Mouvement québécois de la qualité

What Mouvement québécois de la qualité does

Mouvement québécois de la qualité (MQQ) is a Quebec-based non-profit professional association founded in 1995 and headquartered in Montreal, Canada. The organization is dedicated to advancing quality management, continuous improvement, and organizational performance across Quebec's public and private sectors. It serves roughly 720 member organizations and maintains 23 performance networks where practitioners exchange methods and benchmarks.

MQQ's core offerings span certification programs in Lean, Six Sigma, artificial intelligence, and digital transformation, supported by a catalog of 410+ resources and e-guides, organizational assessments, and the long-running Salon MPA conference (32nd edition, 2,000+ attendees). Approximately 2,200 individuals are trained annually, with credentials recognized under Quebec's regulatory frameworks including Loi 90. The organization has recently expanded into AI literacy through a four-level certification track delivered in partnership with technology providers.

The revenue model combines training fees, organizational memberships, performance network participation, e-guide and publication sales, organizational assessment services, and event sponsorships. Marquee members and ambassadors span large financial and industrial enterprises (Desjardins, Hydro-Québec, Rio Tinto, Alcoa, CGI, BRP, PACCAR), mid-market firms (Talan, Humanperf), and public-sector bodies (Ville de Laval, Musée de la civilisation, Fonds FTQ). Strategic partners include Interface&co, MIS, Osedea, O5 Technologies, NUMERI, the TDS Chair, EntreChefs PME, and Genium360, enabling pan-Canadian research and broader digital and AI capability development.

Name

Mouvement québécois de la qualité

Legal name

Mouvement québécois de la qualité

Website

https://qualite.qc.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mouvement québécois de la qualité is a Montreal-based non-profit association providing quality management, Lean Six Sigma, AI, and digital transformation training and certification to approximately 720 member organizations across Quebec.

Ownership category

akta.pro rank

Product category

Quality Management Training and Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Audit, Inspection & Quality Compliance (Internal Auditing, CAPA) (EDABAKAN)

akta.pro secondary industries

Quality, Process Improvement & Lean/Six Sigma Certifications (EDAAANAC), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Quality management training
• Continuous improvement consulting
• Lean six sigma certification
• Operational excellence services
• Organizational performance assessment

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Services: Revenue from public training courses and customized corporate training programs. Courses range from half-day workshops to multi-day certification programs, with member and regular pricing tiers.
2. Membership Fees: Annual membership providing access to preferential pricing on training, networking events, performance networks, and member-exclusive content including webinars and resources.
3. Performance Networks: Participation fees for the 23 performance networks that facilitate peer learning and networking among member organizations. Includes prorated pricing for additional participants.
4. E-guides and Publications: Sale of electronic guides and professional resources covering quality management, continuous improvement, and operational excellence topics.
5. Organizational Assessment Services: Diagnostic and health check services including the QUALImètre offering for evaluating organizational performance.
6. Event Sponsorships: Revenue from the annual Salon MPA (Salon sur les meilleures pratiques d'affaires) through sponsor packages including expert zone booths.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MQQ delivers paid training, multi-level certifications, and consulting services in quality management, Lean, Six Sigma, AI, and digital transformation. Its offerings span public training courses, customized in-company programs, peer performance networks (23 communities), organizational diagnostics via the QUALImètre/Offre infiniT methodology, mentoring, and the annual Salon MPA conference, supplemented by electronic guides and resources for members and the broader Quebec professional community.

Product overview

Mouvement québécois de la qualité operates as a multi-product professional development organization offering a portfolio of interconnected services. The core offerings include public and in-company training courses organized under structured certification programs (Programme Lean Master with five levels, Programme Lean Six Sigma with belt certifications, Certification en IA with four levels, and Certification Stratège Numérique). Supporting services include organizational assessment through the Offre infiniT, performance networking communities (23 networks), mentoring and coaching services, and the annual Salon MPA trade show. The organization also provides supplementary resources including electronic guides and a terminology glossary. Revenue comes from training fees, membership dues, and event participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations publiques (Public Training Courses) Scheduled public training courses in continuous improvement, Lean, Six Sigma, ISO, AI, and digital transformation delivered through open enrollment to individual professionals and member organizations across Quebec.
• Formations en entreprise (In-Company Customized Training) Customized in-company training programs designed and delivered to address specific organizational needs and objectives, priced via assessment by MQQ advisers.
• Programme Lean Master Five-level Lean certification program (Bronze, Silver, Gold, Platinum, Diamond) that progressively develops Lean methodology expertise from introduction to enterprise-wide integration.
• Programme Lean Six Sigma Belt-level Lean Six Sigma certification program (Yellow, Green, Black Belt) focused on sustainable performance improvement, innovation, and structured problem solving.
• Certification en IA (AI Certification Program) Four-level AI certification program (AI Explorer, AI Expert, AI Champion, AI Visionary) covering generative AI, tool integration, AI project prioritization, and strategic digital ethics for business leaders.
• Certification Stratégie Numérique (Digital Strategist Certification) Multi-day Digital Strategist certification covering agile project management, digital environment management, key technologies, human-centered transformation, strategic thinking, and Power BI.
• Diagnostic organisationnel (Offre infiniT / QUALImètre) Organizational assessment service using the QUALImètre diagnostic methodology to benchmark an organization's performance position against best-in-class peers, offered in abbreviated (10-500 employees) and expert versions.
• Réseaux performance (Performance Networks) 23 sector-based peer performance networks that convene member organizations to share best practices, benchmark performance, and engage in ongoing peer learning and networking.
• Accompagnement (Performance Mentoring) Organizational performance coaching and mentoring service that supports continuous improvement initiatives within member organizations.
• Salon MPA (Annual Conference on Best Business Practices) Annual trade show and conference on best business practices attracting over 2,000 professionals, featuring expert zones, workshops, networking, and sponsorship opportunities.
• Webinaires (Member Webinars) Exclusive member webinar series delivering educational content on topics such as AI, recruitment technology, ransomware threats, and ergonomics.
• Guides électroniques (Electronic Guides) Electronic guides and professional resources providing practical tools, recipes, and concrete examples for quality management and continuous improvement.
• Adhésion membre (Annual Membership) Annual organizational membership providing preferential pricing on training, access to performance networks, member-exclusive webinars and resources, and visibility within the MQQ community.

