Pt. Sari Coffee Indonesia (starbucks Indonesia)

What Pt. Sari Coffee Indonesia (starbucks Indonesia) does

PT Sari Coffee Indonesia is the licensed operator of Starbucks Coffee Indonesia, established in May 2002 as a joint venture between Starbucks Coffee Company and PT Mitra Adiperkasa Tbk (MAPI), a major Indonesian retail conglomerate. The company operates 500+ retail stores across 59+ cities in Indonesia, including Starbucks Reserve locations in 9 cities and the flagship Starbucks Reserve Dewata Coffee Experience Center in Bali (opened January 2022). The network is supported by a digital platform comprising the Starbucks Indonesia mobile application (Mobile Order & Pay, store locator, rewards tracking), a Bank Indonesia-regulated closed-loop stored-value Starbucks Card (balances up to IDR 2M standard, IDR 20M for KYC-upgraded accounts), and the two-tier Starbucks Rewards loyalty program (Green and Gold).

The core offering is specialty coffee beverages, blended drinks, food, and merchandise sold through company-owned retail stores, complemented by at-home coffee products (VIA, Whole Bean) and premium experiences (paid coffee tours, tasting flights, latte art classes) at Dewata. Distribution extends off-premise through a GrabFood delivery partnership where Rewards members earn Stars on third-party orders. All food and beverages are Halal-certified by BPJPH, and the company holds ISO certification for information security management.

Revenue is generated primarily through retail beverage and food transactions, merchandise sales, and stored-value float from the Starbucks Card program. The customer base is broad and consumer-focused (general consumers, business professionals, Rewards members), with no named enterprise customers. The company employs over 5,000 partners as of December 2023, of which more than 2,000 are part-time, and is privately held with no disclosed external venture or private equity investment.

Name

Pt. Sari Coffee Indonesia (starbucks Indonesia)

Legal name

PT Sari Coffee Indonesia

Website

https://starbucks.co.id

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Sari Coffee Indonesia is the licensed operator of Starbucks in Indonesia, running 500+ stores across 59+ cities under a joint venture with PT Mitra Adiperkasa, serving general consumers, professionals, and Rewards loyalty members with coffee, food, merchandise, and digital payment and ordering services.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Specialty coffee retail
• Coffee beverages
• Food service
• Loyalty program
• Branded merchandise

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Beverage and Food Sales: Sale of coffee beverages, teas, pastries, and food items at company-owned retail stores across Indonesia. Core revenue stream from walk-in customers.
2. Merchandise Sales: Sale of Starbucks merchandise including mugs, drinkware, tumblers, accessories, and seasonal items at retail locations.
3. Starbucks Card Stored Value: Pre-loaded monetary value on Starbucks Cards denominated in Indonesian Rupiah, enabling repeat customer transactions and loyalty program integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PT Sari Coffee Indonesia operates Starbucks Coffee Indonesia, the country's largest specialty coffee retail chain with over 500 stores across 59+ cities. The company sells handcrafted espresso beverages, brewed coffee, blended drinks, food items, and Starbucks-branded merchandise through company-owned retail stores, supported by the Starbucks Rewards loyalty program, the Starbucks Card stored-value electronic money system, and the Starbucks Indonesia mobile app with Mobile Order & Pay functionality.

Product overview

Pt. Sari Coffee Indonesia operates Starbucks Indonesia as a specialty coffee retail chain offering a comprehensive portfolio of products and services. The core offering includes espresso beverages, brewed coffee, and blended beverages prepared by trained baristas, complemented by a food menu (core and reserve options) and branded merchandise. The company operates the Starbucks Rewards loyalty program with Green and Gold tiers, supported by the Starbucks Card (stored-value electronic money) and Starbucks Indonesia Mobile App enabling mobile ordering and payment. Premium experiences include Starbucks Reserve stores and the flagship Starbucks Reserve Dewata in Bali, which features coffee tours, educational classes (Coffee Tasting Flight, Latte Art Experience, Harmony of Coffee & Food), and an on-site Coffee Experience Center. At-home coffee products include VIA instant coffee, Whole Bean Coffee, and Starbucks Reserve premium single-origin coffees. All products and services are available across 500+ stores in 59+ cities throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Starbucks Reserve Dewata: A flagship Starbucks Reserve location and coffee sanctuary in Bali featuring a Coffee Experience Center, Indonesian coffee heritage showcase, and specialized Dewata-exclusive menu items including coffee classes and experiences.
• Starbucks Reserve
• Starbucks Rewards

Products and services

• Espresso Beverages

Quantifiable outcome

• 500+ stores across 59+ cities in Indonesia as of end 2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PT Mitra Adiperkasa Tbk (MAP)coreStrategic or Co-development PartnerPT Sari Coffee Indonesia operates as a joint venture between Starbucks Coffee Company and PT Mitra Adiperkasa Tbk. PT MAP is one of Indonesia's leading department store and branded product companies and holds exclusive rights to establish and operate Starbucks in Indonesia.
• Bank IndonesiacoreOthersRegulatory partner that monitors all closed-loop transactions within Starbucks Rewards accounts and Starbucks Cards as electronic money under applicable regulations.
• GrabFoodminorGTM or Marketing PartnerDelivery partner allowing Starbucks Rewards members to earn Stars (1 Star per IDR 12,000 spent) when ordering through the GrabFood app. Customers can link their Starbucks Rewards membership with GrabFood for integrated ordering.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Kopi Kenangan: Indonesia's largest local coffee chain, operating hundreds of outlets across the country at lower price points than Starbucks. Directly competes for Indonesian coffee consumers with comparable beverage-led, grab-and-go format.
• Janji Jiwa: Fast-growing Indonesian coffee chain with broad urban footprint and value-tier pricing. Directly competes with Starbucks Indonesia in the daily-coffee, mobile-order use case.
• Fore Coffee: Indonesian specialty coffee chain with a digitally-integrated ordering experience and premium positioning. Overlaps with Starbucks Indonesia on specialty beverage and mobile-order segments.
• J.CO Donuts & Coffee: Indonesian café/donut chain under the same parent (PT Mitra Adiperkasa Tbk); directly comparable format and shared corporate infrastructure as a sister brand.
• The Coffee Bean & Tea Leaf (Indonesia): International specialty coffee and tea chain operating in Indonesia with comparable premium positioning, café format and third-place environment.
• Kopi Janji Jiwa (holding: Jiwa Group): Multi-brand Indonesian F&B group (Janji Jiwa, Kopi Janji Jiwa, and adjacent concepts). Competes with Starbucks Indonesia across price tiers and Indonesian city footprint.
• Tim Hortons Indonesia: Canadian coffee chain with expanding Indonesian footprint, targeting similar urban middle-class and office-worker segments as Starbucks Indonesia.

Emerging players

• % Arabica: Japan-origin specialty coffee brand with presence in select Indonesian cities (including Bali). Comparable premium positioning and design-led store concept, particularly at tourist destinations.

Broad incumbents

• Dunkin' Indonesia: International coffee-and-donut chain operating in Indonesia. Competes for breakfast, snack and grab-and-go occasions with comparable price-tier positioning.
• Starbucks Corporation (global): Global parent/licensor of the Starbucks brand. The Indonesian operator runs on the same brand, loyalty architecture and supply chain standards, making it economically comparable as the master franchise relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-sari-coffee-indonesia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt. Sari Coffee Indonesia (starbucks Indonesia)