Valley Athletics
- Company typePrivate
- Founded2009
- HeadquartersClackamas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Valley Athletics firmographics
Firmographics- Name
- Valley Athletics
- Legal name
- Valley Athletics
- Website
- https://valleyathletics.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Valley Athletics industry classification
Industry- Product category
- Team Sports Apparel and Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Valley Athletics is headquartered
LocationHeadquarters
- HQ city
- Clackamas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valley Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Uniform Sales: Custom and stock athletic uniforms for multiple sports including baseball, softball, football, volleyball, basketball, soccer, wrestling, track and field, tennis, lacrosse, hockey, and golf. Sales through e-commerce, team stores, and direct sales.
- Equipment and Field Products: Sports equipment, field maintenance supplies, field paint and markings, stadium padding, windscreens, and field amendments including infield soil and conditioners.
- Hats and Apparel: Custom and stock hats, caps, and additional team apparel including jackets, hoodies, pullovers, and t-shirts.
- Team Stores / Online Spirit Stores: Managed online team stores for schools and organizations, including apparel fundraisers with online store management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel items with fixed pricing |
| Other | Multi-year contract | Custom uniform quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Valley Athletics product offering
Product offeringCore offering
Valley Athletics is a Clackamas, Oregon-based e-commerce retailer that sells custom team uniforms, athletic apparel, sports equipment, and field maintenance supplies to coaches, schools, leagues, and professional sports organizations. The company carries flagship uniform brands such as PROLOOK, Under Armour, Rawlings, EvoShield, Champro, and Alleson, and operates an online store with a custom uniform design tool plus managed team stores for programs across the United States.
Product overview
Valley Athletics operates as a sports team needs e-commerce platform offering custom uniforms, athletic equipment, hats, field products, and online team stores. The core product is custom team uniforms available through multiple brand partnerships, with PROLOOK as their flagship custom uniform partner offering fully sublimated, made-from-scratch designs via a proprietary online customizer program. They carry uniforms for 14 sports (baseball, softball, football, volleyball, basketball, soccer, wrestling, track and field, cross country, tennis, lacrosse, hockey, golf, field hockey) through brand partnerships including PROLOOK, Under Armour, Rawlings, EvoShield, Champro, and Alleson. Additional offerings include team equipment, field and facility products, custom hats, field paint and marking supplies, field maintenance products (infield soil, conditioners, mound clay), and online team store services. The company also offers custom baseball apparel add-ons like tees, jackets, pullovers, and hoodies.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Team Uniforms
- PROLOOK Uniforms
Companies that use Valley Athletics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Valley Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valley Athletics partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Valley Athletics competitors and assessment
Company assessmentDirect peers
- BSN Sports: Largest US dealer of team uniforms, equipment and fanwear serving schools, leagues and clubs. Directly comparable as a multi-brand team sports retailer targeting the same high school and amateur customer base, but at national scale with a dedicated field-rep sales force.
- Custom Ink: Online custom apparel platform with built-in team stores and fundraising tools. Closely comparable digital-first model for custom decorated team apparel, including uniform-style orders and school spirit stores, competing head-on with Valley Athletics' customizer and team store services.
- Champion Teamwear: Champion's team-sales division offers custom sublimated uniforms and apparel for schools and athletic programs. Comparable as a custom team uniform and apparel provider at the high school and youth level, competing for the same budget-driven program customers.
- Boombah: Direct-to-consumer sporting goods brand known for custom team uniforms, gloves, bats and protective gear. Comparable as a vertically integrated custom team uniform and equipment provider targeting the same travel ball, high school and youth segments.
- Sports Unlimited: Online team sports equipment retailer carrying uniforms, gear and facility products across multiple sports. Directly comparable online multi-sport catalog retailer with similar breadth across baseball, softball, football and other team sports.
- Logo Sportswear: Custom decorated team apparel and uniforms retailer serving schools, leagues and booster clubs. Comparable as an online custom team apparel specialist with multi-brand catalog and team store capabilities aimed at the same high school and youth program buyers.
- Challenger Teamwear: Custom sublimated team uniform and apparel specialist serving schools, travel ball and rec leagues. Comparable as a custom uniform-first competitor with similar multi-sport coverage and direct-to-program sales motion.
Broad incumbents
- Eastbay (Team Sales): Established athletic footwear and team apparel retailer with a dedicated team-sales channel serving high school programs. Comparable in offering custom team uniforms and branded apparel, but operates as a much broader incumbent consumer brand rather than a team-specialist.
- Riddell: Broadly recognized football and team sports equipment brand with custom uniform and apparel offerings. Comparable in team sports equipment and uniform space, but operates as a broader sports brand with deeper presence in football and protective gear rather than a multi-sport reseller.
- Dick's Sporting Goods (Team Sports HQ): National sporting goods retailer with a dedicated Team Sports HQ platform for outfitting schools and leagues with uniforms, equipment and fanwear. Comparable as a multi-sport team supplier at scale, but competes as part of a much larger general sporting goods portfolio rather than as a specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valley Athletics social profiles
Digital presenceValley Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Athletics leadership team
Management profileNumber of profiles
Profiles5 records
Valley Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Athletics
What does Valley Athletics do?
Valley Athletics is a Clackamas, Oregon-based e-commerce retailer that sells custom team uniforms, athletic apparel, sports equipment, and field maintenance supplies to coaches, schools, leagues, and professional sports organizations. The company carries flagship uniform brands such as PROLOOK, Under Armour, Rawlings, EvoShield, Champro, and Alleson, and operates an online store with a custom uniform design tool plus managed team stores for programs across the United States.
Is Valley Athletics a public or private company?
Valley Athletics is a private company. It is classified as family owned and is currently operating.
When was Valley Athletics founded?
Valley Athletics was founded in 2009. It employs 1 to 10 people.
Where is Valley Athletics based?
Valley Athletics is headquartered in Clackamas, United States, in the North America region.
How does Valley Athletics make money?
Four revenue lines are on record. Uniform Sales are the primary driver. The others are equipment and Field Products, hats and Apparel and team Stores / Online Spirit Stores.
Who are Valley Athletics's main competitors?
Direct peers on record are BSN Sports, Custom Ink, Champion Teamwear, Boombah, Sports Unlimited, Logo Sportswear and Challenger Teamwear. Broad incumbents are Eastbay (Team Sales), Riddell and Dick's Sporting Goods (Team Sports HQ).
Does Valley Athletics have an API?
No public API is recorded for Valley Athletics.
What industry is Valley Athletics in?
Valley Athletics's product category is Team Sports Apparel and Equipment Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMACAJ, Team & School Athletic Uniforms Retail. Its NAICS code is 45911 and its SIC code is 5600.