United Advocacy Group

What United Advocacy Group does

United Advocacy Group is a 501(c)(3) nonprofit organization founded in 2014 and headquartered at 40 E. Commerce Street in Bridgeton, New Jersey. It delivers free, in-person community services to youth and families across three South Jersey counties — Cumberland, Salem, and Gloucester — through a portfolio of eleven interconnected initiatives: the Family Strengthening Network (FSN), Re-Vision Project, Igniting Hope (domestic violence and human trafficking), Compass Program (foster care youth ages 14-24), Families to College, Euphoria Life, Stronger Families Initiative, AmeriCorps, STEAMWorks (a makerspace), Unidos Para La Familia (Spanish-language HSE, ESL, and citizenship support), and the Forest Lakes Family Success Center (launching November 15, 2025). The organization serves individuals and families experiencing poverty, family instability, trauma, language barriers, foster-care transitions, and at-risk youth behaviors, delivering one-on-one advocacy and coaching through trained Family Advocates deployed via trusted community touchpoints such as churches, schools, CASA, Hopeloft, Temple Vision, and the Police Athletic League of Bridgeton. Since 2014, UAG reports serving 5,000+ individuals, case-managing 1,000+ families, enrolling 650 in life-skills coursework, and mentoring 214 students, with 76% of participants achieving a self-identified goal within six months and 68% retained after 12 months.

The underlying service delivery model is human-centered coaching rather than a technology product — no proprietary software platform, no AI/ML systems, no mobile app, and no public API or SDK are disclosed. The organization operates through physical sites (its Bridgeton HQ, Hopeloft in downtown Bridgeton housing Euphoria Life, the STEAMWorks makerspace, and the incoming Forest Lakes FSC) and partners with schools (Bridgeton High School, Carver Early College, Appel Farm Arts Center, First Star Academy) for AmeriCorps member deployment. UAG funds operations through individual donations collected via PayPal, private foundation grants (Dean & Zoe Pappas Family Foundation, TD Charitable Foundation), and government grants routed through AmeriCorps and the New Jersey Juvenile Justice Commission. It holds the Guide Star Gold Seal of Transparency (2024) and Candid Seal of Transparency (2025) and identifies as an audited nonprofit with accountability measures for fiscal responsibility to funders.

All services are free to participants; there is no pricing model or fee structure. Revenue mechanics are entirely grant-, foundation-, and donation-driven, with no commercial product, subscription, or contracted revenue. The organization is governed by Executive Director Rich Nichols and a leadership team of program directors spanning family advocacy, AmeriCorps/Euphoria Life, Re-Vision, Kuponya House, STEAMWorks, and grants administration. UAG's only disclosed M&A activity is the January 2018 acquisition of the STEAMWorks makerspace, which is now operated as a wholly owned program subsidiary.

Name

United Advocacy Group

Legal name

The United Advocacy Group

Website

https://unitedadvocacygroup.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

United Advocacy Group is a South Jersey-based 501(c)(3) nonprofit that delivers free, one-on-one family advocacy and coaching across eleven community programs serving vulnerable youth, foster-care youth, domestic violence survivors, and immigrant families in Cumberland, Salem, and Gloucester counties.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Family advocacy services
• Youth mentoring programs
• Community social services
• Nonprofit family support
• Victim advocacy programs

Headquarters

HQ city

Bridgeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Private Contributions: The organization accepts donations through PayPal and other channels. Private donors are acknowledged on their supporters page, including contributions from the Dean & Zoe Pappas Family Foundation.
2. Government Grants and Funding: UAG receives government funding through programs including AmeriCorps and operates as a 501(c)(3) organization with Guide Star Gold Seal of Transparency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

United Advocacy Group is a 501(c)(3) nonprofit that operates a portfolio of free community-based advocacy and coaching programs for vulnerable youth and families in South Jersey. Services are delivered through eleven named initiatives that provide one-on-one family strengthening, youth mentoring, domestic violence and human trafficking survivor support, foster care transition assistance, college readiness, STEAM education, and immigrant family support. All programs are provided at no cost to participants and are funded through donations, grants, and AmeriCorps program funding.

