Marciano And Company Real Estate

What Marciano And Company Real Estate does

Marciano and Company Real Estate is a privately held residential real estate brokerage founded in 2009 and based in Jefferson/Hoschton, Georgia. The firm is led by Broker/Owner Shannon Marciano with a small team that includes assistant Kylee Lisk and agents Tami O'Connor and Brandon Thacker (1-10 employees). It represents individual residential buyers and sellers across northeast Georgia markets including Jefferson, Hoschton, Commerce, Winder, and Braselton, with additional coverage into Bibb, Pike, Worth, Wilkinson, and Wilkes counties.

The company's service portfolio spans home buying representation, home selling representation with a "Home Sold. Guaranteed." program, property listing search, home value estimation, and financing guidance resources. Its technology backbone is the Brivity real estate platform, which powers the company website, property search, virtual open house registration, lead capture forms, and the MyPortal client dashboard. Marketing is conducted through a Brivity-powered website, organic local search, virtual open houses, community involvement, and client referrals. There are no patents, proprietary AI/ML systems, in-house software products, or disclosed certifications; all digital infrastructure is provided by the Brivity partnership.

Revenue is generated through traditional real estate commissions on closed buyer and seller transactions, with rates not publicly disclosed. The go-to-market is direct agent-based field sales — in-person consultations, property showings, and negotiation — supported by digital lead capture. The firm has no disclosed funding, parent company, subsidiaries, M&A activity, regulatory actions, or public listing. Ownership is independent and founder-controlled, consistent with the on-website disclaimer that each office is independently owned and operated.

Name

Marciano And Company Real Estate

Legal name

Marciano and Company Real Estate

Website

https://marcianoandcompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Marciano and Company Real Estate is a privately held Georgia residential real estate brokerage serving individual home buyers and sellers in northeast Georgia (Jefferson, Hoschton, Commerce, Winder, Braselton) using the Brivity platform and traditional commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listings search
• Home valuation services

Headquarters

HQ city

Hoschton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. Agents represent buyers and sellers in residential real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marciano and Company Real Estate is a residential real estate brokerage that assists individual home buyers and sellers across northeastern Georgia through direct agent representation. Its core offerings include buyer representation, seller representation with a guaranteed-sale promise, an online property listings search, home value estimation, and financing guidance. All services are delivered by a small independent team led by Broker/Owner Shannon Marciano and supported by the third-party Brivity platform.

Product overview

Marciano and Company Real Estate is a residential real estate brokerage offering a unified platform of home buying, selling, and property search services. The core offerings include property listings search, home buying assistance, home selling with guaranteed sale programs, home value estimation, and financing resources. All services are powered through the Brivity platform which provides the website infrastructure, property search functionality, and client portal features.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Assists buyers in purchasing residential properties in northeastern Georgia, including financing guidance and property search tools.
• Home Selling Services Helps homeowners sell their residential properties with personalized marketing plans and a guaranteed-sale promise.
• Property Listings Search Online search platform for browsing residential listings across Georgia, including condos, homes, and multi-family properties, with saved searches and listing alerts.
• Home Value Estimation Provides homeowners with estimated market values for their properties to assist in selling and pricing decisions.
• Financing Resources Offers guidance and resources related to mortgage financing for home purchases.

Quantifiable outcome

• Hassle-free home selling experience with guaranteed sale promise

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BrivitycoreTechnology or IntegrationBrivity provides the technology platform powering the company website, property listings, virtual open house tools, customer portal (MyPortal), lead capture forms, and property search functionality. This is the core technology infrastructure for the brokerage's digital operations.
• Various Listing BrokeragesminorChannel Partner/ Reseller/ DistributorProperties are listed with various partner brokerages including Coldwell Banker, Southern Classic Realtors, Waldorf Real Estate Co., Vylla Home, Simple Showing Inc, and others. The company serves as a listing broker for properties across Georgia.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with significant agent presence throughout Georgia. Same traditional brokerage commission model serving the same residential buyer/seller segment.
• Keller Williams Realty: Large national residential brokerage with strong agent-centric model and heavy presence in the Atlanta metro and northern Georgia markets where Marciano operates. Comparable traditional residential commission-based business model.
• Redfin: Technology-led residential brokerage active in the Atlanta metro market that overlaps with Marciano's Georgia territory. Competes in the same buyer/seller segment but with a differentiated online-first, salaried-agent model.
• eXp Realty: Cloud-based national residential brokerage with growing agent presence in Georgia. Uses a technology-driven, low-overhead model to compete in the same residential buyer/seller segment as traditional brokerages like Marciano.
• Compass: Tech-forward national residential brokerage competing in premium Georgia markets including Atlanta suburbs. Overlaps with Marciano in tech-enabled buyer/seller representation, though operating at significantly larger scale.
• Coldwell Banker Realty: National residential brokerage franchise explicitly listed as a partner on Marciano and Company listings. Operates the same buyer/seller representation model at much larger scale across Georgia, making it the closest large-incumbent comparison.
• Century 21 Real Estate: Established global residential real estate franchise with brokerages operating across Georgia. Mirrors Marciano's residential buyer/seller representation service offering at much greater scale.
• Berkshire Hathaway HomeServices: National residential real estate brokerage franchise competing in the same Georgia suburban and exurban markets. Operates on traditional commission-based buyer/seller representation, making it a strong model comparable.

Direct peers

• Southern Classic Realtors: Regional Georgia residential brokerage that co-lists with Marciano and Company. Operates the same local residential brokerage model in nearby Georgia markets, making it a direct regional competitor.
• Vylla Home: Hybrid residential brokerage named as one of Marciano and Company's listing partners. Operates a similar buyer/seller representation model with technology-enabled tools, making it a close peer in size and approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marciano-and-company-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marciano And Company Real Estate