Agapé UK

What Agapé UK does

Agapé UK is a UK-based Christian charity, founded circa 1966 and headquartered at 167 Newhall Street, Birmingham, that operates as the British arm of Campus Crusade for Christ International (Cru), a global ministry active in over 190 countries. The organisation produces and distributes a broad portfolio of evangelism, discipleship, marriage, and mission resources to individuals, churches, students, families, couples, workplace professionals, athletes, refugees, and digital audiences. Its product surface spans structured courses (Living & Telling, Together, Christianity Explored, A Passion for Life, Finding Home Again UK), physical resources (Knowing God Personally, THE FOUR wristbands, Unfilter'd cards, The Biscuit Trail, Five in Focus, Sorted), books, and a suite of mobile applications (GodTools, Jesus Film, Perspective Cards, Toucan Together, Lectio 365) distributed through app stores and YouVersion. Content is available in up to 1,800 languages (Jesus Film app) and nearly 90 languages (GodTools), reflecting the global scale of the underlying Cru network.

The underlying technology stack combines mobile applications, a dedicated e-commerce storefront (ARC — Agapé Resource Centre) for physical and digital resource sales, the MPDX supporter management CRM hosted by parent Cru in the US, Microsoft cloud infrastructure, and third-party integrations with Mailchimp (email), Stripe and PayPal (payments), and JustGiving (donations). Distribution leverages first-party channels (agape.org.uk, give.agape.org.uk, arc.agape.org.uk) alongside third-party app stores, YouVersion Bible plans, and resellers such as The Good Book Company and 10ofthose.com.

The business model is hybrid: primary funding comes from donations and charitable giving facilitated through give.agape.org.uk, JustGiving, and Amazon Smile, with a secondary revenue stream from physical and digital product sales through ARC priced from £3 to £29.99 per item plus bulk discounts. Freemium digital distribution (six free apps plus free PDFs) supports top-of-funnel engagement that funnels into paid courses, printed resources, and donor relationships. Agapé UK is structured as a company limited by guarantee (registration 00949989) and registered charity in England & Wales (no. 258421) and Scotland (SC042332), with FamilyLife operating as an internal division developing the Toucan Together relationship app.

Name

Agapé UK

Legal name

Agape Ministries Ltd

Website

https://agape.org.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Agapé UK is a Birmingham-based Christian charity (founded c.1966) and UK arm of Campus Crusade for Christ International, producing evangelism, discipleship, and relationship resources — including apps (GodTools, Jesus Film, Lectio 365), courses (Living & Telling, Together), and physical tools — distributed via donations and the ARC e-commerce platform to individuals, churches, students, families, and refugees.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Giving: Agapé UK is a registered charity (no. 258421 England & Wales, SC042332 Scotland) dependent on financial supporters, prayer partners, and volunteers to fulfil its vision of helping people discover Jesus together.
2. Resource and Product Sales: Sale of physical and digital discipleship resources, evangelistic tools, books, courses, and training materials through the Agapé Resource Centre (ARC) e-commerce platform.
3. Free Digital Content: Free apps (GodTools, Jesus Film, Perspective Cards, Toucan Together, Lectio 365) and downloadable resources provide accessibility while driving engagement with the ministry's core mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Agapé UK is a registered UK Christian charity that creates and distributes evangelism, discipleship, marriage enrichment, and refugee support resources through its Agapé Resource Centre (ARC) e-commerce platform and free digital channels. Its portfolio includes printed booklets, card sets, courses (Living & Telling, Together, A Passion for Life), and free mobile apps (GodTools, Jesus Film, Perspective Cards, Toucan Together, Lectio 365) used by churches, individuals, couples, students, and families across the UK and internationally.

