The Round Table Group
- Company typePrivate
- Founded2004
- HeadquartersHallandale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Round Table Group does
The Round Table Group (TRT) is a privately held, South Florida-based brand consultancy and experiential marketing firm founded in 2004 by Jason Shaw, with headquarters in Hallandale Beach, FL and a satellite office in Denver, CO. The firm specializes in multicultural — and primarily South Asian diaspora — cultural intelligence, providing integrated services across brand strategy and project development, digital marketing and social media management, event marketing and promotion, website design and development, public relations and reputation management, and market research and analytics. TRT engages audiences across 24 major markets in the United States and Canada, operating a grassroots community infrastructure that includes Kash Krew volunteer networks, WhatsApp teams, and student representative programs at FIU, FAU, UM, NSU, and Broward College.
TRT monetizes through project-based professional services engagements with mid-market and enterprise clients, with no disclosed pricing tiers or fixed-fee schedule. Marquee engagements have included A.R. Rahman's 'The Wonderment Tour' (115,000+ fans across 16 cities, produced with Concerts West/AEG Presents in 2025), Anirudh Ravichander's 'Once Upon a Time' North American arena tour (6 arenas, 48,371 tickets sold, $11.7M client revenue), the Hidden Garden Las Olas pop-up activation ($6.62M client revenue over two years), and Agency of Record mandates for Sanskar Savvy, Beachler Investments, and DesMed. The firm is the official operating body for Kash Patel Productions, the premier South Asian entertainment company in North America.
The business is differentiated by a cultural-intelligence methodology anchored in cognitive psychology and boots-on-the-ground diasporic research, supported by a first-party dataset spanning audience analytics, geo-targeting, and promo-code attribution. Headcount is not publicly disclosed, though the careers page lists five open positions. No proprietary technology platform, no AI/ML capability, no patents, and no external institutional funding have been disclosed; the company operates independently with multi-vertical exposure across sports and entertainment, food and beverage, multicultural media, real estate, and healthcare.
The Round Table Group firmographics
Firmographics- Name
- The Round Table Group
- Legal name
- The Round Table Group
- Website
- https://trt.group
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Round Table Group is headquartered
LocationHeadquarters
- HQ city
- Hallandale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Round Table Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Consultancy and Strategy Services: TRT generates revenue through professional services including brand strategy, cultural intelligence consulting, and experiential marketing services. The company works with enterprise clients on brand development, communications, and advertising initiatives.
- Experiential Marketing and Event Production: Revenue is generated through designing, building, and managing experiential activations, live events, arena tours, and immersive brand experiences for clients across entertainment, hospitality, sports, and consumer brands.
- Marketing and Advertising Services: Services include digital marketing, social media management, public relations, market research and analytics, and content creation. These are delivered as integrated campaign services to enterprise and mid-market clients.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
The Round Table Group product offering
Product offeringCore offering
The Round Table Group is an award-winning brand consultancy and experiential marketing firm that provides integrated marketing services to enterprise and mid-market clients in entertainment, hospitality, sports, real estate, healthcare, and multicultural media. Its core offerings span brand strategy, digital marketing, event marketing, website design, public relations, and market research, delivered through a cultural intelligence framework that connects brands with multicultural audiences across 24 major markets in the United States and Canada.
Product overview
The Round Table Group is an award-winning experiential brand consultancy offering a portfolio of integrated marketing services. The firm operates as a single unified service offering rather than a software platform with modules. Core services include Brand Strategy & Project Development, Digital Marketing & Social Media Management, Event Marketing & Promotion, Website Design & Development, Public Relations & Reputation Management, and Market Research & Analytics. These services work together to deliver culture-driven, inclusive, experiential, and emotionally resonant brand initiatives that move consumers from first impression to lifetime advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Project Development Strategic brand development services focused on visionary strategy and projects that captivate and convert audiences, anchored in cognitive psychology. Designed for enterprise and mid-market clients seeking brand elevation through cultural intelligence and data-driven insight.
