de Kleuterspecialist
De Kleuterspecialist is a Dutch training and coaching consultancy founded in 2018, providing evidence-informed professional development programs, in-class coaching, and masterclasses for kindergarten teachers, school leaders, and primary schools across the Netherlands.
- Company typePrivate
- Founded2018
- HeadquartersHolten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What de Kleuterspecialist does
De Kleuterspecialist is a Dutch training and coaching consultancy specializing in early childhood education (kleuteronderwijs) for children aged approximately 4-7. Founded in 2018 by Lianne Jongsma and headquartered in Holten, Netherlands, the company delivers evidence-informed professional development programs to Dutch primary schools (basisscholen), kindergarten teachers, and school leadership including (adjunct) directors, internal counselors (IB'ers), and early childhood coordinators. The firm is CRKBO-registered, meeting the Quality Code for Training Institutions for Short Vocational Education.
The company's core offering consists of 10 specialized training programs covering vision development (visie ontwikkeling), play-based learning (spelend leren), classroom management and small group instruction, language stimulation (taalstimulatie), motor skills (motoriek), developmental materials (ontwikkelingsmateriaal), combination groups (combinatiegroep 1-2-3), gifted preschoolers (ontwikkelingsvoorsprong), and custom solutions (maatwerk). These are complemented by personalized in-class coaching services, a masterclass for school leadership titled 'Wat speelt er in de onderbouw?', and free knowledge resources including kennisclips (video clips), book reviews (boekrecensies), and an FAQ knowledge bank. All programs are delivered as on-site services tailored to each school's specific needs, with an emphasis on immediate practical applicability.
The business operates a sales-led, consultative GTM model: schools and educational institutions reach out via website contact forms or direct email/phone, after which training programs are customized to their specific needs. Revenue is generated entirely through professional services fees, with no publicly disclosed pricing or productized packages. Distribution relies on content marketing, referrals, testimonials, newsletter signups, and a marketing partnership with the Wij-leren knowledge platform (~15,000 daily unique visitors). Strategic partnerships with Melior Advies, Het breinbureau, and neuroscience advisor Betsy van de Grift extend content and credibility. The company has no proprietary technology platform, API, or digital product; it is a human-delivered services business. The firm remains founder-owned with no disclosed external investment or parent company.
de Kleuterspecialist firmographics
Firmographics- Name
- de Kleuterspecialist
- Legal name
- De Kleuterspecialist
- Website
- https://dekleuterspecialist.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Kleuterspecialist is a Dutch training and coaching consultancy founded in 2018, providing evidence-informed professional development programs, in-class coaching, and masterclasses for kindergarten teachers, school leaders, and primary schools across the Netherlands.
- Ownership category
- akta.pro rank
de Kleuterspecialist industry classification
Industry- Product category
- Early Childhood Education Professional Development Training
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)
- akta.pro secondary industry
- Curriculum & Pedagogy Training (Play-Based, Emergent, Literacy/Numeracy) (EDACAIAE)
Keywords
Where de Kleuterspecialist is headquartered
LocationHeadquarters
- HQ city
- Holten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de Kleuterspecialist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Services: Evidence-informed training programs for kindergarten teachers covering topics such as vision development, play-based learning, classroom management, language stimulation, motor skills, combination groups, and developmental materials. Trainings are delivered in-person at schools or as customized programs.
- Coaching Services: Personalized classroom coaching for teachers, including class consultations and targeted feedback on pedagogical and didactic practices. Coaching is delivered through in-class observations and follow-up sessions.
- Masterclass Programs: Masterclass programs for (adjunct) directors, IB'ers, and early childhood coordinators, available at stichtings- and bestuursniveau (foundation/board level).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
de Kleuterspecialist product offering
Product offeringCore offering
De Kleuterspecialist delivers evidence-informed professional development training and in-class coaching for kindergarten teachers (groep 1, 2, 3) at Dutch primary schools. The company offers ten specialized training programs covering vision development, play-based learning, classroom management, language stimulation, motor skills, developmental materials, combination groups, gifted preschoolers, and custom solutions, plus personalized classroom coaching and a masterclass for school directors, IB specialists, and early childhood coordinators.
Product overview
De Kleuterspecialist is a training and coaching consultancy for early childhood education (ages 4-7) founded in 2018 and based in Holten, Netherlands. The company offers a comprehensive portfolio of 10 core training programs covering vision development, classroom management, play-based learning, language stimulation, motor skills, developmental materials, combination groups, gifted preschoolers, and custom solutions. These are complemented by in-class coaching services, a masterclass for school leadership, and knowledge resources including kennisclips (video clips) and book reviews. The company is CRKBO registered and positions itself as the go-to in-service training institute for preschool education in the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Visie Ontwikkeling 'Het Jonge Kind' (Vision Development for The Young Child)
Quantifiable outcome
- Teachers receive at least five practical ideas per training session that can be implemented the next day
Companies that use de Kleuterspecialist
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
de Kleuterspecialist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de Kleuterspecialist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Melior AdviescoreMelior Advies provides customized consulting services that align with school teams and institutions. They offer support in five domains: Educational Leadership, Professional Culture, Pedagogical Climate, Quality Coordinator, and Better Results.
