What Senior Housing Options does

Senior Housing Options is a Colorado-based 501(c)(3) nonprofit organization founded in 1979 (originally as Ecumenical Housing, Inc.) that provides affordable housing and assisted living services for low- and moderate-income older adults (aged 55+) and adults with disabilities across the state. The organization operates approximately nine to ten residential communities in Denver, Longmont, Cortez, and Parachute, serving nearly 500 residents through a mix of subsidized apartments (HUD Project-Based Section 8, income-restricted at 50/60% AMI with preference for ≤30% AMI), assisted living residences that accept Medicaid HCBS waivers and Innovage program payments, and—most recently—a dementia-focused adult day program launched in February 2025. Revenue comes from a combination of income-based resident rents, government subsidies (HUD and Medicaid HCBS), and donations solicited through Colorado Gives Day, monthly giving programs, events, and family/corporate foundation giving.

The business model is fundamentally a mission-driven fee-for-service and donor-funded nonprofit. Subsidized residents pay approximately 30% of adjusted monthly income toward rent, which keeps per-resident housing revenue low but provides revenue stability and qualifies the organization for HUD subsidy contracts. Assisted living residents generate higher per-resident revenue via Medicaid HCBS waiver reimbursements and private pay where applicable. Adult Day Program participants pay $120 per full-day session or $80 per half-day session, with monthly enrollment discounts available. The go-to-market motion is direct-to-consumer: prospective residents complete applications, undergo in-person and physician assessments, tour properties, and join property-specific waitlists where capacity is constrained.

Operationally, SHO is a real estate and care services operator rather than a technology platform. It maintains a workforce of 51-100 employees including property managers and care staff across its communities, governed by a board of directors and led by CEO Vennita Jenkins. Recent strategic activity includes the 2020 completion of an expansion at the Olin Hotel Apartments (106 to 112 units), the 2022 opening of the 25-unit Apartments at Cinnamon Park in Longmont, the February 2025 launch of the Park Hill Adult Day Program, and the January 2025 closure of the historic Barth Hotel due to aging building safety concerns. The organization maintains deep relationships with funders and trade partners including CHFA, ANB Bank, Community First Foundation, LeadingAge Colorado, and numerous local foundations, and holds GuideStar transparency credentials as a registered 501(c)(3) (Tax ID 84-0820084).

Name

Senior Housing Options

Legal name

Senior Housing Options

Website

https://seniorhousingoptions.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Senior Housing Options is a Colorado 501(c)(3) nonprofit founded in 1979 that provides affordable housing, assisted living, and dementia day services to nearly 500 low- and moderate-income older adults and adults with disabilities across ten communities in Denver, Longmont, Cortez, and Parachute.

Ownership category

akta.pro rank

Product category

Senior Affordable Housing

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Affordable senior housing
• Assisted living services
• Subsidized apartment housing
• Senior residential communities
• Adult day programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Resident Rent Payments: Residents pay rent based on income levels - approximately 30% of adjusted monthly income for subsidized apartments. Income-qualified residents pay affordable rates at or below market rent.
2. Medicaid and HCBS Revenue: SHO accepts Medicaid (HCBS) waivers and Innovage program payments for assisted living services, providing recurring revenue for care services.
3. Donations and Charitable Contributions: The nonprofit receives donations from individuals, corporations, foundations, and funders. Donation channels include Colorado Gives Day, monthly giving programs, bequests, matching gifts, and workplace giving campaigns.
4. Adult Day Program Fees: The Park Hill Adult Day Program charges fees for services - $120 for full-day sessions and $80 for half-day sessions, with discounts for monthly enrollments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Senior Housing Options is a Colorado-based 501(c)(3) nonprofit that owns and operates a portfolio of affordable apartment communities and assisted living residences for low- and moderate-income older adults and adults with disabilities. The organization delivers subsidized housing (HUD Project-Based Section 8), assisted living services accepting Medicaid HCBS waivers and the Innovage program, and a daytime adult day program for adults living with dementia. SHO serves nearly 500 residents across approximately ten communities in Denver, Longmont, Cortez, and Parachute.