Quantifiable outcome

• 2,200 people trained annually
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Genium360majorChannel Partner/ Reseller/ Distributor · 22 June 2026Collaboration on public training courses including Certified Internal Auditor and Microsoft 365 Copilot Premium programs.
• Chaire Technologie, Durabilité et Société (TDS)majorStrategic or Co-development Partner · 5 June 2026MQQ became dissemination partner for PMO 5.0 action research project on sustainable digital maturity, conducted by the TDS Chair.
• NUMERI (Association pour le développement de la recherche et de l'innovation)majorStrategic or Co-development Partner · 21 April 2026Partnership to unite digital excellence in accompaniment across Quebec, launched at NUMERI's InnovAction Conference during MQQ's AGM.
• Interface&cocoreStrategic or Co-development Partner · 15 April 2026Strategic partnership for continuous improvement, customer experience, and innovation transformation. Joint research collaboration including pan-Canadian academic research project.
• Maison de l'innovation sociale (MIS)coreStrategic or Co-development Partner · 21 October 2025Strategic partnership to drive social innovation and organizational performance through continuous improvement methodologies.
• OsedeacoreStrategic or Co-development Partner · 4 June 2025Strategic partnership to accelerate Quebec enterprise competitiveness through integration of business best practices and AI innovation.
• EntreChefs PMEminorGTM or Marketing Partner · 30 January 2025MQQ became expert collaborator member to share expertise and continuous improvement resources with EntreChefs PME network.
• O5 TechnologiesmajorTechnology or Integration · 29 April 2024Partnership to offer qualifying and certifying training at local and international scales, likely related to technology certifications.
• Society of Manufacturing Engineers (SME)majorStrategic or Co-development Partner · 11 April 2024Partnership for the 2024 edition of the Salon de la technologie de fabrication de Montréal (Montreal Manufacturing Technology Expo), expanding reach in manufacturing sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DNV: Global certification and training provider covering ISO standards, quality management, and continuous improvement. Comparable in training and certification delivery, larger international scale.
• CEGOS: International training and consulting firm offering quality, Lean Six Sigma, and management training. Overlaps with MQQ's training programs but serves a global enterprise client base.
• Bureau Veritas: Global testing, inspection, and certification company offering ISO and quality management training. Overlaps with MQQ's certification and audit training but operates at much larger global scale.
• BSI Group: International standards and certification body offering ISO, quality, and management training. Comparable in training delivery and certification programs but with global footprint and broader standards portfolio.

Regional players

• Canadian Manufacturers & Exporters (CME): National Canadian association serving manufacturers with training, networking, and advocacy. Comparable membership-driven B2B model with shared manufacturing sector audience in Canada.
• Ordre des administrateurs agréés du Québec (ADMA): Quebec professional order offering management certification and continuing education. Comparable Quebec-based professional development and certification focus for managers and executives.

Direct peers

• American Society for Quality (ASQ): Largest US-based quality professional membership body offering Lean Six Sigma certifications, training, and member networks. Closest functional analog to MQQ in terms of certification programs and member services.
• Lean Enterprise Institute (LEI): Non-profit dedicated to advancing Lean thinking and practice globally. Comparable as a methodology-focused training and education organization with deep Lean curriculum.
• Excellence Québec: Quebec-based organization promoting organizational excellence and quality practices. Direct peer operating in the same Quebec market with overlapping continuous improvement and performance methodology offerings.
• W. Edwards Deming Institute: Non-profit organization promoting Deming's system of profound knowledge and quality management philosophy. Comparable mission, non-profit structure, and methodology-driven training focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MouvementQuebecoisQualite
• LinkedInlinkedin.com/company/mouvement-qu-b-cois-de-la-qualit-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouvement québécois de la qualité