Shake-Away

What Shake-Away does

Shake-Away is a privately-held, US-based manufacturer of 100% organic animal repellent products, founded in 2002 and headquartered in Hamden, Connecticut. The company sells predator-prey scent-based repellents — formulations that use predator scents and urine to trigger natural avoidance behavior in target prey animals — covering 14+ species including deer, mice, rats, rabbits, squirrels, chipmunks, groundhogs, voles, shrews, possums, javelinas, elk, armadillos, and cats. Its products are OMRI listed, positioning the company in the organic, non-toxic pest control segment for residential consumers concerned about chemical exposure around children and pets.

The product portfolio is structured as a core repellent platform with specialized animal-specific variants, recently extended into indoor use through a new Indoor Mouse Packs line targeting home interior rodent control without poisons. Shake-Away also provides retail merchandising support, offering free 3 Tier Shelf POP (Point of Purchase) displays and customized shelf talkers to dealers. The company operates with 1-10 employees from a single Hamden, CT location and shows no evidence of institutional investment, acquisitions, or expansion beyond North America.

Shake-Away's go-to-market is channel-driven through independent retail dealers (garden centers, hardware stores, and similar outlets), with a dealer locator on the company website and modest top-of-funnel presence on Facebook and Twitter. No direct-to-consumer e-commerce, subscription, or enterprise sales motion is documented. Revenue is generated from hardware sales of packaged repellent products at undisclosed per-unit pricing, with no public revenue figures, funding events, or ownership disclosures available. The business profile is consistent with a long-running lifestyle/small-business CPG operation rather than a venture-backed growth company.

Name

Shake-Away

Legal name

Shake-Away

Website

https://shake-away.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Shake-Away is a privately-held, Connecticut-based manufacturer of 100% organic, OMRI-listed predator-prey scent-based animal repellents serving residential consumers across 14+ pest species through independent retail dealers in North America.

Ownership category

akta.pro rank

Product category

Organic Animal Repellent / Wildlife Pest Control Products

akta.pro primary industry

Natural/Green Pest Control Products (CRAJAHAK)

akta.pro secondary industries

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF), Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Organic animal repellent
• Wildlife pest control
• Deer repellent products
• Rodent repellent granules
• Garden pest deterrent

Headquarters

HQ city

Hamden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Organic Animal Repellent Product Sales: Sale of 100% organic animal repellent products for both indoor and outdoor use targeting various animal pests including deer, mice, rats, rabbits, squirrels, and other wildlife

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shake-Away manufactures and sells 100% organic, OMRI-listed animal repellent products that use predator urine and scent granules to trigger natural avoidance behavior in pest animals. The portfolio includes per-species variants (deer, mice, rats, rabbits, squirrels, chipmunks, groundhogs, voles, shrews, opossums, javelinas, elk, armadillos, cats) plus an indoor mouse pack, and is supported with retail merchandising materials (POP displays and shelf talkers).

Product overview

Shake-Away is an organic animal repellent company offering a comprehensive portfolio of predator-prey based repellents. The core offering consists of 100% organic animal repellent products that use predator scents to deter various prey animals including deer, mice, rabbits, armadillos, chipmunks, cats, elk, groundhogs, javelinas, possums, rats, shrews, squirrels, and voles. Product variants include specialized formulations for specific animals, with recent expansion into indoor mouse control products (Indoor Mouse Packs). The company also supports retail distribution through branded POP displays and shelf talkers.

Differentiator

Problem solved

Functional benefit

Products and services

• Deer Repellent Organic, OMRI-listed repellent granules formulated with predator scent to deter deer from damaging gardens, landscapes, and ornamental plantings during winter and year-round.
• Mice Repellent Organic repellent for controlling mouse infestations in and around homes without the use of poisons; safe for use around children and pets.
• Indoor Mouse Packs

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Victor (Woodstream): Woodstream-owned pest control brand spanning rodent traps, snap traps, and repellent accessories; a multi-category incumbent in the consumer rodent-control aisle.
• Havahart: Wildlife control brand under Woodstream covering animal traps, repellents, and fencing; overlaps with Shake-Away on humane wildlife deterrence and exclusion products for homeowners.
• Tomcat (Bell Laboratories): Leading rodent-control brand (racks, baits, stations) competing on the mice/rat shelf; while conventional chemistry-based, it shares Shake-Away's rodent end-use case and competes for the same retail buyer.
• Bonide: Long-standing lawn-and-garden pesticide and repellent manufacturer offering a wide portfolio including animal repellents; a broader incumbent competing for the same retail shelf space across multiple pest categories.
• d-CON: Iconic consumer rodent control brand offering baits and traps; competes for the indoor mouse use case that Shake-Away is now entering with Indoor Mouse Packs.

Emerging players

• Dr. T's Nature Products: Specialty brand of natural pest and animal repellent products targeting similar organic-conscious consumers via garden and home improvement retail.
• Messina Wildlife Solutions: Regional wildlife-control service provider that sells complementary repellent products alongside exclusion services; relevant as a hybrid service/product peer in humane wildlife deterrence.

Direct peers

• Liquid Fence: Established animal repellent brand (Spectrum Brands) covering deer, rabbit, and other wildlife with both conventional and 'natural' lines; a primary retail-shelf competitor in garden centers and home improvement stores.
• I Must Garden: Direct-to-consumer and retail brand of natural/organic animal repellents (deer, rabbit, mole, etc.) using botanical and scent-based formulations; competes head-to-head with Shake-Away in the OMRI-style eco-friendly repellent category.
• Repellex: Specialty brand focused on natural and organic animal repellents for gardens and landscapes, with overlapping prey-species coverage (deer, rabbit, squirrel); sells through similar garden/outdoor retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shakeawayrepels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake-Away