Olivero Online

What Olivero Online does

Olivero Online, legally Alberto J. Olivero e Hijos SA, is an Argentine family-owned multi-category e-commerce and physical retail platform headquartered in Armstrong, Santa Fe. Founded in 1970 by Alberto J. Olivero as a garage-based antenna and black-and-white television assembler, the company expanded into retail during the 1980s, opened its second branch in Marcos Juárez (Córdoba) in 1994, inaugurated its Casa Central headquarters in Armstrong in 1999, and subsequently scaled to 35 physical stores distributed across Santa Fe and Córdoba provinces, becoming the most important appliance retailer in the region. The product catalog spans approximately 374+ SKUs across 10 categories including home appliances, climatization, cooking, washing, small appliances, home/furniture/garden, personal care, tools, electronics/audio/video, and sports/fitness, with principal suppliers Longvie, Philips, Noblex, Señorial, Drean, Gafa, Liliana, and Briket.

The technology stack consists of a standard e-commerce website (oliveroonline.com.ar) with SSL-encrypted transactions, Google reCAPTCHA, OpenStreetMap-based branch locator, WhatsApp click-to-chat integration, and a Progressive Web App deployable across iOS, Android, Windows, Mac, and Linux without requiring app-store downloads. Nationwide delivery is fulfilled through logistics partners Correo Argentino and Correo Andreani, extending the company's effective reach beyond its 35 physical branches to all of Argentina. Payment is restricted to debit and credit cards with no subscription or recurring billing components; prices are displayed in Argentine pesos both inclusive and exclusive of national taxes.

The business model is straightforward retail: one-time unit-priced sales of branded consumer durables to individual Argentine consumers, distributed through both online and physical channels with click-and-collect support. The primary customer segment is individual consumers in Santa Fe and Córdoba seeking home appliances and household goods; no B2B or enterprise channel is disclosed. The family operates adjacent sub-brands Olivero Motos (motorcycle sales and service) and Olivero Viajes (travel services), suggesting limited horizontal diversification beyond the appliance core. The firm is privately held with no disclosed external investment, parent company, or subsidiary structure.

Name

Olivero Online

Legal name

ALBERTO J. OLIVERO E HIJOS SA

Website

https://oliveroonline.com.ar

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Olivero Online is a family-owned Argentine multi-category appliance and home-goods retailer operating 35 physical stores across Santa Fe and Córdoba provinces alongside a national e-commerce platform (oliveroonline.com.ar) and a Progressive Web App, serving individual consumers with branded durables from Longvie, Philips, Noblex, and others.

Ownership category

akta.pro rank

Product category

Home Appliance Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

Kitchen Gadgets & Tools Retail (CRACADAB), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Home appliance retail
• Consumer electronics sales
• Furniture retail
• Household goods store
• Climate control products

Headquarters

HQ city

Arequito

HQ country

Argentina

HQ region

Latin America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time transaction sales of appliances, electronics, home goods, and related products through both online and physical retail channels. Products sold at retail prices with taxes included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Olivero Online is a multi-category retail platform selling home appliances (refrigerators, washing machines, air conditioners, ovens, small kitchen appliances), climate control equipment, furniture and mattresses, personal care devices, power tools, consumer electronics, and sports/fitness products. Customers can shop through the e-commerce website and Progressive Web App or at any of 35 physical branches across Santa Fe and Córdoba provinces, with nationwide home delivery or in-branch order pickup.

Product overview

Olivero Online is a multi-category Argentine e-commerce platform operated by Alberto J. Olivero e Hijos SA, a family business established in 1970. The company operates 35 physical stores across Santa Fe and Córdoba provinces while maintaining a comprehensive online platform. The product portfolio consists of Electrodomésticos y Aires (227 products), Climatización (76 products), Cocción (40 products), Lavado (10 products), Pequeños Electrodomésticos (80 products), Hogar, Mueble y Jardín (58 products), Belleza y Cuidado Personal (21 products), Herramientas (11 products), Electrónica Audio y Video (18 products), and Deportes y Fitness (14 products). The platform is accessible via a Progressive Web App (PWA) available on iOS, Android, Windows, Mac, and Linux. Customers can shop online with nationwide shipping through Correo Argentino and Correo Andreani, pay with debit/credit cards, and pick up orders at any of the 35 physical branches.