Product overview

Agapé UK is a Christian charity offering a comprehensive portfolio of faith-sharing resources, courses, and digital tools. The core offering centres on evangelism materials including the Knowing God Personally booklet, THE FOUR wristbands, Unfilter'd cards, and the Biscuit Trail—all designed to help Christians share their faith naturally. Major programmes include Living & Telling (a 10-week video course), Together (marriage enrichment), and Finding Home Again UK (for refugees). Digital apps include GodTools (presentations of the gospel in 90 languages), Jesus Film app (films in 1,800 languages), Perspective cards app, Toucan Together (relationship app by FamilyLife), and Lectio 365 (daily devotional). The portfolio also includes discipleship resources like The Life booklet, Guided Spiritual Retreats, and The Word One to One. The ARC (Agapé Resource Centre) serves as the e-commerce platform for physical and digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Toucan Together: An app developed by FamilyLife to help couples strengthen their relationships through video content, interactive exercises, and tracking features
• Living & Telling
• The Biscuit Trail
• Knowing God Personally
• Unfilter'd
• THE FOUR
• Five in Focus
• Perspective Cards
• Honour Restored

Products and services

• Knowing God Personally A booklet presenting the key points of the good news of Jesus and explaining how to begin a personal relationship with God, for individuals seeking a simple explanation of the Christian faith or Christians wanting to share their faith.
• THE FOUR Wristbands Wristbands with four diagrams that serve as a conversation starter for everyday interactions about faith, helping Christians introduce key points of the Christian message.
• Unfilter'd A set of 35 thought-provoking photo-image cards with helpful questions designed to initiate conversations about life, meaning, purpose, God, and Jesus; helps break down awkwardness and enables Christians to listen.
• The Biscuit Trail A set of 12 colourful cards covering different elements involved in helping someone discover Jesus, including praying, showing relevance, living a demanding life, and sharing your story; designed for small group discussion.
• GodTools App A free app containing five interactive presentations of the good news of Jesus (Knowing God Personally, The Four Spiritual Laws, The FOUR, Honour Restored, Power Over Fear), available in nearly 90 languages, for individuals and missionaries sharing faith globally.
• Jesus Film App A free digital library of over 200 full-length films, mini-series and short films (including the JESUS film) available in up to 1,800 languages for spiritual conversations and faith sharing.
• Living & Telling Course A 10-part video-led training course to inspire, encourage and enable Christians to help others discover Jesus naturally as a way of life, designed for churches and Christian groups with free videos and leader guides and purchasable participant journals.
• Perspective Cards App A free app containing a virtual deck of cards helping people explore questions about God, purpose of life, human nature, identity of Jesus, and spiritual truth, with emphasis on listening before sharing perspectives.
• Toucan Together App A free app developed by FamilyLife that helps couples deepen their connection, build intimacy, improve communication, learn love languages, and understand conflict resolution styles through video content, real couple stories, interactive exercises, and relationship tracking.
• Lectio 365 A free Christian daily devotional app written by 24-7 Prayer leaders with Morning and Night Prayers using the P.R.A.Y. structure, featuring audio and written content updated daily.
• Together Marriage Enrichment Course A 9-session marriage enrichment course helping married, remarried and engaged couples improve communication, resolve conflict, and express love based on Biblical principles in a fun and relaxed atmosphere.
• A Day Together Seminar A one-day seminar for couples providing time away to listen, laugh and learn more about each other across five sessions covering communication, growth, conflict resolution, love, and moving on together, suitable for any faith background.
• Finding Home Again UK A free eight-session discussion group resource for refugees, immigrants and resettled people covering transition, grief, loss, trauma, and raising children cross-culturally, available with or without Bible reflections in multiple language translations.
• Christianity Explored A seven-week series introducing people to the Good News of Jesus through Mark's Gospel, covering Identity, Sin, Cross, Resurrection, Grace, and what it means to follow Jesus; resources used in over 150 countries.
• A Passion for Life 21 stand-alone interactive training sessions equipping local churches for focused mission and a lifetime of evangelism, covering loving connection, intentional Bible-driven engagement, faithful witness, and encouraging discipleship.
• Honour Restored Booklet An evangelistic booklet adapted from Knowing God Personally for people from honour-shame backgrounds and communities, presenting the good news of Jesus in a way that connects with cultural heart and worldview; available in UK English, Arabic, and Turkish.
• Five in Focus A 21 x 7.5cm prayer card allowing users to write down up to five people they want to pray for to discover Jesus, with biblical references and a design that fits into most Bibles; available as a free PDF or pack of 25 cards.
• Discover Jesus: The Quiz A conversational card game with 25 question cards correlated to 5 main themes about Jesus (Who was Jesus, Did Jesus exist, Suffering, Afterlife, Purpose of life), designed to help Christians initiate meaningful faith conversations.
• Sorted Book A 160-page paperback book helping Christians live the Christian life free from guilt and anxiety, enjoy the enabling power of the Holy Spirit, and learn how to help others discover Jesus.
• The Word One to One A guided read-through of John's Gospel and Acts, presented verse by verse with helpful notes, for everyday Christians who want to introduce friends to Jesus; available as books, a free mobile app, or online.
• Guided Spiritual Retreats Self-guided PDF retreats consisting of colourful cards that guide users through themed retreats on topics including Genesis 16 (Hagar), Psalm 145, and Disconnect to Reconnect with God (John 16); available for free.
• The Life Booklet A 28-page follow-up booklet to Knowing God Personally explaining the work of the Holy Spirit in a Christian's life and how to address missing out on what the Spirit can do; available as a free PDF or printed copy.

