What Tribute does

Tribute (We Tribute Inc.) is a Delaware-incorporated, New York-based media platform that enables individuals and organizations to create collaborative video montages for personal milestones and corporate recognition. On the consumer side, a "Tribute Leader" picks an occasion (birthday, wedding, retirement, funeral, graduation, teacher appreciation, military, leader appreciation, and 15+ others), shares a Tribute link via email, SMS, WhatsApp, Messenger, or QR code, and collects video messages and photos from contributors on any device with no app download required. The platform then compiles submissions into a single montage with optional custom or curated music, and offers physical keepsakes — most notably the linen-bound Tribute Video Book with an embedded 7" HD LCD display, 4GB storage, and USB-C charging that plays automatically on open with no WiFi, apps, or setup.

The underlying technology is a cloud-based web application hosted on Amazon Web Services, with payment processing handled by Shopify under SSL. The platform features an in-browser video recorder, a Story Player for instant in-browser preview without a render queue, Party Mode for live synchronized group viewing, an advanced theme engine (animated backgrounds, custom colors/fonts, light/dark modes), and obscured-URL privacy controls. Tribute's terms of service note that the software and services are the subject of pending patent application(s). The company also runs a human Concierge editing service ($99 flat) and a Highlight Reel cinematic add-on ($99+) where in-house editors produce polished, story-driven cuts.

Tribute's business model is a freemium, pay-per-use direct-to-consumer flow with no watermarks, free to start a draft, and tiered DIY pricing by final video length ($35 / $49 / $99). Concierge editing is $99, the Concierge+Video Book bundle is $149, and the Leader Appreciation DIY entry point is $29. A secondary B2B "Tribute for Organizations" arm sells user-generated video campaigns, employee recognition, and testimonial services to enterprise clients including Medtronic, GoDaddy, ServiceTitan, LEGO, General Assembly, Zappos, Teach for America, and Caribou Coffee, captured via a sales-assisted contact form. A Snappy integration adds group gifting on top of curated physical gifts, and a Runa Network Limited partnership handles Virtual Visa fulfillment with a 2.1%–4.2% rebate to Tribute. The company is venture-backed with a $3M seed round in April 2022 led by Reign Ventures and reports 8M+ videos sent and a 4.9-star average across 7,772 customer reviews.

Name

Tribute

Legal name

We Tribute Inc.

Website

https://tribute.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Tribute is a media platform that lets individuals and organizations create collaborative video montages as gifts for personal milestones and corporate recognition, with optional human Concierge editing, a 7" LCD Video Book keepsake, and group gifting via Snappy.

Ownership category

akta.pro rank

Product category

Video Gifting Platform

NAICS

Business Support Services (5614)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

akta.pro secondary industries

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Monetization & Tipping Platforms (MPACABAE)