Differentiator

Problem solved

Functional benefit

Brands

• Olivero Motos: Motorcycle sales and service business
• Olivero Viajes

Products and services

• Electrodomésticos y Aires (Home Appliances and Air Care) Large and small home appliances category including refrigerators, washing machines, air conditioners, and small kitchen appliances, offered to Argentine household consumers. Contains 227 products on the platform.
• Climatización (Climate Control) Air conditioning, heating, ventilation, and climate control products including air conditioners, heaters, and fans, for residential customers. Contains 76 products on the platform.
• Cocción (Cooking Appliances) Cooking appliances including ovens, stoves, cooktops, microwaves, air fryers, and grills for household use. Contains 40 products.
• Lavado (Washing and Drying) Washing and drying appliances including washing machines and clothes dryers for residential customers. Contains 10 products.
• Pequeños Electrodomésticos (Small Appliances) Small kitchen and household appliances including blenders, juicers, coffee makers, toasters, and irons for daily household use. Contains 80 products.
• Hogar, Mueble y Jardín (Home, Furniture and Garden) Home, furniture, and garden products including mattresses, furniture, outdoor equipment, and camping gear for residential customers. Contains 58 products.
• Camas, Colchones y Accesorios (Beds, Mattresses and Accessories) Beds, mattresses, pillows, and bedding accessories sold to household consumers.
• Belleza y Cuidado Personal (Beauty and Personal Care) Beauty and personal care products including hair dryers, trimmers, epilators, and grooming devices for personal use. Contains 21 products.
• Herramientas (Tools) Power tools and hand tools including drills, saws, and garden equipment from brands like Black & Decker, De Walt, and Honda, targeted at residential and DIY customers. Contains 11 products.
• Electrónica, Audio y Video (Consumer Electronics) Consumer electronics, audio equipment, and video products including TVs, radios, speakers, and headphones for residential customers. Contains 18 products.
• Deportes y Fitness (Sports and Fitness) Sports and fitness equipment including bicycles, camping gear, and exercise equipment for personal/residential use. Contains 14 products.
• Olivero Online Progressive Web App (PWA) Progressive Web App providing mobile access to the e-commerce platform with the same functionality as the website, installable on iOS, Android, Windows, Mac, and Linux, and supporting direct ordering.
• Online E-commerce Platform (oliveroonline.com.ar) Multi-category online retail platform for appliances, home goods, electronics, and tools, with nationwide shipping through Correo Argentino and Correo Andreani, debit/credit card payments, and pickup at any of 35 physical branches.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Correo ArgentinocoreOthersNational shipping partner delivering products to customers throughout Argentina.
• Correo AndreanicoreOthersNational shipping partner providing delivery services to customers across Argentina.
• LongvieminorOthersAppliance brand supplier. Featured as principal supplier brand on the platform.
• PhilipsminorOthersAppliance and personal care brand supplier. Principal supplier brand on the platform.
• NoblexminorOthersElectronics/TV brand supplier. Featured as principal supplier brand on the platform.
• SeñorialminorOthersWater heater/thermotank brand supplier. Featured as principal supplier brand.
• DreanminorOthersWashing machine and appliance brand supplier. Principal supplier brand on the platform.
• GafaminorOthersAppliance brand supplier. Principal supplier brand on the platform.
• LilianaminorOthersAppliance and heating/ventilation brand supplier. Principal supplier brand on the platform.
• BriketminorOthersAppliance brand supplier. Principal supplier brand on the platform.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Ribeiro: Mid-sized Argentine appliance and home goods retailer operating in several provinces with both physical stores and e-commerce. Comparable to Olivero in regional retailer model with similar product assortment and financing-driven sales approach.
• Megatone.net: Argentine electronics, appliance, and technology retailer with multi-province presence and online platform. Directly competes with Olivero in similar product categories and target customers; comparable business model combining physical stores with e-commerce.
• Cetrogar: Argentine home appliance and furniture-focused retailer with national presence and proprietary financing/quotas offering. Directly comparable in product mix (appliances + furniture) and adds insight into how Olivero's absence of in-house financing may impact competitive position.
• Musimundo: Argentine electronics, appliance, and home goods retailer with national network of stores and online platform. Same product focus as Olivero (TVs, white goods, audio) with similar multi-channel model including WhatsApp support and physical showrooms.
• Fravega: One of Argentina's largest specialty electronics and home appliance retailers with national footprint and online platform. Directly competes with Olivero in the same product categories (appliances, electronics, climate control) and customer segment, but operates at significantly larger national scale.

Broad incumbents

• Falabella Argentina: Chilean-origin multi-category department store with online platform in Argentina. Overlaps with Olivero in electronics, appliances, home furniture, and personal care categories as part of broader assortment; competing on scale and cuotas financing.
• Mercado Libre Argentina: The dominant Argentine e-commerce marketplace and direct competitor to Olivero's online appliance/home goods platform. While Mercado Libre spans all categories, it competes head-on in electronics, appliances, and home goods with broader catalog and Mercado Pago installment financing that Olivero lacks.
• Garbarino (under new ownership): Historic Argentine electronics and appliance retailer that emerged from 2021 restructuring under new ownership. Continues to compete in appliances, electronics, and home goods, but is rebuilding scale post-bankruptcy — relevant comparable for product mix and category focus.

Emerging players

• Easy Argentina: Argentine home improvement and home goods retailer focused on construction, furniture, garden, and tools. Partially overlaps with Olivero's Hogar/Mueble/Jardín and Herramientas categories, sharing similar target customer of Argentine households.

Others

• Tiendanube Argentina: Latin American SaaS e-commerce platform provider serving Argentine SMB retailers. Relevant ecosystem peer — many smaller regional retailers build on Tiendanube, making it a competitive threat and a potential infrastructure partner for Olivero's online presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oliveroviajes
• LinkedInlinkedin.com/company/olivero-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivero Online