What Little Daisy Jerome does

Little Daisy Jerome is a privately held experiential luxury hospitality business operating a 7.5+ acre historic estate on a hillside in Jerome, Arizona, approximately 45 minutes from downtown Sedona. The property comprises a 25,000-square-foot Spanish Revival mansion built in 1918 as a miners' hotel (The Little Daisy, sleeps 19) plus two adjacent historic homes acquired in 2021 — The Geologist's House (sleeps 8) and Villa Contenta (sleeps 6) — for a combined overnight capacity of 33 guests and event capacity of up to 160 guests. Core products are full-estate exclusive buyouts for weddings, corporate retreats, milestone celebrations, wellness and creative retreats, and photography/film shoots, operating on a one-event-at-a-time model with bookings secured up to two years in advance; short-term rental stays are sold independently through the OwnerRez platform.

Revenue is generated through two streams: event venue rentals on a one-time license basis via consultative direct-inquiry sales, and short-term rental bookings for non-event stays. The Grooms family (Managing Partner Brian Grooms and Partner F. Andrew Grooms) acquired the property in 2020 and expanded it in 2021. There is no external funding, no disclosed revenue, headcount of 1-10, and no proprietary technology stack beyond standard website and property management platforms. The competitive position rests on the irreplaceable physical asset, exclusive-use scarcity, and a self-reinforcing photographer referral ecosystem rather than on technology or scale.

Name

Little Daisy Jerome

Legal name

The Little Daisy Jerome

Website

https://thelittledaisyjerome.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Daisy Jerome operates a 7.5+ acre historic 1918 Spanish Revival estate in Jerome, Arizona, offering exclusive full-estate buyout event hosting (weddings, corporate retreats, celebrations) for up to 160 guests and short-term luxury rental stays for up to 33 overnight guests on a one-group-at-a-time basis.

Ownership category

akta.pro rank

Product category

Luxury Event Venue & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Wedding venue
• Event hosting
• Short-term rentals
• Historic estate
• Luxury hospitality

Headquarters

HQ city

Jerome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Event Venue Rentals: The primary revenue stream comes from exclusive private event bookings including weddings, retreats, milestone celebrations, and corporate events. The property operates on a full-estate buyout model, hosting only one group at a time for exclusive use. Events typically require overnight stays, with day-only events reserved for mid-week or last-minute availability.
2. Short-term Rental Stays: The estate offers short-term rental options for non-event stays, including The Little Daisy Estate (sleeps 33), The Little Daisy Main Mansion (sleeps 19), The Geologist's House (sleeps 8), and Villa Contenta (sleeps 6). Bookings are processed through OwnerRez platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Little Daisy Jerome operates a historic 1918 Spanish Revival mansion and two adjacent historically registered homes on a 7.5+ acre private enclave in Jerome, Arizona. The business offers full-estate buyout event hosting for weddings, corporate retreats, milestone celebrations, wellness retreats, and photography shoots, as well as short-term rental stays across three private properties. Events accommodate up to 160 guests, with on-site overnight lodging for up to 33 guests.

Product overview

The Little Daisy Jerome is a historic luxury experiential venue consisting of three distinct properties on a 7.5+ acre private enclave: The Little Daisy (main mansion, 25,000 sq ft, sleeps 19), The Geologist's House (sleeps 8), and Villa Contenta (sleeps 6), totaling 33 overnight guests capacity. The property offers full-estate buyout event hosting for up to 160 guests for weddings, corporate retreats, private celebrations, wellness retreats, and photoshoots. It also operates as a short-term luxury rental estate available for non-event stays. The estate is positioned as a build-your-own-vision venue where guests bring their own vendors and creativity, with the property providing the historic setting, tables, chairs, dining essentials for events under 40 guests, and select on-site staff.

Differentiator

Problem solved

Functional benefit

Products and services

• The Little Daisy (Main Mansion) A 25,000 sq ft Spanish Revival Era mansion originally built in 1918 as a miner's hotel, restored as a luxury private estate. Features 9 bedrooms, 13 beds, 7 baths, sleeps 19 guests, and accommodates up to 160 event guests across 3 levels including an open rooftop terrace.
• The Geologist's House A two-level, 2 bed/2 bath historic property that was once home to a prominent mining geologist, perched hillside near Jerome with spectacular panoramic views. Comfortably sleeps 8 guests.
• Villa Contenta A beautifully restored Craftsman-Style, two-story historic villa perched high above the Verde Valley with breathtaking views of Sedona's red rocks and Jerome. Sleeps 6 guests with large windows and restored period details.
• Full-Estate Event Hosting Full-estate buyout event hosting for weddings, private gatherings, corporate retreats, micro weddings, wellness retreats, and photoshoots. Hosts gatherings up to 160 guests with multiple indoor and outdoor locations for ceremonies, receptions, meetings, cocktail hours, and performances. Operates as a build-your-own-vision venue with an extensive preferred vendor list.
• Short-Term Rental Stays Private short-term rental accommodations allowing guests to experience the historic estate without hosting an event. Options include full estate buyout (sleeps 33), The Little Daisy alone (sleeps 19), The Geologist's House (sleeps 8), or Villa Contenta (sleeps 6).

Quantifiable outcome

• The US wedding market is projected to host approximately 2.5 million weddings in 2026, with an 80% increase in group home bookings since the pandemic, positioning The Little Daisy Jerome to capitalize on the growing demand for destination events and multi-day experiential celebrations.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• AutoCamp: Luxury outdoor hospitality brand offering premium design-forward accommodations and event capabilities. Comparable in targeting experiential luxury travelers with high-design, nature-integrated properties.
• Under Canvas: Luxury glamping and experiential outdoor accommodation operator with strong event and group-booking demand. Comparable in experiential luxury hospitality positioning, though operating in outdoor tent formats rather than historic estates.
• Habitas: Experiential luxury hospitality brand focused on nature-immersive stays and member-driven retreats. Comparable in targeting experiential luxury travelers seeking design-forward, nature-integrated accommodations.

Broad incumbents

• Enchantment Resort Sedona: Larger luxury resort in Sedona, AZ with extensive wedding and corporate retreat offerings. Comparable destination geography and luxury wedding/corporate segment, but at materially larger scale and broader amenity portfolio.
• Villas of Distinction: Luxury villa and estate rental operator with extensive inventory for weddings, retreats, and milestone events. Comparable as a luxury estate rental platform serving affluent guests planning exclusive-use destination stays.

Direct peers

• La Posada de Sedona: Boutique luxury inn in Sedona, AZ with curated accommodations and small-scale event hosting. Comparable as a Sedona-area luxury lodging property serving similar affluent destination guests.
• Bella Vista Groves: Luxury estate wedding venue offering exclusive private-property events. Operates on the same build-your-own-vision, full-buyout model targeting affluent wedding and milestone-event clients.
• L'Auberge de Sedona: Boutique luxury resort in Sedona, AZ offering exclusive creekside cottages and event space. Highly comparable as a high-end experiential lodging and wedding venue operating in the same Verde Valley/Sedona destination market with similar affluent guest profiles.
• Marciano Estate: A full-estate buyout luxury wedding and event venue comparable to The Little Daisy's exclusive-use, single-group model. Similar positioning around unique historic architecture, premium pricing, and high-touch event bookings.

Regional players

• The Merienda Estate: Sedona-based luxury private estate venue for weddings and retreats. Directly comparable destination geography and luxury wedding positioning, competing for the same Sedona destination wedding clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thelittledaisyjerome
• Facebookfacebook.com/thelittledaisyjerome
• LinkedInlinkedin.com/company/the-little-daisy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Daisy Jerome