Quantifiable outcome

• 200,000+ users have joined Lectio 365 app globally
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Cru (Campus Crusade for Christ)coreTechnology or IntegrationCru is the parent US organisation of Campus Crusade for Christ International. Agapé UK is part of this global network. Cru owns and manages MPDX, the online supporter management software used by Agapé UK to store supporter data. MPDX is hosted in the USA.
• YouVersioncoreStrategic or Co-development PartnerAgapé UK has partnered with YouVersion to add its own specific devotional Bible reading plans to the YouVersion platform, including plans on marriage, Holy Spirit transformation, Bible study, and James.
• FamilyLifecoreOthersFamilyLife is part of Agape Ministries Ltd and developed the Toucan Together app for couples. They work closely with sister organisations in other countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Good Book Company: A UK Christian publisher and retailer that acts as both a competitor (publishing evangelism and discipleship material) and a distribution partner (Agapé UK resells Christianity Explored materials through it).
• CWR (Crusade for World Revival): A UK Christian charity producing Bible-based discipleship and evangelism resources, including the Woman Alive / Sorted titles. Closely comparable in mission, audience (UK Christians), and product format to Agapé UK's discipleship portfolio.
• Bible Society: A long-established UK Christian charity that distributes Bibles and faith-engagement content, including resources targeted at newer audiences. Comparable as a UK faith-content nonprofit of similar scale and donor-funded model.
• Alpha International: The dominant provider of introductory evangelism courses in UK churches. Agapé UK competes with Alpha for the same church adoption slots and congregation-mindshare, and Alpha Course is the most-mentioned alternative when UK churches evaluate evangelism resources.
• 24-7 Prayer: The organization that authored the Lectio 365 daily devotional that Agapé UK distributes. Both target the same UK prayer/devotional audience and the same donor base, and they share a close creative partnership.
• Christianity Explored Ministries: Produces the seven-week Christianity Explored course that Agapé UK resells through its ARC e-commerce. They occupy the same UK church-equipping niche for evangelism and follow-up courses and share the same target audience of vicar-led small groups.
• Care for the Family: A UK charity focused on family and marriage enrichment courses and resources, competing for the same donor and church partnerships that Agapé UK's FamilyLife-aligned ministry targets, particularly around marriage and parenting content.
• The Marriage Foundation: A UK charity advocating and supporting marriage through research and resources. Overlaps with Agapé UK's Together, A Day Together, and Toucan Together offerings in the marriage enrichment category.

Broad incumbents

• SPCK (Society for Promoting Christian Knowledge): A long-established UK Christian publisher with a broad catalogue of evangelism, theology, and discipleship titles. Operates in the same faith-content category with overlapping audience and church distribution channels.
• Hodder Faith: A major UK Christian imprint publishing evangelism, discipleship, and Bible-study titles. Comparable as a publisher of competing faith resources reaching the same UK church and Christian consumer market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agape_uk
• YouTubeyoutube.com/@agapeuk7386
• Facebookfacebook.com/agape.uk
• LinkedInlinkedin.com/company/agapeuk
• Instagraminstagram.com/agape.uk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agapé UK