15 Minutes Group

What 15 Minutes Group does

15 Minutes Group is a privately held, woman-owned boutique communications coaching firm headquartered in New York with an additional office in Washington DC, founded in 2001. The firm delivers bespoke human-delivered coaching across six core service lines: Media Training, Author Interview Prep, Panelist and Moderator Training, Executive Communications, General Communications, and Podcast preparation. Programs are tailored to individual client goals and delivered virtually, on-site at client offices, or at the firm's Carr Workplaces locations in DC and NY. Pricing is modular and pay-as-you-go, with offerings ranging from $1,600 individual practice sessions to $10,000 all-day boot camps, plus multi-session subscription packages for executive and author clients.

The underlying methodology is built on the team's journalist pedigree rather than proprietary software. The 8-person bench includes an Emmy Award-winning PBS producer who oversaw approximately 3,000 interviews, a duPont Award-winning documentary director, a former ABC7 Executive Producer, and a PhD-level Editorial Director who has written for the New York Times and Washington Post. No software products, APIs, AI systems, or patented technology are offered; the firm is a pure professional services consultancy with a content-marketing layer (blog, testimonials, intake pages) supporting a sales-led go-to-market.

The customer base spans non-profits (CyberPeace Institute, National Association of Secretaries of State, Human Trafficking Legal Center), film production firms, individual authors promoting books, documentary filmmakers, and enterprise teams. Revenue is generated through professional services fees per engagement, with no subscription software, external funding, parent company, or subsidiary structure identified in the source material. The firm operates independently under founder Anne Dickerson as Founding Partner, with no private equity, venture capital, or public-market backing.

Name

15 Minutes Group

Legal name

15 Minutes Group

Website

https://15mingroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Communications Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Media training services
• Executive communications coaching
• Public speaking training
• Author interview preparation
• Panel and moderator coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Coaching Services: One-time and recurring professional services revenue from communications coaching, media training, and presentation coaching delivered in individual, small group, and seminar formats
2. Author Interview Preparation: Specialized coaching packages for authors preparing for book tours, interviews, and media appearances

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

15 Minutes Group is a boutique communications coaching firm that delivers bespoke media training, author interview preparation, executive communications coaching, panelist and moderator training, general communications training, and podcast preparation. Programs are tailored to individual or small-group client needs and led by former and current journalists. Sessions are delivered virtually, on-site at client offices, or at the firm's offices in Washington DC and New York.

Product overview

15 Minutes Group is a boutique communications coaching firm offering a portfolio of human-delivered coaching services rather than a software product. The core offerings include Media Training, Author Interview Prep, Panelist and Moderator Training, Executive Communications, General Communications, and Podcasts services. Each service area has multiple pricing tiers and program options (Individual, Group, Intensive formats) with prices ranging from $1,600 to $10,000. The company operates as a traditional coaching consultancy with offices in Washington DC and New York, providing in-person, virtual, and hybrid training formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Training Professional media training coaching that provides journalist perspective to prepare individuals and groups for TV, podcast, and print interviews, covering what drives the press, format-specific rules, getting points across in interviews, appearance, voice modulation, and handling tough questions.
• Author Interview Prep Coaching services to help authors promote their books through interviews, presentations, and media appearances, offered in tiered programs ranging from one-time warm-ups to multi-year full book-rollout support.
• Panelist and Moderator Training Training to help individuals become effective panel participants or confident moderators at conferences and events.
• Executive Communications Coaching for senior leaders to improve executive presence, presentation skills, and high-stakes communication abilities, available as multi-session executive packages and bespoke media training.
• General Communications Team-wide communication skills training covering writing, meetings, presentations, and conference participation, delivered via group seminars, intensive workshops, and all-day boot camps.
• Podcasts Training for podcast guests and guidance for launching original podcasts, including content development and format strategy.

Quantifiable outcome

• Helped hundreds of authors with book promotion and media appearances

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Humphrey Group: Executive communications coaching firm specializing in leadership presence, presentation skills, and signature speaking programs for senior executives. Direct competitor in the high-end executive communications coaching niche.
• Communispond: Long-established business communication training company offering executive presentation coaching, media training, and writing programs. Comparable in being a premium, human-delivered communications coaching firm serving enterprise clients.
• The Reis Group: Washington, D.C.-based strategic communications consultancy providing media training, executive coaching, and message development to nonprofits and associations. Shares 15 Minutes Group's DC footprint, premium pricing, and association/nonprofit client base.
• Ragan Consulting Group (Ragan Communications): Training and consulting arm of Ragan/PR Daily offering media training, presentation skills coaching, and communications workshops to communicators and executives. Closely comparable in service mix and target buyer (corporate communicators, executives).
• TJ Walker (Media Training Worldwide): One of the most visible solo-brand media-training coaches in the U.S., offering media interview prep, public speaking coaching, and presentation training to executives and authors. Direct overlap with 15 Minutes Group's core service lines and similar high-ticket, bespoke delivery.

Broad incumbents

• American Management Association: Large nonprofit professional development provider offering seminars, certificates, and corporate programs in communication, leadership, and management. Adjacent in training category but competes at a broader, less-bespoke level than 15 Minutes Group.
• Dale Carnegie Training: Global corporate training incumbent offering public speaking, presentation, and leadership courses. Overlaps with 15 Minutes Group on presentation and public speaking training but serves a broader, more standardized curriculum market rather than bespoke executive coaching.

Emerging players

• Big Interview: Online interview training platform with video practice and AI feedback, used by job seekers and career centers. Adjacent to 15 Minutes Group's media-interview prep but positioned at a lower price point and broader/consumer audience.
• Yoodli (AI speech coaching): AI-powered communication coach that provides automated feedback on speech, filler words, and pacing. Represents the emerging tech-enabled alternative to human-delivered executive coaching and a potential competitive threat to 15 Minutes Group's premium offerings.

Regional players

• Ketch (media training and PR): PR and communications firm offering media training and executive coaching, with comparable premium positioning to 15 Minutes Group, primarily serving European clients; geography differentiates it from a direct U.S.-market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/15mingroup
• LinkedInlinkedin.com/company/15-minutes-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 15 Minutes Group