- Digital Marketing & Social Media Management Crafting digital dominance through innovative marketing strategies and engaging social storytelling across digital platforms. Delivered as integrated campaign services to enterprise and mid-market clients targeting multicultural audiences.
- Event Marketing & Promotion Data-driven event planning combined with compelling creative to build unforgettable experiential marketing activations. Includes arena tours, pop-up activations, sports events, and hospitality openings for entertainment, hospitality, sports, and consumer brand clients.
- Website Design & Development Stunning digital aesthetic design blending functionality, sales optimization, and user experience. Provides enterprise clients with brand-aligned website development integrating marketing and conversion best practices.
- Public Relations & Reputation Management Shapes and safeguards public image through proactive communication strategies and tactical brand alignment. Includes narrative development, media distribution, public trust building, and crisis management for enterprise clients.
- Market Research & Analytics Data analytics services leveraging user insights to propel business growth through informed decision-making. Includes audience data, geo-targeted campaigns, promo code tracking, and real-time analytics to optimize reach across OTT, OOH, OLV, SEM, native, and influencer channels.
Quantifiable outcome
- Hidden Garden Las Olas generated $6.62M revenue with 36,898 tickets sold and 4,871 community advocates over a two-year run, achieving 339% increase in value per square foot.
- +7 more outcomes
Companies that use The Round Table Group
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
The Round Table Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Round Table Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Concerts West/AEG PresentscoreConcerts West and AEG Presents partnered with KPP and TRT to produce The Wonderment Tour, the largest South Asian entertainment tour ever staged in North America (115,000+ fans, 16 cities). AEG and Concerts West are among the most influential live entertainment agencies globally, behind tours for The Rolling Stones and Taylor Swift.
- Cricket West Indies (CWI)majorTRT collaborated with Cricket West Indies for the West Indies VS Pakistan T20I Series at Broward County Stadium. TRT developed comprehensive engagement plans including digital promotions, press coordination, local outreach, and matchday activation in partnership with Sanskar Savvy.
- DesMedminorTRT supports DesMed with narrative operating system development, helping communicate in plain language, align leadership messaging with patient needs, and build consistency across outreach, community presence, and reputation.
- Seminole Hard Rock Hotel & Casino HollywoodmajorTRT partnered with Seminole Hard Rock Hotel & Casino Hollywood for ICC T20 World Cup activations and A.R. Rahman's Wonderment Tour stop. The venue hosted landmark events featuring Bollywood legends Kumar Sanu and Sadhana Sargam.
- Kash Patel ProductionscoreKPP founded by Kash Patel in 2016; TRT serves as operating partner managing logistics, partnerships, and marketing. KPP team represents the full spectrum of the South Asian diaspora from Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Afghanistan, and Sri Lanka.
- Major League CricketcoreTRT partnered with Major League Cricket (MLC) to support cricket's growth in the United States through multi-channel fan engagement. TRT provides digital campaigns, grassroots outreach, influencer collaborations, match day activation, and analytics for MLC events at Broward County Stadium.
- Sanskar SavvycoreTRT serves as Agency of Record (AOR) for Sanskar Savvy, the largest Gen Z and Millennial South Asian media platform in North America. TRT helped grow the platform to 500,000+ monthly users and 370,000+ subscribers. Sanskar Savvy serves as a key media partner for cultural events and tour coverage.
- Beachler InvestmentsmajorTRT named Agency of Record (AOR) for Beachler Investments, a South Florida real estate development company. TRT provides comprehensive communications including public trust building, narrative development, enhanced visibility through media distribution, and crisis management.
- Knallhart Management GroupmajorTRT collaborated with Knallhart Management Group and Chef Song on the Marina Village Sushi Song project at Fort Lauderdale Beach. Marina Village is a $16M entertainment development within Bahia Mar's $1B master plan.
- The Community Foundation Martin-St. LucieminorTRT partnered with The Community Foundation Martin-St. Lucie for the Sushi Song Palm Springs hurricane relief fundraiser. Portion of event proceeds benefited the foundation's Disaster Relief Fund supporting those impacted by Hurricanes Milton and Helene.
