Guarani Futebol Clube

What Guarani Futebol Clube does

Guarani Futebol Clube is a private Brazilian professional football association club founded in 1911 and headquartered in Campinas, São Paulo. The club fields a senior men's football team currently competing in Série C (the third tier of Brazilian football) and operates a full-pyramid structure including youth categories (Sub-14, Sub-15, Sub-17, Sub-20), a futsal division, and a social/educational initiative called Projeto Bugrinho. It self-positions as "#ÚnicoCampeãoBrasileiroDoInterior," referencing its historical status as the only club from outside Brazil's coastal state capitals to win the Brazilian Championship.

The club's commercial operation centers on the Brinco de Ouro da Princesa stadium and an adjacent Centro de Treinamento, with revenue generated across five streams: matchday ticketing, merchandise sales through both the integrated club site and a dedicated e-commerce storefront at guaranishop.com.br, recurring fan memberships via the Sócio Campeão program, multi-tier sponsorship and advertising partnerships (with RIO Investidora as master sponsor, Kappa as kit supplier, and partners spanning banking, food, technology, telecom, healthcare, and regional media), and facility rental income from the stadium, gym (Academia de Musculação), and social hall. A media platform, TV Guarani, distributes club-produced video content, while social channels on Facebook, Instagram, and X handle direct fan engagement. The tech stack is described as a standard WordPress-based content and e-commerce site with no public API, SDK, or proprietary platform component.

The customer base comprises three distinct groups: individual fans and members (ticket buyers, merchandise consumers, Sócio Campeão subscribers), corporate sponsors and advertisers seeking brand association through visible, regional sports IP, and event organizers renting club facilities. Operationally, Guarani operates under the traditional Brazilian member-based (会员制/club de campo) governance model common to non-listed Brazilian sports clubs, with no parent company, no external investor disclosed, and no public funding rounds on record. Distribution is purely domestic within Brazil, with e-commerce capable of national shipping but no declared international footprint.

Name

Guarani Futebol Clube

Legal name

Guarani Futebol Clube

Website

https://guaranifc.com.br

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Guarani Futebol Clube is a private Brazilian professional football club founded in 1911 in Campinas, São Paulo, competing in the country's Série C. It monetizes matchday tickets, official merchandise, the Sócio Campeão fan membership, multi-category sponsorship deals, and facility rentals, serving fans, corporate sponsors, and event organizers regionally.

Ownership category

akta.pro rank

Product category

Professional Sports Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Matchday ticket sales
• Fan membership program
• Official merchandise sales
• Sports sponsorship deals

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Ticket sales from professional football matches at Brinco de Ouro da Princesa stadium, including various competitions such as Série C.
2. Merchandise and Licensing: Sales of official products including jerseys, accessories, household items, and licensed merchandise through physical and e-commerce channels. Also includes brand licensing fees.
3. Membership Program (Sócio Campeão): Subscription-based membership program offering fan benefits and exclusive access.
4. Sponsorship and Commercial Partnerships: Master sponsorship, kit sponsorship (technical partner), and various commercial partnerships with regional and national brands. Includes media rights, advertising in stadium and training center.
5. Facility Rental: Revenue from renting spaces including stadium, gym, social hall and other club facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guarani Futebol Clube operates a professional Brazilian football club competing in the Série C championship, hosting matches at Brinco de Ouro da Princesa stadium in Campinas. The club sells matchday tickets, official branded merchandise through its online store (guaranishop.com.br), operates a recurring fan membership program (Sócio Campeão), and runs youth football academies and social programs such as Projeto Bugrinho.

