dunkelblaufastschwarz gmbh

What dunkelblaufastschwarz gmbh does

dunkelblaufastschwarz GmbH is a Salzburg-based creative agency that develops brand strategy, rebranding concepts, and communication campaigns for companies whose growth or strategic repositioning has outpaced their existing brand identity. The firm operates under the positioning 'Rebranding & Markenagentur Salzburg' and targets growth-stage enterprises in transition alongside named verticals including tourism and hospitality, financial services, technology companies, and industrial and energy clients. Its portfolio of client logos includes OMV, Erste Bank Sparkasse, Salzburger Land Tourismus, Bankhaus Carl Spängler, PUMA (via Agentur Loop), DESIGNA, Axess AG, and Studio Precht, with project delivery spanning Austria, Germany, the UAE (OMV ADIPEC), and the US.

The agency's core services are organized into two groups: branding (brand development, corporate design, brand management including brand architecture and guidelines) and communication (communication strategy, campaign development, brand relaunch, digital communication, websites, editorial design, and exhibition design). Delivery follows a three-phase methodology of Analysis, Idea, and Implementation. Notable technical capabilities include the development of an NFC-based interactive exhibition table with a Place&Learn mechanic and gamification for OMV's Value Circle installation, and a seven-projection interactive installation for Erste Bank at the 4GAMECHANGERS Festival. Recognition includes the Effie Award, Creativity International Award, German Brand Award, Austriacus Werbepreis, CSS Design Awards, Ambient Media Award, two NOVUM World of Graphic Design publications, and six Salzburger Landespreis wins, most recently a 2026 Silver in the Out-of-Home category for the Zoo Salzburg campaign.

The business model is project-based professional services with custom, non-publicly-disclosed pricing. Go-to-market is sales-led and direct, with engagement beginning through personal consultation and a deliberate chemistry/relationship fit assessment before pricing discussion; the firm relies on its portfolio, awards, and referrals as the primary acquisition channels, supplemented by a curated network of freelancers and project-level collaborators (Responsive Spaces, MAC brand spaces, Fuzion Collective, atuin.media). The company is an Austrian private limited liability company (GmbH, FN 417969 k, registered in Salzburg), founder-managed, with no disclosed institutional investors, funding rounds, or parent company.

Name

dunkelblaufastschwarz gmbh

Legal name

dunkelblaufastschwarz GmbH

Website

https://dbfs.at

Company type

Private

Operating status

Operating

Short description

dunkelblaufastschwarz GmbH is a Salzburg-based creative agency that develops brand strategy, rebranding concepts, and communication campaigns for growth-stage enterprises in transition across DACH, energy, financial services, tourism, and technology verticals.

Ownership category

akta.pro rank

Product category

Branding and Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Corporate design
• Rebranding consulting
• Campaign development
• Creative agency

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Development and Strategy Services: Strategic brand development, positioning, and rebranding services for companies undergoing growth or transformation phases
2. Corporate Design and Visual Identity: Visual identity creation including logo design, corporate design systems, brand guidelines, and design management
3. Communication and Campaign Development: Communication strategy, campaign development, and brand launch services including digital and analog execution
4. Website and Digital Communication: Website development and digital communication solutions
5. Exhibition and Event Design: Trade show booth design and exhibition solutions
6. Editorial Design: Editorial design including magazines, catalogs, and print materials

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

dunkelblaufastschwarz GmbH is a Salzburg-based creative agency that develops brand strategy, corporate design, and communication campaigns for companies in transition. The agency's core offering spans strategic brand development (positioning, naming, claiming, brand architecture) and visual identity execution (logo design, corporate design systems), along with campaign development, website design, editorial design, and exhibition design. It serves as a full-service partner for companies whose brand no longer matches their evolved market position, following a three-phase methodology of Analysis, Idea, and Implementation.

Product overview

dunkelblaufastschwarz GmbH is a creative branding and rebranding agency based in Salzburg, Austria, operating under the tagline 'Rebranding & Markenagentur Salzburg.' The agency offers a unified portfolio of brand development services, encompassing strategic services (Brand Development, Corporate Design, Brand Management) and communication services (Communication Strategy, Campaign Development, Website Design, Editorial Design, Exhibition Design). The core offering centers on strategic brand development and rebranding, supplemented by visual design execution across digital and print media. Their work process follows a three-phase methodology: Analysis, Idea development, and Implementation. The agency serves as a full-service partner for companies undergoing brand transformation, providing services from initial brand positioning through to visual identity and campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development / Branding
• Corporate Design
• Brand Management
• Communication Strategy
• Campaign Development
• Website Design
• Editorial Design
• Exhibition Design

Quantifiable outcome

• 1.5 million summer brochures distributed with agency design for Salzburger Land Tourismus
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered supporting, project-level and key client.

