Western Canada Fire & First Aid
Western Canada Fire & First Aid is a privately held Edmonton-based occupational health and safety training company, founded in 1996, delivering instructor-led, onsite, blended, and online First Aid, CPR, Powered Mobile Equipment, Industrial Safety, Energy Safety Canada, and Medical First Responder courses to industrial, construction, oil and gas, and emergency response workforces in Alberta.
- Company typePrivate
- Founded1996
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Western Canada Fire & First Aid does
Western Canada Fire & First Aid Inc. (WCFF) is a privately held occupational health and safety training company founded in 1996 and headquartered in Edmonton, Alberta. The company delivers instructor-led, onsite, blended, and online safety training courses to industrial, construction, oil and gas, and emergency-response workforces, covering First Aid & CPR, Powered Mobile Equipment (forklifts, excavators, skid steers, zoom booms, wheel loaders, MEWPs), Industrial Safety (confined space, fall protection, fire safety, H2S, SCBA, ground disturbance), Energy Safety Canada-authorized courses for the oil sands sector, and Medical First Responder training aligned with Alberta Emergency Health Services requirements. Course fees range from roughly $80 for blended H2S recertification to $1,000 for MFR, with typical class sizes of 6–20 participants.
WCFF's underlying technology stack is modest and primarily third-party: online and blended theory delivery runs through the RapidLMS platform and Saga Universal Training's portal (wcfftraining.rapidlms.com), while hands-on assessment occurs at WCFF's brand-new 30,000 sq ft Edmonton facility with classrooms, a computer lab, indoor bay, and outdoor equipment space. The company does not develop proprietary technology platforms and offers no public API.
WCFF generates revenue through three streams: per-participant course tuition and certification fees (the majority), onsite and private group training at client locations, and online/blended course fees via Saga/RapidLMS. Go-to-market combines direct-to-consumer booking through an online calendar and phone (780-469-4887), inbound enterprise inquiries, and partner referrals from organizations such as ATCO Gas, AltaPro Electric, Women Building Futures, and CLAC. Authorized Training Partner status with Saga Universal Training Corp.—a 2016 spin-off of WCFF's program development arm—and Authorized Training Provider status with Energy Safety Canada underpin the regulatory credibility of the catalog.
Western Canada Fire & First Aid firmographics
Firmographics- Name
- Western Canada Fire & First Aid
- Legal name
- Western Canada Fire & First Aid Inc.
- Website
- https://wcff.ca
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Western Canada Fire & First Aid is a privately held Edmonton-based occupational health and safety training company, founded in 1996, delivering instructor-led, onsite, blended, and online First Aid, CPR, Powered Mobile Equipment, Industrial Safety, Energy Safety Canada, and Medical First Responder courses to industrial, construction, oil and gas, and emergency response workforces in Alberta.
- Ownership category
- akta.pro rank
Western Canada Fire & First Aid industry classification
Industry- Product category
- Occupational Health and Safety Training
- NAICS
- Technical and Trade Schools (61151), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, Fire Safety & Evacuation (EDABAEAE)
- akta.pro secondary industries
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), EMS Education, Training & Simulation Centers (HLAFANAL), Occupant Fire Safety Training, Drills & Warden Programs (BPABAHAM), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
Keywords
Where Western Canada Fire & First Aid is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Western Canada Fire & First Aid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Course Tuition and Certification Fees: WCFF generates the majority of its revenue from course registration fees charged to individuals and organizations for safety training courses including First Aid & CPR, Powered Mobile Equipment, Industrial Safety, Energy Safety Canada courses, and Medical First Responder Training. Fees are charged per course, per participant, with pricing varying by course type, duration, and certification level. Course fees range from $80 (H2S Alive Blended recertification) to $1,000 (Medical First Responder program).
- Onsite and Private Group Training: WCFF offers onsite training at client locations, accommodating group bookings and customized training solutions for specific organizations and industries. This service generates additional revenue through private course delivery beyond their public calendar offerings.
- Online and Blended Course Fees: WCFF delivers online theory components and blended learning options through partnerships with Saga Universal Training and Saga's RapidLMS platform. Students pay for online certification courses (e.g., WHMIS, TDG, Ground Disturbance Level I & II) via the LMS platform, with theory and practical components priced separately for certain courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Powered Mobile Equipment (PME) - Individual Equipment (Skilled Operator) |
| Unit Pricing | Pay-as-you-go | Powered Mobile Equipment (PME) - Combos |
| Unit Pricing | Pay-as-you-go | Energy Safety Canada Mobile Elevating Work Platforms |
| Unit Pricing | Pay-as-you-go | Mobile Elevating Work Platform - Scissor Lift |
| Unit Pricing | Pay-as-you-go | H2S Alive - Blended Recertification (ESC) |
| Unit Pricing | Pay-as-you-go | Ground Disturbance Level II |
| Unit Pricing | Pay-as-you-go | Wood Buffalo Wildlife Awareness & Intermediate |
| Unit Pricing | Pay-as-you-go | Medical First Responder (MFR) Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Western Canada Fire & First Aid product offering
Product offeringCore offering
Western Canada Fire & First Aid delivers occupational health and safety training including First Aid & CPR, Powered Mobile Equipment (PME), Industrial Safety, Energy Safety Canada (ESC), and Medical First Responder (MFR) programs. Training is delivered via instructor-led classroom, onsite at client sites, blended (online theory plus in-person practical), and fully online awareness courses from the company's 30,000 sq ft Edmonton facility and through partner networks such as Saga Universal Training Corp.
