What Allcott Hire does

Allcott Hire Pty Ltd is a privately held Australian equipment hire company operating 25+ branches across NSW, QLD, ACT and Victoria, with its head office at Norwest Business Park, Baulkham Hills. Founded in the early 1990s (trading as Active Hire before rebranding) and now led by Managing Director & Group CEO Michael Cotter, the company employs 150+ staff and is described as one of Australia's largest privately owned equipment hire operators. Its core offering is short- and long-term rental of a diversified fleet spanning access equipment, excavation and earthmoving (including JCB mini excavators), materials handling (forklifts, telehandlers), compaction, power distribution and generators, lighting, site accommodation, traffic management, scaffolding, landscaping equipment, and trailers/utes, priced on daily, weekly, and monthly rates.

Name

Allcott Hire

Legal name

Allcott Hire Pty Ltd

Website

https://allcotthire.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Allcott Hire is a privately held Australian equipment hire company operating 25+ branches across NSW, QLD, ACT and Victoria, renting access, earthmoving, compaction, power, and site accommodation equipment to infrastructure, construction, civil, and DIY customers on daily, weekly, and monthly terms.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment hire
• Earthmoving equipment
• Access equipment hire
• Tool rental

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire and Rental: Allcott Hire generates revenue through short-term and long-term rental of equipment to construction, civil, infrastructure, landscaping, and DIY customers. Pricing is offered at daily, weekly, and monthly rates, with promotional specials such as Weekend Specials and Mates Rates for All Trades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Allcott Hire provides short-term and long-term rental of construction, earthmoving, landscaping, access, materials handling, compaction, power, lighting, site accommodation, and traffic management equipment to trade, infrastructure, civil construction, and DIY customers across Australia's Eastern Seaboard. Equipment is hired on daily, weekly, and monthly terms through 25+ branches supported by one of the industry's largest in-house delivery fleets, with promotional programmes including Weekend Specials and Mates Rates for All Trades.

