Service Hospitality
Service Hospitality is a Saskatchewan-based non-profit membership association founded in 1996 that delivers health and safety training, consulting, and certification to 4,100+ member organizations in the community service and hospitality industries.
- Company typePrivate
- Founded1996
- HeadquartersRegina, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Service Hospitality does
Service Hospitality is a Saskatchewan-based non-profit membership association founded in 1996 that serves community service and hospitality employers across the province. The organization supports more than 4,100 member organizations with health, safety, and leadership training, consulting, and certification services, anchored by its proprietary Health & Safety Leadership Certificate (HSLC) program with multiple competency levels. It also convenes industry working groups, publishes resources such as the "Before It Breaks" podcast, and runs initiatives including an annual Youth Safety Education Day and a Mental Health Best Practice Group.
The association generates revenue primarily through membership dues paid by Saskatchewan employers, supplemented by paid training courses, HSLC certification fees, and consulting engagements. It operates with 11-50 employees from Regina, Saskatchewan, and pursues partnerships with bodies such as Tourism Saskatchewan and CanOps to extend its reach within hospitality and community service verticals. Its go-to-market is regionally focused — Saskatchewan only — and its growth strategy centers on deepening engagement with existing members through expanded programming, new content channels, and incremental industry verticals such as the recently introduced General Stream.
Service Hospitality is member-owned and governed as a non-profit, with leadership under CEO Carrie Bjola. The organization is approaching its 30th anniversary in 2026, positioning this milestone as an opportunity to reinforce brand trust and member retention rather than as a catalyst for transformational expansion.
Service Hospitality firmographics
Firmographics- Name
- Service Hospitality
- Legal name
- Service Hospitality
- Website
- https://servicehospitality.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service Hospitality is a Saskatchewan-based non-profit membership association founded in 1996 that delivers health and safety training, consulting, and certification to 4,100+ member organizations in the community service and hospitality industries.
- Ownership category
- akta.pro rank
Where Service Hospitality is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Service Hospitality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Service Hospitality operates as a not-for-profit association supported by membership dues from over 4,100 member organizations in Saskatchewan's community service and hospitality industries. Membership provides access to training courses, safety consulting, HSLC certification, resources, and events.
- Training and Certification Fees: Revenue is generated through safety training courses, virtual public safety training sessions, and the HSLC certification program. Some training sessions are offered complimentary to members. Non-members pay for certain training offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Virtual Public Safety Training sessions offered at no cost |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Service Hospitality product offering
Product offeringCore offering
Service Hospitality is a Saskatchewan-based non-profit membership association that delivers health and safety training, consulting, and certification programs to over 4,100 member employers in the community services and hospitality industries. Its flagship offering is the Health & Safety Leadership Certificate (HSLC), a four-level certification pathway available across Community Services, Hospitality, and General streams, complemented by in-person and virtual training courses, safety consulting (Safety Evaluations, Health & Safety Consulting, Claims Management Education), and a resource library of safety templates and articles.
Product overview
Service Hospitality is a Saskatchewan-based membership organization offering a comprehensive suite of workplace health and safety products and services for the community service and hospitality industries. The core offerings include the Health & Safety Leadership Certificate (HSLC) certification program with three industry streams (Community Services, Hospitality, General), classroom and virtual training courses, safety consulting services, and the Before It Breaks podcast. Supporting products include the Mental Health Best Practice Group, Safety Champion Awards, Future Workers youth safety education, and resource libraries covering templates, articles, and video content. The organization serves over 4,100 member organizations across Saskatchewan.
Differentiator
Problem solved
Functional benefit
Brands
- Before It Breaks: Mental health and workplace safety podcast hosted by CEO Carrie Bjola, featuring conversations about psychological health, workplace culture, and safety leadership.
- Health & Safety Leadership Certificate (HSLC)
Products and services
- Training Courses In-person training programs for member employers that combine videos, lectures, and hands-on practice, drawing on participants' experiences and real-world examples to ensure workplace application of health and safety material.
- Virtual Public Safety Training Online safety training sessions and webinars delivered via the Demio platform, covering conflict prevention and de-escalation, workplace inspections, incident reporting, OHC Essentials, and psychological risk factors. Most sessions are offered complimentary to attend.
- Safety Consulting Services Expert on-site consulting for member employers covering risk assessment, regulatory compliance, and implementation of effective safety programs. Includes Safety Evaluations, Health & Safety Consulting, and Claims Management Education Services.
