What digitalXL does

digitalXL GmbH & Co. KG is a German ERP and e-commerce consulting boutique headquartered in Augsburg, with a registered office in Neusäß, that specializes in the implementation, customization, and ongoing support of the Xentral ERP system for small and mid-sized e-commerce and omnichannel retailers across the DACH region. The firm was founded in 2021 by four former Xentral employees — Alex, Jörn Heller (now CEO), Andreas Sitschow, and Martin Großmann — and operates as an official Xentral Gold Partner, which it describes as the largest Xentral-native agency in Germany. As of the latest disclosures, digitalXL employs 20+ specialists with more than 100 years of combined Xentral experience and has served over 400 customers across diverse verticals including fashion, pet food, beverages, packaging, beekeeping, industrial equipment, and corporate gifts.

The company's core offerings are organized around the Xentral implementation lifecycle: guided ERP setup and onboarding, logistics and warehouse configuration, EDI and third-party integrations via Xentral Connect, custom development (customizing), multichannel publishing, SQL-based reporting, and department-specific training and workshops. Beyond services, digitalXL sells a small portfolio of productized digital assets through its e-commerce shop, including SQL reports, Xentral apps, pre-built Xentral Connect integrations, an automated PDF document tool (Layout Creator, launched May 2024), packaged onboarding bundles, and the digitalXL Club — a subscription support portal for ongoing client assistance.

The business model is a hybrid of project-based professional services (the majority of revenue) and a smaller recurring/digital products stream. Pricing is quotation-based and not publicly disclosed; contracts are typically multi-year and scoped to individual project requirements. Go-to-market combines direct sales consulting, a Xentral partner referral channel, event-driven demand generation (E-Commerce Connect Augsburg, Xenful fulfillment tours, webinars), and content marketing across a blog, newsletter, YouTube, LinkedIn, Instagram, XING, and Facebook. The company is privately held, structured as a GmbH & Co. KG with no disclosed external institutional investors, and operates without an app product, public API, or proprietary AI/ML stack.

Name

digitalXL

Legal name

digitalXL GmbH & Co. KG

Website

https://digitalxl.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

digitalXL is a German Xentral-native ERP consulting boutique founded by former Xentral employees, providing implementation, logistics setup, EDI integration, customizing, and support services to 400+ SMB and mid-market e-commerce clients across the DACH region, complemented by a small portfolio of productized Xentral apps and reports.

Ownership category

akta.pro rank

Product category

ERP Consulting and Implementation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• ERP consulting services
• Xentral implementation
• E-commerce integration
• Warehouse management consulting
• ERP customization

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - ERP Consulting: Consulting services for Xentral ERP implementation, process optimization, logistics setup, EDI integrations, and custom development. Revenue is generated through project-based engagements and ongoing advisory relationships.
2. Digital Products - Reports & Apps: Sale of SQL reports, Xentral apps, and pre-built Xentral Connect integrations through the online shop.
3. Support Packages - digitalXL Club: Club support portal with packaged support services for ongoing Xentral users.
4. Training & Workshops: Personal training sessions and workshops for Xentral departments and specialized topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

digitalXL is a Xentral-native consulting agency that provides professional services for the Xentral ERP system, including implementation/onboarding, logistics configuration, EDI and system integrations, custom development, multichannel setup, reporting, and staff training. It also sells a small portfolio of proprietary digital products (Layout Creator, SQL reports, Xentral-Apps, pre-built integrations) and packaged service offerings (digitalXL Club support membership, Onboarding Pakete) primarily to e-commerce businesses in the DACH region.

Product overview

digitalXL is a Xentral-native consulting and services agency rather than a traditional software product company. Their offering consists of professional services centered on Xentral ERP implementation and optimization, complemented by a small portfolio of proprietary tools and packaged service bundles. The core offering includes Xentral ERP implementation consulting, process optimization, logistics configuration, system integrations (Xentral Connect), custom development, and training services. Their proprietary products include SQL Reports for custom business intelligence, Xentral Apps (plug-in extensions), the Layout Creator for automated PDF document generation, and the digitalXL Club for ongoing support packages. These products supplement their service offerings and are delivered alongside implementation, onboarding, and consulting engagements rather than sold as standalone software licenses.

Differentiator

Problem solved

Functional benefit

Brands

• digitalXL Club: A membership/club-based support portal offering ongoing Xentral support services to clients.
• Onboarding Pakete
• SQL-Berichte
• Xentral-Apps
• Xentral-Anbindungen (Xentral Connect)
• E-Commerce Consulting & Workshops
• Layout Creator

