Where Mitchell's Fish Market
Mitchell's Fish Market is an upscale seafood restaurant chain owned by Landry's Inc., operating five full-service locations across Michigan, Ohio, and Pennsylvania. It serves local diners, families, business-meal guests, and corporate event planners with fresh daily-caught seafood, private dining, catering, and loyalty rewards.
- Company typePrivate
- Founded1998
- HeadquartersHouston, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Where Mitchell's Fish Market does
Mitchell's Fish Market is an upscale seafood restaurant chain operating five dine-in locations across the U.S. Midwest and Mid-Atlantic (Lansing, Livonia, and Rochester Hills, MI; Columbus, OH; Pittsburgh, PA). The brand is wholly owned by Landry's Inc., a Houston-based diversified restaurant conglomerate, and functions as a sub-brand within that portfolio. The core offering is fresh seafood and aged steaks served in a full-service, table-service format, with a daily-rotating "Today's Market Catch" menu in which species and preparations are adjusted based on region, season, and weather. The kitchen supports grilled, sautéed, broiled, blackened, and Shanghai-style preparations, and every seafood item is inspected and portioned in-house upon delivery.
The technology stack is consumer-facing and operationally standard rather than proprietary. The website is powered by the BentoBox platform, with online ordering routed through Aloha OrderOnline for direct pickup and through four third-party aggregators (GrubHub, DoorDash, Postmates, UberEats) for delivery. Off-site catering is fulfilled through EZcater. Ticketed wine-dinner events are sold through Eventbrite, gift cards through Cashstar, and reservations through OpenTable. The brand participates in Landry's Select Club, a points-based loyalty program redeemable across 600+ Landry's-operated venues nationwide. Compliance tooling includes AudioEye for WCAG 2.1 Level AA accessibility, OneTrust for cookie consent, and reCAPTCHA for bot protection. No mobile app, proprietary POS, or custom data platform was disclosed.
Revenue is generated primarily through on-premise dine-in (lunch and dinner, including bar and happy-hour traffic), supplemented by direct and aggregator-mediated pickup and delivery, on-site private dining in dedicated banquet rooms, and off-site catering. Pricing is structured around prix-fixe lunch ($20–$39), à la carte dinner, multi-tier banquet packages ($27–$86 per guest), family meal bundles ($65–$90), and ticketed wine dinners (~$39 per person). Target segments include upscale-casual local diners, business-meal customers, families, and corporate/event planners booking private rooms with A/V equipment. No revenue figures, unit-economics data, or segment splits were disclosed in the available sources.
Where Mitchell's Fish Market firmographics
Firmographics- Name
- Where Mitchell's Fish Market
- Legal name
- Mitchell's Fish Market
- Website
- https://mitchellsfishmarket.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mitchell's Fish Market is an upscale seafood restaurant chain owned by Landry's Inc., operating five full-service locations across Michigan, Ohio, and Pennsylvania. It serves local diners, families, business-meal guests, and corporate event planners with fresh daily-caught seafood, private dining, catering, and loyalty rewards.
- Ownership category
- akta.pro rank
Where Mitchell's Fish Market industry classification
Industry- Product category
- Seafood Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Where Mitchell's Fish Market is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Where Mitchell's Fish Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Traditional table-service restaurant revenue from lunch and dinner service, including alcoholic beverages, with locations open 7 days per week with varying hours
- Takeout and Delivery: Online ordering for pickup and delivery through proprietary platform and third-party delivery partners (GrubHub, DoorDash, Postmates, UberEats)
- Private Events and Banquets: Private dining rooms with customizable menus for corporate meetings, social gatherings, and celebrations. Multiple price tiers from Silver ($33) to Diamond ($86) per guest
- Wine Dinners and Special Events: Ticketed multi-course wine dinner events featuring premium wine pairings, such as Caymus Vineyards Wine Dinner at $39 per person including tax and gratuity
- Gift Cards: Traditional plastic gift cards and e-gift cards sold through Landry's proprietary platform. No service fees or expiration dates
- Landry's Select Club Loyalty Program: Points-based loyalty program where members earn rewards across 600+ Landry's locations nationwide. $25 welcome reward, $25 birthday reward, and $25 for every $250 spent
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Columbus Restaurant Week 3-Course Dinner |
| One time/ perpetual license | Pay-as-you-go | Mitchell's All-In Prix Fixe |
| One time/ perpetual license | Pay-as-you-go | Power Lunch Box |
| One time/ perpetual license | Pay-as-you-go | Twin Tail Tuesdays |
| One time/ perpetual license | Pay-as-you-go | Caymus Vineyards Wine Dinner |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Lunch Silver |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Dinner Silver |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Dinner Gold |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Dinner Platinum |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Dinner Diamond |
| One time/ perpetual license | Pay-as-you-go | Private Dining - Bar Packages |
| Unit Pricing | Pay-as-you-go | Family Meals To-Go |
| Unit Pricing | Pay-as-you-go | Party/Catering Platters |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Where Mitchell's Fish Market product offering
Product offeringCore offering
Mitchell's Fish Market operates upscale casual seafood restaurants at five U.S. locations, serving fresh, daily-sourced seafood and aged steaks with multiple preparations (grilled, broiled, blackened, Shanghai style). The restaurants provide dine-in lunch and dinner service, full bar programs, and happy hour, supplemented by online ordering for pickup, third-party delivery, off-site catering, and private dining rooms for corporate and social events. Wine dinners, seasonal promotions, and a prix fixe lunch menu (Power Lunch Box) complement the core offering, with gift cards sold through a parent-brand platform.
Product overview
Mitchell's Fish Market is an upscale seafood restaurant chain operated by Landry's Inc. with 5 locations across Michigan, Ohio, and Pennsylvania. The core offering is fresh seafood dining with various preparations (grilled, broiled, blackened, Shanghai style) alongside aged steaks. The company offers a comprehensive portfolio of related services including Private Dining rooms with A/V equipment for corporate events and celebrations, Off-Site Catering via EZCater, Wine Dinners featuring multi-course paired menus, Power Lunch Box prix fixe options, Family Meals To-Go for curbside pickup, and Twin Tail Tuesdays lobster specials. Additional offerings include Gift Cards via Cashstar, Happy Hour drink specials, Banquet/Private Event Menu packages in multiple pricing tiers, and seasonal features like Summer Catch items and Columbus Restaurant Week promotions. The restaurant also offers an online ordering system through Aloha OrderOnline and integrates with major delivery platforms (GrubHub, DoorDash, Postmates, UberEats). The brand is part of the Landry's Select Club loyalty program spanning 600+ locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mitchell's Fish Market Restaurant Upscale casual seafood restaurant chain serving fresh fish, aged steaks, and seafood dishes with multiple preparations including grilled, broiled, blackened, and Shanghai style across five U.S. locations.
- Private Dining Private event spaces at all five locations featuring themed rooms (The Stern Room, Captain's Quarters, Angler's Cove, Normandie Room, The Lounge) with A/V equipment and Wi-Fi, suitable for corporate meetings, social gatherings, and special occasions.
- Off-Site Catering Catering services for off-site corporate events and gatherings ordered through the EZcater platform, with various menu options for delivery.
- Wine Dinners Ticketed multi-course dining events featuring premium wines from renowned vineyards (e.g., Caymus Vineyards, Prisoner Wine, Duckhorn) thoughtfully paired with chef-crafted dishes.
- Power Lunch Box Two-course prix fixe lunch menu served daily until 3:30 PM, priced at $20-21 depending on location, with choice of starter and main plate including burgers, sandwiches, pasta, and salads.
- Family Meals To-Go Family-style meal packages for curbside pickup serving four people, including Caesar or House Salad and Sourdough Bread, with options like Family Fish & Chips ($77), Family Shrimp Scampi Pasta ($65), Family Chicken Parmesan ($85), and Family Cedar Roasted Salmon ($90).
- Twin Tail Tuesdays Limited-time two-course lobster tail dinner special available on Tuesdays for $36, featuring twin cold water lobster tails with a choice of salad.
- Gift Cards Traditional plastic gift cards and e-gift cards with personalized photo and message options, sold through the Cashstar platform with no service fees or expiration dates, and bulk purchase options for orders over $500.
- Bar Packages Private event bar service options including Hosted Consumption Bar, Cash Bar, and Open Bar Packages (Beer + Wine, Standard, Premium, Deluxe) with pricing based on duration and package tier.
- Display Platters Catering display platters for events serving 8-12 guests including Iced Seafood Tower ($169), Vegetable Crudité ($40), and Cheese + Fruit Platter ($69).
- Banquet Menus Private dining menu packages in multiple pricing tiers: Brunch ($27/person), Lunch Silver ($33), Lunch Gold ($39), Dinner Silver ($56), Dinner Gold ($66), Dinner Platinum ($76), and Dinner Diamond ($86).
- Landry's Select Club Loyalty Program Points-based loyalty program where members earn rewards across 600+ Landry's locations nationwide, with a $25 welcome reward, $25 birthday reward, and $25 reward for every $250 spent.
Quantifiable outcome
- Multiple Diners' Choice Awards across all 5 locations for categories including Best Seafood, Most Booked, Best Child Friendly, and Best for Business Meals
Companies that use Where Mitchell's Fish Market
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Where Mitchell's Fish Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature2 records
Where Mitchell's Fish Market partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- GrubHubcoreThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through GrubHub platform. Orders placed through grubhub.com with delivery to customers.
- DoorDashcoreThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through DoorDash platform. Delivery available at all restaurant locations.
- PostmatesminorThird-party delivery partnership for food delivery service.
- UberEatscoreThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through UberEats platform. Delivery available at all restaurant locations.
- EZcatercoreOff-site catering partnership enabling event catering orders for corporate events and gatherings. Available at all Mitchell's Fish Market locations.
- Landry's Select ClubcoreCo-branded loyalty program with Landry's Inc. allowing members to earn points at Mitchell's Fish Market and redeem across 600+ Landry's restaurant locations nationwide. Members receive $25 welcome reward, $25 birthday reward, and $25 for every $250 spent.
