Casa Luna

What Casa Luna does

Casa Luna (legal entity: Veterinaria Casa Luna SA de CV) is a privately held, family-owned Mexican specialty pet retail and veterinary services chain headquartered in Mexico City, operating under the Grupo Empresarial Luna umbrella. The company sells pet food (dry, wet, and prescription), treats, toys, accessories, hygiene products, and veterinary medications for dogs, cats, birds, small mammals, and a specialized gamefowl / poultry-feed line, and operates in-store veterinary clinics and pet grooming (Estética) services. Distribution combines three physical stores in the CDMX metropolitan area (Azcapotzalco, Clavería, Tlalnepantla) with a Shopify-powered e-commerce platform (casaluna.com.mx) that ships nationwide via REDPACK, supported by in-store pickup, dedicated wholesale (Mayoreo) channels, and native mobile applications for Android and iOS.

The underlying technology stack is conventional retail e-commerce architecture: Shopify storefront, Mercado Pago / Openpay / PayPal payment gateways (PCI DSS Level 1 compliant), and third-party logistics through REDPACK. No proprietary AI, data platform, or custom software components are evident. The company carries an established multi-brand assortment spanning premium global brands (Royal Canin, Hill's, Pro Plan, KONG), Mexican labels (Nupec, Entrepelea), and veterinary pharmaceuticals from Dechra Brovel, Santgar, and Alphachem.

Casa Luna's business model is omnichannel retail with service attachments. Revenue is generated across five streams: one-time product retail (pet food, accessories, medications), professional veterinary services, professional grooming services, wholesale / Mayoreo bulk sales to resellers, and nationwide home delivery. Pricing is publicly listed in Mexican pesos, unit-based, pay-as-you-go, with free shipping over MXN $1,000 and a 5% first-purchase loyalty discount via MembreLuna. The primary customer segment is individual pet owners in the CDMX metro, with a secondary wholesale/reseller segment and a tertiary use-case segment for pets requiring medical care. Founded circa 1956-1960 with 60+ years of continuous operation, the company employs 51-100 people and holds the "Empresa Orgullosamente Mexicana" designation.

Name

Casa Luna

Legal name

Veterinaria Casa Luna SA de CV

Website

https://casaluna.com.mx

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Luna is a privately held, family-owned Mexican specialty pet retail and veterinary services chain operating three stores in the Mexico City metro area and a nationwide Shopify e-commerce platform, serving individual pet owners with multi-brand pet food, accessories, medications, in-store veterinary clinics, and grooming services.

Ownership category

akta.pro rank

Product category

Pet Retail Stores

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

DTC Pet Food Delivery (AFAIANAM)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Pet retail stores
• Veterinary clinic services
• Pet grooming services
• Pet pharmacy medications
• Specialty pet food

Headquarters

HQ city

Ciudad Juárez

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pet Product Retail: Casa Luna generates primary revenue through the sale of pet food (dry, wet, prescription), treats, toys, accessories, and hygiene products for dogs, cats, birds, and small mammals. Products range from economy brands like Nupec to premium options like Royal Canin, Hill's, and Pro Plan. The company operates as a multi-brand retailer with over 200+ SKUs in dog food alone.
2. Veterinary Services: On-site veterinary clinic services at physical locations providing medical consultations, vaccinations, preventive care, and specialized treatments including dental cleaning and geriatric checkups.
3. Grooming Services (Estética): Professional pet grooming services including haircuts, ear cleaning, nail trimming, and relaxing baths with pet-appropriate aromatherapy products, offered at physical store locations.
4. Wholesale/Mayoreo: Bulk sales channel targeting resellers and businesses selling pet products, with dedicated wholesale contact and pricing.
5. Home Delivery: Delivery service for all physical store products ordered online, with rapid and reliable service to customers' homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Casa Luna sells pet food (dry, wet, prescription, puppy milk, bird, small mammal, and poultry feed), treats, toys, accessories, and veterinary medications through three physical stores in Mexico City and an online store at casaluna.com.mx. The company also operates on-site veterinary clinics and professional pet grooming (Estética) services at each physical location, and supports a wholesale (Mayoreo) channel for resellers. It carries multi-brand lines including Royal Canin, Hill's, Pro Plan, Nupec, KONG, and others across 200+ SKUs in dog food alone.

