What Unic does

Unic is an owner-managed European digital agency founded in 1996, headquartered in Zurich with offices in Bern, Munich, Stuttgart, Karlsruhe, and Wroclaw, employing approximately 300 staff (rising to ~330 after the September 2025 Becklyn acquisition). The firm operates under a Holacracy self-organization model adopted in 2017 and serves enterprise and institutional clients across five primary verticals: Manufacturing, Trade/Retail, Financial Services, Tourism, and Health Insurance, with named customers including Swiss Post, SBB, Zurich Airport, HORNBACH, CSS Insurance, Bossard, MAGENWIRTH, ETH Zurich, and the City of Zurich.

The company delivers through four service pillars — Strategy and Consulting, Experience Design, Digital Marketing, and Solution Development — and implements on a composable technology stack centered on SAP Commerce Cloud (Gold Partner), Sitecore (Excellence in Business Impact Award 2023), Microsoft Azure, Contentful, Adobe, Drupal, Shopify, Spryker, and Akeneo PIM. Proprietary methodology includes the CX Diamond Framework for customer-centricity and the Spatial Lab for Apple Vision Pro feasibility testing, alongside AI Actions in Contentful and emerging Generative Engine Optimization services.

Unic generates revenue through custom-priced professional services engagements with enterprise clients, monetizing through long-tenure relationships (e.g., 20+ years with Swiss Post, 10+ with HORNBACH) and multi-vendor delivery capabilities. The company holds ISO 27001 certification for web application hosting, has been recognized as the #2 Swiss digital agency by Netzwoche for 5+ years, and reported 15.3% revenue growth in 2026 against a contracting German agency market. Revenue is not publicly disclosed.

Name

Unic

Legal name

Unic

Website

https://unic.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Unic is an owner-managed European digital agency, founded in 1996 and headquartered in Zurich, employing ~300 staff across Switzerland, Germany, and Poland. It delivers strategy, design, marketing, and solution development services on SAP, Sitecore, and Microsoft Azure stacks to enterprise clients in Manufacturing, Financial Services, Trade, Tourism, and Health Insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Professional services revenue from strategy consulting, experience design, digital marketing, and software development. The company has grown by 15.3% and operates as owner-managed entity with long-term client relationships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Unic is a European digital agency that provides integrated e-business solutions for clients, combining strategy and consulting, experience design, digital marketing, and solution development services into a single delivery offering. The firm operates across six European locations with approximately 300 employees to execute end-to-end digital initiatives for business customers.

Product overview

Unic is a digital agency offering a comprehensive suite of digital services organized into four core service pillars: Strategy and Consulting, Experience Design, Digital Marketing, and Solution Development. Within Solution Development, they provide specialized offerings including Data & AI solutions, Content Management systems, Mobile Apps, E-Commerce Development, Business Applications, and Cloud Services. Their technical solutions encompass customer portals and personalized closed loop portals (PCLP), composable commerce using platforms like SAP Commerce Cloud, Sitecore OrderCloud, and Spryk er, headless content platforms, and mobile applications. The company also operates a Spatial Lab for Apple Vision Pro testing and spatial computing projects. Unic serves industries including Manufacturing, Trade, Financial Services, Tourism, and Health Insurance, with a team of approximately 300 employees across offices in Bern, Karlsruhe, Stuttgart, Munich, Wroclaw, and Zurich.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Consulting
• Experience Design
• Digital Marketing
• Solution Development

Quantifiable outcome

• 15.3% revenue growth in 2026 while a third of German digital agencies lost revenue
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationSAP Gold Partner with recognized expertise in SAP Commerce Cloud implementation. Unic has developed extensive capabilities in SAP e-commerce solutions and serves as a key implementation partner for SAP's commerce platform.
• SitecorecoreTechnology or IntegrationSitecore partner recognized with Excellence in Business Impact Award 2023. Unic has multiple Sitecore MVPs and expertise in Sitecore Headless, OrderCloud, and content management implementations.
• Microsoft AzurecoreTechnology or IntegrationPrimary cloud platform partner utilizing Microsoft Azure B2C for identity services and Azure cloud infrastructure for client solutions.
• ContentfulcoreTechnology or IntegrationKey CMS partner with developed AI Actions integration capabilities for multi-language content translation.
• Souverane Digitale Schweiz (SDS)minorStrategic or Co-development PartnerNetwork member since September 2025, emphasizing commitment to digital self-determination and independent technology solutions.
• iAgenturcoreStrategic or Co-development PartnerApp specialist acquired in 2022 to strengthen mobile app capabilities.
• BecklyncoreStrategic or Co-development PartnerLudwigsburg-based digital agency acquired in September 2025, bringing 30 employees and three managing directors to strengthen German market position.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dept: Amsterdam-headquartered global digital agency with comparable services spanning strategy, design, marketing, and engineering, including deep e-commerce/SAP/Sitecore practices. Closest scaled peer to Unic in the European agency market.
• Valtech: French-headquartered (Euronext-listed) digital agency with enterprise transformation, e-commerce (SAP/Adobe/Sitecore), and data/AI capabilities serving a comparable enterprise client base across Europe.
• Netcentric: Germany-based digital agency specializing in Adobe Experience Cloud and enterprise content/e-commerce implementations, with a comparable DACH enterprise client base and technology-partner-driven GTM.
• Liip: Swiss digital agency with comparable digital strategy, design, and engineering services serving Swiss enterprise clients across regulated industries — a direct geographic and capability peer.
• Namics: Swiss-origin, German-speaking-region digital agency (now part of Merkle/Dentsu) with strong Sitecore and Adobe Experience Cloud practices and a comparable enterprise client profile.
• diva-e: German full-service digital agency (part of Drees & Sommer) focused on e-commerce, content platforms, and digital transformation with a similar technology-partner-led delivery model.
• TWT (Thinking without Thinking): German digital agency delivering strategy, design, and technology services for enterprise clients; directly comparable in services mix, regional focus, and customer profile.

Broad incumbents

• Merkle: Global data-driven customer experience agency (Dentsu) with deep Sitecore, Adobe, and SAP commerce practices; broader portfolio and global scale place it as a larger incumbent competitor in DACH.
• Accenture Song: Global digital creative and technology business within Accenture, providing comparable enterprise digital transformation, e-commerce, and customer experience services at much larger scale.
• Deloitte Digital: Global consultancy's digital practice offering enterprise digital transformation, commerce, and customer experience services; competes with Unic on large multi-year enterprise mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/unic
• Facebookfacebook.com/unic
• LinkedInlinkedin.com/company/unic/mycompany
• Xx.com/unic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unic