Vaquera
Vaquera is a New York City-based contemporary fashion brand founded in 2016 that sells ready-to-wear apparel and accessories directly to consumers via its Shopify storefront, featuring trompe l'oeil prints and hybrid garment designs priced from $60 to $1,715 USD.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vaquera does
Vaquera is a New York City-based contemporary fashion brand founded in 2016 that designs and sells ready-to-wear apparel and accessories through its direct-to-consumer Shopify storefront at vaquera.nyc. The brand's portfolio spans five categories — Tops, Bottoms, Dresses, Outerwear, and Accessories — distinguished by trompe l'oeil graphic prints, hybrid garment constructions (such as slip-skirt tall tees and bra-printed button-downs), and conceptually named products. Manufacturing is geographically distributed across Turkey, Tunisia, Portugal, Italy, Poland, Bulgaria, and the United States, indicating an established multi-country supply chain.
Pricing ranges from $60 USD (entry-level tank tops) to $1,715 USD (silk slip dress), positioning the brand in the contemporary-to-entry-luxury segment. The business model is one-time direct product sales through the Shopify storefront, supplemented by a wholesale stockists channel and an organic marketing mix of Instagram and email newsletter. The company operates with 1-10 employees and is privately held with no disclosed funding rounds, institutional investors, or parent company. Most inventory is currently offered at roughly 50% off through an end-of-season sale, and the catalog includes a recent extension into fragrance (Classique Perdu, $85). No revenue figures, customer logos, or management team details are publicly disclosed.
Vaquera firmographics
Firmographics- Name
- Vaquera
- Legal name
- Vaquera
- Website
- https://vaquera.nyc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vaquera is a New York City-based contemporary fashion brand founded in 2016 that sells ready-to-wear apparel and accessories directly to consumers via its Shopify storefront, featuring trompe l'oeil prints and hybrid garment designs priced from $60 to $1,715 USD.
- Ownership category
- akta.pro rank
Vaquera business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories sold directly through the brand's e-commerce website. Products include tops, bottoms, dresses, outerwear, and accessories with price points ranging from $60 to over $1,700.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase pricing for fashion apparel and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Vaquera product offering
Product offeringCore offering
Vaquera designs and sells a contemporary ready-to-wear fashion line spanning tops, bottoms, dresses, outerwear, and accessories, sold directly to consumers through its Shopify-powered e-commerce site. The brand's signature is trompe l'oeil graphic prints and hybrid garment constructions combining different clothing categories (e.g., attached slip skirts to tees). Products are priced from $60 to $1,715 USD, with most items currently offered at end-of-season sale discounts.
Product overview
Vaquera is a New York City-based contemporary fashion brand offering a distinctive portfolio of ready-to-wear clothing and accessories. The brand is characterized by its avant-garde aesthetic, trompe l'oeil graphic prints, and unconventional deconstructed designs. The product portfolio spans five core categories: Tops (including T-shirts, polo shirts, sweaters, hoodies, and tall tees), Bottoms (jeans, shorts, and skirts), Dresses (slip dresses, draped dresses, and rose dresses), Outerwear (jackets), and Accessories (sunglasses, bags, hats, belts, jewelry, and fragrances). Signature product lines include the trompe l'oeil collection featuring realistic graphic prints of lingerie and other elements, tall tee styles combining T-shirt silhouettes with attached dress or skirt elements, and statement accessories like cat eye sunglasses and leather bags. Products are priced from $60 to $1,715 USD, with a significant end-of-season sale offering discounts across the entire collection.
Differentiator
Problem solved
Functional benefit
Products and services
- SILVER CAT EYE SUNGLASSES
Companies that use Vaquera
Customer profileSegments1 record
Ideal customer profiles1 record
Vaquera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vaquera partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vaquera competitors and assessment
Company assessmentBroad incumbents
- Marc Jacobs: Established NYC-based contemporary/luxury designer brand with multi-category apparel and accessories. Comparable NYC creative roots and DTC-plus-wholesale distribution, though at significantly larger scale.
- Acne Studios: Stockholm-based contemporary fashion house with apparel, accessories, and denim across DTC and wholesale channels. Comparable hybrid-construction aesthetic and contemporary price band.
- Maison Margiela: Avant-garde Paris-based fashion house renowned for deconstruction and conceptual design. Overlaps with Vaquera on deconstructive aesthetic and trompe-l'oeil-adjacent visual language.
- Comme des Garçons: Tokyo-based conceptual fashion house with multi-brand portfolio spanning avant-garde ready-to-wear and accessories. Comparable in conceptual design philosophy and irreverent brand voice.
- Ganni: Copenhagen-based contemporary fashion brand with multi-category apparel and accessories, global wholesale network, and DTC e-commerce. Larger scale but comparable contemporary price-point positioning.
Direct peers
- Telfar: NYC conceptual fashion/accessories brand with cult following, DTC-led distribution, and crossover into bags and apparel. Comparable target customer and brand-led, hype-driven GTM motion.
- Sandy Liang: NYC contemporary fashion brand selling tops, dresses, outerwear and accessories through DTC Shopify storefront with selective wholesale. Comparable price architecture and indie team scale.
- Eckhaus Latta: NYC-based avant-garde contemporary fashion label with similar conceptual aesthetic, hybrid garment constructions, and DTC-plus-stockist distribution model. Operates at comparable price points and team scale.
- Collina Strada: NYC-based contemporary ready-to-wear label with conceptual prints, NYC Fashion Week presence, and DTC e-commerce plus stockist wholesale. Directly comparable in category mix and avant-garde positioning.
Emerging players
- MSCHF: Brooklyn-based conceptual brand producing limited drops of apparel, accessories, and objects with irreverent design language. Comparable in NYC art-school DNA and Instagram-led cultural marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vaquera social profiles
Digital presenceVaquera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaquera leadership team
Management profileNumber of profiles
Vaquera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaquera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaquera
What does Vaquera do?
Vaquera designs and sells a contemporary ready-to-wear fashion line spanning tops, bottoms, dresses, outerwear, and accessories, sold directly to consumers through its Shopify-powered e-commerce site. The brand's signature is trompe l'oeil graphic prints and hybrid garment constructions combining different clothing categories (e.g., attached slip skirts to tees). Products are priced from $60 to $1,715 USD, with most items currently offered at end-of-season sale discounts.
Is Vaquera a public or private company?
Vaquera is a private company. It is classified as unknown and is currently operating.
When was Vaquera founded?
Vaquera was founded in 2016. It employs 1 to 10 people.
How does Vaquera make money?
One revenue line is on record: direct Product Sales.
Who are Vaquera's main competitors?
Broad incumbents on record are Marc Jacobs, Acne Studios, Maison Margiela, Comme des Garçons and Ganni. Direct peers are Telfar, Sandy Liang, Eckhaus Latta and Collina Strada. MSCHF is listed as an emerging player.
Does Vaquera have an API?
No public API is recorded for Vaquera.