What CRäKN does

CRäKN was a cloud-based funeral home management software product that has been rebranded as Tribute Management Software and absorbed into Tribute Technology's broader product suite. The product provides case management, arrangement planning, family data collection, and business operations tooling for U.S. funeral homes and funeral service providers, with features including in-software live chat support, expanded data input fields, and a planned Online Planner that lets families pre-plan funeral arrangements through the funeral home's website. As of 2025, the platform is being extended with Online Payments (linking payment processing to funeral home accounting systems), and is integrated with the wider Tribute Technology ecosystem covering websites, obituary writing, memorial videos, memorial books, print services, lead generation, and obituary distribution (Legacy Touch).

The underlying technology is a SaaS-based platform-plus-modules architecture: Tribute Management Software serves as the core case-management system, with add-on modules (Tribute Pay, Tribute Websites, Tribute OS, Obituary Writer, Tribute Book, Tribute Video, Tribute Print, Lead Logic, Legacy Touch, Advance U, Guiding Grief, Parting Pro, Tribute Spotlights) that interoperate through Tribute OS. The platform positions itself as the "industry's biggest funeral software platform" per Tribute Technology's own marketing, and the CRäKN support and development team has been folded into Tribute Technology's larger organization to scale capacity behind the product.

The business model is B2B vertical SaaS, sold to funeral homes and funeral service providers via an enterprise field-sales motion with demo-led conversion ("Request a Demo" / "Get Started" CTAs). Pricing is contact-based with annual subscription billing, and the product is positioned for the full lifecycle of funeral operations from pre-need planning through at-need case management to memorial product fulfillment. Marketing channels include webinars, an email newsletter, a Tech Insider Blog, a resources library, social media (Facebook, Instagram, LinkedIn), and event participation. Revenue figures are not publicly disclosed.

Name

CRäKN

Legal name

Tribute Technology

Website

https://crakn.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CRäKN is now Tribute Management Software, a cloud-based vertical SaaS platform serving U.S. funeral homes with case management, arrangement planning, family data collection, and integrated payments, sold via enterprise field sales under Tribute Technology's broader funeral-industry product suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Tribute Management Software operates as a SaaS platform providing funeral home management software on a subscription basis. The software includes core management features plus additional paid modules for online payments and integration with the broader Tribute product suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CRäKN, now operating as Tribute Management Software, is a cloud-based funeral home management software platform that helps funeral homes and funeral service providers manage cases, arrangement planning, family data collection, online payments, and business operations. It is sold as a subscription SaaS product and integrates with the broader Tribute Technology suite of websites, obituary, video, print, and payment modules.

Product overview

CRäKN has been rebranded as Tribute Management Software, part of the Tribute Technology platform ecosystem. The offering is a platform-plus-modules architecture with Tribute Management Software as the core product for funeral home case management, integrated with multiple specialized add-on modules including Tribute Pay (payments), Tribute Websites, Tribute OS, Obituary Writer, Tribute Book, Tribute Video, Tribute Print, Lead Logic, Legacy Touch, Advance U, Guiding Grief, Parting Pro, and Tribute Spotlights. The platform enables funeral homes to manage all aspects of their business from a single integrated system with new features including increased data collection fields, full Tribute suite integration, online payments processing, and online arrangement planning.

Differentiator

Problem solved

Functional benefit

Brands

• Tribute Pay: Payment processing solution for funeral services
• Tribute Websites
• Tribute OS
• Obituary Writer
• Tribute Book
• Tribute Video
• Tribute Print
• Lead Logic
• Legacy Touch
• Advance U
• Guiding Grief
• Parting Pro

Products and services

• Tribute Management Software (formerly CRäKN) Cloud-based funeral home management software for funeral homes and funeral service providers that handles case management, arrangement planning, family data collection, and integration with the broader Tribute suite of products.
• Tribute Pay Payment processing solution for funeral homes that processes payments through the funeral home's website and links to accounting systems for easy reporting.
• Tribute Websites Website building and hosting service designed for funeral homes.
• Tribute OS Operating system/platform layer for managing Tribute Technology products and services.
• Obituary Writer Tool for writing and publishing obituaries.
• Tribute Store Merchandise and product store functionality for funeral homes.
• Tribute Book Memorial book creation service for funeral homes.
• Tribute Video Video production service for memorials.
• Tribute Print Print services for memorial materials.
• Lead Logic Lead generation and marketing tool for funeral homes.
• Legacy Touch Obituary integration service.
• Advance U Education and training module for funeral professionals.
• Guiding Grief Grief guidance resources for families.
• Parting Pro Professional tools for funeral directors.
• Marketing Services Comprehensive marketing services for funeral homes.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Service Corporation International (SCI): SCI is the largest funeral services company in North America and operates its own proprietary funeral management technology across thousands of locations, representing both a massive potential customer and a vertically integrated incumbent competitor.
• Batesville (Hillenbrand): Batesville, a Hillenbrand brand, is a major funeral industry products and solutions provider whose technology offerings (including case management and merchandising) compete with parts of the Tribute Management Software suite at large funeral home operators.

Others

• Legacy.com: Legacy.com is the leading online obituary platform, an ecosystem partner and adjacent technology that integrates with funeral home management software — comparable to Tribute's Obituary Writer and Legacy Touch sub-brands.
• Homesteaders Life: Homesteaders Life is a leading preneed funeral funding company whose preneed contracts and member services interact directly with funeral home management software — an adjacent ecosystem participant comparable to Tribute's pre-need and family-data features.

Direct peers

• ASD - Answering Service for Directors: ASD provides call answering, teleservices, and technology solutions specifically to funeral homes, overlapping with Tribute Management Software in family communication and front-office workflow automation for funeral directors.
• Frazer Consultants: Frazer Consultants sells funeral home management software, websites, and technology solutions to funeral directors — a direct vertical competitor serving the same customer base with overlapping core case-management functionality.
• Passare: Passare is a funeral arrangement and management software platform that competes directly with Tribute Management Software in case management, online arrangement planning, and family engagement for funeral homes.
• FrontRunner Professional: FrontRunner Professional is a technology and marketing provider for funeral homes, with comparable website, marketing, and case-management offerings targeting the same funeral home buyer as Tribute Management Software.

Emerging players

• RingRing Marketing: RingRing Marketing provides websites, marketing, and lead generation tools specifically for funeral homes, overlapping with the Tribute Websites, Lead Logic, and marketing-services portions of the Tribute suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TributeTechnology
• LinkedInlinkedin.com/company/crakn
• Instagraminstagram.com/tributetechnology
• Xx.com/getcrakn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRäKN