What Queensway Orthodontics does

Queensway Orthodontics is a specialist orthodontic practice headquartered in Billingham, Teesside, operating 9 owned-and-operated clinics across the North East of England (including Billingham, Bishop Auckland, Consett, Darlington, Jesmond, Stockton-on-Tees, Yarm, Sunderland and Washington). Founded in 2009 and structured as a private for-profit company, the practice employs 101-250 staff, including 12 Specialist Orthodontists with over 120 years of combined clinical experience. It serves children (Invisalign First, ages 6-11), teenagers (Invisalign Teen, ages 12-17), and adults through Invisalign clear aligners, ceramic braces, metal fixed braces, and NHS-funded orthodontic assessments and treatment, with cumulative patient volumes of 50,000+.

The practice is built around a digitally enabled orthodontic workflow. iTero intraoral scanners replace traditional putty impressions, while Dental Monitoring enables remote at-home progress tracking between clinic visits. The clinical technology stack is delivered by third-party vendors (Align Technology, Dental Monitoring SAS) and augmented by Treatment Coordinators who guide patients through free in-person or video consultations. The practice holds Diamond Apex status as a Top 1% Invisalign Provider in Europe, alongside accreditations from the British Orthodontic Society, Investors in People (Silver), Gold CSR Accreditation, ADAM dental sedation, and Kois Center clinical training.

Queensway earns revenue through three principal streams: private fee-paying treatment (Invisalign, ceramic, metal braces), NHS-funded orthodontic treatment for qualifying patients, and finance-supported monthly payment plans underwritten by Secure Trust Bank (V12 Retail Finance). A dentist referral programme drives B2B patient flow, and a 5% Blue Light Card discount programme targets NHS and emergency services staff. Patient acquisition is supported by a free no-obligation consultation funnel, 1,800+ five-star Google and Facebook reviews, video testimonials, dentist referrals, and community impact initiatives including a TerraCycle recycling programme.

Name

Queensway Orthodontics

Legal name

Queensway Orthodontics

Website

https://queenswayorthodontics.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Queensway Orthodontics is a multi-clinic specialist orthodontic practice operating 9 locations across North East England, providing Invisalign, fixed braces, and NHS orthodontic treatment to children, teenagers, and adults with Diamond Apex top-1% Europe status.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Pediatric Orthodontics (HLABABAB), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment
• Invisalign clear aligners
• Fixed braces
• NHS orthodontics
• Specialist dental care

Headquarters

HQ city

Billingham

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Private Orthodontic Treatment: Private fee-paying patients receive treatments including Invisalign, ceramic braces, and metal fixed braces with flexible payment plans available.
2. NHS Orthodontic Treatment: NHS-funded orthodontic treatment for qualifying patients, including NHS assessments and treatment for children and adults who meet NHS criteria.
3. Flexible Payment Plans: Payment plan financing through Secure Trust Bank/V12 Retail Finance, allowing patients to spread treatment costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Queensway Orthodontics is a specialist orthodontic practice delivering teeth straightening treatments — including Invisalign clear aligners for kids, teens and adults, ceramic braces, and metal fixed braces — alongside NHS orthodontic treatment for eligible children. The practice operates across 9 clinics in North East England, supported by 12 specialist orthodontists with 120+ years of combined experience, and has treated over 50,000 patients to date.

Product overview

Queensway Orthodontics is a specialist orthodontic practice offering a comprehensive range of teeth straightening treatments. The core offering consists of Invisalign® clear aligners (including variants for children, teens, and adults) and fixed braces (ceramic and metal). The practice also provides NHS orthodontic treatment. Supporting the core treatments are advanced technologies: Dental Monitoring for remote treatment tracking and the iTero Scanner for digital impressions. As a Diamond Apex provider (top 1% in Europe), Queensway offers 12 specialist orthodontists across 9 convenient locations in the North East.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign for Adults Clear aligner orthodontic treatment for adult patients seeking discreet teeth straightening. Delivered by specialist orthodontists with iTero 3D scanning and Dental Monitoring support.
• Invisalign for Teens Clear aligner orthodontic treatment tailored for teenage patients, combining aesthetic appeal with clinical compliance features for adolescent orthodontic correction.
• Invisalign for Kids Early/interceptive clear aligner treatment designed for younger children requiring orthodontic guidance during dental development.
• Ceramic Braces
• Metal Fixed Braces
• NHS Orthodontic Treatment
• iTero 3D Digital Scanning
• Dental Monitoring

