What Projector does

Projector, founded in 2021 and headquartered in Chagrin Falls, Ohio, operates a personal video and photo streaming platform that allows families to upload, organize, and watch their private media on televisions, phones, and the web. The product is built around a personal "library" metaphor — users curate family memories, structure them via a Family Tree, and assign a successor to inherit the library — differentiating the platform from generic cloud storage through legacy and gifting functionality rather than raw storage capacity.

On the technical side, Projector ships native clients across the full major smart-TV ecosystem (Apple TV, Roku, Fire TV, Google TV, Samsung Tizen, LG webOS, and Sony), mobile (iOS and Android), and the web. The service is available in eight countries spanning North America, Europe, Oceania, and Africa. A separate directory of 162 digitizing professionals extends the platform's on-ramp by converting analog media (VHS tapes, film reels) into digital uploads for the library.

The business model is consumer subscription, sold via a product-led growth, self-serve funnel. A free tier (15 videos / 5 GB) feeds a $7.99/month or $39.99/year Premium plan, with a $99.99 two-year Gift subscription positioning the product as a present. Projector discloses no outside funding rounds and appears to operate as a bootstrapped, horizontally positioned consumer media business competing against Apple iCloud, Google Photos, and YouTube.

Name

Projector

Legal name

Projector LLC

Website

https://projectorstream.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Projector is a 2021-founded, Ohio-based consumer streaming platform that lets families upload, organize, and stream personal videos and photos across smart TVs, mobile, and web via a freemium subscription model with family-tree and gifting features.

Ownership category

akta.pro rank

Product category

Personal Media Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

akta.pro secondary industry

Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• Personal video streaming
• Family media platform
• Cloud video storage
• Smart TV streaming
• Memory preservation

Headquarters

HQ city

Chagrin Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Streaming: Monthly and annual subscription plans providing unlimited streaming, storage, uploads, and sharing of personal videos and photos. Premium tier includes full access to all features including unlimited TV app installs and family access.
2. Gift Subscriptions: Two-year gift subscription option at $99.99, providing an entry point for new customers through gifting occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Projector is a cloud-based streaming platform that lets individuals and families upload, organize, and watch their personal home videos and photos on Smart TVs, mobile devices, and web browsers via a Netflix-like interface. The service operates on a freemium subscription model, offering a free tier of 15 videos or 5GB and paid premium tiers that provide unlimited streaming, storage, uploads, sharing, and TV app installs, along with unlimited no-cost family member access and successor assignment for legacy preservation.

Product overview

Projector is a family-focused streaming platform that operates as 'Netflix for personal memories.' The core offering is a Smart TV application that enables users to stream personal home videos and photos directly on their television. The platform includes native apps for multiple Smart TV platforms (Apple TV, Roku, Amazon Fire TV, Google TV, Samsung, LG, Sony) and mobile apps for iOS and Android that enable content uploads. The product portfolio includes a premium subscription tier ($7.99/month or $39.99/year with unlimited storage/streaming/sharing), a free tier (15 videos or 5GB), gift subscriptions, and a marketplace directory connecting users with professional digitizing services to convert legacy media (VHS, film reels, photos) to digital formats compatible with the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Projector Streaming Platform Cloud-based personal video and photo streaming platform delivered via native Smart TV apps (Fire TV, Apple TV, Roku, Samsung, LG, Sony, Google TV) that allows individuals and families to upload, organize, and stream personal home videos and photos on the television with a Netflix-like interface.
• Projector Mobile App Native iOS and Android mobile application that enables Projector users to upload additional personal videos and photos directly from their phone's library to their Projector account and view their content on the go.
• Projector Gift Subscription Two-year gift subscription offered at $99.99 that lets customers give friends or family unlimited storage, uploads, streaming, and viewers across Smart TV, phone, and web, positioned as a meaningful gift alternative to digital photo frames.
• Digitizing Services Directory Directory of 162 local digitizing professionals and businesses offering video, photo, and media conversion services (including VHS, 8mm, and Super 8 film transfer) that helps Projector users convert physical legacy media into digital formats compatible with the Projector platform.

Quantifiable outcome

• Free tier includes 15 videos or 5GB completely free with no credit card required

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dropbox: Dropbox is a leading cloud storage and file sync platform with broader document and media functionality. While not TV-first, it serves as a generic personal media backup alternative for users who don't need Projector's family streaming features.
• Apple iCloud Photos: iCloud Photos is Apple's default personal media sync and storage service, deeply integrated with iOS and Apple TV. It represents the default replacement for Projector on Apple households and a key competitive substitute on the same Smart TV platforms Projector serves.
• Google Photos: Google Photos is the dominant free personal photo and video cloud storage service, pre-installed on Android and accessible via web. It competes directly with Projector's core personal-media hosting and sharing use case, but at a much larger scale and free for typical tiers.

Others

• Backblaze: Backblaze is a low-cost cloud backup and storage provider. While not a streaming UI, it represents the underlying storage layer competitors and a substitute for users who want cheap unlimited backup rather than a TV-streaming experience.

Emerging players

• Tribute: Tribute is a memorial and tribute video platform for honoring loved ones. It overlaps with Projector's legacy and multi-generational share features, representing an adjacent emerging player in the memory/legacy video space.
• Flickr: Flickr is a consumer photo and video hosting and sharing platform with paid plans. It overlaps with Projector's personal media storage and sharing use case, though it lacks Projector's TV-native streaming and legacy-successor positioning.
• Mylio: Mylio is a personal media organization and cross-device sync app for photos and videos. It targets the same family memory-preservation use case as Projector, though it is mobile/tablet-first rather than TV-first.

Direct peers

• Vimeo: Vimeo is a video hosting and streaming platform with OTT and team video offerings. Projector is explicitly benchmarked against Vimeo by a customer testimonial, and both deliver cloud-based video streaming with sharing and privacy controls.
• SmugMug: SmugMug is a paid photo and video storage and sharing platform targeting families, photographers, and memory preservation. Similar to Projector, it sells premium subscriptions for personal media archiving with a focus on long-term family access.
• Photobucket: Photobucket is a long-standing personal photo and video storage and sharing service with paid subscription tiers. It competes directly with Projector on the consumer personal media hosting use case, with similar freemium and subscription pricing structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProjectorVideoStreaming
• Facebookfacebook.com/projectorstreamingapp
• LinkedInlinkedin.com/company/projectorstream
• Instagraminstagram.com/projector.stream
• TikToktiktok.com/@projector.stream

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projector