Pickleball Management Group
Pickleball Management Group (doing business as Pop Up Pickleball) is a private, Redding, California-based sports event management firm that provides turnkey event and facility management services to the pickleball industry using proprietary portable court equipment capable of staging up to 80 courts. It serves event organizers, facility operators, community organizations, corporate sponsors, and national sports governing bodies.
- Company typePrivate
- Founded-
- HeadquartersRedding, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pickleball Management Group does
Pickleball Management Group (PMG), headquartered at 1988 Park Marina Drive in Redding, California, is a private sports event management firm operating under the consumer-facing brand Pop Up Pickleball. The company provides turnkey event and facilities management services to the pickleball industry, with a core capability of deploying proprietary portable court equipment capable of setting up to 80 courts in any designated area to create a championship venue. PMG's service portfolio spans event management, facility consulting and design, equipment sales and rentals, sponsor development, marketing and communications, hotel commission programs, and in-house activities programming such as tournaments, camps, and clinics. The company serves event organizers, facility operators, community organizations, corporate sponsors, and facility owners/developers through a direct enterprise sales motion.
PMG's leadership team is constructed from the operators who created the Hoop It Up basketball tournament franchise and brings over 100 years of combined sports event management experience across organizations including World Gym, Sport Court International, Prince Sports, Mobile Media Enterprises, Mobile Media Enterprises, and major agency networks. The company has leveraged these relationships to secure event partnerships with USTA, NBA, WNBA, NCAA, US Olympic Committee, USA Basketball, USA Volleyball, USA Hockey, and NHL, as well as GTM and marketing partnerships with Nike, Jordan Brand, Adidas, Disney, Under Armour, ESPN/CBS/NBC, Dick's Sporting Goods, and Foot Locker. Underlying technology consists of portable court hardware and event management software for participant entry, merchandising, and post-event communications; pricing is custom and quote-based with no public disclosure. Revenue is generated through a mix of professional services fees, hardware sales/rentals, and sponsorship/advertising income.
Pickleball Management Group firmographics
Firmographics- Name
- Pickleball Management Group
- Legal name
- Pickleball Management Group
- Website
- https://pickleballmanagement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pickleball Management Group (doing business as Pop Up Pickleball) is a private, Redding, California-based sports event management firm that provides turnkey event and facility management services to the pickleball industry using proprietary portable court equipment capable of staging up to 80 courts. It serves event organizers, facility operators, community organizations, corporate sponsors, and national sports governing bodies.
- Ownership category
- akta.pro rank
Pickleball Management Group industry classification
Industry- Product category
- Sports Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pickleball Equipment & Accessories Retail (CRAMAFAB)
Keywords
Where Pickleball Management Group is headquartered
LocationHeadquarters
- HQ city
- Redding
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pickleball Management Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Event Management Services: Comprehensive event management services including setup, court layout, equipment purchases, event logistics, day-of-event management and staffing, sponsorship development, and budget management.
- Facility Consulting: Design and layout services, business model development, product advisory for equipment and accessories, revenue opportunities and projections, and sponsor development services.
- Equipment Sales and Rentals: Equipment management including advising on equipment type, brands, values, service needs, delivery logistics, installation and maintenance services for pickleball courts.
- Marketing and Communications Services: Marketing materials and communications strategy, event-focused social media groups, ambassador programs, print marketing, trade shows, website SEO, media relations with mainstream and sports media.
- Sponsorship Revenue: Title sponsorships, event sponsorships, music festival branding, VIP areas, court/nets/flags/ball bucket branding, and facility sponsorship opportunities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pickleball Management Group product offering
Product offeringCore offering
Pickleball Management Group provides turnkey event and facility management solutions focused exclusively on pickleball. The company plans and runs pickleball tournaments and events, consults on facility operations, supplies and rents portable court equipment, and handles marketing and sponsorship development for clients.
Product overview
Pickleball Management Group offers Pop Up Pickleball as its core turnkey event and facilities management solution, supported by a modular service portfolio. The core product encompasses championship-level event production with portable court equipment capable of setting up up to 80 courts. The service modules include Facility Programming (court and room rental management), Facility Consulting (design and business development), Sponsor Development (partnership cultivation), Event Hotel Commissions (lodging partnerships), Equipment Management (layout, procurement, and maintenance), National Event Partners (organizational partnerships), and In-house Activities (tournaments, camps, and clinics). Together, these services provide end-to-end event and facilities management for the pickleball industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Pickleball Event Management
Quantifiable outcome
- Portable court capacity of up to 80 courts
- +3 more outcomes
Companies that use Pickleball Management Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Pickleball Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pickleball Management Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and flagship.
- USA Team HandballcoreEvent partnership for Regional Qualifiers and National Championships. PMG provides event management services for these handball competitions.
- US FutsalcorePartnership for Regional Championships and National Championships. PMG manages futsal events across regions.
- PFL (Professional Futsal League)corePartnership for Exhibition at Disney World and Pro Team Showcase events in Dallas, Texas.
- Major League Soccer - FubillocorePartnership for Fubillo 6v6 Soccer Tour - 8 City Tour across the United States.
- USTA (United States Tennis Association)flagshipPartnership for US Open Tennis Championships support and related tennis events.
- NBAflagshipPrevious partnership for NBA League, NBA Teams, NBA All-Star Weekend, and NBA Draft events.
- WNBAflagshipPrevious partnership for WNBA League and WNBA Teams events.
- NCAAflagshipPrevious partnership for Men's and Women's Championships, Hoop City at Final Four, and various high school showcases.
