Responsive Spaces

What Responsive Spaces does

Responsive Spaces GmbH is an Austrian private limited company headquartered in Linz that operates as a creative technology studio, designing and producing interactive exhibitions, trade fair installations, brand spaces, and digital experience environments for institutional and corporate clients. The firm builds custom physical installations that integrate interactive technologies — including haptic interfaces, NFC triggers, laser-based tracking, real-time LED control systems, and rotary controls with haptic feedback — typically deployed as multi-sensory, walk-in experiences for events, museums, and corporate venues.

The company's client portfolio spans industrial conglomerates (Mondi Group, OMV, Energie AG, Primetals Technologies, ZKW Group), cultural and public institutions (Tabakfabrik Linz, Yogi Berra Museum), media and consumer brands (Cineplexx, Silhouette Group), and technology firms (Fabasoft). Revenue is generated through project-based professional services (design, build, install) with no public pricing, subscription, or licensing structure; engagements are scoped to event, exhibition, or campaign lifecycles.

The studio operates internationally across Austria, Germany, the Czech Republic, the United States, Mexico, and the UAE, with a flagship reference in the KSA Pavilion at Expo 2020 Dubai, which earned Guinness World Records awards in 2021. The firm is led by CEO Markus Pargfrieder and maintains a multidisciplinary team of approximately 11–50 employees, with a long-standing Core-tier partnership with Kraftwerk Living Technologies extending its delivery capacity on larger immersive projects.

Name

Responsive Spaces

Legal name

Responsive Spaces GmbH

Website

https://re-spaces.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Responsive Spaces is an Austrian creative technology studio that designs and builds interactive exhibitions, trade fair installations, and digital brand spaces integrating haptic, NFC, laser-tracking, and real-time LED control for enterprise clients across Europe, the Americas, and the Middle East.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Interior Design Services (54141), Industrial Design Services (541420), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interactive exhibition design
• Trade show installations
• Brand experience design
• Creative technology studio
• Location-based experiences

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Project-Based Installations: Design and creation of custom location-based brand experiences for enterprise clients. Projects range from trade show installations to permanent brand spaces, retail environments, and exhibition installations. Revenue generated through project contracts with specific client requirements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Responsive Spaces is a creative technology studio that designs and builds custom location-based brand experiences. Their core offerings include trade show and event installations, retail integration solutions, permanent brand space development, exhibition design, entertainment experiences, and digital prototyping, all combining hardware engineering with interactive software development to deliver immersive brand environments.

Product overview

Responsive Spaces operates as a studio for creative technology, offering a portfolio of service-based solutions rather than a unified software product. Their core offering encompasses six integrated service lines: Tradeshow/Event Services (digital trade fair concepts), Retail Integration (dynamic digital displays for retail), Brand Space Development (permanent brand showcase installations), Exhibition Design (interactive exhibition environments), Entertainment Experiences (VR and interactive storytelling), and Digital Prototyping (experimental spatial experiences). These services are delivered through interactive installations featuring technologies such as LED walls, projection mapping, digital signage, interactive media stations, and sensor-based systems. The company serves clients across corporate, cultural, and entertainment sectors with location-based brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tradeshow and Event Services Digital technology-enhanced trade fair concepts and event highlights that create memorable special moments through interactive experiences for enterprise clients participating in exhibitions and trade shows.
• Retail Integration Services Integrated digital elements for retail and sales spaces that combine architecture with dynamic, flexible displays and targeted interactivity to engage shoppers and elevate brand presence.
• Brand Space Development Design and creation of permanent brand showcase spaces including foyers, showrooms, and brandlands that bring brands to life through creative technology installations for corporate clients.
• Exhibition Design Captivating exhibition environments that enable active visitor engagement through innovative content presentation enhanced by technology, serving museums, cultural institutions, and corporate exhibition contexts.
• Entertainment Experiences Virtual reality and interactive experiences that redefine storytelling and create active audience participation, designed for entertainment venues and brand activation contexts.
• Digital Prototyping Experimental digital creation that pushes the boundaries of interactive technology to produce unique spatial experiences, supporting R&D and proof-of-concept work for client installations.