Products and services

• Xentral Implementierung (Xentral Implementation) Guided consulting and setup services to implement Xentral ERP, covering process digitization and configuration from initial setup through launch; for companies adopting or rolling out Xentral.
• Xentral Logistik (Xentral Logistics) Consulting for warehouse management within Xentral, covering storage, pick-pack-ship, and returns processes with proper configuration and organization; for Xentral users running their own warehouses.
• Xentral Anbindungen / Xentral Connect Integration services connecting Xentral with shops, fulfillment providers, multi-channel software, trading partners, and other third-party systems via Xentral Connect.
• Xentral Customizing Custom development and programming to extend Xentral with functionality not available out of the box, tailored to specific use cases.
• Xentral Reports / SQL-Berichte Custom SQL-based reporting solution providing individualized business intelligence and data analysis beyond Xentral's standard reports.
• Multichannel mit Xentral Multi-channel selling strategy and implementation, enabling users to manage product listings across multiple online sales channels from within Xentral.
• Personal Training Department-specific training programs for Xentral users, covering specialized topics and skills for staff onboarding and capability building.
• Xentral-Apps Pre-built application extensions for Xentral that add functionality to the core ERP system, sold via the digitalXL online shop.
• digitalXL Club Ongoing support membership providing access to priority assistance, resources, and the digitalXL Club Support Portal for Xentral users.
• Onboarding Pakete Structured onboarding packages combining setup guidance, configuration support, and project management for new Xentral implementations.
• E-Commerce Consulting & Workshops Strategic consulting and workshop services for e-commerce operations, covering platform strategy, process optimization, and growth planning.
• SQL-Berichte (Xentral SQL Reports shop) Online shop category offering pre-built and custom SQL-based reports for Xentral users, sold as standalone digital products.
• Xentral-Anbindungen (Xentral Connect Integrations) Pre-built integrations sold in the digitalXL shop that connect Xentral with third-party systems such as shops, fulfillment services, and multi-channel software via Xentral Connect.
• Layout Creator Automated document design tool that generates customized PDFs (hangtags, export invoices) from Xentral datasets with one-click automation, eliminating manual design work; for Xentral users needing document automation.

Quantifiable outcome

• Connections implemented 5x faster than customer could achieve in-house while managing daily business
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• XentralcoreChannel Partner/ Reseller/ DistributorOfficial Xentral Gold Partner - the highest partnership tier. digitalXL is described as 'Xentral-native Agentur' (Xentral-native agency) with founding team members who are former Xentral employees. The partnership focuses on Xentral ERP implementation, consulting, and extension services. digitalXL receives referrals and co-marketing support as a Gold partner.
• XenfulsecondaryStrategic or Co-development PartnerFulfillment service provider hosting digitalXL-organized events including fulfillment tours and fulfillment shows. digitalXL has organized E-Commerce Connect Augsburg events at Xenful facilities and hosts webinars with Xenful logistics content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• shopmacher: shopmacher is a German e-commerce consultancy focused on Shopware and adjacent integrations. While not Xentral-specific, it targets the same DACH online retailer segment for ERP and shop integration projects, making it a relevant emerging player.
• netzhelfer GmbH: netzhelfer is a DACH-based digital agency offering e-commerce, ERP, and integration services to SMBs. Its service portfolio and target customer profile overlap with digitalXL's SMB consulting engagements, making it a relevant emerging player peer.
• ATEK Service: ATEK Service is a DACH-based Xentral implementation partner. As a fellow Xentral-native agency, it is a direct emerging player peer competing for the same partner referrals and Xentral customer base in Germany.

Broad incumbents

• mindsquare: mindsquare is a German IT consultancy with deep expertise in SAP and enterprise platforms. While SAP-focused, it competes for the same ERP implementation budgets in mid-market and enterprise segments across DACH.
• dotSource: dotSource is a major German digital agency specializing in e-commerce and digital transformation. It serves similar mid-market and enterprise customers in DACH and could compete for the same Xentral integration and e-commerce consulting budgets.
• SALT Solutions: SALT Solutions is a German IT consultancy specializing in SAP and supply chain solutions. It targets similar enterprise and mid-market manufacturing/retail customers and is a broad incumbent relevant to the ERP consulting space.
• Unic AG: Unic is a European IT consultancy with a strong DACH presence offering ERP, CRM, and digital transformation services. It targets similar enterprise and mid-market customers and is a relevant broad incumbent in the same consulting space.
• Xentral: Xentral is the ERP platform vendor whose entire digitalXL ecosystem is built around. As a broad incumbent, Xentral sets partner program rules, controls product roadmap, and channels referrals — making it both digitalXL's biggest partner and its most direct competitive threat if Xentral moves more services in-house.
• valantic: valantic is one of the largest digital consulting and software firms in the DACH region, offering ERP, e-commerce, and supply chain services. It is a broad incumbent that could compete with digitalXL for Xentral implementations while also offering alternative ERP platform rollouts.
• dydocon: dydocon is a German digital agency focused on e-commerce platforms, PIM, and ERP integrations. It targets a similar DACH-based online retail customer base and is a relevant broad incumbent competitor for Xentral implementation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMwD9eR3jiovuQmr7hixazg
• Facebookfacebook.com/digitalxl.team
• LinkedInlinkedin.com/company/digitalxl-gmbh-co-kg
• Instagraminstagram.com/digitalxl.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digitalXL