Vetsie
Vetsie is an AI-powered veterinary clinical decision support platform serving licensed veterinarians, technicians, and practice managers globally through a self-serve SaaS subscription integrated with the Merck Veterinary Manual.
- Company typePrivate
- Founded2020
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vetsie does
Vetsie is an AI-powered veterinary clinical decision support company headquartered in Calgary, Alberta, Canada, operating as Vetsie Corp. The company serves licensed veterinarians, veterinary technicians/assistants, and practice managers globally through a self-serve SaaS subscription product called Vetsie AI. The platform uses large language models combined with retrieval-augmented generation (RAG) to deliver instant access to trusted veterinary medical information, including integrated content from the Merck Veterinary Manual under a partnership announced in May 2025. Core capabilities include AI-assisted differential diagnoses, evidence-based treatment protocols, automated discharge instructions, SOAP note summaries, multi-language support, and case-based clinical prompts.
The underlying technology stack combines general-purpose LLMs with a curated RAG pipeline anchored by Merck's 65+ years of veterinary reference content, positioning Vetsie as a domain-specialized clinical reference rather than a general medical AI. The product roadmap has expanded in 2025 to include a dedicated tier for veterinary support staff, multi-language capability, and content oriented toward exotic animal practices, suggesting deliberate vertical and segment broadening.
Vetsie operates a pure self-serve subscription model priced at $50 per month or $500 per year for both veterinarians and support staff, with membership approval required at signup. The company is privately held, was founded in 2020, employs 11–50 people, and has raised at least $285,000 in disclosed seed funding (June 2022). Its go-to-market blends product-led growth via the website with event-driven distribution at major veterinary conferences such as VMX 2026 and the Palmetto Veterinary Conference. The leadership team comprises Alex Chieng (CEO & Co-Founder), Steve Boyer (Co-Founder & Chief Veterinarian), and Mitchell Cowie (CTO), with Dr. Andrew Findlaytor serving as a public-facing spokesperson.
Vetsie firmographics
Firmographics- Name
- Vetsie
- Legal name
- Vetsie Corp.
- Website
- https://vetsie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vetsie is an AI-powered veterinary clinical decision support platform serving licensed veterinarians, technicians, and practice managers globally through a self-serve SaaS subscription integrated with the Merck Veterinary Manual.
- Ownership category
- akta.pro rank
Vetsie industry classification
Industry- Product category
- Veterinary Clinical Software
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)
- akta.pro secondary industry
- Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)
Keywords
Where Vetsie is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vetsie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Monthly Plan: Monthly subscription at $50/month providing full access to Vetsie AI platform, powered by Merck Veterinary Manual, built for veterinary professionals. Auto-renews monthly.
- Subscription - Annual Plan: Annual subscription at $500/year ($100 savings vs monthly). Includes all monthly features plus priority access to new features. Best value for long-term users.
- Veterinary Support Staff Subscription: Monthly subscription at $50/month for veterinary support staff including technicians and assistants. Includes unlimited access to Vetsie AI, case-based prompts, drug and diagnostic support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vet Med Monthly - $50/month |
| Subscription | Annual | Vet Med Annual - $500/year (save $100) |
| Subscription | Monthly | Veterinary Support Staff Monthly - $50/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Vetsie product offering
Product offeringCore offering
Vetsie operates an AI-powered veterinary clinical decision support platform that gives licensed veterinarians, veterinary technicians, and practice managers instant access to trusted medical information, including an integrated Merck Veterinary Manual content library. The platform delivers differential diagnoses, evidence-based treatment protocols, discharge instructions, SOAP note summaries, multi-language support, and automated administrative task handling via a self-serve subscription accessed through its website.
Product overview
Vetsie is an AI-powered veterinary platform offering a unified product called Vetsie AI — a clinical decision support tool built specifically for veterinary professionals. The platform combines intelligent AI technology with trusted medical content (including the Merck Veterinary Manual) to provide real-time clinical insights, enhance diagnostic accuracy, and streamline administrative workflows. Available through monthly ($50/month) or annual ($500/year) subscription plans for licensed veterinarians, veterinary technicians, and practice managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vetsie AI
Quantifiable outcome
- Significant reduction in time spent on daily tasks according to user testimonials
- +1 more outcomes
Companies that use Vetsie
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Vetsie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Vetsie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Merck Veterinary ManualcoreStrategic partnership to integrate Merck Veterinary Manual's trusted clinical resource library into Vetsie's AI platform. This collaboration enhances clinical decision-making capabilities by providing instant access to reliable, evidence-based content. The partnership combines Vetsie's AI technology with Merck's 65+ years of veterinary expertise to provide veterinary professionals with comprehensive resources for diagnosis, treatment protocols, and clinical decision support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vetsie competitors and assessment
Company assessmentDirect peers
- FirstVet: On-demand tele-veterinary consultation platform connecting pet owners with licensed veterinarians via video. Comparable to Vetsie as a clinical-content-and-decision-support layer for veterinary care, though delivered via live vet consultations rather than AI.
- Petriage: AI-driven pet health triage and telemedicine platform offering symptom-checker style clinical guidance to pet owners and veterinary professionals. Directly comparable to Vetsie as a veterinary AI clinical-decision-support / triage tool serving similar end-user pain points (information overload, faster diagnosis).
- Pawp: Subscription-based virtual veterinary care service with unlimited chat access to licensed vets and AI-assisted triage. Directly comparable to Vetsie in business model (recurring subscription, vet clinical content delivery) and target persona (pet parents and clinic staff seeking clinical guidance).
- whiskerDocs: Subscription-based pet telehealth and triage service providing on-demand veterinary advice via chat/video. Comparable to Vetsie in delivering AI-assisted clinical content and decision support to pet owners and clinic staff via a recurring subscription model.
- VetCheck: Veterinary clinical reference and workflow tool providing drug interaction checkers, anesthesia/safety checklists, and treatment guides for in-clinic use. Comparable to Vetsie as a subscription clinical decision support / reference tool for practicing veterinarians at the point of care.
- Vetster: Marketplace tele-veterinary platform connecting pet owners with veterinarians for virtual appointments. Comparable to Vetsie as a digital-first clinical support layer for the veterinary profession, addressing pet health decisions when an in-clinic visit is not feasible.
Broad incumbents
- Antech Diagnostics: Major veterinary diagnostics lab network and AI radiology provider (part of Mars Petcare). Comparable to Vetsie as a broad incumbent adding AI-driven clinical insight tools to its installed veterinary customer base.
- IDEXX Laboratories: Large incumbent diagnostics and veterinary software provider with AI-assisted radiology and in-clinic practice-management tools. Comparable to Vetsie as a large player expanding into AI clinical decision support for veterinarians, with deeper enterprise distribution and integrations.
Emerging players
- BabelBark: Veterinary client engagement and digital services platform providing clinics with custom apps, loyalty programs, and telehealth integrations. Comparable to Vetsie as a software layer serving veterinary clinics with digital tools that improve client/clinical workflow.
- AskVet: Subscription app offering 24/7 chat access to veterinary professionals for pet health questions. Comparable to Vetsie in delivering subscription clinical advice to pet parents, though delivered via live chat rather than AI-driven content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vetsie social profiles
Digital presenceVetsie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetsie leadership team
Management profileNumber of profiles
Profiles4 records
Vetsie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetsie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetsie
What does Vetsie do?
Vetsie operates an AI-powered veterinary clinical decision support platform that gives licensed veterinarians, veterinary technicians, and practice managers instant access to trusted medical information, including an integrated Merck Veterinary Manual content library. The platform delivers differential diagnoses, evidence-based treatment protocols, discharge instructions, SOAP note summaries, multi-language support, and automated administrative task handling via a self-serve subscription accessed through its website.
Is Vetsie a public or private company?
Vetsie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vetsie founded?
Vetsie was founded in 2020. It employs 11 to 50 people.
Where is Vetsie based?
Vetsie is headquartered in Calgary, Canada, in the North America region.
How does Vetsie make money?
Three revenue lines are on record. Subscription - Monthly Plan is the primary driver. The others are subscription - Annual Plan and veterinary Support Staff Subscription.
Who are Vetsie's main competitors?
Direct peers on record are FirstVet, Petriage, Pawp, whiskerDocs, VetCheck and Vetster. Broad incumbents are Antech Diagnostics and IDEXX Laboratories. Emerging players are BabelBark and AskVet.
Does Vetsie have an API?
No public API is recorded for Vetsie.
What industry is Vetsie in?
Vetsie's product category is Veterinary Clinical Software. Its primary akta.pro industry code is HLAMAGAH, Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing), with a secondary code of HLAMAMAB, Veterinary EMR/EHR & Clinical Workflow. Its NAICS code is 54194 and its SIC code is 7373.