Shata Traders

What Shata Traders does

Shata Traders Inc is a family-owned wholesale distributor of Pakistani and select Middle Eastern food products, headquartered at 10227 Ave D, Brooklyn, NY, and founded in 1985. Originally established under the Three Rivers brand as a single-line premium Basmati rice importer, the company has grown its catalog to over 2,000 curated SKUs spanning spices, basmati rice, flours, dry fruits, nuts, frozen foods, and kitchen essentials, sourced directly from cultivating mills in Pakistan and distributed under partnerships with brands including Dawn/Mezban, K&N, Tooba, United King, Moore, Qarshi, Mitchell's, and Switz (Saudi Arabia).

The company sells exclusively on a wholesale basis to grocery stores and wholesale accounts, requiring buyers to open an account before purchasing. Its go-to-market is sales-led, combining direct phone-based outreach, an online inquiry form, and a dedicated B2B mobile sales portal (threeriversfoods.b2bmobilesales.com) for account management and ordering. While its primary service area is the five boroughs of New York City, Shata Traders extends delivery coast-to-coast across the United States for established wholesale accounts. The public-facing website is available in English, Arabic, and Urdu to serve the South Asian and Middle Eastern diaspora.

Shata Traders generates revenue through one-time wholesale product sales with no publicly disclosed pricing; the company is privately held with no disclosed funding rounds, no parent company, and no institutional ownership. It operates a single Brooklyn distribution facility and is currently managed by the founding family, with no disclosed management team or executive roster beyond generic contact information.

Name

Shata Traders

Legal name

Shata Traders Inc

Website

https://threeriversfoods.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Shata Traders Inc is a family-owned Brooklyn-based wholesale distributor, founded in 1985, importing and distributing over 2,000 authentic Pakistani and Middle Eastern food products to grocery stores and wholesale accounts across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Ethnic Grocery Wholesale (AFAIABAJ)

akta.pro secondary industries

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Wholesale food distribution
• Pakistani food products
• Imported grocery wholesale
• South Asian ingredients
• B2B grocery supply

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated from distributing Pakistani food products to wholesale accounts and grocery stores. Products include spices, rice, flours, dry fruits, nuts, frozen foods, and kitchen essentials. Sales are made in bulk to business customers who have opened wholesale accounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shata Traders Inc is a wholesale distributor of authentic Pakistani food products operating exclusively through business accounts. The company imports and distributes over 2,000 products including spices, basmati rice, flours, dry fruits, nuts, frozen foods, and kitchen essentials sourced directly from cultivating mills in Pakistan. It serves grocery stores and wholesale buyers across the United States, with primary concentration in the five boroughs of New York City and nationwide delivery for established accounts.