Quantifiable outcome

• Successfully delivered installations at major international trade shows including IAA Frankfurt, METEC, ADIPEC, Expo Dubai
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Kraftwerk Living TechnologiescoreTechnology or Integration · 1 January 2022Ongoing collaboration on multiple major installations including Tegernsee Phantastisch indoor attraction, KSA Pavilion at Expo Dubai 2020, and Cineplexx Wave installation. Kraftwerk provides audiovisual technology elements while Responsive Spaces contributes interactive parts and spatial installations.
• rubicomsupportingImplementation/ SI/ Consulting PartnerAgency for corporate history that collaborated with Responsive Spaces on Elisabethinen Linz 275th anniversary exhibition to design media station with illustrations and biographical content.
• MOOI DesignsupportingImplementation/ SI/ Consulting PartnerDesign studio collaboration on Elisabethinen Linz exhibition contributing to the overall design of the media station and content presentation.
• Heidlmair KommunikationsupportingStrategic or Co-development PartnerCommunication agency engaged by Delacon for IPPE 2018 trade fair booth. Responsive Spaces teamed up with Heidlmair to create the booth experience featuring the Digital Dandelion installation.
• Havas ViennasupportingChannel Partner/ Reseller/ DistributorAdvertising agency that invited Responsive Spaces to develop digital installation for the MAHÜ 10-18 construction project info container, based on architectural designs by OMA.
• LWZ Character DesignsupportingStrategic or Co-development PartnerCharacter designer team collaborated with Responsive Spaces on the Yogi Berra Museum Pitch! installation to create digital baseball game experience with character design.
• SYMA-SystemsupportingImplementation/ SI/ Consulting PartnerSystem provider partnered with Responsive Spaces on Welser Profile meeting and training center installations, contributing to the conceptual and design considerations from project beginning.
• dunkelblaufastschwarzsupportingStrategic or Co-development PartnerSalzburg-based design studio collaborated with Responsive Spaces on OMV Circular Economy installation at ADIPEC 2022, contributing design expertise for the staged room projection.
• Creative RegionsupportingStrategic or Co-development PartnerLocal creative development organization co-created Spot On concept with Responsive Spaces for temporary shop window installations showcasing local startups in Linz.
• Michael HolzersupportingStrategic or Co-development PartnerIndividual designer involved in Spot On concept development for Linz city shop window temporary stage installations for young companies.
• Office for Metropolitan Architecture (OMA)supportingTechnology or IntegrationInternationally renowned architecture firm whose architectural designs of the MAHÜ 10-18 building served as the basis for Responsive Spaces' digital installation, with a formally simplified model produced from OMA's designs.
• B&T Inventor SiblingssupportingStrategic or Co-development PartnerInventor siblings developed exclusively for Back in Time Prague exhibition, with their personalities, backstory, and costume designed specifically for the time machine experience by Responsive Spaces.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ESI Design: New York-based experience design firm creating interactive exhibits, digital environments, and brand spaces for museums, corporations, and public venues; comparable project types and client profile.
• Random International: London-based studio creating large-scale interactive and immersive installations combining technology and art for brands and cultural clients; comparable scale and creative-technology positioning.
• Stink Studios: Global creative studio producing interactive brand experiences, immersive installations, and digital campaigns for enterprise clients; closely aligned offering targeting similar experiential marketing buyers.
• Atelier der Zukunft / Milla & Partner: German experiential design firm (Stuttgart) specializing in trade show installations, brand experiences, and museum/exhibition design; directly comparable offering and similar client types.
• Moment Factory: Montreal-based creative studio producing immersive multimedia environments and interactive installations for brands and public spaces; directly comparable as a larger, more established creative-technology peer serving similar enterprise/exhibition clients.
• Universal Everything: UK-based creative technology studio building immersive digital experiences, motion design, and interactive installations for global brands and cultural institutions; closely comparable scale and offering.
• Kraftwerk Living Technologies: Austrian AV integrator and immersive experience provider based in Wels; direct peer and core strategic partner to Responsive Spaces, jointly delivering installations like KSA Pavilion and Cineplexx Wave.
• Artechouse: US-based immersive art and technology venue operator commissioning and producing large-scale interactive digital installations; comparable end-product and target audience (experiential visitors).
• WhiteVoid: German creative technology studio designing kinetic light sculptures, large-scale immersive installations, and interactive brand experiences; strong geographic and capability overlap with Responsive Spaces.

Broad incumbents

• Sparks: Global experiential marketing agency (part of The Marketing Store) delivering trade show booths, brand activations, and immersive installations at scale; broader portfolio but significant overlap in trade show/experiential work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@responsivespaces
• Facebookfacebook.com/responsivespaces
• LinkedInlinkedin.com/company/responsive-spaces
• Instagraminstagram.com/responsivespaces
• Xx.com/rs_spaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Responsive Spaces