What VIVIFY plastic surgery does

VIVIFY Plastic Surgery is a privately held, boutique plastic surgery and medspa practice based in Tampa, Florida, founded in 2018 and led by husband-and-wife team Dr. Dallas Buchanan (MD, FACS, ABPS board-certified plastic surgeon) and Michelle Buchanan (NP, APRN-C, master injector). The company operates two integrated service lines from a single AAAHC-accredited facility at 1000 W Kennedy Blvd: a surgical practice offering facelifts (including deep plane and The Phoenix Lift™), breast procedures, body contouring, mommy makeovers, and male procedures; and a medspa offering injectables (Botox, Dysport, Juvéderm, Restylane, Sculptra, RHA, Kybella, Renuva, Daxxify, Jeuveau), Sciton laser treatments (HALO, BBL, Contour TRL), InMode RF platforms (Morpheus8, FaceTite, BodyTite, Aveli), microneedling, PRP, IV therapy, semaglutide weight loss, and medical-grade skincare.

Underlying technology combines third-party premium medical device platforms (InMode, Sciton, Motiva) with proprietary surgical technique IP, particularly The Phoenix Lift™ and deep plane facelift expertise. The technology stack is conventional medtech with no in-house AI or proprietary software, supported by MyPatientNow for scheduling and a Shopify storefront for skincare e-commerce.

VIVIFY generates revenue through one-time surgical procedure fees, transactional medspa services, recurring medspa memberships, and e-commerce skincare sales. Pricing is consultation-based with no public list prices, and financing is offered through CareCredit and other partners. GTM is consultation-driven and concierge-style, with marketing concentrated on educational blog content, before/after galleries, YouTube video, and a 350K+ social media community. The customer base is exclusively individual consumer-pay patients across facial rejuvenation, breast, body, men's, and medspa segments, including out-of-state traveling patients.

Name

VIVIFY plastic surgery

Legal name

VIVIFY Plastic Surgery

Website

https://vivifyps.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VIVIFY Plastic Surgery is a Tampa, FL boutique plastic surgery and medspa practice, founded in 2018 and led by Dr. Dallas Buchanan and Michelle Buchanan. It serves individual consumer-pay patients with surgical procedures, injectables, laser and RF treatments, and medical-grade skincare from a single AAAHC-accredited facility.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery and Medical Spa Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic plastic surgery
• Medical spa services
• Injectable treatments
• Laser skin rejuvenation
• Aesthetic wellness services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast procedures (augmentation, lift, reduction, revision), body procedures (tummy tuck, liposuction, body lift, mommy makeover), and male procedures. Revenue is generated through one-time procedure fees with financing options available.
2. Medspa/Non-Surgical Services: Recurring and standalone aesthetic treatments including injectables (Botox, Dysport, dermal fillers), laser treatments (HALO, BBL), skin rejuvenation (microneedling, Morpheus8), and wellness treatments (IV therapy, weight loss shots with semaglutide).
3. Medical-Grade Skincare Products: FDA-regulated medical-grade skincare products sold through the practice's e-commerce storefront (Shopify).
4. Medspa Memberships: Membership programs offering ongoing access to medspa services with potential perks or pricing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VIVIFY Plastic Surgery operates a boutique plastic surgery practice and medspa in Tampa, FL offering surgical cosmetic procedures (facelifts, breast augmentation, body contouring including The Phoenix Lift signature procedure) and non-surgical aesthetic treatments (Botox, dermal fillers, Sciton laser therapies, Morpheus8 RF microneedling, weight loss shots, and IV therapy). The practice is led by a husband-and-wife team of board-certified medical professionals and delivers personalized concierge care from in-person consultations through recovery.

Product overview

VIVIFY Plastic Surgery is a premier boutique plastic surgery practice and medspa in Tampa, FL. The practice operates two integrated service lines: VIVIFY Plastic Surgery (offering surgical procedures including facelifts, breast procedures, body contouring, and The Phoenix Lift™) and VIVIFY MedSpa (offering non-surgical treatments including injectables like BOTOX and dermal fillers, Sciton laser technology treatments such as HALO and BroadBand Light Therapy, Morpheus8 RF microneedling, health and wellness programs including semaglutide weight loss and IV therapy, and medical-grade skincare products). The surgical practice is led by Dr. Dallas Buchanan, MD, FACS, while the medspa is led by Michelle Buchanan, NP, APRN-C. Together they offer a comprehensive aesthetic care continuum from surgical rejuvenation to non-surgical enhancement.

Differentiator

Problem solved

Functional benefit

Brands

• The Phoenix Lift™: A proprietary surgical procedure offered by VIVIFY Plastic Surgery.

