LX Group
LX Group is a Richmond, Virginia-based event marketing and production company that books talent, curates events, and provides in-house A/V production for partner venues across Virginia, including Uptown Alley, Scandals Live, and Ember Music Hall.
- Company typePrivate
- Founded-
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LX Group does
LX Group (operating as LXGRP and branded "Live & Xperience") is a privately-held event marketing and production company headquartered in Richmond, Virginia, with a staff of approximately 15 employees. The company provides a vertically integrated stack of services to venues across Virginia — primarily in Richmond and Virginia Beach — including talent buying, event curation, event marketing, brand development, and end-to-end A/V production. It books, markets, and produces concerts (EDM, hip-hop), tribute shows, and themed specialty events on behalf of partner venues, and operates recurring branded formats such as R&B Bingo and Hip-Hop Bingo.
LX Group owns and operates a sizeable in-house production infrastructure — over 144 LED screens, 120 DMX lights, 60 powered speakers, truss systems, and staging — managed by a dedicated A/V team, enabling it to deliver turnkey production for events ranging from full-scale concerts to small corporate functions. Distribution to end consumers is anchored by exclusive ticketing arrangements with Eventbrite and eTIX, while venue-side relationships span Uptown Alley (Richmond), Scandals Live (Virginia Beach), Ember Music Hall, Elevation 27, Rebel, Monroe Rooftop, and Richmond Live. Revenue is generated through multiple streams: ticket-based transaction fees on events, talent booking commissions, A/V production rentals, and event curation/marketing fees. Ticket pricing spans roughly $10 to $250 per ticket across event formats.
The company's go-to-market is event-driven: it curates content (artist bookings and proprietary formats), packages it with production and marketing, and runs it through partner venues under co-branded presentations such as "Uptown Alley & LXGRP Presents." LX Group serves three constituencies — venue owners purchasing end-to-end event solutions, artists booking Virginia appearances, and end consumers purchasing tickets via Eventbrite/eTIX. Ownership is private with no disclosed institutional backing, funding rounds, M&A activity, or financial statements in the available source data; legal entity type, founding year, and ownership structure constitute known data gaps.
LX Group firmographics
Firmographics- Name
- LX Group
- Legal name
- LXGROUP - Live & Xperience
- Website
- https://lxgrp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LX Group is a Richmond, Virginia-based event marketing and production company that books talent, curates events, and provides in-house A/V production for partner venues across Virginia, including Uptown Alley, Scandals Live, and Ember Music Hall.
- Ownership category
- akta.pro rank
Where LX Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LX Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Event Ticketing: Revenue generated through ticket sales for events at partner venues, with exclusive contracts with Eventbrite and eTIX providing ticketing services to clients.
- Talent Buying Services: Booking and managing artists/talent for venues, providing talent buying services as a core offering to venue owners.
- Event Curation and Marketing: Event curation, marketing, and brand development services for both artists and venues.
- Production Services: Providing A/V and production equipment and services for events, leveraging their owned production set with LED screens, lighting, and audio equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard event tickets |
| Transaction based/ take rate | Pay-as-you-go | Concert and tribute band events |
| Transaction based/ take rate | Pay-as-you-go | Specialty events (R&B Bingo) |
| Transaction based/ take rate | Pay-as-you-go | Premium tribute events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
LX Group product offering
Product offeringCore offering
LX Group (LXGRP) is an event marketing company that curates, markets, and produces live events at partner venues across Virginia. Its services span talent buying, event curation, brand development, ticketing (via exclusive contracts with Eventbrite and eTIX), and full-scale A/V production supported by an in-house production set of 144+ LED screens, 120 DMX lights, 60 powered speakers, truss systems, and staging. The company books and manages artists at venues such as Uptown Alley, Ember Music Hall, Elevation 27, Scandals Live, and Rebel, and produces original themed event formats including R&B Bingo and Hip-Hop Bingo.
Product overview
LX Group (LXGRP) is an event marketing company operating in the Virginia market, offering a unified suite of services that includes talent buying, event curation, event marketing, and brand development for both artists and venues. The company provides integrated ticketing solutions through exclusive contracts with Eventbrite and eTIX, along with comprehensive production services featuring over 144 LED screens, 120 DMX lights, 60 audio powered speakers, truss systems, and staging. The portfolio showcases various event formats including concerts, tribute shows, and branded experiences like R&B Bingo and Hip-Hop Bingo.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Buying Services
Quantifiable outcome
- Production infrastructure supporting full-scale concerts and corporate events with 144 LED screens, 120 DMX lights, and 60 powered speakers
Companies that use LX Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
LX Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
LX Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EventbritecoreExclusive ticketing partnership with Eventbrite, one of the leading ticketing companies, to provide clients with top-notch ticketing services for events.
