We Shift Culture

What We Shift Culture does

We Shift Culture is a private marketing and creative agency headquartered in Durham, North Carolina, operating with a small leadership team of four (CEO Eric T. Reese, Head of Web Development Chris Henry, Head of Video Production Questin Clay, and VP of Visual Experience Michele Anderson) and a total headcount between 1 and 10. The firm offers six core services — Branding, Web Design, Video + Photo, Social Media Management, Trade Show and Events, and Fractional CMO — sold as project-based professional services with disclosed budget tiers ranging from $1,000 to $20,000+ per engagement and occasional multi-year contracts.

The business operates a direct-to-client sales motion: inquiries arrive through website contact forms segmented by service type and budget range, supplemented by phone consultations (919-296-1106). Go-to-market combines sales-led inbound (service pages with dedicated CTAs) with an event-driven motion for trade show and activation work. The agency serves a heterogeneous mix of customers including healthcare technology (Omnicell/EnlivenHealth), nonprofits (The Players Alliance), early-stage wellness brands (Yaya Birth and Wellness), eCommerce and product brands, legal and financial services, and personal brands — without disclosed revenue, funding, or enterprise anchor contracts.

The technology stack is services-oriented rather than platform-oriented: no proprietary product, no API, no SDK, no app, and no disclosed data assets. The firm applies AI tooling — including generative content drafting, predictive analytics, AI chatbots, and dynamic pricing models — to client marketing deliverables, which functions as productivity augmentation rather than a differentiated AI offering. Marketing channels center on the company website (with an active blog of 20+ articles), organic social (Instagram, LinkedIn, Facebook), SEO, and client testimonials/case studies as bottom-of-funnel proof. No patents, trademarks, regulatory licenses, M&A activity, funding rounds, or parent company relationships are disclosed.

Name

We Shift Culture

Legal name

We Shift Culture

Website

https://weshiftculture.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

We Shift Culture is a private, Durham, North Carolina-based marketing and creative agency offering branding, web design, video production, social media management, trade show events, and fractional CMO services to startups, SMBs, and select enterprises on a project basis.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

akta.pro secondary industry

Internal Communications & Change Management Events (THAHAIAG)

Keywords

• Creative agency services
• Brand identity design
• Web design development
• Video production services
• Social media management

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Creative Services: Project-based professional services including branding, web design, video production, social media management, trade show events, and fractional CMO services. Revenue generated through fixed-price project engagements and retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

We Shift Culture is a creative marketing agency that designs and produces branding, websites, video and photo content, social media programs, trade show and event experiences, and fractional CMO strategy for businesses. Engagements are sold as project-based services and retainers spanning strategy, creative, production, and execution.

Product overview

We Shift Culture is a marketing and creative agency offering a comprehensive suite of services built around brand development and digital marketing. The core portfolio includes Branding (logo and identity design), Web Design (custom website development), Video + Photo (production services), Social Media Management, Trade Show and Events, and Fractional CMO services. These services function as an integrated ecosystem where branding establishes the visual identity foundation, web design extends that presence digitally, video and photography create visual content, social media amplifies reach, and events deliver in-person brand experiences. The agency positions itself as a 'culture shifting' marketing partner that transforms businesses into thriving brands through strategy, creativity, and cultural insight.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding

Quantifiable outcome

• Yaya Birth and Wellness saw 'significant increase in client engagement and inquiries, leading to substantial growth' within 7 months of digital transformation
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• R/GA: R/GA is a global digital and brand experience agency covering brand design, content, web, and marketing technology. It overlaps with We Shift Culture across web design, brand, and content services but adds enterprise-scale martech and product design capability.
• Huge: Huge is a digital experience agency offering brand strategy, web design, and integrated marketing services. It is comparable to We Shift Culture on web design and digital campaign work but serves larger enterprise clients at higher price points.
• Droga5: Droga5 is a globally recognized creative agency producing brand strategy, advertising, and integrated campaigns for major consumer and enterprise brands. It competes with We Shift Culture for culture-driven brand work, but operates at vastly greater scale and across more channels.
• 72andSunny: 72andSunny is a global creative agency known for culturally progressive brand campaigns across advertising, content, and digital. It competes with We Shift Culture for culture-led clients seeking bold brand expression, but at significantly larger scale and budget level.
• Wieden+Kennedy: Wieden+Kennedy is an independent creative powerhouse with deep expertise in brand building, advertising, content, and experiential. It represents the upper bound of independent creative agencies that We Shift Culture aspires to compete with on cultural brand work.

Direct peers

• Chief Outsiders: Chief Outsiders is one of the largest fractional CMO services providers, placing part-time executive marketers into growth-stage companies. It directly competes with We Shift Culture's fractional CMO offering and represents the most specialized comparable for that service line.
• Mother Design: Mother Design is the branding and design arm of the Mother network, focused on identity, campaign, and digital design for culture-led brands. Its offering maps directly onto We Shift Culture's branding, web design, social, and video pillars, making it a comparable specialist creative peer.
• JOAN Creative: JOAN is an independent creative agency building brands, campaigns, and content with a culturally fluent, boutique-team approach. It is a close comparable to We Shift Culture in size, service mix (branding, content, video, social), and culture-first positioning.
• Anomaly: Anomaly is a culture-led creative agency offering brand strategy, advertising, digital, and design services. Like We Shift Culture, it emphasizes culture-driven brand work and serves ambitious challenger and incumbent brands across consumer and B2B categories.

Emerging players

• Night Market: Night Market is a digitally native creative agency for lifestyle and consumer brands focused on social, influencer, and experiential campaigns. It is comparable to We Shift Culture on culture-driven social and event work for emerging consumer brands, though at a smaller and more consumer-focused scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/we-shift-culture
• Instagraminstagram.com/weshiftculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Shift Culture