Product overview

Guarani Futebol Clube operates a fragmented digital product portfolio centered on its official merchandise e-commerce platform (Guarani Store) and media content platform (TV Guarani). The core offering is the Guarani Store, a separate e-commerce site at guaranishop.com.br selling official branded merchandise including apparel, accessories, household items, and souvenirs. Supporting products include TV Guarani for media content, Projeto Bugrinho for youth social development, the Sócio Campeão membership program, and facilities such as the Academia de Musculação gym and Brinco de Ouro da Princesa stadium. The product ecosystem is primarily e-commerce focused with additional membership, media, and social programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sócio Campeão Membership Program
• Official Merchandise (Guarani Store / Loja Oficial)
• Matchday Tickets (Estádio Brinco de Ouro da Princesa)
• Academia de Musculação (Gym Service)
• Facility Rental (Stadium and Club Spaces)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KappacoreChannel Partner/ Reseller/ Distributor · 28 May 2026Kappa is the official kit supplier and technical sponsor of Guarani FC, providing official jerseys and technical apparel for all teams including professional and youth categories.
• RIO Investidora e ConstrutoracoreGTM or Marketing Partner · 28 May 2026Master sponsor of Guarani FC in an agreement valid initially through 2026, providing major financial support and brand visibility for the investment and construction company.
• Banco ADGMminorGTM or Marketing Partner · 28 May 2026Point sponsor for the professional team and master sponsor of youth categories in 2026, integrating into the club's sponsorship portfolio.
• Biguá AlimentosminorGTM or Marketing Partner · 28 May 2026Food sector partnership providing products and commercial support to the club.
• Food Team Catering SolutionminorGTM or Marketing Partner · 28 May 2026Catering solution partner recognized in the food service segment, providing services for club events and operations.
• SamsungminorGTM or Marketing PartnerTechnology partner visible in sponsorship logos section of the website.
• ClarominorGTM or Marketing PartnerTelecommunications partner visible in sponsorship logos section of the website.
• EPTVminorGTM or Marketing PartnerRegional television partner visible in sponsorship logos section.
• SabinminorGTM or Marketing PartnerHealthcare/medical services partner visible in sponsorship logos section.
• SelmiminorGTM or Marketing PartnerPartner visible in sponsorship logos section.
• Sócio CampeãocoreStrategic or Co-development PartnerFan membership program enabling supporters to become members of the club with exclusive benefits and direct involvement in club community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Criciúma Esporte Clube: Santa Catarina state club with similar size, lower-division history, and similar reliance on regional sponsorship, merchandise, and youth academy transfers.
• Londrina Esporte Clube: Paraná state club with comparable operational profile — competes in Brazilian Série B/C, sells merchandise, has a Sócio-style program, and depends on regional corporate sponsors.
• Avaí FC: Florianópolis-based Santa Catarina club competing in similar Brazilian football divisions with comparable historical brand and operating cost structure.
• Figueirense FC: Florianópolis-based club operating with similar revenue mix (matchday, merchandise, regional sponsorship) in Brazil's lower divisions — useful comparable for member-program economics.

Direct peers

• Ituano FC: Interior São Paulo state club with similar operational scale, Série B/C exposure, and historical brand equity in a regional city — directly comparable as a fellow 'interior' Brazilian club.
• Associação Atlética Ponte Preta: Direct crosstown rival of Guarani FC based in Campinas, São Paulo. Both clubs share the same city, stadium market, sponsorship pool, and have historically competed in Brazil's lower divisions, making them the most natural peer.
• Botafogo Futebol Clube (SP): São Paulo state club competing in similar divisions of Brazilian football, with comparable revenue mix (matchday, merchandise, regional sponsorship) and similar historical brand positioning outside the state capital.
• Comercial FC Ribeirão Preto: Ribeirão Preto-based São Paulo state club with similar historical brand, lower-division competitive status, and dependence on interior regional sponsorship pools.
• Associação Ferroviária de Esportes: Araraquara-based São Paulo state club operating in similar lower-tier divisions with comparable revenue streams including ticketing, merchandise, and regional sponsorships.

Broad incumbents

• Red Bull Bragantino: São Paulo state club now backed by a global sports corporation — useful as a benchmark for how a similarly located Brazilian club can scale sponsorship and commercial revenue with capital partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oficialguarani
• Facebookfacebook.com/guaranifc.oficial
• Instagraminstagram.com/guaranifc_oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guarani Futebol Clube