Products and services

• VIVIFY MedSpa Non-surgical medspa service line offering injectables, laser technology, facial rejuvenation, health and wellness treatments, and medical-grade skincare for individual cosmetic patients.
• BOTOX Injectable Treatment Botulinum toxin injection for smoothing facial wrinkles and fine lines by temporarily paralyzing underlying muscles; offered to individual patients seeking non-surgical anti-aging.
• Dermal Fillers Injectable fillers (Juvéderm, Restylane, RHA Collection, Sculptra) that restore facial volume, fill wrinkles, and enhance features such as lips, cheeks, and under-eyes.
• HALO Laser Treatment Hybrid fractional laser combining ablative and non-ablative wavelengths for skin resurfacing and rejuvenation.
• BroadBand Light (BBL) Therapy Intense pulsed light therapy using Sciton BBL for treating sun damage, pigmentation, and skin rejuvenation.
• Morpheus8 by InMode Radiofrequency microneedling treatment that stimulates collagen production for skin tightening and contouring of the face and body.
• Weight Loss Shots (Semaglutide) Weekly subcutaneous semaglutide injections for weight loss through appetite suppression and slowed gastric emptying, offered as a medical wellness treatment.
• IV Therapy Intravenous therapy delivering vitamins, minerals, and hydration directly into the bloodstream for wellness optimization.
• Facelift Surgery Surgical procedure to lift and tighten facial tissues for a more youthful appearance, including mini facelift and deep plane facelift options.
• Deep Plane Facelift Advanced facelift technique targeting deeper facial tissues for natural, long-lasting facial rejuvenation by addressing underlying muscular and connective tissue layers.
• Breast Augmentation Surgical breast enhancement procedure using implants or fat transfer to increase breast size and improve shape, including Motiva Preserve breast augmentation.
• Tummy Tuck (Abdominoplasty) Surgical removal of excess abdominal skin and fat with tightening of abdominal muscles for a flatter stomach.
• Mommy Makeover
• Liposuction
• The Phoenix Lift™
• FaceTite by InMode
• BodyTite by InMode
• VIVIFY MedSpa Memberships
• Medical-Grade Skincare Products

Quantifiable outcome

• 350K+ social media community members
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• InModecoreTechnology or IntegrationVIVIFY utilizes InMode radiofrequency devices including FaceTite, BodyTite, and Morpheus8 for facial and body contouring procedures. These technologies represent core service offerings for minimally invasive body sculpting and skin rejuvenation.
• ScitoncoreTechnology or IntegrationVIVIFY features Sciton laser technology platforms including HALO laser treatment, BroadBand Light (BBL) therapy, Contour TRL, and other Sciton systems for comprehensive skin rejuvenation services.
• Allergan (Botox, Juvederm)coreTechnology or IntegrationProvider of Botox and Juvederm dermal filler collections - core injectable products used extensively in medspa services for anti-aging treatments.
• Galderma (Restylane, Sculptra)coreTechnology or IntegrationProvider of Restylane fillers and Sculptra biostimulant - key dermal filler products offered at VIVIFY Medspa for volume restoration and collagen stimulation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reflections Center for Cosmetic Medicine: Physician-led practice combining plastic surgery, injectables, lasers, and medical-grade skincare under one brand — closely mirrors VIVIFY's integrated surgical-plus-medspa boutique model and patient concierge positioning.
• Skinney Medspa: Multi-location boutique medspa offering injectables, body contouring, lasers, and skincare — comparable premium aesthetic service mix and brand positioning to VIVIFY Medspa.
• Mia Aesthetics: Tampa-headquartered plastic surgery practice offering breast, body, and facial procedures at scale — direct geographic competitor with overlapping surgical service line and similar patient demographic targeting.
• Kalos Facial Plastic Surgery: Boutique facial plastic surgery and medspa practice specializing in facelift, deep plane facelift, and injectables — directly comparable surgeon-led boutique model focused on premium facial rejuvenation with medspa adjacencies.
• Quintessa Aesthetic Center: Midwest-based medical spa and aesthetic practice offering injectables, laser treatments, and surgical aesthetics — comparable boutique full-service aesthetic model with similar patient demographic and recurring medspa revenue model.
• SkinSpirit: Boutique medspa chain offering injectables, laser, and skin rejuvenation services in premium retail settings — directly comparable to VIVIFY Medspa on service mix, premium positioning, and physician-supervised aesthetic model.

Broad incumbents

• Ideal Image: National medspa chain offering injectables, laser hair removal, and body contouring — broader incumbent with overlapping medspa offerings, though less specialized in surgical facial rejuvenation than VIVIFY.
• Beverly Hills Rejuvenation Center: Multi-location medical spa and wellness provider offering injectables, hormone therapy, IV therapy, and aesthetic services — overlaps with VIVIFY's medspa and wellness offerings as a broader, scaled incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vivifyplasticsurgerytpa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVIFY plastic surgery