Quantifiable outcome

• 50,000+ patients treated across the North East
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TerraCycleminorStrategic or Co-development PartnerEnvironmental partnership programme where Queensway Orthodontics participates in TerraCycle's orthodontic waste recycling initiative, supporting the practice's plastic-neutral commitment.
• FoodbanksminorStrategic or Co-development PartnerCommunity support partnership through foodbank donations and support as part of the practice's local community impact initiatives.
• Blue Light CardminorGTM or Marketing PartnerDiscount partnership offering 5% off new treatment for NHS and Emergency Services Blue Light Card members as a thank you to essential services workers.
• British Orthodontic Society (BOS)coreTechnology or IntegrationProfessional membership and accreditation with the UK's leading orthodontic professional body, demonstrating clinical standards and continuing education.
• Kois CentercoreTechnology or IntegrationAdvanced clinical education partnership - team members have completed training at the Kois Center for dental excellence in the US.
• The Invisible Orthodontist (TIO)coreStrategic or Co-development PartnerInternational network membership of specialist orthodontists focused on excellence and innovation in orthodontic treatment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colosseum Dental Group: European dental group operating across the UK and continental Europe with NHS and private practices, including dedicated orthodontic brands. Overlaps on multi-site specialist delivery and is the parent of Total Orthodontics; broader geographic and product scope than Queensway.
• Rodericks Dental Partners: Large UK dental group with NHS and private practices across multiple regions, backed by private equity. Comparable multi-site clinical delivery model but weighted toward general dentistry; orthodontic offering is part of the portfolio rather than the core differentiator.
• Mydentist: UK's largest dental chain with significant NHS exposure and private orthodontics across hundreds of locations. Comparable on NHS treatment pathway and North East presence, though orthodontics is one service among many and direct Invisalign premium positioning is not the focus.
• Bupa Dental Care: Largest UK dental chain offering NHS and private dentistry including orthodontic treatment. Overlaps on geographic catchment in parts of North England and on NHS/private payer mix, but orthodontics is a sub-line of a broad dental portfolio.

Regional players

• Damira Dental Studios: Growing UK dental group with multi-site NHS and private practices, expanded rapidly via acquisitions. Comparable group-practice model but primarily general dentistry; orthodontic offering is secondary and geographically distinct from the North East focus.

Direct peers

• Portman Dental Care (Portman Healthcare): Large UK dental and orthodontic group practice acquired by Bridgepoint, operating a multi-site private and NHS clinical model. Highly comparable on multi-site orthodontic specialist delivery, although broader in scope (general dentistry plus orthodontics).
• Total Orthodontics (Part of Colosseum Dental Group): Network of specialist orthodontic clinics across the UK offering NHS and private braces and Invisalign. Direct overlap on patient demographics (kids/teens/adults), treatment modalities (Invisalign and fixed braces), and specialist-led clinical model.
• MiSmile Network: UK-based Invisalign-focused network of orthodontic practices operating on a partnership/marketing model. Same primary product (Invisalign), same UK private-pay patient funnel, and similar community-led digital marketing playbook — the closest direct competitor on product and GTM.
• Dentex Health Group: UK dental partnership group consolidating regional practices under a single clinical brand; Dentex Clinical Limited is referenced in Queensway's financing disclosures as a partner entity. Operates an analogous group-practice model with NHS/private mix and orthodontic specialist referrals.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners — Queensway's primary treatment modality and digital impression platform. Not a direct competitor but the dominant supplier whose Diamond Apex tier program defines Queensway's premium credentialing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/queenswaybraces
• LinkedInlinkedin.com/company/queensway-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensway Orthodontics