Keywords

• Group video gifting
• Video montage platform
• Employee recognition software
• User generated video campaigns
• Video keepsake creation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. DIY Video Montage (pay-per-use): Free to start a Tribute draft; users pay only when they publish, with tiered pricing based on final video length: $35 for 0–30 minutes, $49 total for 31–60 minutes, $99 total for 61+ minutes. No watermarks. Volume-based pricing on rendered video length.
2. Concierge Editing Service: Premium human editing service priced at $99 (listed $129) where Tribute's editors compile, polish, and deliver the final video. Up to 4 hours of video supported. Sold as an upgrade on top of DIY or bundled with hardware.
3. Video Book & Physical Keepsake Sales: Hardware sales of the 7" linen-bound LCD Video Book, plus DVD and USB drive add-ons. Bundled Concierge + Video Book package priced at $149 (listed $199), saving $50 vs. unbundled purchase.
4. Group Gifting via Snappy: Integration with Snappy allows contributors to chip in on a curated physical gift from a premium-brand catalog that unlocks when the Tribute is delivered. Tribute takes a margin on the gift fulfillment.
5. Gift Card / Virtual Visa Fulfillment Spread: When Gifts are redeemed for Virtual Visa cards, Tribute receives a discount/rebate from Runa Network Limited (or successor fulfillment partner) currently ranging ~2.1%–4.2% of wholesale price. Spread-based revenue on gift redemption.
6. B2B Services / User-Generated Video Campaigns: Enterprise services for user-generated video campaigns, testimonials, employee recognition, and virtual event content. Sold via contact-form lead capture to corporate customers including Medtronic, GoDaddy, ServiceTitan, CMX, Caribou Coffee, General Assembly, Zappos, LEGO, Medix, Legend PR, and Teach for America.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tribute is a media platform that lets a creator (the "Tribute Leader") spin up a collaborative video montage page, invite friends, family, or colleagues via a shareable link, collect their recorded video clips and photos on any device with no app download, and compile everything into a single polished video for gifting on personal occasions such as birthdays, weddings, anniversaries, retirements, funerals/memorials, and graduations. The core platform is sold in self-serve DIY and human-edited Concierge tiers, with optional add-on physical keepsakes (7" Video Book, DVD, USB) and a B2B services arm ("Tribute for Organizations") for employee recognition and user-generated video campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Tribute Tribute is the company's core platform: a group video gift maker where a "Tribute Leader" creates a Tribute page, invites friends and family via a shareable link (email, SMS, WhatsApp, Messenger, QR code), collects their video messages plus photos on any device with no app download required, and compiles everything into a single montage. The platform supports 20+ occasions (birthday, wedding, anniversary, retirement, funeral, graduation, teacher appreciation, promotion, get well, new baby, military, moving, miss you, love you, Valentine's Day, Father's Day, Mother's Day, leader appreciation) and offers unlimited invites, up-to-4-hour final videos, an in-browser Story Player with instant preview, Party Mode for synchronized live group viewing, custom soundtrack uploads, and optional real gift integration via Snappy.
• Tribute DIY Self-service edition of the Tribute platform. The DIY creator handles all invites, video collection, and editing using Tribute's built-in editor, with pay-as-you-go pricing by final video length: $35 for 0–30 minutes, $49 for 31–60 minutes, $99 for 61+ minutes. Free to start a draft with no watermarks, no app download required.
• Tribute Concierge Done-for-you editing service in which Tribute's in-house editors review every submission, trim silence, auto-rotate clips, balance volume, add a custom intro video and background music, mute music under quiet contributor audio, archive broken/duplicate clips, and apply the customer's specific organizational requests. Priced at $99 (was $129), supports up to 4 hours of source footage.
• Highlight Reel Premium cinematic editing add-on available on top of DIY or Concierge Tributes. A dedicated professional editor produces supercuts, creative montages, cinematic pacing and storytelling, animated graphics and effects, and social media shorts/promo clips. Starts at $99 and can be added at any point, including after delivery.
• Tribute Video Book Premium physical keepsake: a linen-bound hardcover with a built-in 7-inch HD LCD display, built-in speakers, 4GB of storage (over 3 hours of HD video), USB-C charging, automatic-on-open playback (no WiFi, no apps, no setup), and a reloadable design that lets the owner add new photos and videos later. Sold standalone or bundled as "Concierge with Video Book."
• Tribute DVD Keepsake Physical DVD keepsake version of a finished Tribute video, listed under Tribute's premium addon products alongside Video Books and USB drives.
• Tribute USB Keepsake Physical USB-drive keepsake version of a finished Tribute video, listed under Tribute's premium addon products alongside Video Books and DVDs.
• Tribute Gifts Gift card / group gifting feature layered on top of a Tribute. The Creator enables a Gift (merchant gift card or Virtual Visa); Contributors co-fund it (subject to daily limits of $2,000 per single Gift and $10,000 aggregate per user/day); the recipient receives a redemption link with their Tribute and has 90 days to redeem via a third-party fulfillment partner (Runa Network Limited for Virtual Visa). Snappy integration enables curated physical gifts from premium brands with a Gift Tracker.
• Tribute for Organizations (Employee Recognition & Engagement) Enterprise B2B offering focused on internal employee recognition and engagement, letting HR/People teams run group video Tributes for workplace milestones (promotions, retirements, farewells, leader appreciation). Sold via a sales-assisted "Get in Touch" contact form.
• Tribute for Organizations (Marketing & Testimonials) Enterprise B2B offering that captures user-generated video content (UGC), customer testimonials, and community stories on a branded intake page for use in marketing campaigns, website homepages, virtual events, and keynote reels. Clients named on the page include Medtronic, Teach for America, Caribou Coffee, Lego, GoDaddy, Zappos, General Assembly, and ServiceTitan.
• Free Video Clipper Standalone free online video clipping tool available on tribute.co/tools/clipper/, offered as an ancillary tool separate from the main Tribute group video gift flow.

Quantifiable outcome

• Over 8 million videos sent on the platform
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core payment infrastructure, core hosting infrastructure, flagship gift fulfillment partner, auth integration, compliance-bound integration, distribution channels and minor marketing co-promotion.

