We Rule
We Rule (WERULE) is an AI-powered mentorship platform offering a white-label enterprise SaaS and an advisor marketplace connecting female founders, entrepreneurs, and enterprise HR organizations with C-suite mentors, monetizing via 20% transaction fees, enterprise licensing, and gift cards.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What We Rule does
We Rule (operating as WERULE, legal entity Virgo Vibes Capital) is a US-based mentorship platform founded in 2015 by Justyna Kedra and Camille Jalandoni that operates from 450 Lexington Ave, New York. The company builds an Agentic AI-powered mentorship platform combining a two-sided advisor marketplace with a white-label enterprise SaaS offering. Its proprietary AI matchmaking engine connects mentors and mentees based on goals, interests, expertise, career paths, and engagement patterns, while AI sentiment analysis generates program-health and relationship-success insights. The platform supports custom onboarding, branding, multilingual profiles, calendar scheduling, reporting dashboards, and community features (feeds, messaging, group discussions), with an administrative layer designed for HR operations.
The company's product portfolio spans the WERULE Core Platform, a White Label Mentorship App module, an on-demand Book an Advisor marketplace, Mentorship Gift Cards ($50–$1,000+), an Enterprise Admin Dashboard, Community Features, and a Blog/Content Platform that has been publishing since 2015. Technical integrations include Stripe for payments and Acuity Scheduling for demo booking. AI capabilities span recommendation/matching, sentiment analysis, process automation, and agentic workflows; AI modalities are text and structured data.
We Rule monetizes through three streams: a 20% platform markup on advisor bookings (advisor-set rates range from $50 to $650+ per hour), white-label SaaS licensing for enterprise HR deployments, and gift card sales. Go-to-market combines enterprise field sales with demo booking, community-led content marketing (blog, podcast, social), and event-driven demand generation through high-visibility partnerships with UN Women, the British Consulate General NY, NYC EDC, Women.NYC, and Soho House. The customer base spans female founders and entrepreneurs (primary), enterprise HR organizations (primary), C-suite executives and expert advisors (supply side), and nonprofits/community organizers. Recognition includes the UN Champions of Change award and the NYC Mayor's Award.
We Rule firmographics
Firmographics- Name
- We Rule
- Legal name
- Virgo Vibes Capital
- Website
- https://we-rule.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Rule (WERULE) is an AI-powered mentorship platform offering a white-label enterprise SaaS and an advisor marketplace connecting female founders, entrepreneurs, and enterprise HR organizations with C-suite mentors, monetizing via 20% transaction fees, enterprise licensing, and gift cards.
- Ownership category
- akta.pro rank
Where We Rule is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Rule business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Transaction Fees: WE RULE adds a 20% markup on advisor pricing. Advisors set their own rates and retain majority of session fees. The platform handles bookings and payments, taking a commission on each transaction.
- White-Label Enterprise Licensing: SaaS platform licensing for enterprise organizations seeking fully branded, turnkey mentorship programs. Organizations deploy the platform with their own branding, colors, and configurations.
- Mentorship Gift Cards: Sale of mentorship gift cards ranging from $50 to $1,000+, allowing recipients to redeem toward personalized mentorship sessions. Cards never expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Advisors set individual hourly rates with 20% platform fee |
| Unit Pricing | One time/ perpetual license | Mentorship gift cards from $50 to $1,000+ |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
We Rule product offering
Product offeringCore offering
We Rule operates an AI-powered mentorship platform that combines enterprise-grade white-label mentorship software with a consumer-facing advisor booking marketplace. The platform uses agentic AI to match mentees to advisors and supports corporate HR-led programs as well as direct bookings by individual mentees, particularly female founders. It is operated under the legal entity Virgo Vibes Capital from its New York headquarters.
Product overview
WERULE is an AI-powered mentorship ecosystem consisting of a core enterprise platform and multiple integrated modules. The main offering is the Agentic AI Mentorship Platform, which provides intelligent matching, sentiment analysis, and program management tools. This core platform is complemented by a White Label Mentorship App for customizable deployments, a Book an Advisor marketplace for on-demand mentorship sessions, and Mentorship Gift Cards. The platform serves female founders and entrepreneurs while also offering enterprise solutions for organizations. Additional components include Community Features (feeds, messaging, discussions), Community Mentor and Paid Advisor Programs, and a Blog content platform. The product portfolio enables organizations to launch fully branded mentorship programs while providing individual users access to expert advisors and a peer mentor network.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Mentorship Software SaaS platform that enables enterprises to run structured mentorship programs, with admin tools, mentee-advisor matching, and program management capabilities for HR and DEI teams.
- White-label Mentorship App Branded mobile mentorship application that enterprises can deploy under their own name and visual identity, integrated with the underlying mentorship platform.
- Book an Advisor Marketplace Consumer marketplace where individual mentees, primarily female founders, can discover and book advisors for one-to-one mentorship sessions, with We Rule retaining a 20% platform markup per transaction.
