Not One More Vet

What Not One More Vet does

Not One More Vet (NOMV) is a 501(c)(3) public charity founded on October 1, 2014, by Dr. Nicole McArthur in response to the suicide of veterinarian Dr. Sophia Yin, and headquartered in San Francisco, California with a mailing address in Wichita, Kansas. The organization operates a digital-first nonprofit platform delivering mental health resources, peer support, and education to veterinary professionals, students, and support staff worldwide, anchored by a community of approximately 40,000 members across international Facebook peer support forums and the anonymous, asynchronous Lifeboat chat platform. Its core products and services include the CLEAR Blueprint workplace wellness certification program (37+ certified practices across 21+ US states and 3 international markets), the Veterinary Mental Health Support (VMHS) program offering free confidential virtual support groups and individual sessions via a HIPAA-compliant platform, individual support micro-grants up to $500, emergency practice grants up to $7,500, multilingual educational resources in 12+ languages, webinars, and the annual Race Around the World awareness and fundraising campaign held each May.

NOMV generates revenue through a diversified nonprofit model: individual donations (recurring tiers from $3/month for students to $12.50/month for family memberships), corporate sponsorships on a tiered annual ladder ranging from $1,000 (Partner) to $250,000+ (Global), CLEAR Blueprint certification enrollment fees based on practice employee count, event-driven fundraising via the Race Around the World campaign, and merchandise sales through the NOMV Shop. The organization also benefits from affiliate-style donation partnerships with veterinary-adjacent companies such as NectarVet, Patterson Veterinary, Saddle and Stone, and Pawsitive Intelligence. Its go-to-market is community-led, relying on peer support forums, social media advocacy, partner referrals, and earned media coverage rather than direct sales motions, and it is governed by a Board of Directors under CEO Gigi Tsontos, who joined in January 2024.

Name

Not One More Vet

Legal name

Not One More Vet, Inc.

Website

https://nomv.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Not One More Vet is a 501(c)(3) nonprofit that provides mental health peer support, education, workplace certification, and grants to approximately 40,000 veterinary professionals and students worldwide through forums, the Lifeboat platform, VMHS, and the CLEAR Blueprint program.

Ownership category

akta.pro rank

Product category

Veterinary Mental Health Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Veterinary Public Health & One Health Programs (HLAMAJAA)

akta.pro secondary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Veterinary mental health
• Peer support services
• Workplace wellness certification
• Nonprofit mental wellness
• Crisis support grants

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time or recurring donations from individual supporters via PayPal, check, or stock donation. Recurring donation tiers: Individual $60+/year or $5+/month, Student $36+/year or $3+/month, Family $150+/year or $12.5/month.
2. Corporate Sponsorships: Annual corporate sponsorships at multiple tiers: Partner $1,000+, Blue Ribbon $2,500+, Bronze $5,000+, Silver $10,000+, Gold $25,000+, Platinum $50,000+, Champion $100,000, Global $250,000+. Sponsors receive logo placement, social media recognition, newsletter features, and other benefits.
3. CLEAR Blueprint Certification Fees: Enrollment fees for practice certification based on number of employees. Scholarships may be available for qualifying organizations. After three years, re-certification available at reduced cost.
4. Race Around the World Event: Annual awareness campaign and fundraiser held throughout May (Mental Health Awareness Month). Participants track activities and raise money through personal fundraising pages. A major source of annual income.
5. Shop and Merchandise: NOMV operates an online shop selling merchandise including Race Around the World items and NOMV branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Not One More Vet (NOMV) is a 501(c)(3) nonprofit organization that delivers mental health support, education, and resources to veterinary professionals worldwide. Its core offerings include the Lifeboat anonymous peer-to-peer chat platform, Veterinary Mental Health Support (VMHS) free virtual counseling, CLEAR Blueprint workplace certification for veterinary practices, financial grants (support grants up to $500 for individuals and emergency grants up to $7,500 for practices), and the annual Race Around the World awareness campaign. The organization reaches approximately 40,000 veterinary professionals through international Facebook peer support forums.