Product overview

Allcott Hire is a single, unified equipment rental platform offering one of the most diverse ranges of hire equipment in Australia. The company operates across 25+ branch locations throughout NSW, QLD, ACT, and Victoria. Their portfolio includes core equipment categories: access equipment (scissor lifts, boom lifts, scaffolding), excavation and earthmoving (excavators, skid steers, dump trucks), materials handling (forklifts, telehandlers), compaction equipment (rollers, plate compactors), power generation (generators, lighting towers), and site amenities (accommodation, traffic management, trailers). Equipment is hired out with flexible terms including weekend specials and 'mates rates' for trade customers. The company also offers delivery services and account management for regular hire customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tools & Equipment Hire Rental of small tools, power tools, hand tools, and general equipment for varied trade, construction, and DIY job requirements.
• Access Equipment Hire Motorised elevated work platforms including scissor lifts, vertical manlifts, and boom lifts for working-at-height applications across construction, maintenance, and installation projects.
• Excavation & Earthmoving Equipment Hire Excavators (including JCB 18Z-1 1.8-tonne mini excavators and 8-tonne excavators), skid steer loaders, articulated dump trucks (7000 kg payload), and dump trucks for excavation, earthworks, and bulk material movement.
• Materials Handling Hire (Forklifts & Telehandlers) Forklifts, telehandlers, and related materials handling equipment for lifting, loading, unloading, and site material movement on construction and industrial sites.
• Compaction Equipment Hire Plate compactors and rollers including multi-tyre, single drum, double drum, trench, and pedestrian rollers for ground preparation and compaction works.
• Power Distribution & Generator Hire Generators from 13-20 kVA to 35-60 kVA plus power distribution equipment for site electricity supply on construction and remote sites.
• Lighting Hire LED lighting towers and standard lighting towers for site illumination and after-hours operations on construction and event sites.
• Landscaping & Gardening Equipment Hire Lawn mowers and outdoor landscaping equipment for professional landscaping contractors and home gardening projects.
• Site Accommodation Hire Portable site sheds and containerised gatehouses for site offices, security, visitor management, and on-site supervision.
• Traffic Management Hire Arrow boards, variable message signs, and portable traffic lights for roadworks and site traffic control.
• Scaffolding & Ladder Hire Aluminium scaffolds and ladders for access solutions at various heights, linked to the related Aluminium Scaffolds entity.
• UTE – Trailers & Vehicles Hire Utility vehicles, trailers, and trucks for transportation, equipment delivery, and site cartage needs.
• Pumps & Fluid Management Hire Diesel pumps and fluid management equipment for dewatering and fluid transfer applications.
• Air Tools & Accessories Hire Pneumatic air tools and accessories for construction and industrial applications.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• JCBcoreTechnology or Integration · 1 January 2020Allcott Hire has partnered with JCB as a key equipment supplier. The company recently took delivery of twenty newly released JCB 18Z-1 1.8 tonne mini excavators, each matched with purpose-built high-quality aluminium trailers.
• Neuroblastoma AustraliacoreStrategic or Co-development Partner · 1 January 2013Allcott Hire has been a founding sponsor of Run2Cure Neuroblastoma since 2013, when the fundraising event was a small fun run in Sydney Park. Their ongoing generosity has significantly contributed to the event's growth into a national event.
• Diamond WomenminorStrategic or Co-development PartnerAllcott Hire is a proud supporter of Diamond Women, an organisation supporting women in business.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coates Hire: Major Australian equipment hire operator (now part of Seven Group Holdings, combined with Onsite Rental Group) offering a broad range of construction, access and materials handling equipment. Competes head-on with Allcott Hire on Eastern Seaboard infrastructure and civil projects at significantly larger scale.
• Tutt Bryant Equipment: Australian distributor and hirer of construction, materials handling and access equipment from OEMs including JCB, Manitou and Genie. Overlaps directly with Allcott Hire's earthmoving, materials handling and access fleet categories and serves similar customer segments.
• Kennards Hire: Australia's largest privately held equipment hire company with a national branch network and similarly broad product range across access, earthmoving, tools and DIY. Closest direct competitor to Allcott Hire's one-stop-hire-shop model and Eastern Seaboard footprint.
• Boom Logistics: Australian lifting and crane hire specialist with national coverage. Compares to Allcott Hire on lifting and access equipment categories and competes for similar infrastructure and industrial customers, though more concentrated on heavy lifting.
• Onsite Rental Group: Australian national equipment hire specialist operating across construction, infrastructure and industrial segments. Following its combination with Coates Hire, it forms part of the same national platform competing directly with Allcott Hire on enterprise and project accounts.

Broad incumbents

• Sunbelt Rentals (Australia): Global equipment rental leader (Ashtead Group) with Australian operations spanning general construction, industrial and specialty equipment. Broader portfolio and global scale position it as a national incumbent that competes with Allcott Hire on larger projects and enterprise accounts.
• JCB: Global construction and agricultural equipment OEM with its own rental and dealer channels. JCB is both Allcott Hire's key equipment supplier (e.g. 20-unit mini excavator order) and a broad incumbent shaping competitive dynamics in the Australian hire market.
• Wacker Neuson: Global manufacturer of compact construction, compaction and materials handling equipment with a dealer-driven rental channel. Competes with Allcott Hire in the mini excavator, compaction and telehandler categories.
• Caterpillar (Cat Rental Store via local dealers): Global heavy equipment OEM operating the Cat Rental Store network through Australian dealers. Provides competitive rental supply for earthmoving and power equipment categories where Allcott Hire is active.

Regional players

• United Equipment Sales & Hire: Australian equipment hire and sales company focused on construction and access equipment. Operates as a regional competitor to Allcott Hire in selected Eastern Seaboard markets with overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/allcotthire
• LinkedInlinkedin.com/company/allcott-hire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allcott Hire