- Mentorship Gift Cards Gift cards that can be purchased and redeemed for mentorship sessions on the We Rule platform, enabling gifting of mentorship access.
Quantifiable outcome
- AI matching based on goals, interests, expertise, career paths, and engagement patterns creates more meaningful relationships and stronger outcomes
- +1 more outcomes
Companies that use We Rule
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
We Rule technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
We Rule partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Women.NYCcoreStrategic partnership with Women.NYC and NYC Economic Development Corporation for women's business exchange programs. Co-hosted events including the UK-NY Women's Business Exchange at the British Residence. Partnership focuses on democratizing social capital across the five boroughs through mentorship app deployment.
- British Consulate General New YorkflagshipCo-host of Celebrating Her Success: A UK-NY Women's Business Exchange event at the British Residence in NYC. Partnership part of broader initiative connecting New York City and UK women leaders. Event held in conjunction with CSW70.
- United Nations (UN Women/CSW)flagshipCo-founders attended UN Commission on the Status of Women 70th session (#CSW70). Participation in global forum for women's rights and economic empowerment discussions. UN recognition (Champions of Change) establishes credibility for the platform.
- Soho HousecorePartnership for AAPI Month celebration events featuring CEO of Diane Von Furstenberg Gabby Hirata. High-profile event hosting that builds brand awareness among female founders and executives.
- Fondation CHANELminorFeatured in blog coverage of Fondation CHANEL programs on human autonomy and mentorship legacy. Content partnership exploring modern mentorship and leadership frameworks.
- Parsons School of DesignminorAdvisor Sara Arnell serves as Adjunct Professor at Parsons teaching marketing, branding, and advertising. Partnership enables thought leadership content and connection to design community.
- The New School Impact Entrepreneurship InitiativeminorCollaboration on online workshops for impact ventures. Co-promotion of entrepreneurship programming with focus on MVP building for impact-focused startups.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
We Rule competitors and assessment
Company assessmentDirect peers
- SCORE: U.S. nonprofit providing free business mentoring to entrepreneurs through a volunteer mentor network. Directly comparable mentorship mission to WERULE's founder focus, though nonprofit-funded rather than commercial.
- ADPList: Global mentorship marketplace connecting professionals with mentors across product, engineering, design, and entrepreneurship. Directly comparable to WERULE's 'Book an Advisor' marketplace component.
- MentorcliQ: Enterprise mentoring software that helps HR departments launch, manage, and measure mentoring programs with matching algorithms and analytics. Directly comparable to WERULE's enterprise white-label SaaS offering for HR buyers.
- Mentorloop: Mentoring platform with automated matching, analytics, and program management for enterprise and association clients. Comparable SaaS offering, though primarily serves Australia/New Zealand markets.
- Torch: Leadership development and mentoring platform combining coaching with peer learning for enterprise HR. Adjacent offering with overlapping enterprise HR buyer profile.
- Chronus: Mentoring software platform purpose-built for enterprise, higher education, and association programs. Competes head-to-head with WERULE in the AI-powered mentoring SaaS category with similar matching and reporting features.
- Qooper: Mentoring and coaching software for enterprises, universities, and associations with automated matching and program management. Closely aligned with WERULE's enterprise platform capabilities and target buyers.
- Ten Thousand Coffees: Mentoring and networking platform for professionals and enterprise talent development. Comparable marketplace-plus-enterprise model to WERULE's hybrid GTM.
- MicroMentor: Free online mentorship platform for entrepreneurs, particularly underserved small business owners. Operated by Mercy Corps with a similar mission-driven approach to WERULE's community mentor pathway.
Broad incumbents
- BetterUp: Enterprise coaching and mental health platform serving large HR buyers with broader portfolio than pure-play mentorship. Represents a larger incumbent that may expand down-market into AI-enabled mentorship use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
We Rule social profiles
Digital presenceWe Rule financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Rule leadership team
Management profileNumber of profiles
Profiles1 record
We Rule funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Rule M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Rule
What does We Rule do?
We Rule operates an AI-powered mentorship platform that combines enterprise-grade white-label mentorship software with a consumer-facing advisor booking marketplace. The platform uses agentic AI to match mentees to advisors and supports corporate HR-led programs as well as direct bookings by individual mentees, particularly female founders. It is operated under the legal entity Virgo Vibes Capital from its New York headquarters.
Is We Rule a public or private company?
We Rule is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Rule founded?
We Rule was founded in 2015. It employs 1 to 10 people.
Where is We Rule based?
We Rule is headquartered in New York, United States, in the North America region.
How does We Rule make money?
Three revenue lines are on record. Platform Transaction Fees are the primary driver. The others are white-Label Enterprise Licensing and mentorship Gift Cards.
Who are We Rule's main competitors?
Direct peers on record are SCORE, ADPList, MentorcliQ, Mentorloop, Torch, Chronus, Qooper, Ten Thousand Coffees and MicroMentor. BetterUp is listed as a broad incumbent.
Does We Rule have an API?
No public API is recorded for We Rule.