Mirassol Futebol Clube

What Mirassol Futebol Clube does

Mirassol Futebol Clube is a Brazilian professional football club founded in 1925 and headquartered in Mirassol, São Paulo state, competing in the Campeonato Brasileiro Série A, Copa do Brasil, CONMEBOL Libertadores, and Campeonato Paulista. The club's home is the Estádio Municipal José Maria de Campos Maia (nicknamed Maião), with capacity in the low-to-mid single-digit thousands, and it maintains a registered men's first-team roster of approximately 28 players plus a women's team. Operations are supported by 51–100 employees including coaching staff led by head coach Rafael Guanaes.

The club generates revenue through four primary streams: broadcasting rights and competition prize money from participation in Série A, Copa do Brasil, Libertadores, and Campeonato Paulista; ticket sales via the Ingressos platform and the recurring Passaporte do Leão season-ticket subscription; a sponsorship portfolio spanning national brands such as Seara (kit sponsor) and Rodobens alongside regional partners including Bebidas Poty, Athleta Brasil, Redesol Supermercados, Kodilar, Ecori Energia Solar, Lumavi, Construsol, Pacaembu, DS Ind, Sta Maria, Lukma, Mtech Premoldados, Cozimax, and Effect Ecommerce; and merchandise sales through official retail partners Athleta Brasil and Fanáticos Mirassol in São José do Rio Preto and Mirassol, plus online stores. Distribution and fan engagement are run through an owned website, official mobile-unfriendly but social-rich presence on X, Instagram, Facebook, TikTok, and YouTube (Canal Mirassol FC), email newsletters, and a financial transparency portal hosting DRE and balance-sheet PDFs.

In 2026 the club reached historic milestones: first-ever CONMEBOL Libertadores qualification (Group G, advancing to the Round of 16 with a 100% home record), first Copa do Brasil Round of 16 appearance, and a Pelé-branded limited-edition kit. The firm remains privately held and is governed by a structure headed by Vice-President Junior Antunes, with no disclosed parent company, subsidiaries, or external funding rounds on record.

Name

Mirassol Futebol Clube

Legal name

Mirassol Futebol Clube

Website

https://mirassolfc.com.br

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirassol Futebol Clube is a Brazilian football club founded in 1925, based in Mirassol, São Paulo, competing in Série A, Copa do Brasil, CONMEBOL Libertadores, and Campeonato Paulista. It generates revenue from broadcasting, ticketing, sponsorships, and merchandise sold to fans and commercial partners.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athletics Marketing, Communications & Fan Engagement (EDALAIAM), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Professional football
• Sports entertainment
• Match tickets
• Football merchandise
• Club membership

Headquarters

HQ city

Mirassol

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broadcasting and Competition Revenue: Revenue from participation in Série A do Campeonato Brasileiro, CONMEBOL Libertadores, Copa do Brasil, and Campeonato Paulista. Includes broadcasting rights payments and competition prize money.
2. Ticket Sales: Direct match attendance revenue through stadium ticket sales. The club sells tickets through Ingressos platform and has a passport system (Passaporte do Leão).
3. Sponsorship and Commercial Partnerships: Corporate sponsorship deals including kit sponsors, stadium naming, and commercial partnerships. Main sponsors include Bebidas Poty, Athleta Brasil, Redesol Supermercados, Kodilar, Ecori Energia Solar, Seara, Rodobens, Lumavi, Construsol, Pacaembu, DS Ind, Sta Maria, Lukma, Mtech Premoldados, Cozimax, and Effect Ecommerce.
4. Merchandise and Retail: Sale of official club merchandise including jerseys, apparel, and accessories through official stores (Athleta Brasil collections, Fanáticos Mirassol store) and online platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mirassol Futebol Clube operates as a professional Brazilian football club, competing in the Campeonato Brasileiro Série A, Copa do Brasil, CONMEBOL Libertadores, and Campeonato Paulista. The club delivers live football match experiences at Estádio Municipal José Maria de Campos Maia (Maião), sells match tickets through its online Ingressos platform, offers the Passaporte do Leão membership program, distributes official merchandise through physical stores, and licenses broadcasting rights and sponsorship deals.