- Health & Safety Leadership Certificate (HSLC) A four-level certification program (Levels 1-4) designed to help Saskatchewan employers develop and implement a Health & Safety Management System. Available in Community Services, Hospitality, and General industry streams, with core requirements and elective options tailored to each industry.
- Mental Health Best Practice Group A working group for members focused on discussing best practices and implementing positive change surrounding mental health, psychological health and safety in the workplace, and claims management, meeting twice annually.
- Safety Resources and Templates Library A repository of downloadable safety-related forms, templates, and articles covering occupational health committees, violence prevention, harassment prevention, emergency preparedness, hazardous materials, and workplace inspections.
Quantifiable outcome
- Over 4,100 member organizations in Saskatchewan community service and hospitality industries
- +3 more outcomes
Companies that use Service Hospitality
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Service Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Service Hospitality partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Saskatoon Public SchoolscoreSaskatoon Public Schools partners with Service Hospitality on youth safety education initiatives, including the Safety in Schools program and Youth Safety Education Day (YSED). The partnership delivers on-demand classroom presentations and safety resources to young people in schools across Saskatoon.
- Saskatchewan PolytechniccoreService Hospitality partners with Saskatchewan Polytechnic to provide scholarships for the Hotel & Restaurant Management Program, fostering safety training and leadership development in hospitality students. The partnership also involves collaborative training and professional development for the hospitality workforce.
- SARC (Self Advocate Resource Centre)coreSARC and Service Hospitality partner on Positive Behaviour Support (PBS) training for community service professionals. SARC also hosts Spring and Fall conferences for the disability service sector, and its leader Amy McNeil achieved HSLC Level 4 certification under the program.
- Tourism SaskatchewancoreTourism Saskatchewan partners with Service Hospitality to deliver the Drive for Success program — an innovative, mobile-friendly safety course for taxi drivers and professional drivers in the tourism and hospitality sector.
- CMHA SaskatchewancoreService Hospitality participates in Mental Health Week (CMHA's annual initiative) and aligns its mental health content with CMHA's programming. The organization references CMHA resources including Guarding Minds at Work for psychological health and safety assessments.
- CanOps (Canadian Emergency Operations Centre)coreCanOps is a key partner whose member organizations (Provincial Emergency Communication Centre, Commissionaires, Security Services) receive safety training and HSLC certification through Service Hospitality. CanOps member Courtney Killaby speaks at Mental Health Best Practice Group meetings.
- SIS Foundation (Safety in Schools)coreThe SIS Foundation partners with Service Hospitality on the Safety in Schools initiative, which provides youth safety education resources and programs for schools across Saskatchewan as part of the Future Workers program.
- Mobile Crisis ServicesminorService Hospitality supported Mobile Crisis Services' 50th Anniversary Gala fundraiser (Party Like It's 1974) at the Hotel Saskatchewan. Mobile Crisis Services handles crisis intervention calls across Saskatchewan and is referenced in mental health resources.
- Online Therapy Unit / University of ReginaminorThe Online Therapy Unit from the University of Regina is featured in the Before It Breaks podcast as a free, confidential online therapy resource. Service Hospitality promotes this resource as part of its mental health and psychological safety programming for members.
- Birchbark Safety (Jonathan Sherman)minorJonathan Sherman from Birchbark Safety is a guest on the Before It Breaks podcast (Episode 5 on Real Mental Health at Work), sharing his personal 20-year journey with depression, anxiety, and late-in-life ADD diagnosis to change how the industry views fitness for duty.
- Discover SaskatoonminorDiscover Saskatoon is listed as a partner on the Service Hospitality website, suggesting a tourism and hospitality industry marketing or referral relationship within the Saskatoon region.
- Saskatoon Inn Hotel & Conference CentreminorThe Saskatoon Inn Hotel & Conference Centre hosts the Mental Health Best Practice Group Fall Meeting, serving as a venue partner for Service Hospitality's in-person events.
- Crisis Ready WorkplaceminorCrisis Ready Workplace is listed as a partner, indicating collaboration on crisis preparedness and psychological safety training for member organizations.
- MinervaminorMinerva (Safety Management Education) is listed as a partner, with a link to safetymanagementeducation.com, suggesting collaboration on safety management training and education resources.