Product overview
Western Canada Fire & First Aid offers a comprehensive portfolio of occupational safety training programs delivered through instructor-led classroom training, blended learning (online theory + in-person practical), and fully online awareness courses. The core offerings consist of five main product lines: (1) First Aid & CPR Training including Intermediate First Aid (2-day, $150), Basic First Aid (1-day), and recertification, meeting CSA Z1210-17 standards with Level C CPR & AED; (2) Powered Mobile Equipment Training for excavators, forklifts, skid steers, zoom booms, wheel loaders, and MEWPs with separate new operator and skilled operator tracks; (3) Industrial Safety Courses covering confined space entry/rescue, fall protection, fire safety, H2S, SCBA, crane rigging, ground disturbance, and ammonia awareness; (4) Energy Safety Canada Authorized Training Provider courses for oil sands-specific requirements including ESC Confined Space, ESC Fall Protection, H2S Alive, and ESC MEWP; and (5) Medical First Responder Training (MFR) aligned with Alberta EHS requirements at $1,000. Training is delivered at their 30,000 sq ft Edmonton facility, onsite at client locations, or through their online learning platform powered by Rapidlms in partnership with Saga Universal Training Corp.
Differentiator
Problem solved
Functional benefit
Products and services
- First Aid & CPR Training First aid and CPR training courses including Intermediate First Aid (2-day), Basic First Aid (1-day), and recertification programs, plus Level C CPR & AED training covering adult, child, and infant resuscitation. Meets CSA Z1210-17 standards and Alberta OHS requirements. Designed for workers who require certified first aid competency on Alberta job sites.
- Powered Mobile Equipment (PME) Training
- Industrial Safety Courses
- Energy Safety Canada (ESC) Courses
- Medical First Responder (MFR) Training
- Online Training (Blended and Online Awareness Courses)
- Wood Buffalo Wildlife Awareness
- Ground Disturbance Level II
- H2S Alive (Energy Safety Canada)
Quantifiable outcome
- Certificates valid for 3 years for most courses (2 years for rescue courses, BLS renewed annually)
- +3 more outcomes
Companies that use Western Canada Fire & First Aid
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Western Canada Fire & First Aid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western Canada Fire & First Aid partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Saga Universal Training Corp.coreWCFF is an Authorized Training Partner of Saga Universal Training Corp. In 2016, WCFF's program development branched out as a separate entity that became Saga Universal Training Corp. WCFF delivers Saga's First Aid, Powered Mobile Equipment, Industrial, and Medical First Responder programs. Students complete theory through Saga's RapidLMS platform and book practical assessments through WCFF. This partnership is foundational to WCFF's course delivery model.
- Energy Safety CanadacoreWCFF is an Authorized Training Provider of Energy Safety Canada (ESC) courses. These include ESC Confined Space, ESC Fall Protection, ESC H2S Alive, ESC H2S Alive Blended Renewal, ESC MEWP, and Wood Buffalo Wildlife Awareness. Being listed as an ESC-authorized provider is a key credential that enables WCFF to serve oil and gas sector clients including Suncor.
- Canadian Occupational WellnessminorCanadian Occupational Wellness provides occupational testing services including audiometric testing, spirometry, and vision screening. They bring services directly to WCFF's workplace, providing convenient and effective solutions minimizing disruption. This is a vendor relationship supporting WCFF's training operations.
- Fireweed Heavy Truck & Equipment RepairsminorFireweed Heavy Truck & Equipment Repairs provides professional diesel mechanics for commercial truck and heavy equipment repair in Edmonton, Alberta. They serve as the go-to maintenance provider for WCFF's training fleet, ensuring equipment is operational for PME training courses.
- Safety Direct Ltd.minorSafety Direct Ltd. is a leading manufacturer of fall protection equipment meeting high safety standards. They have customized WCFF's full-body harnesses with the WCFF logo, serving as a branded equipment supplier for fall protection training.
- VĪV Mental HealthminorVĪV Mental Health provides specialized workplace mental health training, leadership development, strategy implementation, small business support, and improved access to mental health resources. They support businesses across Canada and have been featured in WCFF's Vendor Spotlight, suggesting a complementary training partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Western Canada Fire & First Aid competitors and assessment
Company assessmentOthers
- Energy Safety Canada: The standards body and authorized-provider gatekeeper for H2S Alive, ESC Fall Protection, ESC Confined Space, and other oil and gas certifications. WCFF is an Authorized Training Provider under Energy Safety Canada, so they sit on the same side of the ecosystem — comparable through course standards and customer overlap, but ESC is a regulator rather than a competitor.