- Het breinbureaucoreHet Breinbureau provides advice and support to professionals and parents regarding child upbringing, using insights into brain functioning as a foundation. They translate recent scientific brain research into practice.
- Betsy van de GriftcoreAuthor and neuroscience advisor Betsy van de Grift has written a significant collection of brain books about early childhood brain development (0-7 years). She is a frequently requested speaker at conferences on topics including early childhood and brain development.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
de Kleuterspecialist competitors and assessment
Company assessmentBroad incumbents
- CPS: Established Dutch educational services and training provider serving primary, secondary, and special education. Overlaps with De Kleuterspecialist in primary-school teacher training, but serves a much wider portfolio of services and customer segments.
- NCOI Opleidingsgroep: Large Dutch private training provider offering professional development programs including teacher training. Comparable in the professional-services / vocational training model, but with a much broader portfolio beyond early childhood education.
- CED Groep: Dutch educational service organization offering training, advice, and assessments to schools. Comparable in the teacher training and school support layer, but typically larger and more diversified than De Kleuterspecialist's niche focus.
Direct peers
- Bazalt Groep: Dutch provider of in-service training, coaching, and advice for primary schools. Closely comparable to De Kleuterspecialist in customer base (basisscholen), in-person/coaching delivery model, and CRKBO-style professional-services positioning.
- KPC Groep: Netherlands-based educational consultancy delivering training and coaching for school teams and individual teachers. Comparable to De Kleuterspecialist in the school-targeted, professional-development service model, though with a broader subject remit beyond kleuteronderwijs.
- Expertis: Dutch educational consultancy focused on teacher professional development and school team coaching. Directly comparable target customer (teachers and school leadership) and evidence-informed service positioning.
- School aan Zet: Dutch school-improvement program providing training, coaching, and advice to primary schools. Same customer segment (basisscholen) and similar sales-led, on-site delivery model as De Kleuterspecialist.
Others
- Prowise: Dutch education technology company providing interactive teaching tools and digital classroom solutions to primary schools. Adjacent rather than direct: targets the same schools but via hardware/software rather than training, and would be a natural partner or distribution channel for De Kleuterspecialist content.
- Onderwijs Maak Je Samen: Dutch knowledge-sharing and collaboration platform for primary education professionals. Comparable audience of teachers and school leaders, but positioned as a content/community network rather than a training provider — adjacent ecosystem rather than direct competitor.
Emerging players
- Quri: Dutch provider focused on professional development and support for primary school teams, including on-site and remote coaching. Comparable customer base and coaching model, but emphasises scaled, often online delivery that overlaps more on the platform layer than De Kleuterspecialist's bespoke training.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
de Kleuterspecialist social profiles
Digital presencede Kleuterspecialist compliance and trust
Trust signalCompliance1 record
de Kleuterspecialist financial estimates
Financial estimateRevenue estimate
Valuation estimate
de Kleuterspecialist leadership team
Management profileNumber of profiles
Profiles1 record
de Kleuterspecialist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de Kleuterspecialist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de Kleuterspecialist
What does de Kleuterspecialist do?
De Kleuterspecialist delivers evidence-informed professional development training and in-class coaching for kindergarten teachers (groep 1, 2, 3) at Dutch primary schools. The company offers ten specialized training programs covering vision development, play-based learning, classroom management, language stimulation, motor skills, developmental materials, combination groups, gifted preschoolers, and custom solutions, plus personalized classroom coaching and a masterclass for school directors, IB specialists, and early childhood coordinators.
Is de Kleuterspecialist a public or private company?
de Kleuterspecialist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was de Kleuterspecialist founded?
de Kleuterspecialist was founded in 2018. It employs 1 to 10 people.
Where is de Kleuterspecialist based?
de Kleuterspecialist is headquartered in Holten, Netherlands, in the Europe region.
How does de Kleuterspecialist make money?
Three revenue lines are on record. Training Services are the primary driver. The others are coaching Services and masterclass Programs.
Who are de Kleuterspecialist's main competitors?
Broad incumbents on record are CPS, NCOI Opleidingsgroep and CED Groep. Direct peers are Bazalt Groep, KPC Groep, Expertis and School aan Zet. Others are Prowise and Onderwijs Maak Je Samen. Quri is listed as an emerging player.
Does de Kleuterspecialist have an API?
No public API is recorded for de Kleuterspecialist.
What industry is de Kleuterspecialist in?
de Kleuterspecialist's product category is Early Childhood Education Professional Development Training. Its primary akta.pro industry code is EDAJAFAO, Instructional Coaching & Teacher Professional Learning (School-Embedded), with a secondary code of EDACAIAE, Curriculum & Pedagogy Training (Play-Based, Emergent, Literacy/Numeracy). Its NAICS code is 61171 and its SIC code is 8200.