What Safety Services Manitoba does

Safety Services Manitoba (SSM) is a Winnipeg-based non-profit safety training and consulting organization founded in 1964 that operates two main divisions: Occupational Safety and Road Safety. The Occupational Safety division delivers instructor-led courses in-person at its Winnipeg headquarters and St. Andrews off-road vehicle training site, via live remote training on Zoom, and through an online subscription at $5 per employee per month hosted on BISTrainer.com. Core offerings span equipment operation (forklift, aerial lift, skid steer, telehandler, crane), hazard awareness (confined space, lockout, fall protection, WHMIS), regulatory compliance (Manitoba OH&S Law), and specialized topics (incident investigation, scaffolding, respirator fit testing, hearing conservation). The Road Safety division provides MPI-approved courses (Responsible, Novice, Defensive Driving), multi-level motorcycle training from beginner through instructor development, corporate fleet programs (ATV/UTV, snowmobile, trailer towing), and a Manitoba Justice-affiliated Impaired Driver Program.

Revenue is generated through per-person and group course fees ranging from roughly $90 to $4,999, an online subscription model, project-based consulting (safety audits, COR/SAFEWork certification preparation, fire safety plans, industrial hygiene through HLC Consulting, fire/protective services through KGI Canada), and a Total Training Management (TTM) subscription offering enterprise clients a fixed monthly fee over a three-year term. Distribution spans direct sales, Salesforce-based online registration portals, on-site training delivery, and strategic partnerships with Manitoba Public Insurance, Manitoba Justice, St. John Ambulance, the University College of the North, and the All Terrain Vehicle Association of Manitoba. Customer segments range from Manitoba employers needing regulatory compliance to individual workers, drivers, and corporate fleets; notable clients include Manitoba Hydro, Day & Ross Transportation, Vector Construction, Université de Saint-Boniface, and the Government of Manitoba.

Name

Safety Services Manitoba

Legal name

Safety Services Manitoba

Website

https://safetyservicesmanitoba.ca

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Safety Services Manitoba is a Winnipeg-based non-profit founded in 1964 that provides occupational and road safety training, consulting, and certification services to Manitoba employers, workers, drivers, and corporate fleets.

Ownership category

akta.pro rank

Product category

Occupational and Road Safety Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430), Testing Laboratories and Services (54138)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Compliance, Safety & Regulatory Training (BPACANAC)

akta.pro secondary industries

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM), Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL), Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)

Keywords

• Occupational safety training
• Road safety education
• Workplace safety consulting
• COR certification preparation
• Forklift operator training

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Safety Services Manitoba generates revenue primarily through instructor-led training courses delivered at their Winnipeg facility, on-site at client locations, and via live remote training. Course fees vary by program (ranging from $90 to $4,999 per person or $850 to $3,875 for group rates). The Total Training Management (TTM) program provides a fixed monthly fee subscription model for comprehensive safety training over a three-year term.
2. Online Training Subscriptions: Monthly subscription model at $5 per employee per month, allowing access to all online courses. Quarterly and yearly payment options available. Individual online courses also sold separately from $29.95 to $99.95 per course.
3. Consulting Services: Revenue generated from professional safety consultant services, safety audits and assessments, COR and SAFEWork certification preparation, industrial hygiene testing and consulting, fire safety plans, and safety program development. These are billed as project-based or retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

Safety Services Manitoba provides occupational and road safety training and consulting services across Manitoba. The company delivers instructor-led courses (in-person and live remote via Zoom), online training through BISTrainer.com, and the Total Training Management (TTM) subscription program for enterprise clients. Core offerings also include safety audits, COR/SAFEWork certification preparation, fire safety plans, industrial hygiene testing, and professional safety consultant staffing on contract.

