Caboom
- Company typePrivate
- Founded2022
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Caboom does
Caboom is a Vienna-based advertising and branding agency operating as a partnership (caboom GesbR) founded by Catarina Hutzler and Emanuel Wittmann. The company was rebranded in 2023 from its previous identity 'connectics' and operates with a deliberately lean two-person delivery model. Its core offering is project-based creative services across five categories: branding (logo design, corporate identity, naming), website design and development built primarily on the Webflow platform with Figma for screen design, social media management, print design, and strategic concept consulting. The agency follows a structured five-step design process (briefing, mood board, wireframes, screen design, implementation) and positions itself as a full-service partner for clients seeking both brand identity and digital presence in a single engagement.
The business model is consultative and project-based: prospective clients receive a free 30-minute strategy consultation, after which customized quotes are issued (logo projects reportedly start at approximately EUR 1,500). All revenue is derived from one-time project fees and professional services retainers — there is no recurring subscription, SaaS, or platform revenue stream. Go-to-market is sales-led and direct, supported by content marketing through a blog, organic social presence on Instagram/Facebook/LinkedIn, SEO targeting Vienna-specific keywords ('Werbeagentur Wien', 'Webdesign Wien', 'Branding Wien'), and a Calendly-enabled self-service booking flow. Distribution is primarily direct, with no channel partners, resellers, or referral networks disclosed.
Caboom targets three primary customer segments: startups seeking professional branding from inception, established SMBs requiring brand refresh or website redesign, and freelancers/solo practitioners (coaches, photographers, lawyers, consultants) building personal brands. The agency reports 70+ completed projects and a 4.96/5 star rating from 37 online reviews aggregated on Google and Sortlist, with case studies spanning legal services, photography, architecture, dental, coaching, healthcare technology, and consumer goods. Operations are location-independent, supporting clients across Austria (DACH headquarters in Vienna's 2nd district) and selectively into Germany and other international markets. The company is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries.
Caboom firmographics
Firmographics- Name
- Caboom
- Legal name
- caboom GesbR
- Website
- https://caboom.at
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Caboom industry classification
Industry- Product category
- Advertising and Branding Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Caboom is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Caboom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding Services: Project-based professional services including brand identity development, logo design, corporate identity, brand design, and naming services
- Web Design & Development: Website creation services including onepagers, funnels, Webflow development, web design, and web development. Custom quotes based on project scope
- Print Services: Print design services including business cards and other branded materials
- Social Media Services: Social media related services for brand management and marketing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Caboom product offering
Product offeringCore offering
Caboom is a Vienna-based advertising agency that designs brand identities and builds websites for startups and small businesses. Core services include branding (logo, corporate identity, brand design, naming) and website design and development (onepagers, sales funnels, Webflow-based sites), complemented by print design, social media services, and strategic concept/consulting work. Engagements are delivered as custom projects by a two-person founding team.
Product overview
Caboom is a Vienna-based advertising/marketing agency offering a unified suite of brand and digital services. The core offering consists of Branding (logo design, corporate identity, brand design, naming) and Websites (web design, web development, funnels, onepagers via Webflow), complemented by Social Media, Print, and Konzeption & Beratung (concept and consulting) services. The agency specializes in serving startups and small businesses, positioning itself as a full-service partner for brand identity and online presence development.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand identity services including namensfindung (naming), logo design, corporate identity, and brand design, giving brands a distinctive face that resonates with target audiences.
- Websites
- Social Media
- Konzeption & Beratung
- For Startups
Quantifiable outcome
- 70+ completed projects with happy customers
- +1 more outcomes
Companies that use Caboom
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Caboom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caboom partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Caboom competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Europe's largest independent agency group, providing branding, digital, and integrated marketing services across multiple specialist houses. Comparable as a full-service brand and digital agency competing for the same Austrian/DACH marketing budgets.
- Dentsu Creative: Global creative network providing brand strategy, advertising, and experience design across markets including DACH. Comparable as a large-scale creative provider competing for the upper end of the same branding and digital engagements.
- Jung von Matt: Major European creative agency network with offices in Hamburg, Vienna, and other cities, offering integrated branding, advertising, and digital services. Comparable as a brand-and-campaign creative provider in the same DACH market, though at significantly greater scale and breadth.
- Demner, Merlicek & Bergmann: Vienna-based full-service advertising agency offering branding, digital, and campaign work to Austrian clients. Comparable as a Vienna-headquartered creative agency operating in the same local market for branding and advertising budgets.
- Scholz & Friends: German creative agency offering brand strategy, campaign development, and digital services across DACH. Comparable as a DACH-region creative agency competing for branding and integrated communications engagements.
Emerging players
- 99designs: Online design marketplace connecting SMBs and startups with freelance designers for logos, branding, and web design. Comparable as an alternative channel for startup/SMB branding customers that competes with caboom on price and turnaround for budget-conscious clients.
Direct peers
- Soda Studio: Branding and digital design studio delivering brand identity, web design, and visual systems to startups and growth-stage companies. Comparable to caboom as a similarly sized boutique studio offering integrated brand-and-web services.
- Moodley Brand Identity: Austrian creative agency specializing in brand identity, corporate design, and brand strategy for SMEs and established companies. Comparable to caboom as a similarly positioned DACH-region branding boutique serving business clients across sectors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Caboom social profiles
Digital presenceCaboom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caboom leadership team
Management profileNumber of profiles
Profiles2 records
Caboom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caboom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caboom
What does Caboom do?
Caboom is a Vienna-based advertising agency that designs brand identities and builds websites for startups and small businesses. Core services include branding (logo, corporate identity, brand design, naming) and website design and development (onepagers, sales funnels, Webflow-based sites), complemented by print design, social media services, and strategic concept/consulting work. Engagements are delivered as custom projects by a two-person founding team.
Is Caboom a public or private company?
Caboom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caboom founded?
Caboom was founded in 2022. It employs 1 to 10 people.
Where is Caboom based?
Caboom is headquartered in Vienna, Austria, in the Europe region.
How does Caboom make money?
Four revenue lines are on record. Branding Services are the primary driver. The others are web Design & Development, print Services and social Media Services.
Who are Caboom's main competitors?
Broad incumbents on record are Serviceplan Group, Dentsu Creative, Jung von Matt, Demner, Merlicek & Bergmann and Scholz & Friends. 99designs is listed as an emerging player. Direct peers are Soda Studio and Moodley Brand Identity.
Does Caboom have an API?
No public API is recorded for Caboom.
What industry is Caboom in?
Caboom's product category is Advertising and Branding Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7310.