AB Sound
AB Sound is a Belgian audiovisual services firm in Opwijk, founded in 2013, that provides AV rental, fixed installations, and full event production to corporate, sports, and entertainment clients across Belgium. The 15-person team works with brands including Adamson, DiGiCo, and ChamSys.
- Company typePrivate
- Founded2013
- HeadquartersOpwijk, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AB Sound does
AB Sound BV is a Belgian audiovisual services company founded in 2013 by Bart Aelbrecht as a one-person operation in Opwijk, Belgium, that has grown over 12 years into a 15-person permanent team supplemented by a freelance network. The firm delivers AV rental, fixed installations, and full-service event production to corporate, sports, and entertainment clients across Belgium. Its marquee 2025 engagements include the European Running Championships across Brussels and Leuven, the Festiloco festival, and the Volley Vlaanderen Lotto Cup Final at the Sportpaleis — the latter a contract renewed for the fifth consecutive year.
The company's technical offering is built on professional-tier equipment across three modalities: sound (Adamson loudspeakers, DiGiCo mixing consoles, Sennheiser microphones and IEM systems), lighting (Chauvet fixtures, ChamSys control surfaces), and video plus special effects (Showven pyrotechnic systems). Service lines are end-to-end production for conferences, product launches, athletics meets, volleyball tournaments, concerts, and festivals, complemented by permanent AV installations for venues and corporates. A 2025 strategic partnership with Sovilux/Apollo extends the firm from transactional event rental into bundled fixed-installation solutions.
AB Sound operates a hybrid revenue model with three streams: project-based event production (custom-quoted), fixed installation contracts (partnership-led via Sovilux), and equipment rental plus second-hand equipment resale (publicly listed day-rates such as DiGiCo SD9 at €6,500 and Adamson P8 at €1,500). Customer acquisition is brand-led through the company's own website, a published project portfolio, and self-produced showcases such as the 2025 "The Way" 12-year anniversary event. The firm is privately held with no disclosed external funding, no revenue figures, and no AI or proprietary-software components in its offering.
AB Sound firmographics
Firmographics- Name
- AB Sound
- Legal name
- AB Sound BV
- Website
- https://absound.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AB Sound is a Belgian audiovisual services firm in Opwijk, founded in 2013, that provides AV rental, fixed installations, and full event production to corporate, sports, and entertainment clients across Belgium. The 15-person team works with brands including Adamson, DiGiCo, and ChamSys.
- Ownership category
- akta.pro rank
AB Sound industry classification
Industry- Product category
- Audiovisual Event Production Services
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Backline & Musical Instrument Rental (MPAGAKAJ), Audio & Communications Equipment Rental (MPADAFAC)
Keywords
Where AB Sound is headquartered
LocationHeadquarters
- HQ city
- Opwijk
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
AB Sound business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Event Production Services: Providing complete audiovisual production for events including sound, lighting, and video setup and operation for corporate events, sports competitions, and entertainment productions
- Fixed Installations: Design, installation, and maintenance of permanent audiovisual systems for businesses, organizations, and venues including speakers, screens, and integrated lighting
- Equipment Rental: Rental of professional audiovisual equipment to customers who prefer to handle their own production
- Second-hand Equipment Sales: Sale of pre-owned professional audiovisual equipment including speakers, consoles, lighting fixtures, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment rental with downloadable price list |
| One time/ perpetual license | Pay-as-you-go | Second-hand equipment sales |
| Other | Multi-year contract | Custom quotations for fixed installations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AB Sound product offering
Product offeringCore offering
AB Sound delivers professional audiovisual rental, technical event production, and fixed audiovisual installations for corporate, sports, and entertainment events. The company provides combined sound, lighting, and video solutions using professional-grade equipment (Adamson, DiGiCo, ChamSys, Chauvet, Sennheiser, Showven) and complements these with second-hand equipment sales. Its offering covers the full event lifecycle from planning through on-site operation and post-event support.
Product overview
AB Sound provides audiovisual rental and event production services for corporate, entertainment, and sports events, along with fixed installation solutions. Their portfolio includes three core service lines: Audio Equipment Rental (speakers, mixing consoles, microphones), Lighting Equipment Rental (stage lights, LED panels, control consoles), and Video Equipment Rental (LED screens, projectors, cameras). They complement these with specialized event services for corporate, entertainment, and sports sectors, and offer permanent audiovisual installation services for venues and businesses. Equipment brands they work with include Adamson, Chauvet, DiGiCo, and Sennheiser.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Event Production
- Sport Event Production
- Entertainment Event Production Audiovisual production services for entertainment events including concerts, festivals, theater productions, and parties, with capability for multi-stage setups and artistic lighting and sound design.