• Shopifycore payment infrastructureTechnology or IntegrationShopify handles all credit card purchasing and transmission of payment information for Tribute. SSL (https) is enabled site-wide, but Tribute explicitly does not process or store credit card information; at checkout, users are redirected to Shopify, where the connection between the user's browser and Shopify's servers is encrypted.
• Amazon Web Servicescore hosting infrastructureTechnology or IntegrationTribute stores Personally Identifiable Information and Tribute videos/user content on Amazon Web Services servers, which employ their own physical and network security measures. AWS is Tribute's primary cloud hosting and content storage provider.
• Snappyflagship gift fulfillment partnerTechnology or IntegrationSnappy powers Tribute's group gifting feature. Contributors to a Tribute can chip in toward a curated physical gift from a premium-brand catalog via Snappy; the gift unlocks after the Tribute is delivered and includes a Gift Tracker for delivery confirmation.
• Facebook Connect (Meta)auth integrationTechnology or IntegrationUsers can log in to Tribute using Facebook Connect, which authenticates identity and optionally pre-populates the sign-up form with the user's name and email. Tribute also embeds Facebook social media features and 'Share This' widgets.
• Google APIscompliance-bound integrationTechnology or IntegrationTribute uses Google APIs and explicitly states its use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
• Apple App Store / Google Play / Windows Storedistribution channelsOEM/ Whitelabel/ Licensing PartnerTribute applications, widgets, and gadgets have historically been distributed through third-party app stores including Apple/iTunes App Store, Google Play, and Windows Store. Users obtain a limited, non-transferable license via the third-party store, governed by both Tribute's Terms and the store's terms.
• Shutterflyminor marketing co-promotionGTM or Marketing PartnerTribute blog post 'Add a Tribute Video to a Shutterfly Photo Book Using QR Codes' demonstrates a co-marketed integration use case where Tribute videos are paired with Shutterfly photo books via QR codes, indicating a content/marketing partnership positioning.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cameo: Larger personalized video gifting marketplace where celebrities record paid video messages. Adjacent category (personalized video gifting) but differentiated by talent rather than group contributions, so it overlaps with Tribute in the gifting intent moment rather than the production workflow.
• Loom: Widely adopted async video recording and sharing platform for workplace communication. Adjacent to Tribute's B2B employee-recognition and UGC use cases in that it is a default consumer of in-browser video capture in the enterprise.
• Vidyard: Established business video platform for hosting, personalization, and analytics, including a video-for-sales motion. Comparable to Tribute's B2B side on enterprise video content collection and distribution, though with a far broader feature surface.
• BombBomb: Video messaging platform focused on sales, marketing, and customer-success use cases. Overlaps with Tribute's B2B UGC/testimonial and employee-recognition motion as a broader incumbent in the recorded-video-for-business category.

Emerging players

• Bonjoro: Personalized customer-video platform used by SMBs and mid-market teams to send onboarding, thank-you, and testimonial videos. Comparable to Tribute on the B2B personalized-video-for-customer use case that overlaps with testimonial and recognition workflows.
• Hippo Video: Async video platform for sales, marketing, and customer communication that offers testimonial and personalized video workflows. Comparable to Tribute on the B2B UGC / testimonial capture use case, with overlap on enterprise customers that run video-driven campaigns.

Direct peers

• Memmo: Group video greeting platform that lets people crowd-source short video messages into a single montage, directly overlapping Tribute's core consumer offering for birthdays, anniversaries, and similar personal milestones.
• GroupGreeting: Group ecard / group video card service for celebrations, retirements, and farewells, competing with Tribute for the same organizer-driven, many-contributor video message workflow.
• VidDay: Direct competitor in the group video gift / video montage space for birthdays, weddings, retirements, and memorials. Tribute maintains a dedicated 'Tribute vs VidDay' comparison page, indicating head-to-head competition for the same organizer-led, group-video-gift use case.

Others

• Snappy: Group gifting and rewards platform that Tribute integrates with for the gift-attached monetization layer. Included as a strategic ecosystem partner / adjacent enabler rather than a competitor, since Snappy powers Tribute's curated-physical-gift experience and is a co-branded integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wetribute
• YouTubeyoutube.com/channel/UCEKav4rSd2TKIir7KpRBTkQ
• Facebookfacebook.com/wetribute
• LinkedInlinkedin.com/company/tribute
• Instagraminstagram.com/wetribute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribute