SWISSOJA

What SWISSOJA does

SWISSOJA SA is a privately held Swiss artisanal food manufacturer founded in 1977 in Carouge, Switzerland (originally as "La Maison du Tofu") and currently headquartered at Route des Acacias 43 in Geneva. The company produces fresh organic tofu in multiple varieties (plain, smoked, flavored, seasonal, silken), ready-to-cook products (tofu burgers, skewers, breaded tofu, marinated tofu cubes), an organic soy drink (Soja Drink Bio), and okara (a high-protein, high-fiber soybean pulp upcycled from soy drink production). Manufacturing is conducted at the company's Geneva production laboratory using traditional artisanal methods with nigari (magnesium chloride) coagulation and pasteurization, and all products are made exclusively from Swiss-grown organic soybeans sourced from contracted farmers in the Geneva region communes.

SWISSOJA serves three primary customer segments via distinct go-to-market motions: individual consumers through a direct e-commerce shop (boutique.swissoja.ch) with Swiss Post delivery or Click & Collect; retail partners including Migros Genève, Aligro, Globus, Manor, and independent organic stores (refrigerated shelf placement); and B2B foodservice operators including hospital kitchens (HUG, CHUV, Hôpital Riviera Chablais), catering firms (Eldora, Novae), and wholesale distributors (Pistor, Bianchi). Products also reach France via the Rungis market since 2016. Unit pricing for retail SKUs ranges from approximately CHF 3.60 to CHF 9.95; professional orders carry a CHF 80 minimum with free delivery above threshold and D+2/D+3 fulfillment.

The company operates with approximately 23 employees under CEO Manuel Martinez (who assumed leadership in 2007 as part of a family succession from his predecessor Alfonso Martinez) and holds stacked certifications including Bio Suisse Bourgeon, Genève-Terroir (GRTA), Swissveg vegan label, Nutri-Score A, and Beelong A+. The business model is conventional CPG physical goods retail with no software, platform, or AI/ML components; competitive positioning rests on Swiss origin, certified organic and vegan credentials, and pioneer heritage rather than technology differentiation.

Name

SWISSOJA

Legal name

SWISSOJA SA

Website

https://swissoja.ch

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

SWISSOJA is a privately held Swiss artisanal food manufacturer producing fresh organic tofu, soy drink, okara, and ready-to-cook tofu products from Swiss-grown organic soybeans at its Geneva laboratory, serving Swiss consumers via DTC e-commerce, retail chains (Migros, Globus, Manor), and B2B foodservice including hospitals.

Ownership category

akta.pro rank

Product category

Organic Tofu Manufacturing

NAICS

Food Manufacturing (311), Dairy Product Manufacturing (3115)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

akta.pro secondary industries

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Organic tofu production
• Plant-based food manufacturing
• Soy drink processing
• Okara upcycling
• Vegan food products

Headquarters

HQ city

Les Acacias

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online shop selling tofu, okara, and soy drink products directly to individual consumers in Switzerland. Orders placed through boutique.swissoja.ch with delivery by Swiss Post or Click & Collect.
2. B2B Professional Sales: Supply of tofu and soy products to foodservice operators (restaurants, caterers, hospitals, hotel kitchens) and retail stores (grocery chains, bio stores). Professional minimum order CHF 80.
3. Retail Distribution: Products sold through retail partners including Migros Genève, Aligro, Globus, Manor, and independent organic stores. Products displayed in refrigerated sections.
4. Export to France: Products exported to Rungis market in France since 2016, serving the European organic food distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SWISSOJA produces and sells a full range of organic plant-based foods in its Geneva laboratory from Swiss-grown Bio Suisse soybeans. The core portfolio comprises fresh organic tofu in multiple flavors (nature, smoked, basil, curry, vegetable, chili, seasonal and silken), an organic soya drink, organic okara (fiber-rich soy pulp), and ready-to-cook items including tofu burgers, skewers, breaded tofu, chopped tofu, tofu cubes, and marinated tofu cubes. Offerings are sold both directly to consumers via the online boutique and to foodservice professionals and retailers through dedicated B2B channels.

Product overview

SWISSOJA is a Swiss organic tofu and soy-based food company founded in 1977, operating as a single-brand producer of plant-based products. The product portfolio centers on fresh organic tofu in multiple varieties (plain, smoked, flavored, seasonal editions, and silken), complemented by a ready-to-cook line including tofu burgers, skewers, breaded products, and marinated tofu cubes in various flavors. The company also produces Organic Soya Drink (Soja Drink Bio) made from whole Swiss soy beans and Organic Okara, a fiber-rich soy pulp by-product. All products are 100% vegan, certified Bio Bourgeon, made from Swiss organic soy, and manufactured artisanally in the company's Geneva laboratory. The products target both individual consumers and professionals (restaurants, catering, retailers) across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Fresh Tofu (multiple varieties: Nature, Smoked, Basil, Curry, Vegetable, Chili, Seasonal Mint & Lemon) Fresh organic tofu made from Swiss-grown Bio Suisse soybeans, coagulated with nigari, available plain and in multiple flavor variants. Sold in 200g packs (and 500g maximum format for the plain variety) to consumers and professionals. Rich in plant protein, naturally lactose-free, 100% vegan, Nutri-Score A.
• Organic Silken Tofu (Soyeux) Japanese-style silken organic tofu with a softer, melting texture than firm tofu. Designed as a cream or mascarpone replacement in desserts and as a recipe ingredient. 240g format.
• Organic Soya Drink (Soja Drink Bio Genevois) Organic soy drink made from whole Swiss soy beans (not soy flour), pasteurized for freshness without preservatives, sold in 1-liter format. Naturally lactose-free and rich in plant protein. Distributed through retail refrigerated sections and direct.
• Organic Okara (Okara de Soja Bio Genevois) Organic soy pulp (okara), a fiber-rich by-product from soy drink production. Salt-free, high in protein and fiber with a neutral taste. Used as an egg or flour substitute in sweet and savory preparations. 300g format.
• Organic Tofuburgers (Basil, Olives, Curry, Vegetable, Seasonal Mint & Lemon) Ready-to-cook organic tofu burgers in multiple flavor profiles, sold as 2x100g packs. Targeted at consumers and foodservice operators looking for portioned, pre-formed tofu-based meal components.
• Organic Mix Tofu Skewers (Brochettes Mix) Ready-to-cook organic tofu skewer mix for grilling or pan cooking, sold in 2x100g packs.
• Organic Vegetable Breaded Tofu Pre-breaded organic tofu with vegetables, ready to bake, pan-fry or oven-heat. 2x100g format.
• Organic Marinated Tofu Cubes (Lemon & Ginger, Sweet & Sour, Mediterranean) Handcrafted organic tofu cubes marinated in Lemon & Ginger, Sweet & Sour, or Mediterranean sauces for ready-to-eat use in salads, bowls, and hot dishes. 200g format.
• Organic Chopped Tofu (Nature and Smoked variants) Pre-chopped organic tofu (nature and smoked) sold for professional kitchens, intended to be pan-fried or baked directly without further portioning.
• Organic Tofu Cubes (Nature and Smoked variants) Pre-cut organic tofu cubes (plain and smoked) supplied to professional kitchens for direct incorporation into recipes without further cutting.

Quantifiable outcome

• All products rated Nutri-Score A (highest rating)
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Agroscope ChanginscoreStrategic or Co-development PartnerResearch partnership with Swiss agricultural research institute Agroscope de Changins. Collaboration enabled development of soybean varieties adapted to Swiss climate conditions for the plateau region. Agroscope's work facilitated introduction of soybean cultivation on Geneva soil.
• Bio Stores (Migros, Aligro, Globus, Manor)coreChannel Partner/ Reseller/ DistributorRetail distribution partnerships with major Swiss grocery chains and organic food stores for consumer-facing sales.
• Foodservice Operators (HUG, CHUV, Eldora, Novae)coreChannel Partner/ Reseller/ DistributorB2B supply partnerships with hospitals, catering companies, and restaurants for professional foodservice distribution.
• Swiss Organic FarmerscoreStrategic or Co-development PartnerDirect sourcing relationships with Swiss organic farmers cultivating soybeans in Geneva region communes (Choulex, Meinier, Meyrin, Cologny, Vandoeuvres, Presinge, Jussy). Farmers certified under Bio Suisse and GRTA standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Provamel (Alpro/Danone): Organic-focused sub-brand of Alpro offering plant-based drinks and desserts. Broad incumbent targeting the same health-conscious organic consumer as Swissoja but with national distribution and significantly larger product range.
• Alpro (Danone): Europe's largest plant-based brand, owned by Danone. Broad incumbent offering soy drinks, yogurts, and desserts at scale across European retail - competes with Swissoja on soy drinks but at vastly larger scale with industrial rather than artisanal production.

Direct peers

• Viana (Tofutown): German-based producer of tofu and vegan specialty products under the Viana brand. Direct peer in European organic tofu manufacturing with broader vegan product portfolio and retail distribution across DACH region.
• Taifun-Tofu: Germany's leading artisanal tofu producer, founded 1987 in Freiburg. Direct peer - both produce organic tofu from regional/European soybeans with artisanal methods, sell to retail and foodservice, and emphasize sustainability and origin provenance.
• Sojade (Triballat): French organic soy drink and tofu producer under Triballat Nourriture. Direct peer in plant-based soy products serving French and broader European retail, similar product range (tofu, soy drinks) with comparable organic positioning.
• Berief Feinkost: German organic plant-based producer specializing in tofu, tempeh, and plant-based drinks. Direct peer in artisanal European organic soy production with similar emphasis on traditional methods and DACH retail distribution.

Others

• Agroscope (Research Partner): Swiss federal agricultural research institute partnered with Swissoja on soybean variety development. Not a competitor but a strategic R&D partner enabling Swiss-origin soybean cultivation - relevant as enabling infrastructure for Swissoja's vertical integration story.
• Biosphäre (Swiss organic retail): Independent Swiss organic food retailer and distributor. Channel partner/customer of Swissoja rather than a direct competitor - relevant as a retail channel comparison point for organic specialty food distribution in Switzerland.

Regional players

• Heirler Bio-Snack: German organic food manufacturer producing tofu and other plant-based products. Regional peer serving DACH organic retail with comparable artisanal positioning but broader product portfolio across multiple organic categories.
• Soyana: Swiss plant-based food manufacturer founded 1982 in Zurich. Regional peer also serving Swiss organic retail with tofu and alternative products - comparable scale and Swiss market focus, though broader product portfolio including vegan meats and cheeses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/swissoja
• Facebookfacebook.com/swissoja
• LinkedInlinkedin.com/company/swissoja

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWISSOJA