Pure Edge

Professional coaching servicespure-edge.de

Pure Edge is a two-person German coaching practice delivering workshops, career coaching, and institutional masterclasses on personal transformation, sustainability, and social entrepreneurship to individuals, corporate teams, and academic organizations.

Company typePrivate
Founded2015
HeadquartersHohenschäftlarn, Germany
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Pure Edge does

Pure Edge is a German professional coaching and consulting practice operated as a sole proprietorship by co-founders Janine Thies and Laura Engelhardt, headquartered in Hohenschäftlarn, Germany. The company delivers individual coaching, group workshops, and institutional masterclasses focused on personal transformation, career reorientation, sustainability, and social entrepreneurship, serving three customer archetypes: individuals seeking purpose alignment or career redirection, corporate teams facing culture or resilience challenges, and institutional clients such as universities, think tanks, and NGOs seeking purpose-driven programming. Its flagship offerings include the annual Visionboard workshop (offered in individual and team formats), a 5-week intensive career coaching program branded 'Dein Wohin trifft Dein Warum', and the Purpose Masterclass for larger institutional engagements, all wrapped in a proprietary &MENSCH methodology that the founders use to differentiate against conventional persona-based coaching.

The firm has no proprietary technology platform. Its digital presence is a Wix-hosted marketing website supplemented by LinkedIn and email-based inquiry; analytics are limited to Google Analytics and Google Tag Manager. The website is the storefront for service descriptions, downloadable program PDFs, and press references, while all bookings are handled via direct email to the founders. The technology footprint is therefore not a value driver but a low-cost marketing utility.

Pure Edge operates as a fee-for-service professional services business with no public pricing, no online booking system, and no recurring subscription or platform model. Go-to-market is primarily content- and event-driven: workshops and keynotes feed inbound inquiries, LinkedIn and press coverage provide top-of-funnel visibility, and the two founders personally convert and deliver all engagements. Revenue streams are limited to per-engagement coaching fees and workshop facilitation, with no disclosed pricing tiers, recurring contracts, or institutional funding. The business is bootstrapped, with no external capital, parent entity, or subsidiary structure disclosed.

Pure Edge firmographics

Firmographics

Name: Pure Edge
Legal name: Laura Engelhardt
Website: https://pure-edge.de
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pure Edge is a two-person German coaching practice delivering workshops, career coaching, and institutional masterclasses on personal transformation, sustainability, and social entrepreneurship to individuals, corporate teams, and academic organizations.
Ownership category
akta.pro rank

Pure Edge industry classification

Industry

Product category: Professional coaching services
NAICS: Educational Support Services (61171), Professional and Management Development Training (611430)
SIC: Services-Educational Services (8200), Services-Management Consulting Services (8742)
akta.pro primary industry: Career Exploration & Job Shadowing Programs (EDAMAKAC)
akta.pro secondary industry: Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

Keywords

Career coaching services
Team vision workshops
Personal transformation coaching
Purpose masterclass programs
Executive coaching practice

Where Pure Edge is headquartered

Location

Headquarters

HQ city: Hohenschäftlarn
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Pure Edge business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Coaching and Workshop Services: Pure Edge generates revenue through fee-for-service coaching programs and workshop facilitation. Offerings include Visionboard workshops (individual and team formats), a 5-week intensive career coaching program ('Dein Wohin trifft Dein Warum'), and a Purpose Masterclass for larger groups. Services are priced individually per program or engagement, with no public pricing disclosed.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Visionboard Workshop (Individual)
Other	Multi-year contract	Career Coaching Program ('Dein Wohin trifft Dein Warum')
Other	Multi-year contract	Visionboard for Teams
Other	Multi-year contract	Purpose Masterclass

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Pure Edge product offering

Product offering

Core offering

Pure Edge is a small German coaching practice operated by two co-founders (Janine Thies and Laura Engelhardt) that delivers fee-for-service coaching and workshop programs. Offerings include Visionboard workshops for individuals and corporate teams, a 5-week intensive career redirection coaching program, and a Purpose Masterclass covering sustainability, social entrepreneurship, and personal evolution for larger institutional audiences.

Product overview

Pure Edge is a coaching and consulting company operated by two co-founders (Janine Thies and Laura Engelhardt) offering individual, team, and organizational coaching services. The core offering includes Visionboard workshops for personal and team visioning, a 5-week intensive career coaching program, and a Purpose Masterclass for larger organizations. The company has developed a proprietary methodology called &MENSCH to provide personalized coaching approaches. All offerings emphasize practical experience from corporate leadership backgrounds and focus on transformation, sustainability, and personal development.

Differentiator

Problem solved

Functional benefit

Brands

VISIONBOARD: Annual vision board workshop for individuals, teams, and organizations to create visual anchors for personal and professional life paths
Purpose Masterclass
&MENSCH

Products and services

VISIONBOARD for Individuals An annual visual-anchor workshop run at the start of the year to help individual participants align their inner compass and define a personal life path. Offered as a limited-availability group workshop with a short annual window.
VISIONBOARD for Teams A team-oriented vision-board workshop that takes corporate teams on a journey into a new corporate culture and provides a collective compass for shared purpose and resilience. Delivered by the two co-founders; booked via direct email inquiry.
Dein Wohin trifft Dein Warum - der Weg in Deine richtige Karriere! A 5-week intensive coaching program for individuals seeking career reorientation. Small groups work on discovering and awakening their 'area of genius' through self-reflection and building actionable pathways to a more values-aligned career.
Purpose Masterclass - Sustainability meets Social Entrepreneurship meets Personal Evolution A masterclass for larger groups combining sustainability, social entrepreneurship, and personal evolution. Delivered to universities, think tanks, innovation institutes, idea labs, and continuing education academies, and to clients such as the Social Entrepreneurship Akademie. Conveys the founders' learnings from 15 years in the working world, entrepreneurship, and curiosity about pathways to economically and personally fulfilling social impact.

Companies that use Pure Edge

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Pure Edge technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Pure Edge partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Pure Edge competitors and assessment

Company assessment

Broad incumbents

Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management. Overlaps with Pure Edge's enterprise coaching and team development offerings but operates as a broad incumbent across HR services.
FranklinCovey: Global leadership and effectiveness training company offering corporate workshops, coaching, and content. Comparable to Pure Edge's Visionboard for Teams and Purpose Masterclass in the corporate culture and leadership development space.
Dale Carnegie Training: Established global training provider offering leadership, communication, and personal development courses. Comparable to Pure Edge's individual and team transformation offerings, with similar focus on personal growth methodologies.
Gallup: Global analytics and advisory firm offering employee engagement surveys, leadership coaching, and strengths-based development. Overlaps with Pure Edge's enterprise offerings around employee purpose, engagement, and corporate culture transformation.

Direct peers

BetterUp: Global coaching platform offering 1:1 and team coaching for individuals and enterprises. Directly comparable to Pure Edge in the personal/professional coaching category, though operating at vastly larger scale with proprietary technology.
EZRA: Coaching platform (part of LHH) delivering personalized coaching to enterprise clients globally. Comparable to Pure Edge in offering team and individual coaching for career and personal development, with similar methodology focus.
CoachHub: Berlin-based digital coaching platform serving enterprises across Europe. Directly comparable in target customer (European corporate clients) and coaching methodology, with similar focus on personal development and leadership.

Regional players

Haufe Akademie: German corporate training provider offering professional development, leadership, and continuing education programs. Directly comparable to Pure Edge in serving the German-speaking enterprise and individual training market, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Customer concentration

Pure Edge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pure Edge leadership team

Management profile

Number of profiles

Profiles2 records

Pure Edge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pure Edge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Edge

What does Pure Edge do?

Is Pure Edge a public or private company?

Pure Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pure Edge founded?

Pure Edge was founded in 2015. It employs 1 to 10 people.

Where is Pure Edge based?

Pure Edge is headquartered in Hohenschäftlarn, Germany, in the Europe region.

How does Pure Edge make money?

One revenue line is on record: coaching and Workshop Services.

Who are Pure Edge's main competitors?

Broad incumbents on record are Korn Ferry, FranklinCovey, Dale Carnegie Training and Gallup. Direct peers are BetterUp, EZRA and CoachHub. Haufe Akademie is listed as a regional player.

Does Pure Edge have an API?

No public API is recorded for Pure Edge.

What industry is Pure Edge in?

Pure Edge's product category is Professional coaching services. Its primary akta.pro industry code is EDAMAKAC, Career Exploration & Job Shadowing Programs, with a secondary code of EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills. Its NAICS code is 61171 and its SIC code is 8200.