- US Olympic CommitteeflagshipPrevious partnership supporting Olympic sports events and programs.
- AAU (Amateur Athletic Union)corePrevious partnership for various AAU youth sports championships and national tournaments.
- NikeflagshipPrevious partnership for Nike Tournament of Champions and various high school basketball showcases. Corporate sponsorship relationship.
- Jordan BrandflagshipPrevious partnership for basketball events and brand marketing initiatives.
- AdidasflagshipPrevious partnership for Adidas Gauntlet and basketball showcase events.
- DisneyflagshipPrevious partnership for Disney World events and brand activation programs.
- Dick's Sporting GoodscorePrevious partnership for sporting goods sponsorship and retail marketing.
- Foot LockercorePrevious partnership for basketball events and retail marketing campaigns.
- ESPN, CBS, NBCflagshipPrevious media partnership for broadcast and coverage of sports events.
- Under ArmourflagshipPrevious partnership for sporting events and brand marketing.
- USA BasketballflagshipPrevious partnership for basketball events and national team programs.
- USA VolleyballcorePrevious partnership for volleyball events and programs.
- USA HockeycorePrevious partnership for hockey events and programs.
- NHLflagshipPrevious partnership for hockey-related events and marketing programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pickleball Management Group competitors and assessment
Company assessmentEmerging players
- Game Point Athletic Group: Sports event management and experiential marketing firm specializing in grassroots and tournament-style events. Comparable to PMG because both deliver turnkey event execution for sports organizations and sponsors, though Game Point Athletic Group is not pickleball-specific.
- Activate (Activate Sports): Producer of experiential sports events and tournaments, including emerging racquet and lifestyle sports. Comparable to PMG because both act as turnkey event operators for sports organizations and sponsors, though Activate spans multiple sports rather than specializing in pickleball.
Direct peers
- SnapSports: Manufacturer and installer of modular athletic flooring and pickleball courts, with significant overlap into sports event execution. Comparable to PMG because both sell modular court equipment and provide event solutions, although SnapSports leads on manufacturing while PMG leads on event management.
- Pickleball Kingdom: Franchise-based pickleball facility and event operator with a national footprint. Closely comparable to PMG because both target event organizers, facility owners, and sponsors in the pickleball space, though Pickleball Kingdom focuses on permanent facilities rather than Pop Up-style portable events.
Broad incumbents
- PPA Tour (Professional Pickleball Association): Professional pickleball tour that produces high-profile sanctioned events nationally. Comparable to PMG because both produce professional pickleball events, although the PPA Tour is the dominant rights-holder while PMG positions itself as a service provider rather than a tour operator.
- Life Time Group Holdings: Large national fitness and racquet sports operator with hundreds of pickleball courts and its own event programming. Comparable to PMG because it operates in the same pickleball facility and event-management space, but at materially greater scale and with a broader portfolio of offerings.
Regional players
- The Dink: Pickleball-focused media and event platform with tournament and amateur event programming. Comparable to PMG because both run pickleball events and monetize sponsor relationships around the sport, but The Dink is primarily a media business with events as an extension rather than a dedicated event management firm.
Others
- IHRSA (International Health, Racquet & Sportsclub Association): Industry association for the health, racquet, and sports club industry that has recognized PMG team members. Comparable to PMG because it serves the same facility-owner and operator ecosystem, though IHRSA is a trade association rather than a commercial event management firm.
- USA Pickleball: National governing body for pickleball that sanctions tournaments and runs national championships. Comparable to PMG because both produce sanctioned pickleball events and engage with sponsors and facilities, but USA Pickleball is a nonprofit governing body rather than a commercial service provider.
- Club Management Solutions (CMS): Consulting and networking organization for the private club industry that has awarded PMG team members. Comparable to PMG at the consulting layer (facility design, business model development, revenue projections), though CMS is a consultancy/peer network rather than an event operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pickleball Management Group social profiles
Digital presencePickleball Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickleball Management Group leadership team
Management profileNumber of profiles
Profiles7 records
Pickleball Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickleball Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickleball Management Group
What does Pickleball Management Group do?
Pickleball Management Group provides turnkey event and facility management solutions focused exclusively on pickleball. The company plans and runs pickleball tournaments and events, consults on facility operations, supplies and rents portable court equipment, and handles marketing and sponsorship development for clients.
Is Pickleball Management Group a public or private company?
Pickleball Management Group is a private company. It is classified as unknown and is currently operating.
When was Pickleball Management Group founded?
Pickleball Management Group was founded in -1. It employs 1 to 10 people.
Where is Pickleball Management Group based?
Pickleball Management Group is headquartered in Redding, United States, in the North America region.
How does Pickleball Management Group make money?
Five revenue lines are on record. Event Management Services are the primary driver. The others are facility Consulting, equipment Sales and Rentals, marketing and Communications Services and sponsorship Revenue.
Who are Pickleball Management Group's main competitors?
Emerging players on record are Game Point Athletic Group and Activate (Activate Sports). Direct peers are SnapSports and Pickleball Kingdom. Broad incumbents are PPA Tour (Professional Pickleball Association) and Life Time Group Holdings. The Dink is listed as a regional player. Others are IHRSA (International Health, Racquet & Sportsclub Association), USA Pickleball and Club Management Solutions (CMS).
Does Pickleball Management Group have an API?
No public API is recorded for Pickleball Management Group.
What industry is Pickleball Management Group in?
Pickleball Management Group's product category is Sports Event Management. Its primary akta.pro industry code is CRAMAFAB, Pickleball Equipment & Accessories Retail. Its NAICS code is 7113 and its SIC code is 7900.