Product overview

Safety Services Manitoba (SSM) is a non-profit safety training and consulting organization serving Manitobans for six decades. The company operates two primary divisions: Occupational Safety and Road Safety. The Occupational Safety division offers instructor-led courses (in-person and live remote via Zoom), online training through BISTrainer.com, and consulting services including safety audits, COR/SAFEWork certification preparation, fire safety planning, industrial hygiene, and professional safety consultants. The Road Safety division provides MPI-approved driving courses, motorcycle training (beginner to instructor levels), corporate driving programs, and recreational ORV training. Additional offerings include the HSP Certificate Program (a 5-month professional designation), Total Training Management subscription, and annual events including the SSM OHS Conference (550+ delegates). The company partners with organizations including St. John Ambulance, HLC Consulting, KGI Canada, UCN, and ATVMB Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Occupational Safety Courses Comprehensive workplace safety training covering equipment operation (forklifts, aerial lifts, skid steers), hazard awareness (confined space, lockout, fall protection), regulatory compliance (WHMIS, Manitoba OH&S Law), and specialized topics (incident investigation, inspections, first aid, chainsaw safety, scaffolding, respirator fit testing).
• Train the Trainer Courses Internal trainer certification programs enabling organizations to certify their own staff as trainers for equipment operation and safety topics.
• Total Training Management (TTM) Subscription-based enterprise safety training program offering unlimited access to all SSM courses for a fixed monthly fee over a three-year term, including training record management and flexible scheduling.
• Road Safety Programming MPI-approved driving courses including Responsible Driver Course, Novice Driver Course, Defensive Driving Course, plus free ATV/snowmobile safety and mature driver workshops.
• Motorcycle Training Multi-level motorcycle certification program from beginner (Gearing Up) through intermediate (Next Gear), skills refresher, 3-wheeled motorcycles, to instructor development.
• Corporate Driving Programs Fleet and corporate driver training including ATV/UTV, snowmobile, trailer towing, driver evaluation, and school bus driver courses.
• Health & Safety Professional (HSP) Certificate Program 5-month professional certification program providing comprehensive occupational health and safety knowledge through evening Live Remote training sessions. Program price: $4,999.
• Recreational Off Road Vehicle (ORV) Training Hands-on ATV and UTV rider safety training provided in partnership with ATVMB Inc., covering operating procedures, braking, terrain traversal, and safety gear requirements.
• Impaired Driver Program 2-day (16-hour) workshop for first-time impaired driving offenders offered in collaboration with Manitoba Justice, including Impaired Driver Workshop and Vision Zero Workshop.
• Professional Safety Consultant Services Contract-based qualified health and safety professionals providing job task analysis, incident investigation, workplace inspection, policy development, compliance audits, and customized workplace training.
• Safety Audits & Assessments Systematic independent audits identifying workplace hazards and providing recommendations to eliminate or reduce risk; includes Workplace Safety and Health Assessments with written reports on hazards and priorities.
• Safety Program Development Customized safety management system development through a three-step process (initial meeting, system development, orientation) resulting in a user-friendly safety manual with ongoing coaching.
• Fire Safety Plans Building fire safety plan development including initial assessment, electronic and hard copy manuals, wall maps, fire plan box, and in-person debrief. Compliant with Manitoba Fire Code requirements.
• Fire Safety & Protective Services Comprehensive fire safety services in partnership with KGI Canada including fire plans, disaster/emergency response plans, fire extinguisher training, simulations, drills, active shooter training, and fire inspections.
• Industrial Hygiene Services Industrial hygiene training and consulting in partnership with HLC Consulting Ltd., covering occupational hygiene, mould, asbestos, infection control, water restoration, and worker exposure testing for chemical and biological agents.
• COR & SAFEWork Certified Preparation Certification preparation services for COR, SECOR, and SAFEWork programs including gap analysis, safety program creation, mock audits, documentation assistance, and on-site training.
• Hearing and Respirator Fit Testing On-site or appointment-based hearing conservation programs and qualitative/quantitative respirator fit testing services to ensure proper protective equipment fitting.
• Safety Shutdown Services On-site field safety personnel for plant shutdowns including site safety coordination, daily safety schedules, PPE review, audits, contractor controls, and orientations.
• Online Safety Training Self-paced online courses via BISTrainer.com covering aerial lift, confined space, due diligence, fall protection, forklift, ladder safety, lockout, TDG, and WHMIS 2015. Subscription option at $5/employee/month.
• Live Remote Training Facilitator-led virtual classroom training delivered via internet with real-time engagement. Runs 8:00am-2:00pm for full-day courses, 8am-12pm or 1pm-5pm for half-day classes.
• Northern Manitoba Training Occupational safety training delivered in partnership with UCN (University College of the North) with local trainers available in Northern Manitoba.
• SSM OHS Conference Annual occupational health and safety conference bringing together over 550 delegates. Features world-class speakers, interactive sessions, and networking opportunities.
• Operation Red Nose Free volunteer-run designated driver service operating during holiday season. In 2024, 1,418 volunteers provided 2,210 rides across eight Manitoba communities, raising nearly $50,000 for youth organizations. Founded by MPI.

Quantifiable outcome

• 2,210 safe rides provided through Operation Red Nose 2024
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core.