Product overview

Not One More Vet (NOMV) is a 501(c)(3) nonprofit organization dedicated to veterinary mental health, offering a portfolio of mental wellness products and support services. The core offerings include the CLEAR Blueprint workplace certification program, peer support platforms (Lifeboat anonymous chat, VMHS support groups, and Facebook forums), financial assistance programs (Support Grants up to $500 and Emergency Grants up to $7,500), educational resources and webinars, the Race Around the World awareness campaign, and the NOMV Shop. The organization serves approximately 40,000 veterinary professionals through forums and provides free mental health services to the veterinary community worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Lifeboat: An anonymous, peer-to-peer, chat-based support platform for members of the veterinary community providing asynchronous mental health support.
• Veterinary Mental Health Support (VMHS)
• CLEAR Blueprint

Products and services

• CLEAR Blueprint A workplace wellness certification program for veterinary practices that fosters mentally healthy work environments through evidence-driven resources and structured guidance, with enrollment fees based on number of employees and a re-certification pathway after 3 years.
• Lifeboat An anonymous, asynchronous peer-to-peer chat-based support platform for veterinary community members, providing mental health support with responses within approximately 24 hours. Available globally and accessible online.
• Veterinary Mental Health Support (VMHS) Mental health support services providing free, confidential virtual support groups and individual sessions for veterinarians via a HIPAA-compliant platform, led by experienced facilitators specializing in depression and anxiety, grief and loss, work-life balance, trauma, and suicide prevention.
• NOMV Facebook Peer Support Forums International peer-to-peer Facebook forums providing community support for licensed veterinarians (NOMV Vet) and veterinary technicians, students, and support staff (NOMV Support Staff). Open membership for veterinary professionals worldwide.
• Support Grants Micro-grants of up to $500 for individuals in veterinary medicine experiencing financial insecurity, available for housing, grocery, mental health, or transportation expenses. Must be currently working or have worked in veterinary field within the past 6 months; based on financial need.
• Emergency Grants Emergency grants of up to $7,500 for veterinary practices struggling to remain open or reopen during or after a disaster, including natural disasters, infrastructure failures, or public health management situations.
• Race Around the World Annual awareness campaign and fundraiser supporting veterinary medical professionals' mental health through activity tracking during Mental Health Awareness Month in May. Participants sign up online and raise money through personal fundraising pages on the PledgeIt platform.
• NOMV Shop Online merchandise store selling NOMV branded items including the NOMV Cohesive Wrap and Race Around the World merchandise, accessible globally at shop.nomv.org.
• Educational Resources and Webinars Lectures, workshops, webinars, and downloadable resources covering topics including anti-cyber harassment, de-escalation, communication, emotional intelligence, mental health awareness, and crisis intervention. Free prerecorded content available via YouTube channel.
• NOMV's List (Resource List) Curated community-based resources for veterinary professionals covering housing, food, physical/mental health, transportation, and financial support.

Quantifiable outcome

• Forum membership of approximately 40,000 veterinary professionals
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• NectarVetcoreGTM or Marketing Partner · 14 April 2026Partnership includes donations to NOMV for every clinic that signs up through NOMV's referral link, embedding NOMV's public resources directly within NectarVet's platform, co-designing product features that support mental wellbeing and staff appreciation, and sponsorship of NOMV's Race Around the World. This is a strategic partnership between two organizations aligned on veterinary team wellbeing.
• Patterson VeterinaryminorGTM or Marketing PartnerPatterson Veterinary donates to NOMV for every NOMV Cohesive Wrap sold, generating ongoing donations through product sales.
• Pride VMCcoreStrategic or Co-development PartnerPartner organization working with NOMV to advance mental health in the veterinary profession. Pride VMC provides a Virtual First Aid Kit resource featured on NOMV's community resources page.
• MentorVetminorStrategic or Co-development PartnerPartner organization supporting veterinary professionals through mentorship programming.
• WSAVA (World Small Animal Veterinary Association)coreStrategic or Co-development PartnerPartner through WSAVA's Professional Wellness Group, working to advance mental health resources internationally across the global veterinary community.
• AVMA (American Veterinary Medical Association)coreStrategic or Co-development PartnerAVMA provides resources and research cited throughout NOMV's materials. NOMV features AVMA's Positive Pet Care Guide and AVMA disaster relief resources on its resource pages.
• IVSA (International Veterinary Students Association)minorStrategic or Co-development PartnerPartner organization connecting NOMV with veterinary students internationally.
• Saddle and StoneminorGTM or Marketing PartnerSaddle and Stone donates a portion of Sterling Silver Equestrian Jewelry proceeds to support NOMV's mission and the veterinary community.
• Vet Ready GominorGTM or Marketing PartnerVeterinary Visit Flash Cards membership program. Donates a portion of proceeds to NOMV. Code NOMV available for pet owners to support NOMV.
• Pawsitive IntelligenceminorGTM or Marketing PartnerAI adoption program for veterinary leaders. Code NOMV at registration donates 10% of fees back to NOMV.
• VetsieminorGTM or Marketing PartnerPartner sponsor supporting NOMV through business give-backs.
• Certified Safety Training (CST)minorStrategic or Co-development PartnerCST's OSHA expertise collaborates with NOMV's CLEAR Blueprint program to bridge compliance and compassion in veterinary workplace safety and wellbeing.
• WaggleminorGTM or Marketing PartnerPartner organization listed on NOMV's partners page, working to support pet parents and veterinary communities.
• Auburn UniversityminorStrategic or Co-development PartnerAcademic partner of NOMV, connected through veterinary education and student wellness initiatives.
• University of TennesseeminorStrategic or Co-development PartnerAcademic partner, connected through NOMV staff Susie Mitchell's MSSW with focus in Veterinary Social Work from UT.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• IDEXX Laboratories: IDEXX is a Gold Sponsor of NOMV and a major veterinary diagnostics company. Like other sponsors, it is an enabling corporate partner rather than a mental health service peer, but its strategic interest in veterinary workforce sustainability aligns with NOMV's mission.
• NectarVet: NectarVet is a veterinary practice management software company with a strategic partnership embedding NOMV resources in its platform. It is an enabling/ecosystem peer — a distribution partner rather than a mental health competitor.
• Zoetis Foundation: The Zoetis Foundation is a Global Sponsor of NOMV. As the corporate social responsibility arm of a major animal health company, it represents the corporate philanthropy channel rather than a direct operating competitor in veterinary mental health services.
• PetMedic: PetMedic is a veterinary urgent care clinic network founded by NOMV Board Treasurer Nir Ben-Ari. It is an OTHERS peer — a board-member-connected company rather than a mental health competitor, but materially linked via shared leadership and CLEAR Blueprint certification interest.
• Boehringer Ingelheim Animal Health: Boehringer Ingelheim is a Champion Sponsor of NOMV. As one of the largest animal health companies globally, it represents the corporate sponsorship partner channel rather than a direct mental health service peer.

Regional players

• Royal College of Veterinary Surgeons - Mind Matters Initiative: The RCVS Mind Matters Initiative is a UK-based veterinary mental health program with a mission similar to NOMV (addressing mental health and suicide in the profession), but it is regional to the UK rather than globally focused.

Broad incumbents

• American Veterinary Medical Association (AVMA): AVMA is the largest US veterinary professional association, providing wellness resources, disaster relief, and the Positive Pet Care Guide cited by NOMV. It is a broad incumbent operating across all aspects of veterinary professional support rather than specializing in mental health like NOMV.
• AAHA (American Animal Hospital Association): AAHA is a major US veterinary hospital accreditor that publishes wellness content and practice standards intersecting with NOMV's CLEAR Blueprint workplace wellness goals, serving as a broad incumbent rather than a specialized mental health nonprofit.
• WSAVA (World Small Animal Veterinary Association): WSAVA is a global veterinary association with a Professional Wellness Group that NOMV partners with. It is a broad incumbent operating internationally across the profession rather than as a direct mental health charity.

Emerging players

• MentorVet: MentorVet provides structured mentorship and wellbeing programming for early-career veterinarians, directly overlapping with NOMV's mission to support veterinary professional mental health, though focused on mentorship cohorts rather than large-scale peer support forums.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@notonemorevet
• Facebookfacebook.com/NotOneMoreVet
• Xx.com/notonemorevet
• LinkedInlinkedin.com/company/not-one-more-vet

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Not One More Vet