Direct peers
- St. John Ambulance Canada: National not-for-profit provider of first aid, CPR, and emergency response training across Canada. Direct overlap with WCFF's First Aid & CPR and Medical First Responder offerings, including CSA-aligned certification programs. Competes for the same employers seeking standardized first aid certification, but operates through branch-based delivery rather than a single facility.
- Canadian Red Cross First Aid Program: Major national provider of workplace first aid and CPR certification courses meeting federal and provincial OHS standards. Direct competitor for first aid training market share among Alberta employers, with strong brand recognition and broader geographic reach than WCFF.
Regional players
- Safety Services Manitoba: Provincial safety association providing occupational health and safety training and consulting in Manitoba. Operates a comparable one-stop training portfolio (first aid, PME, confined space, WHMIS) and serves an adjacent Western Canadian market to WCFF, but is not active in Alberta.
- NAIT (Northern Alberta Institute of Technology): Edmonton-based polytechnic offering continuing education and corporate safety training including first aid, H2S, and heavy equipment operator courses. Comparable to WCFF through course catalog overlap and shared Edmonton catchment, though NAIT operates within a broader educational institution context.
- SAIT (Southern Alberta Institute of Technology): Calgary-based polytechnic with corporate training and continuing education offerings that include workplace safety, first aid, and equipment certifications. Comparable to WCFF in course scope and Western Canadian focus, but anchored in Calgary rather than Edmonton.
Broad incumbents
- Workplace Safety & Prevention Services (WSPS): Ontario-based health and safety association offering occupational safety training, consulting, and e-learning across multiple industries. Provides training in first aid, WHMIS, confined space, fall protection, and PME — closely aligned with WCFF's catalog — though its geographic core is Ontario.
- Construction Safety Training System (CSTS): Industry-funded provider of construction-oriented safety training (CSTS-09, OSSA programs) widely used across Western Canadian construction sites. Comparable to WCFF's Industrial Safety and PME offerings for construction customers, though CSTS focuses more on awareness-level certifications and less on equipment operation.
Emerging players
- SureHire Occupational Testing Services: Western Canadian provider of occupational testing, drug and alcohol screening, and fitness-for-duty assessments, with growing safety training offerings. Adjacent comparable through shared industrial customer base and overlap with WCFF's employer-compliance value proposition, though SureHire's primary focus is testing rather than training.
- Steeplejack Safety Services: Alberta-based safety training and consulting provider offering fall protection, confined space, and rescue courses with a similar regulatory-compliance focus. Comparable through course catalog and Edmonton/Alberta geographic overlap, though smaller in scale and lacking WCFF's PME equipment training depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Western Canada Fire & First Aid social profiles
Digital presenceWestern Canada Fire & First Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Canada Fire & First Aid leadership team
Management profileNumber of profiles
Western Canada Fire & First Aid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Western Canada Fire & First Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Canada Fire & First Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Canada Fire & First Aid
What does Western Canada Fire & First Aid do?
Western Canada Fire & First Aid delivers occupational health and safety training including First Aid & CPR, Powered Mobile Equipment (PME), Industrial Safety, Energy Safety Canada (ESC), and Medical First Responder (MFR) programs. Training is delivered via instructor-led classroom, onsite at client sites, blended (online theory plus in-person practical), and fully online awareness courses from the company's 30,000 sq ft Edmonton facility and through partner networks such as Saga Universal Training Corp.
Is Western Canada Fire & First Aid a public or private company?
Western Canada Fire & First Aid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Western Canada Fire & First Aid founded?
Western Canada Fire & First Aid was founded in 1996. It employs 11 to 50 people.
Where is Western Canada Fire & First Aid based?
Western Canada Fire & First Aid is headquartered in Edmonton, Canada, in the North America region.
How does Western Canada Fire & First Aid make money?
Three revenue lines are on record. Course Tuition and Certification Fees are the primary driver. The others are onsite and Private Group Training and online and Blended Course Fees.
Who are Western Canada Fire & First Aid's main competitors?
Energy Safety Canada is listed as an others. Direct peers are St. John Ambulance Canada and Canadian Red Cross First Aid Program. Regional players are Safety Services Manitoba, NAIT (Northern Alberta Institute of Technology) and SAIT (Southern Alberta Institute of Technology). Broad incumbents are Workplace Safety & Prevention Services (WSPS) and Construction Safety Training System (CSTS). Emerging players are SureHire Occupational Testing Services and Steeplejack Safety Services.
Does Western Canada Fire & First Aid have an API?
No public API is recorded for Western Canada Fire & First Aid.
What industry is Western Canada Fire & First Aid in?
Western Canada Fire & First Aid's product category is Occupational Health and Safety Training. Its primary akta.pro industry code is EDABAEAE, Emergency Response, Fire Safety & Evacuation, with a secondary code of BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 61151 and its SIC code is 8200.