VĪV Mental Health

What VĪV Mental Health does

VĪV Mental Health is a privately held, founder-led social enterprise headquartered in Edmonton, Alberta, operating under the legal entity VIV Solutions Inc. Founded in 2020-2021 by Kristopher Marks, a CMHA-Certified Psychological Health & Safety Advisor, Red Seal journeyman machinist, professional musician, and trauma survivor, the company delivers mental health education, training, consulting, workshops, and keynote presentations to workplaces, schools, communities, and not-for-profit organizations across Alberta and Western Canada.

The company's core products include Workplace Mental Health Services (consultation, strategy development, leadership and employee training, and team-building events), Communities & Schools Programs (classroom presentations, parent and educator workshops), the InstruMental Health therapeutic music program, and the Workplace Mental Health Support (WMHS) subscription for small businesses. The underlying methodology is trauma-informed and human-delivered, anchored by the founder's lived experience and multidisciplinary expertise rather than proprietary technology. A 19-episode podcast and active presence across six social platforms (@vivmentalhealth) function as top-of-funnel community-building and thought-leadership assets.

VĪV generates revenue primarily through professional-services engagements — project-based training, consulting, and keynote fees — plus a modest subscription stream from WMHS. Pricing is quote-based and not publicly disclosed. Named clients span government (Alberta Health Services, City of Edmonton), nonprofit/advocacy (CMHA, Mental Health Commission of Canada, Alberta Cancer Foundation, Hockey Canada), enterprise (Fountain Tire, Shell, Sherritt International, Hy-Lok, IntouchCX), and education (University of Alberta, Edmonton Public Schools, Loyalist College). The company is bootstrapped, with no external funding rounds disclosed, and operates with 1-10 employees.

Name

VĪV Mental Health

Legal name

VIV Solutions Inc.

Website

https://vivmentalhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

VĪV Mental Health is an Edmonton-based social enterprise delivering trauma-informed mental health training, consulting, workshops, and keynote presentations to workplaces, schools, and communities across Western Canada, led by CMHA-certified founder Kristopher Marks.

Ownership category

akta.pro rank

Product category

Mental Health Education and Training Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industries

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Mental health training
• Workplace wellness consulting
• Psychological safety advisory
• Therapeutic music programs
• Mental health education

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Mental Health Training & Consulting: Professional services including consultation, strategy development, employee and leadership training, workshops, and team-building events for corporate clients. Offered in-person and virtual formats. Revenue generated through project-based fees and consultation bookings.
2. Community & School Programs: Mental health education services for schools, communities, and not-for-profit organizations including classroom presentations, parent/caregiver workshops, educator training, and community events.
3. Keynote Speaking & Event Hosting: Fee-based keynote presentations, conference speaking, event hosting, and panel discussions delivered by Kristopher Marks. Pricing varies by event type, duration, and location.
4. Workplace Mental Health Support (WMHS) Subscription: Subscription-based, per-use service providing teams personal access to a CMHA-Certified Psychological Health & Safety Advisor. Flexible and confidential service for small businesses without extensive benefits or HR departments.
5. Media Production & Podcast: Podcast production services including the VĪV Mental Health Podcast and production of three additional podcasts for the Alberta Cancer Foundation. Revenue from podcast hosting, sponsorships, and media production contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VĪV Mental Health is a social enterprise that delivers mental health training, consulting, workshops, keynote speaking, and educational media for workplaces, schools, and communities, primarily in Alberta and Western Canada. Its flagship paid offerings include the InstruMental Health Therapeutic Music Program, the Workplace Mental Health Support (WMHS) subscription for small businesses, and structured consulting, strategy, and training engagements delivered in-person or virtually by CMHA-certified advisors.

Product overview

VĪV Mental Health is a social enterprise offering a comprehensive portfolio of mental health education and support services. The core offerings include the InstruMental Health Therapeutic Music Program (an interactive music-based wellness program), the VĪV Mental Health Podcast (educational media content), Workplace Mental Health Services (consulting, strategy, and training), and Communities & Schools Programs (presentations, workshops, and educator training). These services are delivered through in-person and virtual training, leadership development, team-building events, keynote presentations, and community engagement activities. The company serves workplaces, schools, communities, and individuals across Alberta with a human-focused, multidisciplinary approach.

Differentiator

Problem solved

Functional benefit

Brands

• InstruMental Health: An interactive therapeutic music program designed to support mental wellness, build connection, and promote self-expression using a blend of hands-on activities, group discussions, and guided music exploration.

