Benefits in Action
- Company typePrivate
- Founded2015
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Benefits in Action firmographics
Firmographics- Name
- Benefits in Action
- Legal name
- Benefits in Action
- Website
- https://benefitsinaction.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Benefits in Action industry classification
Industry- Product category
- Public Benefit Navigation Services
- NAICS
- Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Benefits in Action is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Benefits in Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Grants: Benefits in Action operates as a 501(c)(3) nonprofit organization funded primarily through donations from individuals and foundations, as well as government grants. The organization receives federal funding through programs like the USDA SNAP program and ACL (Administration for Community Living) grants for SHIP counseling services. Individual donations are solicited through Colorado Gives, Word of Thanks, and direct mail.
- Social Security Disability Fee: For Social Security disability cases (SSDI/SSI), Benefits in Action operates on a contingency fee model where they charge only if the case is successful. The fee is capped at the lesser of 25% of backpay or $9,200, paid directly by Social Security from the award amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free Benefit Application Assistance |
| Outcome Based/ Performance | Multi-year contract | Social Security Disability Contingency Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Benefits in Action product offering
Product offeringCore offering
Benefits in Action is a Colorado-based 501(c)(3) nonprofit that provides free benefit program navigation and application assistance for state residents. Trained navigators and SHIP-certified counselors guide individuals through applications for SNAP food assistance, Medicaid (Health First Colorado), Medicare, Social Security (SSDI/SSI/SSR), Connect for Health Colorado marketplace plans, and LEAP utility assistance, including document preparation, submission, renewals, and appeal support.
Product overview
Benefits in Action is a nonprofit organization offering a unified service model centered on benefit program navigation and application assistance for Colorado residents. The core offering consists of trained navigators who provide free, hands-on guidance through public benefit applications including SNAP (food assistance), Medicaid, Medicare, Social Security, and Connect for Health Colorado marketplace plans. Supporting services include SHIP-certified Medicare counseling, Social Security disability and retirement application support, educational classes and webinars, a volunteer navigator program, and referral services. The organization serves individuals statewide through both virtual appointments and in-person co-locations, positioning itself as a one-stop resource for health and food-related benefit access.
Differentiator
Problem solved
Functional benefit
Products and services
- Benefit Program Application Assistance
Quantifiable outcome
- 75,000+ individuals assisted since 2015
- +3 more outcomes
Companies that use Benefits in Action
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Benefits in Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Benefits in Action partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Food Bank of the RockiescoreMajor food bank partner providing food supplies for Benefits in Action's food delivery program, which ended April 30, 2026. Partnership enabled delivery of food boxes to households across Adams, Arapahoe, Denver, and Jefferson counties.
- Senior Housing OptionscoreHousing organization partner providing co-location services for benefit navigation assistance to seniors and older adults in the community.
- Spark the Change ColoradocoreVolunteer services organization partnering with Benefits in Action to provide volunteer navigators and support for benefit application assistance programs.
- Porch Light Family Justice CenterminorFamily justice center providing co-location space for Benefits in Action navigators to serve community members seeking benefit assistance.
- Coalition to End HungercoreLakewood-based hunger relief coalition partner collaborating with Benefits in Action on food assistance programs and community outreach.
- Mission ArvadaminorArvada community organization providing co-location services for Benefits in Action benefit navigation assistance.
- Connect for Health ColoradocoreColorado's official health insurance marketplace. Benefits in Action provides application assistance for individuals seeking coverage through Connect for Health Colorado.
- Mile High Hamburger Mary'sminorDenver restaurant hosting fundraising events (Drag Bingo for Benefits) to support Benefits in Action operations and community programs.
- Social Security AdministrationcoreFederal agency administering SSDI, SSI, and Social Security Retirement programs. Benefits in Action assists clients with applications and receives contingency fees paid directly by SSA upon successful case resolution.