Product overview

United Advocacy Group is a nonprofit organization that operates as a portfolio of interconnected social service programs rather than a single unified product. The organization offers eleven distinct programs: Family Strengthening Network (FSN) for family coaching and advocacy; Re-Vision Project for at-risk youth mentorship; Igniting Hope for domestic violence and human trafficking survivors; Compass Program for foster care youth (ages 14-24); Families to College for college readiness; Euphoria Life as a safe youth recreation space; Stronger Families Initiative for violence prevention; AmeriCorps for national service coordination; STEAMWorks makerspace for STEAM education; Unidos Para La Familia for immigrant family support; and Forest Lakes Family Success Center for community family services. All programs utilize UAG's model of consistent, credible, and holistic one-on-one advocacy, and operate free of charge to community members in South Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Family Strengthening Network (FSN): Program aimed at improving families as cohesive units, training Family Advocates to coach families in financial stability, employment, health & wellness, education, child wellbeing, parenting, service learning, and healthy relationships.
• RE-Vision Project
• Igniting Hope
• Compass Program
• Families to College (FTC)
• Euphoria Life
• Stronger Families Initiative (SFI)
• AmeriCorps
• STEAMWorks
• Unidos Para La Familia
• Forest Lakes Family Success Center

Products and services

• Family Strengthening Network (FSN) Trains Family Advocates to coach families in identifying their needs and achieving goals in financial stability, employment, health and wellness, education, child wellbeing, parenting, service learning, and healthy relationships. Free to participants in South Jersey.
• Re-Vision Project Provides advocacy, mentoring, and support to at-risk youth ages 12-18 who are engaged or at risk of engaging in negative behaviors, including employment assistance, juvenile justice navigation, life skills, and college or career coaching. Free to participants.
• Igniting Hope Holistic advocacy program for survivors of domestic violence and human trafficking, providing victim advocacy, safety planning, court accompaniment, crisis intervention, emergency shelter assistance, and employment and education assistance. Free to survivors.
• Compass Program Supports youth ages 14-24 impacted by the foster care system through one-on-one coaching, educational advocacy, college and career readiness, mental health counseling, housing solutions, and life skills workshops. Free to participants.
• Families to College (FTC) Comprehensive college readiness program offering afterschool clubs at participating high schools, one-on-one mentoring, STEAM workshops, college tours, career development, and college application assistance for students in grades 9-12. Free to participants.
• Euphoria Life Safe, interactive environment for youth ages 13-19 featuring video games, team building challenges, informal mentoring, violence prevention programming, homework help, and adult mentors in downtown Bridgeton, NJ. Free to participants.
• Stronger Families Initiative (SFI) Collaborative project creating safe environments for youth mentorship and activities, focusing on violence prevention, intervention, and education while helping families develop action plans for housing, college, and rebuilding lives in Bridgeton, NJ. Free to participants.
• AmeriCorps UAG-facilitated AmeriCorps program targeting education and mentorship for youth in Cumberland County, deploying members to serve in Families to College, Unidos Para La Familia, and local schools.
• STEAMWorks Creative DIY makerspace offering community courses, student field trips, and workshops in woodworking, laser etching, 3D printing, sound engineering, robotics, and audio production with a recording studio. Free/low-cost community access.
• Unidos Para La Familia Strengthens immigrant and working-class populations in Cumberland County by providing HSE classes in Spanish, ESL courses, U.S. citizenship tutoring, and family advocacy services to promote child wellbeing and financial stability. Free to participants.
• Forest Lakes Family Success Center Family success center providing support services to families in the Forest Lakes area of South Jersey.

Quantifiable outcome

• 76% of individuals achieve a self-identified goal within the first six months of engagement
• +3 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• AmeriCorpscoreStrategic or Co-development PartnerUAG facilitates an AmeriCorps program targeting education and mentorship for youth in Cumberland County. AmeriCorps is referred to as the 'Domestic Peace Corps' and connects over 70,000 Americans annually to service programs.
• Office of Faith-Based and Neighborhood Partnerships (OFBI)coreStrategic or Co-development PartnerFederal office partnering with community organizations to address local social service needs.
• Juvenile Justice Commission (JJC)coreStrategic or Co-development PartnerNew Jersey state agency providing funding and support for juvenile justice programs that UAG collaborates with.
• CASA (Court Appointed Special Advocates)coreStrategic or Co-development PartnerCASA advocates for children in the foster care system, aligning with UAG's Compass Program serving foster care youth.
• HopeloftcoreStrategic or Co-development PartnerHopeloft building in downtown Bridgeton houses the Euphoria Life program, a safe space for youth to gather and engage with mentors.
• Temple VisioncoreStrategic or Co-development PartnerCollaborative partner in the Stronger Families Initiative, working to create safe environments for youth mentorship and violence prevention.
• Police Athletic League of BridgetoncoreStrategic or Co-development PartnerCollaborative partner in the Stronger Families Initiative providing youth programming and recreational activities.
• Life Worth LivingsupportingStrategic or Co-development PartnerCollaborative partner in the Stronger Families Initiative focused on family enrichment and support.
• Brighter PathssupportingStrategic or Co-development PartnerCollaborative partner in the Stronger Families Initiative.
• Beyond/Chip-InsupportingTechnology or IntegrationThird-party donation processor used by UAG for online donations. Their privacy policy governs donation transaction processing.
• Bridgeton High SchoolcoreStrategic or Co-development PartnerHigh school partner for AmeriCorps members deployment and the Families to College after-school program.
• Carver Early College High School ProgramcoreStrategic or Co-development PartnerEducational partner for AmeriCorps service deployment.
• Appel Farm Arts Center / Creative CoLaboratory Charter SchoolsupportingStrategic or Co-development PartnerArts education partner for AmeriCorps members deployment.
• First Star AcademycoreStrategic or Co-development PartnerEducation program partner for AmeriCorps service projects.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• United Way of Greater Philadelphia and Southern New Jersey: A regional United Way affiliate funding and coordinating a portfolio of social-services programs across southern New Jersey. Comparable broad community-services scope and donor-leveraging model, though United Way operates primarily as a funder and convener rather than a direct service provider.
• Boys & Girls Clubs of New Jersey: State-level umbrella for youth development programs operating facility-based programming in New Jersey. Overlaps with UAG's Euphoria Life youth safe-space model but operates at a much larger and more standardized national scale.
• Goodwill Industries of New Jersey: A nonprofit operating workforce development, family services, and community programs across New Jersey. Its portfolio of self-funded social programs and job-readiness services overlap with portions of UAG's family strengthening and college/career readiness work.

Direct peers

• Center for Family Services: A New Jersey-based nonprofit delivering family counseling, youth services, and community-based support across southern New Jersey counties. It directly overlaps UAG's service lines in family strengthening, youth programs, and case management within the same regional geography.
• Camden Coalition: A New Jersey-based nonprofit providing holistic, wraparound services and advocacy for vulnerable populations with complex needs. Its 'whole-person' approach mirrors UAG's whole-family model, and its regional NJ focus makes it a close operational peer for UAG.
• Big Brothers Big Sisters of New Jersey: Operates youth mentoring programs across New Jersey, directly overlapping UAG's Re-Vision Project, Euphoria Life, and Families to College mentoring initiatives. Both organizations use one-on-one adult-to-youth advocacy as a primary delivery model.
• Family Promise: A national nonprofit operating family-focused programs including shelter, prevention, and stabilization services. Its holistic family case-management model and reliance on community partnerships closely parallel UAG's Family Strengthening Network approach.
• Hispanic Family Center of Southern New Jersey: Provides bilingual family services, ESL, citizenship support, and case management for immigrant and working-class populations in southern New Jersey. Directly comparable to UAG's Unidos Para La Familia program and its Hispanic-serving social services.
• CASA for Children of New Jersey: Court Appointed Special Advocates supports youth in the foster care system. UAG's Compass Program and CASA partnership position CASA as a direct peer for foster care transition services supporting the 14-24 age cohort.

Regional players

• Anchor House: A Trenton-based nonprofit providing youth housing, crisis intervention, and supportive services for at-risk youth in New Jersey. Operates a similar youth-services mission in a different regional market, providing useful comparison for UAG's Compass and Re-Vision programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unitedadvocacygroup
• LinkedInlinkedin.com/company/united-advocacy-group-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Advocacy Group