• Manitoba Public Insurance (MPI)coreStrategic or Co-development PartnerMPI is the founding sponsor of Operation Red Nose (28 years running), providing free designated driver service during holidays. MPI has been a proud supporter for more than two decades. SSM facilitates the program on behalf of MPI and supporting partners. They also collaborate on ORV safety initiatives, including media events with Minister of Justice, and joint safety programs throughout the calendar year.
• Manitoba JusticecoreStrategic or Co-development PartnerManitoba Justice collaborates with SSM on the Impaired Driver Program, a 2-day workshop for first-time impaired driving offenders. This program offers an alternative to criminal code proceedings, focusing on reducing recidivism and enhancing road safety.
• St. John AmbulancecoreStrategic or Co-development PartnerSSM partners with St. John Ambulance to offer First Aid training in Winnipeg. This includes Emergency First Aid (1-day, $110/person) and Standard First Aid CPR-C & AED (2-day, $160/person) courses at St. John Ambulance's Winnipeg location and on-site.
• University College of the North (UCN)coreStrategic or Co-development PartnerSSM partners with UCN to deliver occupational safety training in Northern Manitoba. This partnership provides local trainers in the north, saving clients travel costs and providing quick turnaround for safety training needs.
• HLC Consulting LtdcoreStrategic or Co-development PartnerSSM offers a full range of Industrial hygiene training and consulting services in partnership with HLC Consulting Ltd. Services include occupational hygiene basics, mould, asbestos, infection control, water restoration, industrial hygiene testing, and consulting services.
• KGI CanadacoreStrategic or Co-development PartnerSSM offers a full range of fire safety and protective services in partnership with KGI Canada. Services include fire plans, disaster/emergency response plans, training and simulation services, fire extinguisher training, fire drills, active shooter training, evacuation signs, and fire inspections, audits and testing.
• All Terrain Vehicle Association of Manitoba Inc. (ATVMB)coreStrategic or Co-development PartnerSSM provides recreational off-road vehicle (ORV) training in partnership with ATVMB Inc. The 6-8 hour course is held at SSM's St. Andrews training site or on-site. Students must provide their own ORV and proper riding gear. ATV Manitoba supports hands-on training to ATV riding clubs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Young Drivers of Canada: National driver training franchise offering in-class and in-car courses. Directly comparable to SSM's MPI-approved driving courses, defensive driving, and corporate fleet training, serving similar learner demographics and competing for provincial driving school market share.
• Workplace Safety & Prevention Services (WSPS): Ontario-based non-profit providing occupational health and safety training, consulting, and certification to employers. Most directly comparable peer: similar mission, similar delivery model (in-person, e-learning, consulting), same compliance training focus, just in a different province.
• Construction Safety Association of Manitoba: Manitoba-based construction industry safety association providing COR/SECOR training, site safety services, and consulting. Directly competes with SSM's occupational safety division for Manitoba construction employers and shares the same provincial regulatory regime.

Emerging players

• SafetyCulture: Global SaaS company offering the iAuditor platform with training courses (SafetyCulture Academy) and inspection tools. Emerging competitor in the digital safety training space that could pressure SSM's online subscription pricing and SMB market over time.

Broad incumbents

• St. John Ambulance Canada: National charity providing First Aid, CPR, and safety training across Canada. SSM is currently a partner of St. John Ambulance for First Aid delivery in Winnipeg, but St. John also offers competing workplace First Aid programs in the same market.
• Canada Safety Council: National non-profit dedicated to safety across road, home, work, and leisure. Overlaps with SSM on road safety programming (motorcycle, impaired driving, ATV) and occupational training, but with a broader national mandate and less focus on Manitoba-specific compliance training.
• Canadian Centre for Occupational Health and Safety (CCOHS): Federal national body providing OHS information, training resources, and e-learning courses across Canada. Comparable in subject matter and course catalog breadth, but with national scope and a less regional/in-person service model.

Regional players

• Nova Scotia Safety Council: Provincial safety council offering driver improvement, motorcycle training, and occupational safety courses in Nova Scotia. Highly comparable business model and course mix to SSM but operating in a different province, making it a useful regional peer for benchmarking.
• Alberta Municipal Health and Safety Association (AMHSA): Alberta-based non-profit providing occupational health and safety training, audits, and COR preparation to municipal and public-sector employers. Comparable peer: provincial non-profit, similar compliance training focus, but geographically separate.
• Saskatchewan Safety Council: Saskatchewan non-profit offering driver improvement, occupational safety courses, and community safety programs. Mirrors SSM's dual occupational/road safety model at a provincial scale, serving as a strong regional comparator for product mix and partnership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Services Manitoba