- Colorado Department of Human ServicescoreState agency administering SNAP in Colorado. Benefits in Action provides application assistance for SNAP benefits as a community partner.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Benefits in Action competitors and assessment
Company assessmentBroad incumbents
- National Council on Aging (NCOA): National nonprofit operating BenefitsCheckUp and supporting the SHIP network. Comparable to BiA's SHIP/Medicare counseling work and benefits screening at national scale.
Regional players
- The Independence Center: Colorado Springs-based nonprofit serving people with disabilities, including benefits counseling. Comparable to BiA's SSDI/SSI work and disability-focused navigation services, with geographic overlap in Colorado Springs.
- Colorado Consumer Health Initiative: Colorado-based consumer health advocacy organization helping residents navigate health coverage including Medicaid and marketplace plans. Comparable Colorado-focused health benefits navigation work.
- Mile High United Way: Denver-area United Way chapter funding and coordinating health/human services programs in Colorado. Comparable as a Colorado-based social services funder and coordinator with overlapping community footprint.
Direct peers
- Hunger Free Colorado: Colorado-based nonprofit focused on food security and SNAP outreach/education. Highly comparable to BiA's SNAP navigation and food-assistance work, serving overlapping Colorado populations.
- 2-1-1 Colorado (211 Colorado): Statewide information and referral service for health and human services programs in Colorado. Directly comparable to BiA's benefit navigation and referral pathway offering, with broader multi-program scope.
- Findhelp (formerly Aunt Bertha): National benefits and social services navigation platform connecting users to programs including SNAP, Medicaid, and utility assistance. Comparable as a benefits navigation tool, though delivered as a tech platform rather than human navigator model.
- Benefits Data Trust: National nonprofit using data-driven outreach to connect low-income individuals to public benefits including SNAP and Medicaid. Comparable mission and model to BiA's benefits navigation and application assistance work.
Others
- Benefits.gov: Federal government benefits screening and eligibility tool administered by HHS. Comparable as a benefits navigation/prescreening resource that BiA's navigators routinely complement or refer into.
- Connect for Health Colorado: Colorado's official health insurance marketplace. BiA is a documented channel/assister partner; directly comparable as the underlying program BiA helps Coloradans enroll in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benefits in Action social profiles
Digital presenceBenefits in Action compliance and trust
Trust signalCompliance1 record
Benefits in Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benefits in Action leadership team
Management profileNumber of profiles
Profiles6 records
Benefits in Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benefits in Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benefits in Action
What does Benefits in Action do?
Benefits in Action is a Colorado-based 501(c)(3) nonprofit that provides free benefit program navigation and application assistance for state residents. Trained navigators and SHIP-certified counselors guide individuals through applications for SNAP food assistance, Medicaid (Health First Colorado), Medicare, Social Security (SSDI/SSI/SSR), Connect for Health Colorado marketplace plans, and LEAP utility assistance, including document preparation, submission, renewals, and appeal support.
Is Benefits in Action a public or private company?
Benefits in Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Benefits in Action founded?
Benefits in Action was founded in 2015. It employs 11 to 50 people.
Where is Benefits in Action based?
Benefits in Action is headquartered in Lakewood, United States, in the North America region.
How does Benefits in Action make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are social Security Disability Fee.
Who are Benefits in Action's main competitors?
National Council on Aging (NCOA) is listed as a broad incumbent. Regional players are The Independence Center, Colorado Consumer Health Initiative and Mile High United Way. Direct peers are Hunger Free Colorado, 2-1-1 Colorado (211 Colorado), Findhelp (formerly Aunt Bertha) and Benefits Data Trust. Others are Benefits.gov and Connect for Health Colorado.
Does Benefits in Action have an API?
No public API is recorded for Benefits in Action.
What industry is Benefits in Action in?
Benefits in Action's product category is Public Benefit Navigation Services. Its primary akta.pro industry code is BPAGAEAK, Financial Assistance & Benefits Navigation Services. Its NAICS code is 624 and its SIC code is 8300.