- Landry's Gift Card ProgramcoreGift card program powered by Landry's Inc. with both traditional plastic cards and e-gift cards. No service fees or expiration dates. Bulk purchases available for orders over $500.
- Caymus VineyardsflagshipWine dinner partnership featuring four-course menu paired with Caymus Vineyards selections including Emmolo Sauvignon Blanc, Mer Soleil Reserve Chardonnay, and Caymus Cabernet Sauvignon. Event scheduled for September 24, 2026 at $39 per person.
- EventbriteminorTicketing platform for wine dinner and special event ticket sales. Used for Caymus Vineyards Wine Dinner and other special events.
Scale indicators2 records
Expansion highlights5 records
Where Mitchell's Fish Market competitors and assessment
Company assessmentDirect peers
- Chart House: Landry's-owned upscale seafood restaurant with waterfront/specialty-location positioning. Sister brand sharing back-office, loyalty, and gift card infrastructure; directly comparable menu and pricing strategy.
- Legal Sea Foods: East Coast upscale-casual seafood chain emphasizing fresh sourcing and sustainability. Comparable menu philosophy, full-service format, and event/catering extensions; complementary geographic overlap.
- Bonefish Grill: Darden-owned casual-upscale seafood-focused full-service chain with comparable menu breadth (grilled/broiled preparations), happy hour programs, and similar suburban demographic targeting. Closest external direct competitor.
- The Oceanaire Seafood Room: Upscale seafood-focused full-service restaurant with daily fresh catch narrative, comparable prix fixe and event offerings, and similar metropolitan market positioning. Closely aligned concept.
- Truluck's: Upscale seafood and steakhouse chain with similar premium dinner positioning ($40-$80+ per guest), strong happy hour/bar program, and event-driven revenue mix. Direct comparable in average check and occasion.
- McCormick & Schmick's Seafood & Steaks: Upscale seafood and steakhouse full-service chain with daily fresh fish narrative, comparable dinner pricing, and similar private dining/event catering programs. Closely aligned business model.
- Pappadeaux Seafood Kitchen: Upscale Cajun-seafood full-service chain with comparable price points, large-portion family/casual occasions, and similar private dining/event capabilities. Direct competitor in the premium seafood category.
- Eddie V's Prime Seafood: Landry's-owned upscale seafood and steakhouse concept with similar premium positioning, fresh seafood focus, and prix-fixe/event-driven revenue model. Direct internal portfolio peer to Mitchell's within the same parent company.
Broad incumbents
- Red Lobster: Largest seafood-focused casual dining chain in the US; broader, more value-oriented positioning. Sets the competitive baseline for casual seafood category demand and pricing expectations.
- Joe's Crab Shack: Former Landry's-owned casual seafood chain emphasizing shareable platters and family occasions. Useful as a within-portfolio historical peer for evaluating seafood category dynamics and demographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Where Mitchell's Fish Market social profiles
Digital presenceWhere Mitchell's Fish Market compliance and trust
Trust signalCompliance1 record
Where Mitchell's Fish Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Where Mitchell's Fish Market leadership team
Management profileNumber of profiles
Profiles10 records
Where Mitchell's Fish Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Where Mitchell's Fish Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Where Mitchell's Fish Market
What does Where Mitchell's Fish Market do?
Mitchell's Fish Market operates upscale casual seafood restaurants at five U.S. locations, serving fresh, daily-sourced seafood and aged steaks with multiple preparations (grilled, broiled, blackened, Shanghai style). The restaurants provide dine-in lunch and dinner service, full bar programs, and happy hour, supplemented by online ordering for pickup, third-party delivery, off-site catering, and private dining rooms for corporate and social events. Wine dinners, seasonal promotions, and a prix fixe lunch menu (Power Lunch Box) complement the core offering, with gift cards sold through a parent-brand platform.
Is Where Mitchell's Fish Market a public or private company?
Where Mitchell's Fish Market is a private company. It is classified as corporate owned and is currently operating.
When was Where Mitchell's Fish Market founded?
Where Mitchell's Fish Market was founded in 1998. It employs 5,001 to 10,000 people.
Where is Where Mitchell's Fish Market based?
Where Mitchell's Fish Market is headquartered in Houston, United States, in the North America region.
How does Where Mitchell's Fish Market make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, private Events and Banquets, wine Dinners and Special Events, gift Cards and landry's Select Club Loyalty Program.
Who are Where Mitchell's Fish Market's main competitors?
Direct peers on record are Chart House, Legal Sea Foods, Bonefish Grill, The Oceanaire Seafood Room, Truluck's, McCormick & Schmick's Seafood & Steaks, Pappadeaux Seafood Kitchen and Eddie V's Prime Seafood. Broad incumbents are Red Lobster and Joe's Crab Shack.
Does Where Mitchell's Fish Market have an API?
No public API is recorded for Where Mitchell's Fish Market.
What industry is Where Mitchell's Fish Market in?
Where Mitchell's Fish Market's product category is Seafood Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5812.