Products and services

• InstruMental Health Therapeutic Music Program An interactive therapeutic music program designed to support mental wellness, build connection, and promote self-expression using music, rhythm, lyrics, creativity, and collaboration. Participants learn how music can reduce stress, encourage self-expression, build confidence, resilience, and community; no musical experience is required.
• VĪV Mental Health Podcast An educational media product offering a fresh look at how to talk about, access, and understand mental health, covering stigmas, trauma, day-to-day maintenance, social media effects, and workplace mental health, guided by health professionals, the host's personal journey, and inspiring personal stories.
• Workplace Mental Health Services Mental health support, training, and strategy services for leaders and teams including consultation, engagement, strategy development, and employee and leadership training; delivered in-person and virtually, adapted for any industry and team size, with trades-specific programs available.
• Communities & Schools Programs Mental health programs and education for schools, communities, and not-for-profit organizations encompassing classroom presentations, parent and caregiver workshops, educator training, and community events.
• Workplace Mental Health Support (WMHS) A subscription-based, per-use service providing teams personal access to a CMHA-Certified Psychological Health & Safety Advisor, designed as a flexible and confidential solution for small businesses without extensive benefits or HR departments.
• Speaking & Events Fee-based keynote presentations, conference speaking, event hosting, and panel discussions delivered by Kristopher Marks covering mental health, workplace culture, leadership, and psychological safety, available in half-day, full-day, and multi-session formats.

Quantifiable outcome

• 40% of Canadian employees reported taking time off due to mental health concerns in the last five years
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Canadian Mental Health Association (CMHA)coreStrategic or Co-development PartnerVĪV founder Kristopher Marks holds Certified Psychological Health & Safety Advisor certification through CMHA. Services delivered by CMHA-Certified advisors. Relationship includes professional certification, credibility endorsement, and alignment with CMHA mental health standards.
• Mental Health Commission of CanadacoreStrategic or Co-development PartnerFeatured as client/partner organization. Mental health advocacy and support collaboration. VĪV provides mental health education and training services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Headspace operates a workplace mental health offering (Headspace for Work) that combines meditation, coaching, and therapy content for employers. Comparable to VĪV in addressing workplace mental wellness but at a much broader consumer and enterprise scale.
• Calm Business: Calm Business provides employer-licensed meditation, sleep, and mental wellness content to organizations worldwide. Overlaps with VĪV's mental wellness and resilience training positioning but distributes through self-serve digital subscriptions rather than live facilitation.
• TELUS Health (formerly LifeWorks): TELUS Health is the largest Canadian EAP and digital mental health platform following its acquisition of LifeWorks. It serves employers across Canada with teletherapy, coaching, and wellbeing programs — directly competing for the same workplace mental health budget that VĪV targets.
• GreenShield + Workplace Strategies for Mental Health: Workplace Strategies for Mental Health is a Canada Life initiative providing mental health training and resources to Canadian employers, including manager toolkits and learning modules. A long-standing Canadian incumbent in the same employer-mental-health training category as VĪV.

Direct peers

• Lyra Health: Lyra is a US-based workplace mental health platform offering EAP, therapy, coaching, and self-care to employer clients globally. Closely comparable to VĪV's vision of employer-sponsored mental health support, though at vastly greater scale and technology depth.
• Inkblot Therapy: Inkblot is a Canadian digital mental health platform offering therapy, coaching, and EAP-style services to employers and individuals. Directly comparable to VĪV's workplace mental health focus and Canadian market positioning, though heavier on clinical delivery.
• Modern Health: Modern Health is a global workplace mental health platform combining therapy, coaching, meditation, and learning content for enterprise clients. Same employer-sponsored mental health category as VĪV, but delivered through a fully technology-enabled, scalable model.

Regional players

• Maple: Maple is a Canadian virtual care platform offering therapy, psychiatry, and primary care through employer and individual plans. Comparable as a Canadian workplace mental health access provider, though focused on clinical telehealth rather than training and consulting.

Emerging players

• Wysa: Wysa is an AI-driven mental health chatbot and self-care platform with employer and health-plan distribution, including in Canada. Comparable to VĪV's objective of accessible, scalable workplace mental health support, but via asynchronous digital tooling rather than live training.
• Sprout Wellness Solutions: Sprout is a Canadian workplace wellness platform providing mental health support, training, and resources to SMB and mid-market employers. Closely comparable to VĪV's SMB-focused WMHS subscription positioning in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vivmentalhealth
• YouTubeyoutube.com/@vivmentalhealth
• Facebookfacebook.com/vivmentalhealth
• LinkedInlinkedin.com/company/vivmentalhealth
• Instagraminstagram.com/vivmentalhealth
• TikToktiktok.com/@vivmentalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VĪV Mental Health