Product overview

Shata Traders Inc is a family-owned Pakistani food distribution company founded in 1985 in Brooklyn, NY. Originally operating under the Three Rivers brand with a focus on premium Basmati rice, the company has grown to offer over 2,000 products including spices, rice, flours, dry fruits, nuts, frozen foods, and kitchen essentials. The company distributes products from multiple Pakistani and regional brands including Dawn/Mezban, K&N, Tooba, United King, Moore, Qarshi, Mitchell's, and Switz. Shata Traders serves wholesale and grocery store accounts across the United States with a customer portal for business ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic Pakistani Spices Spices and traditional ingredients distributed under the Dawn/Mezban brand and other Pakistani suppliers; sold in bulk to grocery stores and wholesale accounts in the U.S.
• Basmati Rice (Three Rivers brand) Premium Basmati rice distributed under the original Three Rivers brand; the founding product category for the company, now part of the broader portfolio.
• K&N Poultry and Meat Products Pakistani poultry and meat products distributed under the K&N brand; available to wholesale accounts and grocery stores across the United States.
• Tooba Food Products Pakistani food products distributed under the Tooba brand; available via wholesale distribution to grocery stores in the U.S.
• United King Food Products Pakistani food products distributed under the United King brand; available through the wholesale distribution network.
• Moore Food Products Pakistani food products distributed under the Moore brand; available through the wholesale distribution network.
• Qarshi Herbal and Food Products Pakistani herbal and traditional food products distributed under the Qarshi brand; available via wholesale distribution.
• Mitchell's Food Products Pakistani food products distributed under the Mitchell's brand; available through wholesale distribution.
• Switz Middle Eastern Food Products Food products from the Saudi Arabian Switz brand; distributed alongside the Pakistani product portfolio to U.S. wholesale buyers.
• B2B Mobile Sales Portal Online portal (threeriversfoods.b2bmobilesales.com) for wholesale account management and ordering, available to grocery store and wholesale buyers who have opened accounts.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Dawn/MezbancoreOthersLong-standing partnership with trusted Pakistani food brand Dawn/Mezban, providing authentic Pakistani food products to customers across the United States.
• K&N (K&N's)coreOthersPartnership with K&N, a well-known Pakistani brand for poultry and food products, enabling distribution of authentic Pakistani food items in the U.S. market.
• ToobacoreOthersEstablished partnership with Tooba brand for distribution of Pakistani food products across the United States.
• United KingcoreOthersPartnership with United King, a Pakistani brand, for authentic food product distribution in the U.S. market.
• MoorecoreOthersPartnership with Moore brand for distributing Pakistani food products to customers across the United States.
• QarshicoreOthersPartnership with Qarshi, a Pakistani brand known for traditional food products, enabling distribution of authentic Pakistani flavors to U.S. customers.
• Mitchell'scoreOthersLong-standing partnership with Mitchell's brand for distribution of Pakistani food products across the United States.
• Switz (Saudi Arabia)coreOthersPartnership with Switz, a brand from Saudi Arabia, expanding the product portfolio with Middle Eastern food products alongside Pakistani offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• H Mart: Large U.S. Asian-American supermarket chain with growing South Asian and halal assortments. Comparable as a broad ethnic grocery incumbent overlapping with Shata's customer base and increasing competition for South Asian shelf space.
• United Natural Foods (UNFI): Large natural and specialty food distributor in the U.S. Comparable as a wholesale distribution platform that increasingly carries ethnic and international brands, representing a potential channel partner or absorber for Shata's portfolio.
• C&S Wholesale Grocers: Largest grocery wholesaler in the U.S., supplying independent supermarkets and chain retailers. Comparable as a scaled grocery wholesale incumbent; relevant for assessing competitive pressure on independent ethnic distributors.
• KeHE Distributors: One of the largest specialty and natural food distributors in North America. Comparable as a wholesale distribution incumbent serving ethnic and independent grocery channels; a potential competitor or acquirer of Shata's brand portfolio.
• 99 Ranch Market: Major Asian supermarket chain in the U.S. with broad ethnic assortment. Comparable as a scaled brick-and-mortar ethnic grocery incumbent competing for the same diaspora supermarket channel customers and South Asian brand partnerships.

Direct peers

• Sahadi's: Brooklyn-based specialty food retailer and wholesaler of Middle Eastern and Mediterranean products. Comparable in geography (Brooklyn), ethnic specialty positioning, and hybrid retail/wholesale distribution model with multi-decade operating history.
• Patel Brothers: Largest Indian/South Asian grocery chain in the U.S. (~50+ stores). Directly comparable to Shata Traders because it serves the same South Asian diaspora with overlapping categories (rice, flours, spices, frozen foods, snacks) sourced from South Asian brands.
• Kalustyan's: NYC-based specialty food retailer and distributor of Indian, Middle Eastern, and South Asian ingredients. Comparable as a long-standing NYC import-and-distribute business serving the same diaspora customer base with shelf-stable South Asian food products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThreeRiver
• LinkedInlinkedin.com/company/shata-traders-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shata Traders