- RDIECminorRDIEC (Regional Diversity and Inclusion Enterprise Committee or similar) is listed as a partner organization, indicating collaboration on diversity, inclusion, and workplace safety topics.
- SIEC (Saskatoon Industry Education Council)minorSIEC partners with Service Hospitality on youth safety education and workforce development initiatives, connecting young people with industry safety awareness programs.
- SASS (Saskatchewan Association of School Councils)minorSASS is listed as a partner, suggesting a collaborative relationship around youth safety and school community engagement.
- Candace CarnahanminorCandace Carnahan is listed as a partner — a safety speaker, consultant, and author who likely contributes to Service Hospitality's programming, events, or content on workplace safety culture.
- K-Bro Linen SystemscoreK-Bro Linen Systems is a member organization whose leaders Jackie Belanger and Barb Lewis won the 2025 Safety Centered Leadership Award. The organization achieved HSLC Level 4 certification and serves as a model for other members in implementing a comprehensive safety management system.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Service Hospitality competitors and assessment
Company assessmentDirect peers
- Threads of Life: Canadian non-profit supporting families impacted by workplace tragedy while promoting safety culture and education in workplaces. Related through its mission focus on workplace safety culture, though it concentrates on family support rather than employer training delivery.
- AWARE-NS: Nova Scotia's workplace safety association delivering training, resources, and consulting to Atlantic Canadian employers. Comparable in operating model (provincial, non-profit, membership-driven) and target audience of employers needing OHS support.
- Infrastructure Health & Safety Association (IHSA): Ontario-based health and safety association providing training and consulting to member employers. Comparable as a provincial-scale, member-supported safety association built around industry-specific streams and certification pathways.
- Workplace Safety & Prevention Services (WSPS): Ontario-based not-for-profit safety association providing training, consulting, and resources to employers across multiple sectors. Closely comparable as a provincially scoped, membership-driven safety association delivering training, consulting, and a tiered certification pathway to employers with OHS obligations.
- Safety Services Manitoba: Manitoba's provincial workplace safety association offering training and consulting to local employers. Directly comparable as an adjacent-province association using the same non-profit, member-supported model to deliver OHS training and consulting.
- Tourism HR Canada: National human resources and workforce development organization for Canada's tourism sector, offering workforce safety and training resources. Comparable because it serves the same hospitality employer base with training, workforce development, and industry-specific programming.
Broad incumbents
- Saskatchewan Workers' Compensation Board: Statutory workers' compensation body for Saskatchewan that funds workplace safety initiatives and injury prevention through employer levy-funded grants. Comparable as the provincial body whose regulations Service Hospitality's programs operationalize, and which funds safety associations through prevention grants.
Others
- Canadian Centre for Occupational Health and Safety (CCOHS): National occupational health and safety body providing training, e-learning, and resources across all Canadian provinces and industries. Broader in scope and federally backed, but overlaps directly with Service Hospitality on training content and member services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Service Hospitality social profiles
Digital presenceService Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Hospitality leadership team
Management profileNumber of profiles
Profiles2 records
Service Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Hospitality
What does Service Hospitality do?
Service Hospitality is a Saskatchewan-based non-profit membership association that delivers health and safety training, consulting, and certification programs to over 4,100 member employers in the community services and hospitality industries. Its flagship offering is the Health & Safety Leadership Certificate (HSLC), a four-level certification pathway available across Community Services, Hospitality, and General streams, complemented by in-person and virtual training courses, safety consulting (Safety Evaluations, Health & Safety Consulting, Claims Management Education), and a resource library of safety templates and articles.
Is Service Hospitality a public or private company?
Service Hospitality is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Service Hospitality founded?
Service Hospitality was founded in 1996. It employs 11 to 50 people.
Where is Service Hospitality based?
Service Hospitality is headquartered in Regina, Canada, in the North America region.
How does Service Hospitality make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are training and Certification Fees.
Who are Service Hospitality's main competitors?
Direct peers on record are Threads of Life, AWARE-NS, Infrastructure Health & Safety Association (IHSA), Workplace Safety & Prevention Services (WSPS), Safety Services Manitoba and Tourism HR Canada. Saskatchewan Workers' Compensation Board is listed as a broad incumbent. Canadian Centre for Occupational Health and Safety (CCOHS) is listed as an others.
Does Service Hospitality have an API?
No public API is recorded for Service Hospitality.