Moore
Moore is a private constituent experience company serving the nonprofit sector with an AI-powered data platform (SimioCloud), integrating fundraising strategy, creative, media, direct mail production, and donation processing for enterprise nonprofits, and increasingly small and mid-sized nonprofits through the freemium SimioAccelerate product.
- Company typePrivate
- Founded2011
- HeadquartersLanham, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Moore does
Moore is a private constituent experience management (CXM) company serving the nonprofit sector, founded circa 2011 and headquartered in the Washington, D.C. area (Lanham, MD), with approximately 4,100 employees. The company delivers integrated fundraising services to enterprise nonprofits spanning strategy, creative, media planning and buying (CTV, DRTV, digital, email, social, text, direct mail), production, and donation processing — operating its own national production network that inserts 4.1 billion mail pieces annually and processes more than half of all nonprofit mail donations through Moore RMG (formerly Merkle Response Management Group, acquired January 2023). Strategic acquisitions including Communications Corporation of America (October 2022) have vertically integrated print, envelope manufacturing, and commingling capabilities.
Moore firmographics
Firmographics- Name
- Moore
- Legal name
- Moore
- Website
- https://wearemoore.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Moore is a private constituent experience company serving the nonprofit sector with an AI-powered data platform (SimioCloud), integrating fundraising strategy, creative, media, direct mail production, and donation processing for enterprise nonprofits, and increasingly small and mid-sized nonprofits through the freemium SimioAccelerate product.
- Ownership category
- akta.pro rank
Moore industry classification
Industry- Product category
- Nonprofit Fundraising Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Grantmaking and Giving Services (8132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industries
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Moore is headquartered
LocationHeadquarters
- HQ city
- Lanham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Moore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Integrated Fundraising Services for Nonprofits: Moore provides end-to-end nonprofit fundraising services including data analytics, creative, media buying (CTV, DRTV, digital, social, text), direct mail production, and donation processing (caging/response management). Revenue is generated through professional services engagements with nonprofit clients, spanning strategy, execution, and processing fees. The company processes more than half of all nonprofit donations, representing a significant transaction processing revenue stream.
- SimioCloud SaaS Platform Subscriptions: SimioAccelerate offers a free tier with premium subscription reaching general availability in May 2026. Other SimioCloud products (SimioAudience, SimioConnect, SimioEnhance, Moore CRM) operate on subscription or usage-based models for data, CRM integration, and donor intelligence services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for SimioAccelerate with premium subscription coming in May 2026 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Moore product offering
Product offeringCore offering
Moore is an integrated constituent experience management company that provides U.S. nonprofits with end-to-end fundraising services spanning data analytics, AI-powered donor modeling, creative, omnichannel media buying (CTV, DRTV, digital, social, email, text, direct mail), direct mail production, and donation processing. Its proprietary SimioCloud data platform and the Simio product family layer SaaS-based donor intelligence, audience activation, CRM, and agentic AI fundraising capabilities on top of the services.
Product overview
Moore is a constituent experience management (CXM) company serving the nonprofit sector with a unified platform-plus-modules architecture anchored by SimioCloud — an AI-powered nonprofit data platform consolidating data from 700+ organizations, 132+ million donors, and 2+ billion verified donation transactions. The core product portfolio includes SimioAudience (donor acquisition), SimioConnect (data integration), SimioAccelerate (agentic AI fundraising), and Moore CRM (donor management), supported by specialized modules including SimioJourney (donor journey optimization), SimioEnhance (data enrichment), SimioOptimize (campaign optimization), and SimioCloud Email Acquisition. The research suite comprises Moore ACTS (multi-channel activation), the Neuro-Fundraising Lab (biometric creative testing), and TRUSTbuilder (brand trust assessment). Communication products include PSAdirect (PSA distribution), GIVEfluential (influencer marketing), Moore MOBILEpurpose (texting), and STORYconnect (video storytelling). The digital suite adds Co-Targeting with SimioCloud and encompasses full-channel services spanning direct mail, CTV, DRTV, digital advertising, email, social, and text. Moore RMG (formerly Merkle Response Management Group) provides caging and response management. All products are designed for omnichannel integration across the nonprofit donor lifecycle from acquisition through major and planned giving.
Differentiator
Problem solved
Functional benefit
Brands
- SimioCloud: AI-powered donor intelligence platform powering fundraising with billions of donation transactions and predictive modeling
- SimioAudience
- SimioConnect
- SimioAccelerate
- Moore MOBILEpurpose
- Moore CRM
- STORYconnect
- PSAdirect
- GIVEfluential
- Moore ACTS
- Neuro-Fundraising Lab
- TRUSTbuilder
- Co-Targeting with SimioCloud
- Moore Response Management Group (Moore RMG)
Products and services
- SimioAudience
Quantifiable outcome
- Up to 85% higher response rates and doubled major donors for enterprise clients using SimioAccelerate
- +14 more outcomes
Companies that use Moore
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Moore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature12 records
Moore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MicrosoftcoreMoore collaborates with Microsoft on Azure to develop and host SimioAccelerate, an AI-powered agentic fundraising platform. Microsoft participated as a collaborator in development, with Moore being a Microsoft Elevate Partner. SimioCloud leverages Azure infrastructure for scalability, and Microsoft Co-Pilot is used within SimioAccelerate for AI-generated personalized donor communications. Children's Hospital of Philadelphia also cited Microsoft Azure as enabling their data-powered, constituent-first marketing operation at scale.
- The Trade DeskcoreMoore has direct integration with The Trade Desk for programmatic CTV media buying, enabling dynamic bidding, granular targeting, and live performance adjustments for nonprofit advertising campaigns.
- SimioCloud (Subsidiary)coreSimioCloud is Moore's wholly-owned subsidiary and data intelligence platform powering all of Moore's products and services. It provides the core AI modeling, donor data cooperative, and predictive analytics that underpin SimioAccelerate, SimioAudience, SimioConnect, and all other Simio products.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Moore competitors and assessment
Company assessmentDirect peers
- M+R: M+R is one of the largest direct response fundraising agencies serving progressive nonprofits and advocacy organizations, offering integrated digital, direct mail, and creative services. Closest direct competitor to Moore in nonprofit integrated fundraising services, with comparable agency-plus-data model.
- Pursuant: Pursuant is a fundraising and donor engagement agency serving nonprofits with data-driven direct mail, digital, and analytics capabilities. Comparable to Moore's traditional services business; both compete for enterprise nonprofit accounts.
- The Lukens Company: The Lukens Company is a direct response fundraising agency specializing in direct mail, digital, and analytics for nonprofits, with a strong acquisition and retention focus. Comparable in customer base (large nonprofits) and direct mail-centric service mix to Moore.
- CCS Fundraising: CCS Fundraising is a fundraising consulting and managed services firm specializing in campaigns, development planning, and analytics for nonprofits. Comparable enterprise nonprofit customer base with services-led engagement model.
- Russ Reid: Russ Reid (now part of Earle Palmer Brown / DDS) is a direct response fundraising agency for faith-based and nonprofit clients with strong direct mail heritage. Comparable to Moore's traditional direct mail fundraising services for nonprofit clients.
Broad incumbents
- Blackbaud: Blackbaud is the largest pure-play vertical software company serving nonprofits, with CRM (Raiser's Edge), fundraising, and analytics products. Comparable customer base (US nonprofits) and overlapping CRM/data capabilities vs. Moore CRM and SimioConnect; broader portfolio but less integrated services.
Emerging players
- Classy: Classy is a leading online fundraising platform for nonprofits, supporting donation forms, peer-to-peer campaigns, and event fundraising. Comparable donor acquisition and digital fundraising use cases; narrower scope than Moore but a meaningful competitor for digital channel spend.
- Bonterra: Bonterra (combining Network for Good, GiveWell, and others) provides fundraising, CRM, and grant management software for nonprofits. Comparable customer base and overlapping CRM/fundraising functionality with Moore CRM and SimioCloud offerings.
- DonorSearch: DonorSearch is a leading wealth screening and prospect research platform used by nonprofits to identify major gift prospects. Comparable donor intelligence/data enrichment capability vs. Moore's SimioEnhance and SimioJourney, with overlapping RFM/wealth modeling.
- Givebutter: Givebutter is a fast-growing modern fundraising platform for nonprofits with donation forms, events, and CRM functionality. Comparable SMB nonprofit customer segment and freemium pricing model; potential competitor to SimioAccelerate's free tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Moore social profiles
Digital presenceMoore compliance and trust
Trust signalCompliance3 records
Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moore leadership team
Management profileNumber of profiles
Profiles7 records
Moore subsidiaries and ownership
Company hierarchySubsidiaries3 records
Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moore M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moore
What does Moore do?
Moore is an integrated constituent experience management company that provides U.S. nonprofits with end-to-end fundraising services spanning data analytics, AI-powered donor modeling, creative, omnichannel media buying (CTV, DRTV, digital, social, email, text, direct mail), direct mail production, and donation processing. Its proprietary SimioCloud data platform and the Simio product family layer SaaS-based donor intelligence, audience activation, CRM, and agentic AI fundraising capabilities on top of the services.
Is Moore a public or private company?
Moore is a private company. It is classified as unknown and is currently operating.
When was Moore founded?
Moore was founded in 2011. It employs 1,001 to 5,000 people.
Where is Moore based?
Moore is headquartered in Lanham, United States, in the North America region.
How does Moore make money?
Two revenue lines are on record. Integrated Fundraising Services for Nonprofits are the primary driver. The others are simioCloud SaaS Platform Subscriptions.
Who are Moore's main competitors?
Direct peers on record are M+R, Pursuant, The Lukens Company, CCS Fundraising and Russ Reid. Blackbaud is listed as a broad incumbent. Emerging players are Classy, Bonterra, DonorSearch and Givebutter.
Does Moore have an API?
No public API is recorded for Moore.
What industry is Moore in?
Moore's product category is Nonprofit Fundraising Services. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 518 and its SIC code is 7370.