Differentiator

Problem solved

Functional benefit

Products and services

• The Olin Hotel Apartments A 106-unit (expanding to 112) HUD-subsidized affordable apartment community in downtown Denver providing efficiency and one-bedroom apartments for low-income older adults and adults with disabilities.
• The Decatur Apartments

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Palace ConstructionminorOthersConstruction partner supporting SHO properties. Community partner listed on SHO website.
• ALISminorOthersListed as a community partner supporting SHO.
• Capitol Hill United Neighborhoods (CHUN)minorOthersLocal neighborhood organization partnering with SHO.
• Davis GrahamminorOthersLegal services partner listed as community supporter.
• Energy Outreach ColoradominorOthersPartner providing energy assistance resources for residents.
• GLDA DevelopmentminorOthersDevelopment partner supporting SHO affordable housing projects.
• IMAminorOthersCommunity partner listed on SHO website.
• LODO CaresminorOthersLower Downtown Denver community organization supporting SHO.
• Red Rock PharmacyminorOthersPharmacy partner serving SHO residents.
• OZ ArchitectureminorOthersArchitecture firm partner for SHO property projects.
• Denver Mile High RotaryminorOthersPartnered with SHO from 1991-2018 to present theater productions at the Barth Hotel lobby as fundraising events.
• DCPA (Denver Center for the Performing Arts)minorStrategic or Co-development PartnerTheater partner that collaborated with the Barth Hotel fundraiser productions, creating local and national interest.
• Hub InternationalminorOthersInsurance partner sponsor for SHO event.
• Archway CommunicationsminorGTM or Marketing PartnerMarketing communications sponsor for SHO event.
• QZ ArchitectureminorOthersArchitecture sponsor for SHO event.
• LeadingAge ColoradocoreStrategic or Co-development PartnerSHO is a member of LeadingAge Colorado, a pivotal organization representing the continuum of senior living and aging services in Colorado. Provides legislative advocacy, regulatory guidance, and professional development.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• HumanGood: Nonprofit operator of affordable and market-rate senior housing, assisted living, and memory care across multiple states. Comparable to SHO given its nonprofit status and continuum of senior housing options, including HUD-subsidized communities.
• Mercy Housing: National nonprofit affordable housing provider serving low-income seniors, families, and individuals through owned and managed properties. Closely comparable to SHO given its mission-driven, HUD-subsidized senior housing portfolio and supportive services model.
• National Church Residences: Nation's largest nonprofit provider of affordable senior housing and services, operating HUD-assisted and assisted living communities across multiple states. Directly comparable to SHO in combining subsidized senior housing with on-site care services.
• Front Porch: California-based nonprofit operator of retirement and affordable senior living communities, including subsidized housing programs. Comparable to SHO through its combination of affordable housing, assisted living, and resident-centered mission.
• Volunteers of America National Services: Nonprofit organization operating affordable senior housing, assisted living, and supportive services programs nationwide. Comparable to SHO via its nonprofit structure, Medicaid acceptance, and service-enriched housing model for low-income seniors.

Regional players

• Brothers Redevelopment: Denver-based nonprofit offering affordable housing, home repair, and aging-in-place services for low-income older adults. Comparable to SHO through its Denver footprint and focus on serving low/moderate-income seniors with supportive housing services.
• Thistle Communities: Boulder-based nonprofit affordable housing provider serving low-income individuals and seniors in Colorado. Comparable to SHO in its Colorado focus and nonprofit affordable housing mission.
• Denver Housing Authority: Public housing authority operating affordable housing programs throughout Denver, including senior-designated properties. Comparable to SHO given its Denver footprint and HUD-subsidized affordable housing for low-income residents including seniors.

Emerging players

• Habitat for Humanity of Metro Denver: Denver-area nonprofit focused on affordable homeownership and housing services for low-income households. Comparable to SHO via its Colorado nonprofit affordable housing mission, though focused on ownership rather than senior rental/assisted living.

Others

• LeadingAge Colorado: Industry association representing nonprofit aging-services providers in Colorado, of which SHO is a member. Comparable as an ecosystem peer that connects SHO to peer operators and shared advocacy, regulatory, and funding resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Housing Options