer and distributor of automotive replacement parts and accessories, with a dual retail + commercial wholesale model. Highly comparable to Econoparts in product mix (parts, lubricants, diagnostics) and dual retail/wholesale go-to-market.
- O'Reilly Auto Parts: US-based automotive parts retailer and distributor serving both DIY consumers and professional installers through a dense store network. Comparable to Econoparts in its professional-focused dual channel, broad brand portfolio, and inventory depth.
- Advance Auto Parts: US automotive aftermarket parts retailer serving professional installers and consumers, with a strong focus on commercial wholesale. Comparable in multi-brand parts distribution and dual retail/commercial strategy.
- NAPA Auto Parts (Genuine Parts Company): North America's largest distributor of automotive replacement parts, with a hybrid owned-store and independently-owned NAPA AutoCare network. Directly comparable to Econoparts' wholesale-to-workshop plus retail distribution model.
Regional players
- AutoZone de México: The Mexican operation of AutoZone, the closest Latin American analog to Econoparts with a similar retail + wholesale auto parts distribution model across a Latin American market.
- AutoPartes Star (Guatemala): Guatemalan distributor of automotive parts, lubricants, and accessories serving Central America. Closest geographic peer to Econoparts in the Central American automotive aftermarket.
- Refaccionaria Rogelio: Mexican multi-branch automotive parts and accessories retailer. Comparable to Econoparts in its regional branch-network distribution of multi-brand aftermarket parts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Econoparts social profiles
Digital presenceEconoparts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Econoparts leadership team
Management profileNumber of profiles
Profiles1 record
Econoparts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Econoparts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Econoparts
What does Econoparts do?
Econoparts is a Salvadoran distributor and retailer of automotive spare parts, lubricants, additives, batteries, and diagnostic equipment. It operates 24 retail branches nationwide and a dedicated wholesale (mayoreo) division supplying more than 40 world-class brands such as Valvoline, Bosch, KYB, Gates, AtlasBX, Senfineco, and Launch to mechanics, workshops, and consumers. The company supports its sales with an advanced distribution center in La Libertad, an online wholesale ordering platform, and a Contact Center that promises 4-hour maximum response time for wholesale customers.
Is Econoparts a public or private company?
Econoparts is a private company. It is classified as unknown and is currently operating.
When was Econoparts founded?
Econoparts was founded in 1974. It employs 501 to 1,000 people.
Where is Econoparts based?
Econoparts is headquartered in San Salvador, El Salvador, in the Latin America region.
How does Econoparts make money?
Three revenue lines are on record. Retail Parts and Lubricants Sales are the primary driver. The others are wholesale Distribution and mayoreo Online Platform.
Who are Econoparts's main competitors?
Tracsa (Caterpillar dealer Central America) is listed as an others. Direct peers are AutoZone, O'Reilly Auto Parts, Advance Auto Parts and NAPA Auto Parts (Genuine Parts Company). Regional players are AutoZone de México, AutoPartes Star (Guatemala) and Refaccionaria Rogelio.
Does Econoparts have an API?
No public API is recorded for Econoparts.