- eTIXcoreExclusive ticketing partnership with eTIX, a leading ticketing company, to provide comprehensive ticketing solutions for events managed by LXGRP.
- Uptown AlleycorePrimary venue partner in Richmond, VA hosting regular concerts, tribute bands, and special events. Co-marketing relationship with LXGRP as 'Uptown Alley & LXGRP Presents' for events.
- Scandals LivecoreVirginia Beach venue partner hosting LXGRP-produced R&B Bingo, Hip-Hop Bingo, and other specialty events. Co-marketing relationship for event promotion.
- Ember Music HallcoreVenue partner for EDM and electronic music events including performances by Ahee, Finesse2Tymes, Paul Van Dyk, and other artists.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LX Group competitors and assessment
Company assessmentBroad incumbents
- Ryman Hospitality Properties: NYSE-listed hospitality and live entertainment company owning the Grand Ole Opry and Ryman Auditorium. Comparable as a venue-based event operator, though Ryman operates owned historic venues versus LX Group's partner-venue model.
- Live Nation Entertainment: World's largest live entertainment company and concert promoter. Comparable because Live Nation's core competency — talent buying, venue partnerships, and event production at scale — mirrors LX Group's end-to-end model, but operates at vastly broader national scale.
- AEG Presents: Second-largest global concert promoter operating across North America and Europe. Directly comparable business model (talent buying, event production, venue partnerships) but at portfolio scale with major festival and arena operations LX Group does not attempt.
Direct peers
- C3 Presents: Austin-based independent concert promoter producing festivals (ACL, Lollapalooza) and venue shows. Comparable as an independent promoter with strong regional roots and diverse genre programming, though at meaningfully larger scale.
- Disco Donnie Presents: Independent EDM-focused event promoter producing shows and festivals nationwide. Highly comparable niche overlap with LX Group's EDM programming at venues like Ember Music Hall, though Disco Donnie operates at much larger geographic and festival scale.
- PromoWest Productions: Mid-sized independent concert promoter operating venues in Ohio and the broader Midwest/Southeast. Closest structural peer to LX Group — talent buying, regional venue partnerships, multi-genre programming at owned-and-operated concert venues.
- Another Planet Entertainment: Bay Area-based independent concert promoter and festival operator. Comparable independent regional promoter model with multi-genre talent buying and venue partnerships, though focused on Northern California rather than the Southeast.
- Rams Head Presents: Maryland-based independent concert promoter operating Rams Head On Stage and other Mid-Atlantic venues. Comparable regional Mid-Atlantic promoter with similar multi-genre talent buying, venue operation, and event production profile.
- Frank Productions: Madison, Wisconsin-based independent concert and event promoter. Comparable regional independent promoter model — talent buying, venue partnerships, event production across multiple genres — with a similar middle-market scale profile to LX Group.
Regional players
- I.M.P. (9:30 Club): DC-based independent concert promoter operating the 9:30 Club and The Anthem. Comparable mid-Atlantic regional concert promotion business with similar multi-genre programming and venue-partner model, though based in DC rather than Virginia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LX Group social profiles
Digital presenceLX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LX Group leadership team
Management profileNumber of profiles
LX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LX Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LX Group
What does LX Group do?
LX Group (LXGRP) is an event marketing company that curates, markets, and produces live events at partner venues across Virginia. Its services span talent buying, event curation, brand development, ticketing (via exclusive contracts with Eventbrite and eTIX), and full-scale A/V production supported by an in-house production set of 144+ LED screens, 120 DMX lights, 60 powered speakers, truss systems, and staging. The company books and manages artists at venues such as Uptown Alley, Ember Music Hall, Elevation 27, Scandals Live, and Rebel, and produces original themed event formats including R&B Bingo and Hip-Hop Bingo.
Is LX Group a public or private company?
LX Group is a private company. It is classified as unknown and is currently operating.
When was LX Group founded?
LX Group was founded in -1. It employs 11 to 50 people.
Where is LX Group based?
LX Group is headquartered in Richmond, United States, in the North America region.
How does LX Group make money?
Four revenue lines are on record. Event Ticketing is the primary driver. The others are talent Buying Services, event Curation and Marketing and production Services.
Who are LX Group's main competitors?
Broad incumbents on record are Ryman Hospitality Properties, Live Nation Entertainment and AEG Presents. Direct peers are C3 Presents, Disco Donnie Presents, PromoWest Productions, Another Planet Entertainment, Rams Head Presents and Frank Productions. I.M.P. (9:30 Club) is listed as a regional player.
Does LX Group have an API?
No public API is recorded for LX Group.