• Wide creative network of freelancers and specialistssupportingOthersThe agency maintains a broad network of talented individuals who share their values and contribute skills, experience, and character. Each project gets the right team assembled from this network.
• atuin.mediaproject-levelTechnology or IntegrationSalzburg-based software agency that developed the Libro interactive PDF product featured in the agency's editorial design work.
• MAC brand spacesproject-levelImplementation/ SI/ Consulting PartnerExhibition booth construction partner for OMV ADIPEC project.
• Responsive Spacesproject-levelTechnology or IntegrationTechnology partner for interactive exhibition solutions (NFC interactive table) for OMV Value Circle installation.
• Erste Bank Sparkassekey clientStrategic or Co-development PartnerTop sponsor of 4GAMECHANGERS Festival; agency created interactive installation for their festival booth.
• EPA MediasupportingChannel Partner/ Reseller/ DistributorMedia partner providing advertising space for the Gemeinsam gegen Landminen campaign.
• Florian Sariaproject-levelOthersWeb programmer for Studio Precht website project.
• Chris Roglproject-levelOthersPhotographer who collaborated on multiple campaigns including Salzburg Limousine and Zoo Salzburg projects.
• Jakob Trpinproject-levelOthersIllustrator for troii Software branding project.
• Agentur Loopproject-levelStrategic or Co-development PartnerMunich-based agency that commissioned the agency for PUMA Teamwear catalogue work.
• D#Avantgarde (Stephanie)project-levelOthersCreative collaborator for Night Zoo campaign animal artwork implementation.
• Fuzion Collectiveproject-levelOthersAnimation and video production partner for Axess AI launch event.
• solidshot.atproject-levelOthersFilm production partner for Netzer Group corporate film.
• PORR Groupkey clientStrategic or Co-development PartnerReal estate developer and project partner for Johanovum residential and commercial campus branding.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg independent creative agency with a brand and corporate-design focus comparable to dunkelblaufastschwarz; serves mid-market and enterprise clients with strategy-led rebranding work.
• Serviceplan Group: Munich-headquartered largest independent agency group in Europe; comparable as a full-service brand, communication, and digital agency serving large enterprise clients across DACH with a similar integrated offering.
• Scholz & Friends: Hamburg-based creative agency with a strong brand-strategy and integrated campaign practice serving German and European enterprise clients; directly comparable in offering rebranding, corporate design, and campaign execution.
• Kolle Rebbe: Hamburg-based independent creative agency focused on brand strategy, corporate design, and integrated campaigns; similar boutique scale and award-driven positioning within the German creative market.
• Jung von Matt: Hamburg-headquartered creative agency widely regarded as Germany's leading independent brand-building shop; comparable in offering integrated brand strategy, corporate design, and award-winning campaigns for enterprise clients across DACH.
• Heimat (TBWA): Berlin-based creative agency within TBWA; comparable as a strategy-first creative shop producing brand work, campaigns, and activations for DACH enterprise clients with strong award recognition.

Broad incumbents

• BBDO Worldwide: Global advertising network with significant DACH operations; competes for enterprise brand and campaign mandates and represents the larger-scale incumbent that boutique agencies like dunkelblaufastschwarz face on enterprise RFPs.
• Ogilvy: Global advertising and brand network with deep DACH presence through Ogilvy Germany and Ogilvy Austria; competes for the same enterprise rebranding budgets at a much larger scale and with global rollout capability.

Regional players

• Demner, Merlicek & Bergmann: Largest Austrian creative agency headquartered in Vienna; the most direct Austrian peer offering brand strategy, advertising, and digital work for Austrian enterprise and government clients in the same home market.
• PKP BBDO: Vienna-based BBDO network affiliate offering integrated brand and campaign work for Austrian clients; relevant regional peer competing for the same Austrian enterprise and tourism-marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dunkelblaufastschwarz
• Instagraminstagram.com/dbfs.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dunkelblaufastschwarz gmbh