Product overview

Mirassol Futebol Clube operates as a Brazilian football club offering a portfolio of services centered around professional football competitions (Serie A, Copa do Brasil, CONMEBOL Libertadores), match ticket sales, official merchandise retail, and multimedia content. The club's core product is its professional football team competing in major Brazilian and continental tournaments. Supporting services include the Passaporte do Leão season ticket membership, two official merchandise store channels (Athleta Brasil and Fanáticos Mirassol), the Tv Mirassol YouTube channel for video content, a press photo album archive, and a financial transparency portal. The club's home stadium is the Estádio Municipal José Maria de Campos Maia, known as 'Maião' in São Paulo state.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Ingressos)

Quantifiable outcome

• Advanced to round of 16 of Copa do Brasil for first time in club history (2026)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• RodobensmajorStrategic or Co-development Partner · 30 June 2026Strategic partnership announced June 30, 2026. The agreement unites purpose and business to transform dreams into achievements, both on and off the field. Rodobens became a new sponsor of the club through the consórcio leão (lion's consortium) program.
• Athleta and Pelé (NR Sports)majorStrategic or Co-development Partner · 7 May 2026Special limited-edition jersey partnership for CONMEBOL Libertadores. Athleta, the only brand that dressed Pelé during his career, partnered with the Pelé brand (under NR Sports management) to create an unprecedented uniform connecting Pelé's legacy with Mirassol's story of growth from São Paulo interior to continental competition. The jersey features Pelé's iconic fist pump symbol and premium performance fabric.
• SearacoreGTM or Marketing PartnerSeara Foods brand partnership as a kit sponsor. The partnership debuted in March 2026 during what was described as the club's most ambitious year, with Seara entering the field alongside Mirassol FC.
• Bebidas PotyminorGTM or Marketing PartnerOfficial beverage sponsor of Mirassol FC, appearing as a sponsor on the club's official website.
• Redes SupermercadosminorGTM or Marketing PartnerRegional supermarket chain sponsor listed among the club's official sponsors.
• Ecori Energia SolarminorGTM or Marketing PartnerSolar energy company sponsor of Mirassol FC.
• KodilarminorGTM or Marketing PartnerSponsor listed among the club's official partners on the official website.
• AthletabrasilcoreChannel Partner/ Reseller/ DistributorOfficial merchandise retailer operating Athleta Brasil stores in São José do Rio Preto and online at athletabrasil.com. Manages official Mirassol FC merchandise collections.
• IngressoscoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for match ticket sales (ingressosa.com/mirassol-2026).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Ituano FC: Brazilian club from Itu, São Paulo state, competing in Campeonato Paulista. Comparable as a smaller São Paulo state club with similar commercial scale.
• Ferroviária: Brazilian club from Araraquara, interior São Paulo, competing in Campeonato Paulista and Série B/C. Comparable regional peer in terms of geographic footprint and competition tier.

Direct peers

• Chapecoense: Brazilian club from Chapecó (small interior city) that famously competed in Libertadores and Série A. Directly comparable as a small-market interior Brazilian club that punched above its weight at elite level.
• Novorizontino: Brazilian football club from Novo Horizonte, interior São Paulo state, that has competed in Série B and the Campeonato Paulista. Highly comparable small-market São Paulo interior club with similar demographic and commercial profile to Mirassol.
• Guarani FC: Historic Campinas-based club competing in Campeonato Paulista and lower Brazilian divisions. Comparable as a São Paulo state club with similar fan base size and competition footprint.
• Cuiabá EC: Brazilian club from a small-market state capital (Mato Grosso) that earned Série A promotion and qualified for continental competitions in recent years. Closest comparable in terms of small-market-to-elite trajectory and Série A sustainability.
• Red Bull Bragantino: Brazilian Série A club from São Paulo state that also rose rapidly through divisions under corporate backing. Directly comparable to Mirassol as a fellow São Paulo-based top-flight club with international brand partnerships and similar operating geography.
• Criciúma EC: Brazilian club from Santa Catarina state that has oscillated between Série A and Série B with regional sponsor mix. Comparable in scale, regional sponsorship structure, and small-city fan base to Mirassol.

Broad incumbents

• Santos FC: Historic São Paulo state club with similar Campeonato Paulista and Série A participation. Relevant broader incumbent in Mirassol's competitive set and regional derby/marketing environment.
• Botafogo-SP: Established Ribeirão Preto-based Brazilian club competing in Campeonato Paulista and Série B. Comparable São Paulo state peer with longer institutional history but similar market profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mirassolfc
• YouTubeyoutube.com/@canalmirassolfc?si=5Y52xXzO5B2RN7M8
• Facebookfacebook.com/mirassolfc
• Instagraminstagram.com/mirassolfc
• TikToktiktok.com/@mirassolfc
• LinkedInlinkedin.com/company/mirassol-futebol-clube

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirassol Futebol Clube