Product overview

Casa Luna is a Mexican pet store chain with over 60 years of experience, operating as both a brick-and-mortar retail chain with three physical locations (Azcapotzalco, Clavería, Tlalnepantla) and an e-commerce platform. The company offers a comprehensive pet care ecosystem consisting of: (1) Food products spanning dry and wet food for dogs and cats across all life stages from brands including Nupec, Royal Canin, Pro Plan, Hill's Science Diet, Diamond Naturals, and Perfect Sense; (2) Prescription/medicated foods for dogs and cats with conditions requiring specialized nutrition; (3) Treats and toys from brands such as Kong, Nerf, SmartBones, and Churu; (4) Accessories including carriers, feeders, waterers, and grooming products; (5) In-store veterinary clinic services and grooming/esthetics; (6) Medications for pets including heart, digestive, and other treatments; (7) Specialized poultry feed products for gamefowl and laying hens; and (8) Bird and small pet food. The company operates under the Pets Club service brand for veterinary and grooming services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food (Dog, Cat, Bird, Small Mammal, Puppy Formula) Multi-brand pet food for dogs, cats, birds, parakeets, parrots, ducks, guinea pigs, rabbits, hamsters, and hedgehogs, plus milk substitutes and puppy formulas; covers maintenance and prescription/therapeutic nutrition across all life stages. Available in-store and online at casaluna.com.mx.
• Poultry Feed (Aves de Corral) Specialty poultry feed for gamefowl (Entrepelea, Pelea Startina, Forja Brava, Casta Brava, Mega Plumax) and laying hens (Granos Select, Ke Bueno Aves Postura, Reproductina, Ke Bueno Pollitas, Ke Bueno Aves Engorda Pollo). Sold in-store and online.
• Pet Treats and Snacks (Premios) Treats and snacks for dogs and cats including dental treats, training treats, calming treats, and dehydrated natural treats from brands such as Nupec, Hill's, Churu, SmartBones, and The Pets Club.
• Pet Toys (Juguetes) Pet toys including KONG Classic, Extreme, Senior, and Puppy lines, plus Nerf and other brands of rubber, tug, and interactive play toys for dogs and cats.
• Pet Accessories (Accesorios) Pet accessories including carriers (SKUDO IATA, MPS Skudo), feeders, waterers, shampoo, hygiene products, and bedding from brands such as Fancy Pets, DoGift, Golden Dog, and Bamboo. Also covers bird accessories and small-pet waterers.
• Veterinary Medications (Medicamentos Veterinarios) COFEPRIS-compliant veterinary medications including heart medications (Vetoryl/trilostano, Cardisure, Inodil/pimobendan, Cronval HD), ophthalmic solutions, and probiotics; some medications require a veterinary prescription and verification before dispensing.
• Veterinary Clinic Services (Servicios Veterinarios) On-site veterinary clinic services at each Casa Luna physical location (Azcapotzalco, Clavería, Tlalnepantla) including preventive checkups, vaccinations, treatments, dental cleaning, and geriatric checkups, branded under the Pets Club service line.
• Pet Grooming Services (Estética para Mascotas) Professional pet grooming services at each Casa Luna physical location including haircuts, ear cleaning, nail trimming, and relaxing baths with quality pet-appropriate aromatherapy products, branded under Pets Club.
• Wholesale (Mayoreo) Channel Bulk wholesale channel for businesses and resellers interested in purchasing Casa Luna's multi-brand pet products at wholesale pricing, accessed via a dedicated WhatsApp contact line for pricing and order placement.

Quantifiable outcome

• 60+ years in Mexican market
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OpenpaycoreTechnology or IntegrationPayment gateway provider for secure credit/debit card processing, bank transfers, and other payment methods. Processes all online transactions under PCI DSS Level 1 standards.
• Mercado PagocoreTechnology or IntegrationPayment processing partner providing secure transaction handling and installment payment options (MSI) for e-commerce purchases.
• REDPACKcoreChannel Partner/ Reseller/ DistributorThird-party logistics partner handling package delivery for e-commerce orders throughout Mexico. Primary shipping carrier for domestic orders.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the casaluna.com.mx online store with product catalog, shopping cart, user accounts, and order management infrastructure.
• Royal CaninminorChannel Partner/ Reseller/ DistributorPremium pet food brand carried in Casa Luna stores, including prescription diets, adult maintenance, kitten/puppy formulas, and specialized nutrition products.
• Hill's Pet NutritionminorChannel Partner/ Reseller/ DistributorScience-based pet food brand including Prescription Diet therapeutic foods and Science Diet maintenance products carried in Casa Luna stores.
• NupecminorChannel Partner/ Reseller/ DistributorMexican pet food brand offering various life stage formulas for dogs and cats, carried extensively in Casa Luna product lineup.
• Purina Pro PlanminorChannel Partner/ Reseller/ DistributorPremium pet food brand with specialized formulas for different needs (urinary, sensitive skin, weight management) carried in Casa Luna.
• KONGminorChannel Partner/ Reseller/ DistributorDog toy brand specializing in durable chew toys (Classic, Extreme, Senior, Puppy lines) carried in Casa Luna stores.
• Dechra BrovelminorChannel Partner/ Reseller/ DistributorVeterinary pharmaceutical company supplying Vetoryl (trilostano) medications for canine hyperadrenocorticism treatment sold through Casa Luna.
• SantgarminorChannel Partner/ Reseller/ DistributorVeterinary pharmaceutical company supplying Inodil (pimobendan) cardiac medications sold through Casa Luna.
• AlphachemminorChannel Partner/ Reseller/ DistributorVeterinary pharmaceutical company supplying Cronval HD (pimobendan) cardiac medications sold through Casa Luna.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetSmart México: PetSmart México operates specialty pet retail stores and an e-commerce platform offering pet food, accessories, and grooming across major Mexican cities. Direct competitor to Casa Luna in the same product categories and service lines, with a larger national footprint.
• Petco México: Petco México is the largest specialty pet retailer in Mexico with physical stores and an omnichannel operation selling pet food, accessories, and offering grooming services across the country. Direct competitor to Casa Luna in the multi-brand pet retail category, though at significantly larger scale and with national footprint.
• Maskotas: Maskotas is a long-standing Mexican pet store chain (founded 1972) with multiple physical locations and an online store, selling food, accessories, and offering veterinary and grooming services. Highly comparable to Casa Luna as a Mexican-born multi-service pet retailer targeting similar urban customers.
• El Mundo del Perro: El Mundo del Perro is a Mexican pet retail chain offering food, accessories, and grooming services through physical stores and online channels. Comparable multi-service Mexican pet retailer competing for the same urban dog-owner customer base as Casa Luna.
• Mister Pet: Mister Pet is a Mexican online pet retailer offering home delivery of pet food, accessories, and pharmacy products across Mexico. Comparable to Casa Luna's DTC e-commerce and home delivery motion, though it lacks the integrated veterinary clinic and grooming services.

Emerging players

• VetZone / Hospital Veterinario México: VetZone is a veterinary clinic chain operating physical locations in Mexican metros with pharmacy and grooming adjacent services. Comparable as a competitor in the veterinary and pet care services segment that Casa Luna operates alongside its retail business.

Broad incumbents

• Mercado Libre (Mascotas): Mercado Libre is Latin America's largest e-commerce marketplace, where third-party sellers list the same premium and economy pet food brands that Casa Luna carries (Royal Canin, Nupec, Pro Plan, Hill's). While not a specialty pet retailer, it is the dominant DTC alternative for Mexican pet owners shopping online.
• Amazon México (Mascotas): Amazon México sells a wide assortment of pet food, treats, toys, and accessories with Prime delivery, including the same premium brands stocked at Casa Luna. Functions as a broad e-commerce incumbent competing directly for online pet food and accessory purchases.

Regional players

• Tiendanimal / Kiwoko (México): Kiwoko (part of the Tiendanimal/IBV Group) is a large Iberian specialty pet retailer with growing Mexican presence offering retail, grooming, and veterinary services. Comparable operating model though primarily Spanish; meaningful as a benchmark for what a scaled, multi-service pet retail chain could look like in Mexico.

Others

• Nupec: Nupec is a major Mexican pet food brand that Casa Luna resells across all life-stage formulas. Not a direct competitor in retail services, but a key supplier/partner relationship that defines Casa Luna's Mexican-origin assortment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MXCasaLuna
• Instagraminstagram.com/mxcasaluna
• TikToktiktok.com/@mxcasaluna?is_from_webapp=1&sender_device=pc
• Xx.com/mxcasaluna
• LinkedInlinkedin.com/company/casa-luna-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Luna