- Kash Patel Productions (KPP)coreTRT serves as the official operating body for Kash Patel Productions (KPP), the premier South Asian entertainment company in North America. Founded in 2016 by Kash Patel, KPP produces sold-out arena tours featuring major artists. TRT manages logistics, partnerships, marketing, and execution for KPP events including A.R. Rahman's Wonderment Tour and Anirudh's North American arena tours.
- PDKN Restaurant GroupcoreLong-term client and partner. TRT designed, built, and managed the award-winning Hidden Garden Las Olas themed pop-up activation for PDKN Restaurant Group, generating $6.62M revenue over a two-year run.
Scale indicators21 records
Recent moves2 records
Expansion highlights6 records
The Round Table Group competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Ogilvy is a global advertising and marketing agency with established multicultural and cultural intelligence practices. It is a broad incumbent competitor that enterprise clients may favor over boutique firms like TRT for global brand mandates.
- Dentsu Creative: Dentsu Creative is a global creative agency network with dedicated cultural intelligence and multicultural marketing capabilities. As a broad incumbent, it competes for the same enterprise cultural marketing budgets TRT targets.
- Zeno Group: Zeno Group is a global communications and marketing agency with multicultural and cultural intelligence practices. It competes with TRT for enterprise PR/reputation work and brand storytelling engagements.
- George P. Johnson Experience Marketing: GPJ is one of the largest global experiential marketing agencies, serving enterprise technology and consumer clients. It operates at much greater scale than TRT but overlaps significantly in event-driven brand activation.
Direct peers
- IW Group: IW Group is a leading Asian American marketing and advertising agency. It is one of the closest direct peers to TRT given the parallel focus on multicultural/diasporic audiences, cultural intelligence, and community-led campaigns.
- Sparks: Sparks is an experiential brand experience agency serving global brands across entertainment, sports, and consumer sectors with event activations and immersive campaigns. Directly comparable to TRT in experiential scope and client profile.
- Admerasia: Admerasia is an Asian American advertising and marketing agency with a similar multicultural specialization and cultural intelligence positioning to TRT. Both target brand-to-diaspora connections through culturally informed campaigns.
- LX Group: LX Group is an Asian American marketing and communications agency offering integrated advertising, experiential, and public relations services. Strong parallel to TRT in multicultural agency niche.
- MKG: MKG is a New York-based experiential marketing agency that designs and produces live brand experiences for enterprise clients. Like TRT, it offers integrated experiential, brand strategy, and event production services to category leaders.
- Mirrored Media: Mirrored Media is an experiential marketing and event production agency that delivers brand activations, tours, and immersive experiences. Directly comparable to TRT in event execution and integrated campaign delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Round Table Group social profiles
Digital presenceThe Round Table Group compliance and trust
Trust signalCompliance1 record
The Round Table Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Round Table Group leadership team
Management profileNumber of profiles
Profiles3 records
The Round Table Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Round Table Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Round Table Group
What does The Round Table Group do?
The Round Table Group is an award-winning brand consultancy and experiential marketing firm that provides integrated marketing services to enterprise and mid-market clients in entertainment, hospitality, sports, real estate, healthcare, and multicultural media. Its core offerings span brand strategy, digital marketing, event marketing, website design, public relations, and market research, delivered through a cultural intelligence framework that connects brands with multicultural audiences across 24 major markets in the United States and Canada.
Is The Round Table Group a public or private company?
The Round Table Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Round Table Group founded?
The Round Table Group was founded in 2004. It employs 11 to 50 people.
Where is The Round Table Group based?
The Round Table Group is headquartered in Hallandale, United States, in the North America region.
How does The Round Table Group make money?
Three revenue lines are on record. Brand Consultancy and Strategy Services are the primary driver. The others are experiential Marketing and Event Production and marketing and Advertising Services.
Who are The Round Table Group's main competitors?
Broad incumbents on record are Ogilvy, Dentsu Creative, Zeno Group and George P. Johnson Experience Marketing. Direct peers are IW Group, Sparks, Admerasia, LX Group, MKG and Mirrored Media.
Does The Round Table Group have an API?
No public API is recorded for The Round Table Group.