- Fixed AV Installations
- AV Equipment Rental
- Second-hand AV Equipment Sales
Quantifiable outcome
- 5 consecutive years as technical partner of Lotto Cup Final
- +2 more outcomes
Companies that use AB Sound
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
AB Sound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AB Sound partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apollo (Sovilux)coreApollo (Sovilux) and AB Sound have formed a complementary partnership where Apollo handles design and integration of fixed installations while AB Sound provides temporary rental equipment. This partnership offers customers faster execution through coordinated planning, broader expertise in both fixed and temporary AV solutions, and efficient project follow-through from concept to realization. The partnership ensures optimal alignment between permanent infrastructure and temporary event equipment.
- SoviluxcoreAB Sound from Opwijk and Sovilux from Deinze, both leading companies in the audiovisual sector, announced their partnership combining their expertise and resources to offer comprehensive audiovisual solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
AB Sound competitors and assessment
Company assessmentDirect peers
- LANG AG: German AV equipment manufacturer and rental provider specializing in lighting, video, and event production technology. Comparable as a European AV rental and equipment peer with overlapping premium-brand inventory and corporate/sports event customer overlap.
- Stageco: Belgian-origin event staging and infrastructure specialist serving major European tours, festivals, and sports events. Directly comparable as a Benelux-rooted peer providing event production infrastructure alongside or in combination with AV rental.
- AED Group: Belgian AV equipment distributor and rental provider headquartered in Belgium with stores across Benelux. Closely comparable geographically and operationally, offering sound, lighting, and video rental to the same event organizer and venue base that AB Sound serves.
- Rent-All: Benelux-headquartered AV equipment rental and event production company offering audio, lighting, video, and rigging hire. Directly comparable as a regional rental house serving overlapping corporate, sports, and entertainment event customers with similar Adamson/DiGiCo/Chauvet-tier inventory.
Broad incumbents
- Solotech: Canadian-headquartered global AV equipment and event services provider with European operations. Comparable as a broad incumbent offering sound, lighting, video, and rigging solutions for live events and installations at a far larger scale than AB Sound.
- NEP Group: Global broadcast and live event technology services provider with European operations. Comparable as a broad incumbent supplying AV, lighting, and event broadcast infrastructure to sports federations and large venue clients overlapping with AB Sound's sports segment.
- PRG (Production Resource Group): Global provider of event production, AV equipment, and entertainment technology with strong European operations. Comparable as a much larger, multi-continent AV rental and event services incumbent competing for the same tier of large-scale sports, concert, and corporate productions.
Regional players
- MCI Group: Swiss-headquartered global event management and experiential agency. Comparable as a regional player that integrates AV production into corporate events and associations, overlapping with AB Sound's corporate event segment from a different geographic base.
- Faber Audiovisuals: Germany-based AV rental and event technology provider for trade fairs, corporate events, and conferences. Comparable as a regional peer offering similar AV rental and production services but operating primarily in the German market rather than Benelux.
Others
- Riedel Communications: German manufacturer of event communications, intercom, and signal distribution infrastructure widely used in live events, sports, and broadcasts. Comparable as an enabling technology supplier whose gear often integrates with AV rental providers like AB Sound for sports and large-scale productions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AB Sound social profiles
Digital presenceAB Sound financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Sound leadership team
Management profileNumber of profiles
Profiles1 record
AB Sound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Sound
What does AB Sound do?
AB Sound delivers professional audiovisual rental, technical event production, and fixed audiovisual installations for corporate, sports, and entertainment events. The company provides combined sound, lighting, and video solutions using professional-grade equipment (Adamson, DiGiCo, ChamSys, Chauvet, Sennheiser, Showven) and complements these with second-hand equipment sales. Its offering covers the full event lifecycle from planning through on-site operation and post-event support.
Is AB Sound a public or private company?
AB Sound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AB Sound founded?
AB Sound was founded in 2013. It employs 11 to 50 people.
Where is AB Sound based?
AB Sound is headquartered in Opwijk, Belgium, in the Europe region.
How does AB Sound make money?
Four revenue lines are on record. Event Production Services are the primary driver. The others are fixed Installations, equipment Rental and second-hand Equipment Sales.
Who are AB Sound's main competitors?
Direct peers on record are LANG AG, Stageco, AED Group and Rent-All. Broad incumbents are Solotech, NEP Group and PRG (Production Resource Group). Regional players are MCI Group and Faber Audiovisuals. Riedel Communications is listed as an others.
Does AB Sound have an API?
No public API is recorded for AB Sound.
What industry is AB Sound in?
AB Sound's product category is Audiovisual Event Production Services. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAGAKAJ, Backline & Musical Instrument Rental.